ACQ: A Unified Framework for Automated Programmatic Creativity in Online Advertising

In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the probability of participating in bidding, further enhancing their ad cost. From the perspective of DSP, the following are two overlooked issues. On the one hand, the number of ad creatives cannot grow indefinitely. On the other hand, the marginal effects of ad cost diminish as the number of ad creatives increases. To this end, this paper proposes a two-stage framework named Automated Creatives Quota (ACQ) to achieve the automatic creation and deactivation of ad creatives. ACQ dynamically allocates the creative quota across multiple advertisers to maximize the revenue of the ad platform. ACQ comprises two components: a prediction module to estimate the cost of a photo under different numbers of ad creatives, and an allocation module to decide the quota for photos considering their estimated costs in the prediction module. Specifically, in the prediction module, we develop a multi-task learning model based on an unbalanced binary tree to effectively mitigate the target variable imbalance problem. In the allocation module, we formulate the quota allocation problem as a multiple-choice knapsack problem (MCKP) and develop an efficient solver to solve such large-scale problems involving tens of millions of ads. We performed extensive offline and online experiments to validate the superiority of our proposed framework, which increased cost by 9.34%.

LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy

In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number of ad conversions. For ads with a long conversion delay, relying solely on the real-time tracked conversion number as a signal for bidding strategy can significantly overestimate the current CPA, leading to conservative bidding strategies. Therefore, it is crucial to predict the number of long-delayed conversions. Nonetheless, it is challenging to predict ad conversion numbers through traditional regression methods due to the wide range of ad conversion numbers. Previous regression works have addressed this challenge by transforming regression problems into bucket classification problems, achieving success in various scenarios. However, specific challenges arise when predicting the number of ad conversions: 1) The integer nature of ad conversion numbers exacerbates the discontinuity issue in one-hot hard labels; 2) The long-tail distribution of ad conversion numbers complicates tail data prediction. In this paper, we propose the Long-Delayed Ad Conversions Prediction model for bidding strategy (LDACP), which consists of two sub-modules. To alleviate the issue of discontinuity in one-hot hard labels, the Bucket Classification Module with label Smoothing method (BCMS) converts one-hot hard labels into non-normalized soft labels, then fits these soft labels by minimizing classification loss and regression loss. To address the challenge of predicting tail data, the Value Regression Module with Proxy labels (VRMP) uses the prediction bias of aggregated pCTCVR as proxy labels. Finally, a Mixture of Experts (MoE) structure integrates the predictions from BCMS and VRMP to obtain the final predicted ad conversion number.

DLCRec: A Novel Approach for Managing Diversity in LLM-Based Recommender Systems

The integration of Large Language Models (LLMs) into recommender systems has led to substantial performance improvements. However, this often comes at the cost of diminished recommendation diversity, which can negatively impact user satisfaction. To address this issue, controllable recommendation has emerged as a promising approach, allowing users to specify their preferences and receive recommendations that meet their diverse needs. Despite its potential, existing controllable recommender systems frequently rely on simplistic mechanisms, such as a single prompt, to regulate diversity-an approach that falls short of capturing the full complexity of user preferences. In response to these limitations, we propose DLCRec, a novel framework designed to enable fine-grained control over diversity in LLM-based recommendations. Unlike traditional methods, DLCRec adopts a fine-grained task decomposition strategy, breaking down the recommendation process into three sequential sub-tasks: genre prediction, genre filling, and item prediction. These sub-tasks are trained independently and inferred sequentially according to user-defined control numbers, ensuring more precise control over diversity. Furthermore, the scarcity and uneven distribution of diversity-related user behavior data pose significant challenges for fine-tuning. To overcome these obstacles, we introduce two data augmentation techniques that enhance the model's robustness to noisy and out-of-distribution data. These techniques expose the model to a broader range of patterns, improving its adaptability in generating recommendations with varying levels of diversity. Our extensive empirical evaluation demonstrates that DLCRec not only provides precise control over diversity but also outperforms state-of-the-art baselines across multiple recommendation scenarios.

