Future-Conditioned Recommendations with Multi-Objective Controllable Decision Transformer

Securing long-term success is the ultimate aim of recommender systems, demanding strategies capable of foreseeing and shaping the impact of decisions on future user satisfaction. Current recommendation strategies grapple with two significant hurdles. Firstly, the future impacts of recommendation decisions remain obscured, rendering it impractical to evaluate them through direct optimization of immediate metrics. Secondly, conflicts often emerge between multiple objectives, like enhancing accuracy versus exploring diverse recommendations. Existing strategies, trapped in a "training, evaluation, and retraining" loop, grow more labor-intensive as objectives evolve. To address these challenges, we introduce a future-conditioned strategy for multi-objective controllable recommendations, allowing for the direct specification of future objectives and empowering the model to generate item sequences that align with these goals autoregressively. We present the Multi-Objective Controllable Decision Transformer (MocDT), an offline Reinforcement Learning (RL) model capable of autonomously learning the mapping from multiple objectives to item sequences, leveraging extensive offline data. Consequently, it can produce recommendations tailored to any specified objectives during the inference stage. Our empirical findings emphasize the controllable recommendation strategy's ability to produce item sequences according to different objectives while maintaining performance that is competitive with current recommendation strategies across various objectives.

S-Diff: An Anisotropic Diffusion Model for Collaborative Filtering in Spectral Domain

Recovering user preferences from user-item interaction matrices is a key challenge in recommender systems. While diffusion models can sample and reconstruct preferences from latent distributions, they often fail to capture similar users' collective preferences effectively. Additionally, latent variables degrade into pure Gaussian noise during the forward process, lowering the signal-to-noise ratio, which in turn degrades performance. To address this, we propose S-Diff, inspired by graph-based collaborative filtering, better to utilize low-frequency components in the graph spectral domain. S-Diff maps user interaction vectors into the spectral domain and parameterizes diffusion noise to align with graph frequency. This anisotropic diffusion retains significant low-frequency components, preserving a high signal-to-noise ratio. S-Diff further employs a conditional denoising network to encode user interactions, recovering true preferences from noisy data. This method achieves strong results across multiple datasets.

Prompt Tuning for Item Cold-start Recommendation

The item cold-start problem is crucial for online recommender systems, as the success of the cold-start phase determines whether items can transition into popular ones. Prompt learning, a powerful technique used in natural language processing (NLP) to address zero- or few-shot problems, has been adapted for recommender systems to tackle similar challenges. However, existing methods typically rely on content-based properties or text descriptions for prompting, which we argue may be suboptimal for cold-start recommendations due to 1) semantic gaps with recommender tasks, 2) model bias caused by warm-up items contribute most of the positive feedback to the model, which is the core of the cold-start problem that hinders the recommender quality on cold-start items. We propose to leverage high-value positive feedback, termed pinnacle feedback as prompt information, to simultaneously resolve the above two problems. We experimentally prove that compared to the content description proposed in existing works, the positive feedback is more suitable to serve as prompt information by bridging the semantic gaps. Besides, we propose item-wise personalized prompt networks to encode pinnaclce feedback to relieve the model bias by the positive feedback dominance problem. Extensive experiments on four real-world datasets demonstrate the superiority of our model over state-of-the-art methods. Moreover, PROMO has been successfully deployed on a popular short-video sharing platform, a billion-user scale commercial short-video application, achieving remarkable performance gains across various commercial metrics within cold-start scenarios

GAS: Generative Auto-bidding with Post-training Search

Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between condition, return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 1.554% increment of target cost.

LLM-Powered User Simulator for Recommender System

User simulators can rapidly generate a large volume of timely user behavior data, providing a testing platform for reinforcement learning-based recommender systems, thus accelerating their iteration and optimization. However, prevalent user simulators generally suffer from significant limitations, including the opacity of user preference modeling and the incapability of evaluating simulation accuracy. In this paper, we introduce an LLM-powered user simulator to simulate user engagement with items in an explicit manner, thereby enhancing the efficiency and effectiveness of reinforcement learning-based recommender systems training. Specifically, we identify the explicit logic of user preferences, leverage LLMs to analyze item characteristics and distill user sentiments, and design a logical model to imitate real human engagement. By integrating a statistical model, we further enhance the reliability of the simulation, proposing an ensemble model that synergizes logical and statistical insights for user interaction simulations. Capitalizing on the extensive knowledge and semantic generation capabilities of LLMs, our user simulator faithfully emulates user behaviors and preferences, yielding high-fidelity training data that enrich the training of recommendation algorithms. We establish quantifying and qualifying experiments on five datasets to validate the simulator's effectiveness and stability across various recommendation scenarios.

