Abstract:Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between condition, return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 1.554% increment of target cost.
Abstract:Energy storage systems (ESS) are pivotal component in the energy market, serving as both energy suppliers and consumers. ESS operators can reap benefits from energy arbitrage by optimizing operations of storage equipment. To further enhance ESS flexibility within the energy market and improve renewable energy utilization, a heterogeneous photovoltaic-ESS (PV-ESS) is proposed, which leverages the unique characteristics of battery energy storage (BES) and hydrogen energy storage (HES). For scheduling tasks of the heterogeneous PV-ESS, cost description plays a crucial role in guiding operator's strategies to maximize benefits. We develop a comprehensive cost function that takes into account degradation, capital, and operation/maintenance costs to reflect real-world scenarios. Moreover, while numerous methods excel in optimizing ESS energy arbitrage, they often rely on black-box models with opaque decision-making processes, limiting practical applicability. To overcome this limitation and enable transparent scheduling strategies, a prototype-based policy network with inherent interpretability is introduced. This network employs human-designed prototypes to guide decision-making by comparing similarities between prototypical situations and encountered situations, which allows for naturally explained scheduling strategies. Comparative results across four distinct cases underscore the effectiveness and practicality of our proposed pre-hoc interpretable optimization method when contrasted with black-box models.