GLASS: A Generative Recommender for Long-sequence Modeling via SID-Tier and Semantic Search

Leveraging long-term user behavioral patterns is a key trajectory for enhancing the accuracy of modern recommender systems. While generative recommender systems have emerged as a transformative paradigm, they face hurdles in effectively modeling extensive historical sequences. To address this challenge, we propose GLASS, a novel framework that integrates long-term user interests into the generative process via SID-Tier and Semantic Search. We first introduce SID-Tier, a module that maps long-term interactions into a unified interest vector to enhance the prediction of the initial SID token. Unlike traditional retrieval models that struggle with massive item spaces, SID-Tier leverages the compact nature of the semantic codebook to incorporate cross features between the user's long-term history and candidate semantic codes. Furthermore, we present semantic hard search, which utilizes generated coarse-grained semantic ID as dynamic keys to extract relevant historical behaviors, which are then fused via an adaptive gated fusion module to recalibrate the trajectory of subsequent fine-grained tokens. To address the inherent data sparsity in semantic hard search, we propose two strategies: semantic neighbor augmentation and codebook resizing. Extensive experiments on two large-scale real-world datasets, TAOBAO-MM and KuaiRec, demonstrate that GLASS outperforms state-of-the-art baselines, achieving significant gains in recommendation quality. Our codes are made publicly available to facilitate further research in generative recommendation.

ALPBench: A Benchmark for Attribution-level Long-term Personal Behavior Understanding

Recent advances in large language models have highlighted their potential for personalized recommendation, where accurately capturing user preferences remains a key challenge. Leveraging their strong reasoning and generalization capabilities, LLMs offer new opportunities for modeling long-term user behavior. To systematically evaluate this, we introduce ALPBench, a Benchmark for Attribution-level Long-term Personal Behavior Understanding. Unlike item-focused benchmarks, ALPBench predicts user-interested attribute combinations, enabling ground-truth evaluation even for newly introduced items. It models preferences from long-term historical behaviors rather than users' explicitly expressed requests, better reflecting enduring interests. User histories are represented as natural language sequences, allowing interpretable, reasoning-based personalization. ALPBench enables fine-grained evaluation of personalization by focusing on the prediction of attribute combinations task that remains highly challenging for current LLMs due to the need to capture complex interactions among multiple attributes and reason over long-term user behavior sequences.

Semantic Routing: Exploring Multi-Layer LLM Feature Weighting for Diffusion Transformers

Recent DiT-based text-to-image models increasingly adopt LLMs as text encoders, yet text conditioning remains largely static and often utilizes only a single LLM layer, despite pronounced semantic hierarchy across LLM layers and non-stationary denoising dynamics over both diffusion time and network depth. To better match the dynamic process of DiT generation and thereby enhance the diffusion model's generative capability, we introduce a unified normalized convex fusion framework equipped with lightweight gates to systematically organize multi-layer LLM hidden states via time-wise, depth-wise, and joint fusion. Experiments establish Depth-wise Semantic Routing as the superior conditioning strategy, consistently improving text-image alignment and compositional generation (e.g., +9.97 on the GenAI-Bench Counting task). Conversely, we find that purely time-wise fusion can paradoxically degrade visual generation fidelity. We attribute this to a train-inference trajectory mismatch: under classifier-free guidance, nominal timesteps fail to track the effective SNR, causing semantically mistimed feature injection during inference. Overall, our results position depth-wise routing as a strong and effective baseline and highlight the critical need for trajectory-aware signals to enable robust time-dependent conditioning.

3D-Aware Implicit Motion Control for View-Adaptive Human Video Generation

Existing methods for human motion control in video generation typically rely on either 2D poses or explicit 3D parametric models (e.g., SMPL) as control signals. However, 2D poses rigidly bind motion to the driving viewpoint, precluding novel-view synthesis. Explicit 3D models, though structurally informative, suffer from inherent inaccuracies (e.g., depth ambiguity and inaccurate dynamics) which, when used as a strong constraint, override the powerful intrinsic 3D awareness of large-scale video generators. In this work, we revisit motion control from a 3D-aware perspective, advocating for an implicit, view-agnostic motion representation that naturally aligns with the generator's spatial priors rather than depending on externally reconstructed constraints. We introduce 3DiMo, which jointly trains a motion encoder with a pretrained video generator to distill driving frames into compact, view-agnostic motion tokens, injected semantically via cross-attention. To foster 3D awareness, we train with view-rich supervision (i.e., single-view, multi-view, and moving-camera videos), forcing motion consistency across diverse viewpoints. Additionally, we use auxiliary geometric supervision that leverages SMPL only for early initialization and is annealed to zero, enabling the model to transition from external 3D guidance to learning genuine 3D spatial motion understanding from the data and the generator's priors. Experiments confirm that 3DiMo faithfully reproduces driving motions with flexible, text-driven camera control, significantly surpassing existing methods in both motion fidelity and visual quality.

OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

RecGOAT: Graph Optimal Adaptive Transport for LLM-Enhanced Multimodal Recommendation with Dual Semantic Alignment

Multimodal recommendation systems typically integrates user behavior with multimodal data from items, thereby capturing more accurate user preferences. Concurrently, with the rise of large models (LMs), multimodal recommendation is increasingly leveraging their strengths in semantic understanding and contextual reasoning. However, LM representations are inherently optimized for general semantic tasks, while recommendation models rely heavily on sparse user/item unique identity (ID) features. Existing works overlook the fundamental representational divergence between large models and recommendation systems, resulting in incompatible multimodal representations and suboptimal recommendation performance. To bridge this gap, we propose RecGOAT, a novel yet simple dual semantic alignment framework for LLM-enhanced multimodal recommendation, which offers theoretically guaranteed alignment capability. RecGOAT first employs graph attention networks to enrich collaborative semantics by modeling item-item, user-item, and user-user relationships, leveraging user/item LM representations and interaction history. Furthermore, we design a dual-granularity progressive multimodality-ID alignment framework, which achieves instance-level and distribution-level semantic alignment via cross-modal contrastive learning (CMCL) and optimal adaptive transport (OAT), respectively. Theoretically, we demonstrate that the unified representations derived from our alignment framework exhibit superior semantic consistency and comprehensiveness. Extensive experiments on three public benchmarks show that our RecGOAT achieves state-of-the-art performance, empirically validating our theoretical insights. Additionally, the deployment on a large-scale online advertising platform confirms the model's effectiveness and scalability in industrial recommendation scenarios. Code available at https://github.com/6lyc/RecGOAT-LLM4Rec.

OneMall: One Model, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

Towards End-to-End Alignment of User Satisfaction via Questionnaire in Video Recommendation

Short-video recommender systems typically optimize ranking models using dense user behavioral signals, such as clicks and watch time. However, these signals are only indirect proxies of user satisfaction and often suffer from noise and bias. Recently, explicit satisfaction feedback collected through questionnaires has emerged as a high-quality direct alignment supervision, but is extremely sparse and easily overwhelmed by abundant behavioral data, making it difficult to incorporate into online recommendation models. To address these challenges, we propose a novel framework which is towards End-to-End Alignment of user Satisfaction via Questionaire, named EASQ, to enable real-time alignment of ranking models with true user satisfaction. Specifically, we first construct an independent parameter pathway for sparse questionnaire signals by combining a multi-task architecture and a lightweight LoRA module. The multi-task design separates sparse satisfaction supervision from dense behavioral signals, preventing the former from being overwhelmed. The LoRA module pre-inject these preferences in a parameter-isolated manner, ensuring stability in the backbone while optimizing user satisfaction. Furthermore, we employ a DPO-based optimization objective tailored for online learning, which aligns the main model outputs with sparse satisfaction signals in real time. This design enables end-to-end online learning, allowing the model to continuously adapt to new questionnaire feedback while maintaining the stability and effectiveness of the backbone. Extensive offline experiments and large-scale online A/B tests demonstrate that EASQ consistently improves user satisfaction metrics across multiple scenarios. EASQ has been successfully deployed in a production short-video recommendation system, delivering significant and stable business gains.

Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers

Leveraging the vast open-world knowledge and understanding capabilities of Large Language Models (LLMs) to develop general-purpose, semantically-aware recommender systems has emerged as a pivotal research direction in generative recommendation. However, existing methods face bottlenecks in constructing item identifiers. Text-based methods introduce LLMs' vast output space, leading to hallucination, while methods based on Semantic IDs (SIDs) encounter a semantic gap between SIDs and LLMs' native vocabulary, requiring costly vocabulary expansion and alignment training. To address this, this paper introduces Term IDs (TIDs), defined as a set of semantically rich and standardized textual keywords, to serve as robust item identifiers. We propose GRLM, a novel framework centered on TIDs, employs Context-aware Term Generation to convert item's metadata into standardized TIDs and utilizes Integrative Instruction Fine-tuning to collaboratively optimize term internalization and sequential recommendation. Additionally, Elastic Identifier Grounding is designed for robust item mapping. Extensive experiments on real-world datasets demonstrate that GRLM significantly outperforms baselines across multiple scenarios, pointing a promising direction for generalizable and high-performance generative recommendation systems.

Boosting Latent Diffusion Models via Disentangled Representation Alignment

Latent Diffusion Models (LDMs) generate high-quality images by operating in a compressed latent space, typically obtained through image tokenizers such as Variational Autoencoders (VAEs). In pursuit of a generation-friendly VAE, recent studies have explored leveraging Vision Foundation Models (VFMs) as representation alignment targets for VAEs, mirroring the approach commonly adopted for LDMs. Although this yields certain performance gains, using the same alignment target for both VAEs and LDMs overlooks their fundamentally different representational requirements. We advocate that while LDMs benefit from latents retaining high-level semantic concepts, VAEs should excel in semantic disentanglement, enabling encoding of attribute-level information in a structured way. To address this, we propose the Semantic disentangled VAE (Send-VAE), explicitly optimized for disentangled representation learning through aligning its latent space with the semantic hierarchy of pre-trained VFMs. Our approach employs a non-linear mapper network to transform VAE latents, aligning them with VFMs to bridge the gap between attribute-level disentanglement and high-level semantics, facilitating effective guidance for VAE learning. We evaluate semantic disentanglement via linear probing on attribute prediction tasks, showing strong correlation with improved generation performance. Finally, using Send-VAE, we train flow-based transformers SiTs; experiments show Send-VAE significantly speeds up training and achieves a state-of-the-art FID of 1.21 and 1.75 with and without classifier-free guidance on ImageNet 256x256.