SweetTokenizer: Semantic-Aware Spatial-Temporal Tokenizer for Compact Visual Discretization

This paper presents the \textbf{S}emantic-a\textbf{W}ar\textbf{E} spatial-t\textbf{E}mporal \textbf{T}okenizer (SweetTokenizer), a compact yet effective discretization approach for vision data. Our goal is to boost tokenizers' compression ratio while maintaining reconstruction fidelity in the VQ-VAE paradigm. Firstly, to obtain compact latent representations, we decouple images or videos into spatial-temporal dimensions, translating visual information into learnable querying spatial and temporal tokens through a \textbf{C}ross-attention \textbf{Q}uery \textbf{A}uto\textbf{E}ncoder (CQAE). Secondly, to complement visual information during compression, we quantize these tokens via a specialized codebook derived from off-the-shelf LLM embeddings to leverage the rich semantics from language modality. Finally, to enhance training stability and convergence, we also introduce a curriculum learning strategy, which proves critical for effective discrete visual representation learning. SweetTokenizer achieves comparable video reconstruction fidelity with only \textbf{25\%} of the tokens used in previous state-of-the-art video tokenizers, and boost video generation results by \textbf{32.9\%} w.r.t gFVD. When using the same token number, we significantly improves video and image reconstruction results by \textbf{57.1\%} w.r.t rFVD on UCF-101 and \textbf{37.2\%} w.r.t rFID on ImageNet-1K. Additionally, the compressed tokens are imbued with semantic information, enabling few-shot recognition capabilities powered by LLMs in downstream applications.

XYScanNet: An Interpretable State Space Model for Perceptual Image Deblurring

Deep state-space models (SSMs), like recent Mamba architectures, are emerging as a promising alternative to CNN and Transformer networks. Existing Mamba-based restoration methods process the visual data by leveraging a flatten-and-scan strategy that converts image patches into a 1D sequence before scanning. However, this scanning paradigm ignores local pixel dependencies and introduces spatial misalignment by positioning distant pixels incorrectly adjacent, which reduces local noise-awareness and degrades image sharpness in low-level vision tasks. To overcome these issues, we propose a novel slice-and-scan strategy that alternates scanning along intra- and inter-slices. We further design a new Vision State Space Module (VSSM) for image deblurring, and tackle the inefficiency challenges of the current Mamba-based vision module. Building upon this, we develop XYScanNet, an SSM architecture integrated with a lightweight feature fusion module for enhanced image deblurring. XYScanNet, maintains competitive distortion metrics and significantly improves perceptual performance. Experimental results show that XYScanNet enhances KID by $17\%$ compared to the nearest competitor. Our code will be released soon.

Text-Video Multi-Grained Integration for Video Moment Montage

The proliferation of online short video platforms has driven a surge in user demand for short video editing. However, manually selecting, cropping, and assembling raw footage into a coherent, high-quality video remains laborious and time-consuming. To accelerate this process, we focus on a user-friendly new task called Video Moment Montage (VMM), which aims to accurately locate the corresponding video segments based on a pre-provided narration text and then arrange these video clips to create a complete video that aligns with the corresponding descriptions. The challenge lies in extracting precise temporal segments while ensuring intra-sentence and inter-sentence context consistency, as a single script sentence may require trimming and assembling multiple video clips. To address this problem, we present a novel \textit{Text-Video Multi-Grained Integration} method (TV-MGI) that efficiently fuses text features from the script with both shot-level and frame-level video features, which enables the global and fine-grained alignment between the video content and the corresponding textual descriptions in the script. To facilitate further research in this area, we introduce the Multiple Sentences with Shots Dataset (MSSD), a large-scale dataset designed explicitly for the VMM task. We conduct extensive experiments on the MSSD dataset to demonstrate the effectiveness of our framework compared to baseline methods.

Adaptive$^2$: Adaptive Domain Mining for Fine-grained Domain Adaptation Modeling

Advertising systems often face the multi-domain challenge, where data distributions vary significantly across scenarios. Existing domain adaptation methods primarily focus on building domain-adaptive neural networks but often rely on hand-crafted domain information, e.g., advertising placement, which may be sub-optimal. We think that fine-grained "domain" patterns exist that are difficult to hand-craft in online advertisement. Thus, we propose Adaptive$^2$, a novel framework that first learns domains adaptively using a domain mining module by self-supervision and then employs a shared&specific network to model shared and conflicting information. As a practice, we use VQ-VAE as the domain mining module and conduct extensive experiments on public benchmarks. Results show that traditional domain adaptation methods with hand-crafted domains perform no better than single-domain models under fair FLOPS conditions, highlighting the importance of domain definition. In contrast, Adaptive$^2$ outperforms existing approaches, emphasizing the effectiveness of our method and the significance of domain mining. We also deployed Adaptive$^2$ in the live streaming scenario of Kuaishou Advertising System, demonstrating its commercial value and potential for automatic domain identification. To the best of our knowledge, Adaptive$^2$ is the first approach to automatically learn both domain identification and adaptation in online advertising, opening new research directions for this area.

ACQ: A Unified Framework for Automated Programmatic Creativity in Online Advertising

In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the probability of participating in bidding, further enhancing their ad cost. From the perspective of DSP, the following are two overlooked issues. On the one hand, the number of ad creatives cannot grow indefinitely. On the other hand, the marginal effects of ad cost diminish as the number of ad creatives increases. To this end, this paper proposes a two-stage framework named Automated Creatives Quota (ACQ) to achieve the automatic creation and deactivation of ad creatives. ACQ dynamically allocates the creative quota across multiple advertisers to maximize the revenue of the ad platform. ACQ comprises two components: a prediction module to estimate the cost of a photo under different numbers of ad creatives, and an allocation module to decide the quota for photos considering their estimated costs in the prediction module. Specifically, in the prediction module, we develop a multi-task learning model based on an unbalanced binary tree to effectively mitigate the target variable imbalance problem. In the allocation module, we formulate the quota allocation problem as a multiple-choice knapsack problem (MCKP) and develop an efficient solver to solve such large-scale problems involving tens of millions of ads. We performed extensive offline and online experiments to validate the superiority of our proposed framework, which increased cost by 9.34%.