CohortNet: Empowering Cohort Discovery for Interpretable Healthcare Analytics

Cohort studies are of significant importance in the field of healthcare analysis. However, existing methods typically involve manual, labor-intensive, and expert-driven pattern definitions or rely on simplistic clustering techniques that lack medical relevance. Automating cohort studies with interpretable patterns has great potential to facilitate healthcare analysis but remains an unmet need in prior research efforts. In this paper, we propose a cohort auto-discovery model, CohortNet, for interpretable healthcare analysis, focusing on the effective identification, representation, and exploitation of cohorts characterized by medically meaningful patterns. CohortNet initially learns fine-grained patient representations by separately processing each feature, considering both individual feature trends and feature interactions at each time step. Subsequently, it classifies each feature into distinct states and employs a heuristic cohort exploration strategy to effectively discover substantial cohorts with concrete patterns. For each identified cohort, it learns comprehensive cohort representations with credible evidence through associated patient retrieval. Ultimately, given a new patient, CohortNet can leverage relevant cohorts with distinguished importance, which can provide a more holistic understanding of the patient's conditions. Extensive experiments on three real-world datasets demonstrate that it consistently outperforms state-of-the-art approaches and offers interpretable insights from diverse perspectives in a top-down fashion.

Modeling User Retention through Generative Flow Networks

Recommender systems aim to fulfill the user's daily demands. While most existing research focuses on maximizing the user's engagement with the system, it has recently been pointed out that how frequently the users come back for the service also reflects the quality and stability of recommendations. However, optimizing this user retention behavior is non-trivial and poses several challenges including the intractable leave-and-return user activities, the sparse and delayed signal, and the uncertain relations between users' retention and their immediate feedback towards each item in the recommendation list. In this work, we regard the retention signal as an overall estimation of the user's end-of-session satisfaction and propose to estimate this signal through a probabilistic flow. This flow-based modeling technique can back-propagate the retention reward towards each recommended item in the user session, and we show that the flow combined with traditional learning-to-rank objectives eventually optimizes a non-discounted cumulative reward for both immediate user feedback and user retention. We verify the effectiveness of our method through both offline empirical studies on two public datasets and online A/B tests in an industrial platform.

Rectifying Reinforcement Learning for Reward Matching

The Generative Flow Network (GFlowNet) is a probabilistic framework in which an agent learns a stochastic policy and flow functions to sample objects with probability proportional to an unnormalized reward function. GFlowNets share a strong resemblance to reinforcement learning (RL), that typically aims to maximize reward, due to their sequential decision-making processes. Recent works have studied connections between GFlowNets and maximum entropy (MaxEnt) RL, which modifies the standard objective of RL agents by learning an entropy-regularized objective. However, a critical theoretical gap persists: despite the apparent similarities in their sequential decision-making nature, a direct link between GFlowNets and standard RL has yet to be discovered, while bridging this gap could further unlock the potential of both fields. In this paper, we establish a new connection between GFlowNets and policy evaluation for a uniform policy. Surprisingly, we find that the resulting value function for the uniform policy has a close relationship to the flows in GFlowNets. Leveraging these insights, we further propose a novel rectified policy evaluation (RPE) algorithm, which achieves the same reward-matching effect as GFlowNets, offering a new perspective. We compare RPE, MaxEnt RL, and GFlowNets in a number of benchmarks, and show that RPE achieves competitive results compared to previous approaches. This work sheds light on the previously unexplored connection between (non-MaxEnt) RL and GFlowNets, potentially opening new avenues for future research in both fields.

Bifurcated Generative Flow Networks

Generative Flow Networks (GFlowNets), a new family of probabilistic samplers, have recently emerged as a promising framework for learning stochastic policies that generate high-quality and diverse objects proportionally to their rewards. However, existing GFlowNets often suffer from low data efficiency due to the direct parameterization of edge flows or reliance on backward policies that may struggle to scale up to large action spaces. In this paper, we introduce Bifurcated GFlowNets (BN), a novel approach that employs a bifurcated architecture to factorize the flows into separate representations for state flows and edge-based flow allocation. This factorization enables BN to learn more efficiently from data and better handle large-scale problems while maintaining the convergence guarantee. Through extensive experiments on standard evaluation benchmarks, we demonstrate that BN significantly improves learning efficiency and effectiveness compared to strong baselines.

