Scenario-Adaptive Fine-Grained Personalization Network: Tailoring User Behavior Representation to the Scenario Context

Existing methods often adjust representations adaptively only after aggregating user behavior sequences. This coarse-grained approach to re-weighting the entire user sequence hampers the model's ability to accurately model the user interest migration across different scenarios. To enhance the model's capacity to capture user interests from historical behavior sequences in each scenario, we develop a ranking framework named the Scenario-Adaptive Fine-Grained Personalization Network (SFPNet), which designs a kind of fine-grained method for multi-scenario personalized recommendations. Specifically, SFPNet comprises a series of blocks named as Scenario-Tailoring Block, stacked sequentially. Each block initially deploys a parameter personalization unit to integrate scenario information at a coarse-grained level by redefining fundamental features. Subsequently, we consolidate scenario-adaptively adjusted feature representations to serve as context information. By employing residual connection, we incorporate this context into the representation of each historical behavior, allowing for context-aware fine-grained customization of the behavior representations at the scenario-level, which in turn supports scenario-aware user interest modeling.

CROLoss: Towards a Customizable Loss for Retrieval Models in Recommender Systems

In large-scale recommender systems, retrieving top N relevant candidates accurately with resource constrain is crucial. To evaluate the performance of such retrieval models, Recall@N, the frequency of positive samples being retrieved in the top N ranking, is widely used. However, most of the conventional loss functions for retrieval models such as softmax cross-entropy and pairwise comparison methods do not directly optimize Recall@N. Moreover, those conventional loss functions cannot be customized for the specific retrieval size N required by each application and thus may lead to sub-optimal performance. In this paper, we proposed the Customizable Recall@N Optimization Loss (CROLoss), a loss function that can directly optimize the Recall@N metrics and is customizable for different choices of N. This proposed CROLoss formulation defines a more generalized loss function space, covering most of the conventional loss functions as special cases. Furthermore, we develop the Lambda method, a gradient-based method that invites more flexibility and can further boost the system performance. We evaluate the proposed CROLoss on two public benchmark datasets. The results show that CROLoss achieves SOTA results over conventional loss functions for both datasets with various choices of retrieval size N. CROLoss has been deployed onto our online E-commerce advertising platform, where a fourteen-day online A/B test demonstrated that CROLoss contributes to a significant business revenue growth of 4.75%.