External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Unified Semantic and ID Representation Learning for Deep Recommenders

Effective recommendation is crucial for large-scale online platforms. Traditional recommendation systems primarily rely on ID tokens to uniquely identify items, which can effectively capture specific item relationships but suffer from issues such as redundancy and poor performance in cold-start scenarios. Recent approaches have explored using semantic tokens as an alternative, yet they face challenges, including item duplication and inconsistent performance gains, leaving the potential advantages of semantic tokens inadequately examined. To address these limitations, we propose a Unified Semantic and ID Representation Learning framework that leverages the complementary strengths of both token types. In our framework, ID tokens capture unique item attributes, while semantic tokens represent shared, transferable characteristics. Additionally, we analyze the role of cosine similarity and Euclidean distance in embedding search, revealing that cosine similarity is more effective in decoupling accumulated embeddings, while Euclidean distance excels in distinguishing unique items. Our framework integrates cosine similarity in earlier layers and Euclidean distance in the final layer to optimize representation learning. Experiments on three benchmark datasets show that our method significantly outperforms state-of-the-art baselines, with improvements ranging from 6\% to 17\% and a reduction in token size by over 80%. These results demonstrate the effectiveness of combining ID and semantic tokenization to enhance the generalization ability of recommender systems.

RAG vs. GraphRAG: A Systematic Evaluation and Key Insights

Retrieval-Augmented Generation (RAG) enhances the performance of LLMs across various tasks by retrieving relevant information from external sources, particularly on text-based data. For structured data, such as knowledge graphs, GraphRAG has been widely used to retrieve relevant information. However, recent studies have revealed that structuring implicit knowledge from text into graphs can benefit certain tasks, extending the application of GraphRAG from graph data to general text-based data. Despite their successful extensions, most applications of GraphRAG for text data have been designed for specific tasks and datasets, lacking a systematic evaluation and comparison between RAG and GraphRAG on widely used text-based benchmarks. In this paper, we systematically evaluate RAG and GraphRAG on well-established benchmark tasks, such as Question Answering and Query-based Summarization. Our results highlight the distinct strengths of RAG and GraphRAG across different tasks and evaluation perspectives. Inspired by these observations, we investigate strategies to integrate their strengths to improve downstream tasks. Additionally, we provide an in-depth discussion of the shortcomings of current GraphRAG approaches and outline directions for future research.

Retrieval-Augmented Generation with Graphs (GraphRAG)

Retrieval-augmented generation (RAG) is a powerful technique that enhances downstream task execution by retrieving additional information, such as knowledge, skills, and tools from external sources. Graph, by its intrinsic "nodes connected by edges" nature, encodes massive heterogeneous and relational information, making it a golden resource for RAG in tremendous real-world applications. As a result, we have recently witnessed increasing attention on equipping RAG with Graph, i.e., GraphRAG. However, unlike conventional RAG, where the retriever, generator, and external data sources can be uniformly designed in the neural-embedding space, the uniqueness of graph-structured data, such as diverse-formatted and domain-specific relational knowledge, poses unique and significant challenges when designing GraphRAG for different domains. Given the broad applicability, the associated design challenges, and the recent surge in GraphRAG, a systematic and up-to-date survey of its key concepts and techniques is urgently desired. Following this motivation, we present a comprehensive and up-to-date survey on GraphRAG. Our survey first proposes a holistic GraphRAG framework by defining its key components, including query processor, retriever, organizer, generator, and data source. Furthermore, recognizing that graphs in different domains exhibit distinct relational patterns and require dedicated designs, we review GraphRAG techniques uniquely tailored to each domain. Finally, we discuss research challenges and brainstorm directions to inspire cross-disciplinary opportunities. Our survey repository is publicly maintained at https://github.com/Graph-RAG/GraphRAG/.

The Efficiency vs. Accuracy Trade-off: Optimizing RAG-Enhanced LLM Recommender Systems Using Multi-Head Early Exit

The deployment of Large Language Models (LLMs) in recommender systems for predicting Click-Through Rates (CTR) necessitates a delicate balance between computational efficiency and predictive accuracy. This paper presents an optimization framework that combines Retrieval-Augmented Generation (RAG) with an innovative multi-head early exit architecture to concurrently enhance both aspects. By integrating Graph Convolutional Networks (GCNs) as efficient retrieval mechanisms, we are able to significantly reduce data retrieval times while maintaining high model performance. The early exit strategy employed allows for dynamic termination of model inference, utilizing real-time predictive confidence assessments across multiple heads. This not only quickens the responsiveness of LLMs but also upholds or improves their accuracy, making it ideal for real-time application scenarios. Our experiments demonstrate how this architecture effectively decreases computation time without sacrificing the accuracy needed for reliable recommendation delivery, establishing a new standard for efficient, real-time LLM deployment in commercial systems.