M3oE: Multi-Domain Multi-Task Mixture-of Experts Recommendation Framework

Multi-domain recommendation and multi-task recommendation have demonstrated their effectiveness in leveraging common information from different domains and objectives for comprehensive user modeling. Nonetheless, the practical recommendation usually faces multiple domains and tasks simultaneously, which cannot be well-addressed by current methods. To this end, we introduce M3oE, an adaptive multi-domain multi-task mixture-of-experts recommendation framework. M3oE integrates multi-domain information, maps knowledge across domains and tasks, and optimizes multiple objectives. We leverage three mixture-of-experts modules to learn common, domain-aspect, and task-aspect user preferences respectively to address the complex dependencies among multiple domains and tasks in a disentangled manner. Additionally, we design a two-level fusion mechanism for precise control over feature extraction and fusion across diverse domains and tasks. The framework's adaptability is further enhanced by applying AutoML technique, which allows dynamic structure optimization. To the best of the authors' knowledge, our M3oE is the first effort to solve multi-domain multi-task recommendation self-adaptively. Extensive experiments on two benchmark datasets against diverse baselines demonstrate M3oE's superior performance. The implementation code is available to ensure reproducibility.

Sequential Recommendation for Optimizing Both Immediate Feedback and Long-term Retention

In the landscape of Recommender System (RS) applications, reinforcement learning (RL) has recently emerged as a powerful tool, primarily due to its proficiency in optimizing long-term rewards. Nevertheless, it suffers from instability in the learning process, stemming from the intricate interactions among bootstrapping, off-policy training, and function approximation. Moreover, in multi-reward recommendation scenarios, designing a proper reward setting that reconciles the inner dynamics of various tasks is quite intricate. In response to these challenges, we introduce DT4IER, an advanced decision transformer-based recommendation model that is engineered to not only elevate the effectiveness of recommendations but also to achieve a harmonious balance between immediate user engagement and long-term retention. The DT4IER applies an innovative multi-reward design that adeptly balances short and long-term rewards with user-specific attributes, which serve to enhance the contextual richness of the reward sequence ensuring a more informed and personalized recommendation process. To enhance its predictive capabilities, DT4IER incorporates a high-dimensional encoder, skillfully designed to identify and leverage the intricate interrelations across diverse tasks. Furthermore, we integrate a contrastive learning approach within the action embedding predictions, a strategy that significantly boosts the model's overall performance. Experiments on three real-world datasets demonstrate the effectiveness of DT4IER against state-of-the-art Sequential Recommender Systems (SRSs) and Multi-Task Learning (MTL) models in terms of both prediction accuracy and effectiveness in specific tasks. The source code is accessible online to facilitate replication

Future Impact Decomposition in Request-level Recommendations

In recommender systems, reinforcement learning solutions have shown promising results in optimizing the interaction sequence between users and the system over the long-term performance. For practical reasons, the policy's actions are typically designed as recommending a list of items to handle users' frequent and continuous browsing requests more efficiently. In this list-wise recommendation scenario, the user state is updated upon every request in the corresponding MDP formulation. However, this request-level formulation is essentially inconsistent with the user's item-level behavior. In this study, we demonstrate that an item-level optimization approach can better utilize item characteristics and optimize the policy's performance even under the request-level MDP. We support this claim by comparing the performance of standard request-level methods with the proposed item-level actor-critic framework in both simulation and online experiments. Furthermore, we show that a reward-based future decomposition strategy can better express the item-wise future impact and improve the recommendation accuracy in the long term. To achieve a more thorough understanding of the decomposition strategy, we propose a model-based re-weighting framework with adversarial learning that further boost the performance and investigate its correlation with the reward-based strategy.