Preference Discerning with LLM-Enhanced Generative Retrieval

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender ($\textbf{M}$ultimodal Prefer$\textbf{en}$ce $\textbf{d}$iscern$\textbf{er}$), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

APOLLO: SGD-like Memory, AdamW-level Performance

Large language models (LLMs) are notoriously memory-intensive during training, particularly with the popular AdamW optimizer. This memory burden necessitates using more or higher-end GPUs or reducing batch sizes, limiting training scalability and throughput. To address this, various memory-efficient optimizers have been proposed to reduce optimizer memory usage. However, they face critical challenges: (i) reliance on costly SVD operations; (ii) significant performance trade-offs compared to AdamW; and (iii) still substantial optimizer memory overhead to maintain competitive performance. In this work, we identify that AdamW's learning rate adaptation rule can be effectively coarsened as a structured learning rate update. Based on this insight, we propose Approximated Gradient Scaling for Memory-Efficient LLM Optimization (APOLLO), which approximates learning rate scaling using an auxiliary low-rank optimizer state based on pure random projection. This structured learning rate update rule makes APOLLO highly tolerant to further memory reductions while delivering comparable pre-training performance. Even its rank-1 variant, APOLLO-Mini, achieves superior pre-training performance compared to AdamW with SGD-level memory costs. Extensive experiments demonstrate that the APOLLO series performs on-par with or better than AdamW, while achieving greater memory savings by nearly eliminating the optimization states of AdamW. These savings provide significant system-level benefits: (1) Enhanced Throughput: 3x throughput on an 8xA100-80GB setup compared to AdamW by supporting 4x larger batch sizes. (2) Improved Model Scalability: Pre-training LLaMA-13B with naive DDP on A100-80GB GPUs without system-level optimizations. (3) Low-End GPU Friendly Pre-training: Pre-training LLaMA-7B on a single GPU using less than 12 GB of memory with weight quantization.

Unifying Generative and Dense Retrieval for Sequential Recommendation

Sequential dense retrieval models utilize advanced sequence learning techniques to compute item and user representations, which are then used to rank relevant items for a user through inner product computation between the user and all item representations. However, this approach requires storing a unique representation for each item, resulting in significant memory requirements as the number of items grow. In contrast, the recently proposed generative retrieval paradigm offers a promising alternative by directly predicting item indices using a generative model trained on semantic IDs that encapsulate items' semantic information. Despite its potential for large-scale applications, a comprehensive comparison between generative retrieval and sequential dense retrieval under fair conditions is still lacking, leaving open questions regarding performance, and computation trade-offs. To address this, we compare these two approaches under controlled conditions on academic benchmarks and propose LIGER (LeveragIng dense retrieval for GEnerative Retrieval), a hybrid model that combines the strengths of these two widely used methods. LIGER integrates sequential dense retrieval into generative retrieval, mitigating performance differences and enhancing cold-start item recommendation in the datasets evaluated. This hybrid approach provides insights into the trade-offs between these approaches and demonstrates improvements in efficiency and effectiveness for recommendation systems in small-scale benchmarks.

A Collaborative Ensemble Framework for CTR Prediction

Recent advances in foundation models have established scaling laws that enable the development of larger models to achieve enhanced performance, motivating extensive research into large-scale recommendation models. However, simply increasing the model size in recommendation systems, even with large amounts of data, does not always result in the expected performance improvements. In this paper, we propose a novel framework, Collaborative Ensemble Training Network (CETNet), to leverage multiple distinct models, each with its own embedding table, to capture unique feature interaction patterns. Unlike naive model scaling, our approach emphasizes diversity and collaboration through collaborative learning, where models iteratively refine their predictions. To dynamically balance contributions from each model, we introduce a confidence-based fusion mechanism using general softmax, where model confidence is computed via negation entropy. This design ensures that more confident models have a greater influence on the final prediction while benefiting from the complementary strengths of other models. We validate our framework on three public datasets (AmazonElectronics, TaobaoAds, and KuaiVideo) as well as a large-scale industrial dataset from Meta, demonstrating its superior performance over individual models and state-of-the-art baselines. Additionally, we conduct further experiments on the Criteo and Avazu datasets to compare our method with the multi-embedding paradigm. Our results show that our framework achieves comparable or better performance with smaller embedding sizes, offering a scalable and efficient solution for CTR prediction tasks.

InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts user interests from different aspects. A mutually beneficial integration of heterogeneous information is the cornerstone towards the success of CTR prediction. However, most of the existing methods suffer from two fundamental limitations, including (1) insufficient inter-mode interaction due to the unidirectional information flow between modes, and (2) aggressive information aggregation caused by early summarization, resulting in excessive information loss. To address the above limitations, we propose a novel module named InterFormer to learn heterogeneous information interaction in an interleaving style. To achieve better interaction learning, InterFormer enables bidirectional information flow for mutually beneficial learning across different modes. To avoid aggressive information aggregation, we retain complete information in each data mode and use a separate bridging arch for effective information selection and summarization. Our proposed InterFormer achieves state-of-the-art performance on three public datasets and a large-scale industrial dataset.