Coarse-to-fine Dynamic Uplift Modeling for Real-time Video Recommendation

With the rise of short video platforms, video recommendation technology faces more complex challenges. Currently, there are multiple non-personalized modules in the video recommendation pipeline that urgently need personalized modeling techniques for improvement. Inspired by the success of uplift modeling in online marketing, we attempt to implement uplift modeling in the video recommendation scenario. However, we face two main challenges: 1) Design and utilization of treatments, and 2) Capture of user real-time interest. To address them, we design adjusting the distribution of videos with varying durations as the treatment and propose Coarse-to-fine Dynamic Uplift Modeling (CDUM) for real-time video recommendation. CDUM consists of two modules, CPM and FIC. The former module fully utilizes the offline features of users to model their long-term preferences, while the latter module leverages online real-time contextual features and request-level candidates to model users' real-time interests. These two modules work together to dynamically identify and targeting specific user groups and applying treatments effectively. Further, we conduct comprehensive experiments on the offline public and industrial datasets and online A/B test, demonstrating the superiority and effectiveness of our proposed CDUM. Our proposed CDUM is eventually fully deployed on the Kuaishou platform, serving hundreds of millions of users every day. The source code will be provided after the paper is accepted.

Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction

User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become a promising direction, as attention mechanisms emphasize the relevant interactions from rich behaviors. However, the methods struggle to capture the preferences of tail users with sparse interaction histories. To address the problem, we propose a novel variational inference approach, namely Group Prior Sampler Variational Inference (GPSVI), which introduces group preferences as priors to refine latent user interests for tail users. In GPSVI, the extent of adjustments depends on the estimated uncertainty of individual preference modeling. In addition, We further enhance the expressive power of variational inference by a volume-preserving flow. An appealing property of the GPSVI method is its ability to revert to traditional attention for head users with rich behavioral data while consistently enhancing performance for long-tail users with sparse behaviors. Rigorous analysis and extensive experiments demonstrate that GPSVI consistently improves the performance of tail users. Moreover, online A/B testing on a large-scale real-world recommender system further confirms the effectiveness of our proposed approach.

End-to-End Learnable Item Tokenization for Generative Recommendation

Recently, generative recommendation has emerged as a promising new paradigm that directly generates item identifiers for recommendation. However, a key challenge lies in how to effectively construct item identifiers that are suitable for recommender systems. Existing methods typically decouple item tokenization from subsequent generative recommendation training, likely resulting in suboptimal performance. To address this limitation, we propose ETEGRec, a novel End-To-End Generative Recommender by seamlessly integrating item tokenization and generative recommendation. Our framework is developed based on the dual encoder-decoder architecture, which consists of an item tokenizer and a generative recommender. In order to achieve mutual enhancement between the two components, we propose a recommendation-oriented alignment approach by devising two specific optimization objectives: sequence-item alignment and preference-semantic alignment. These two alignment objectives can effectively couple the learning of item tokenizer and generative recommender, thereby fostering the mutual enhancement between the two components. Finally, we further devise an alternating optimization method, to facilitate stable and effective end-to-end learning of the entire framework. Extensive experiments demonstrate the effectiveness of our proposed framework compared to a series of traditional sequential recommendation models and generative recommendation baselines.

Towards Robust Recommendation via Decision Boundary-aware Graph Contrastive Learning

In recent years, graph contrastive learning (GCL) has received increasing attention in recommender systems due to its effectiveness in reducing bias caused by data sparsity. However, most existing GCL models rely on heuristic approaches and usually assume entity independence when constructing contrastive views. We argue that these methods struggle to strike a balance between semantic invariance and view hardness across the dynamic training process, both of which are critical factors in graph contrastive learning. To address the above issues, we propose a novel GCL-based recommendation framework RGCL, which effectively maintains the semantic invariance of contrastive pairs and dynamically adapts as the model capability evolves through the training process. Specifically, RGCL first introduces decision boundary-aware adversarial perturbations to constrain the exploration space of contrastive augmented views, avoiding the decrease of task-specific information. Furthermore, to incorporate global user-user and item-item collaboration relationships for guiding on the generation of hard contrastive views, we propose an adversarial-contrastive learning objective to construct a relation-aware view-generator. Besides, considering that unsupervised GCL could potentially narrower margins between data points and the decision boundary, resulting in decreased model robustness, we introduce the adversarial examples based on maximum perturbations to achieve margin maximization. We also provide theoretical analyses on the effectiveness of our designs. Through extensive experiments on five public datasets, we demonstrate the superiority of RGCL compared against twelve baseline models.

IFA: Interaction Fidelity Attention for Entire Lifelong Behaviour Sequence Modeling

The lifelong user behavior sequence provides abundant information of user preference and gains impressive improvement in the recommendation task, however increases computational consumption significantly. To meet the severe latency requirement in online service, a short sub-sequence is sampled based on similarity to the target item. Unfortunately, items not in the sub-sequence are abandoned, leading to serious information loss. In this paper, we propose a new efficient paradigm to model the full lifelong sequence, which is named as \textbf{I}nteraction \textbf{F}idelity \textbf{A}ttention (\textbf{IFA}). In IFA, we input all target items in the candidate set into the model at once, and leverage linear transformer to reduce the time complexity of the cross attention between the candidate set and the sequence without any interaction information loss. We also additionally model the relationship of all target items for optimal set generation, and design loss function for better consistency of training and inference. We demonstrate the effectiveness and efficiency of our model by off-line and online experiments in the recommender system of Kuaishou.

Modeling User Retention through Generative Flow Networks

Recommender systems aim to fulfill the user's daily demands. While most existing research focuses on maximizing the user's engagement with the system, it has recently been pointed out that how frequently the users come back for the service also reflects the quality and stability of recommendations. However, optimizing this user retention behavior is non-trivial and poses several challenges including the intractable leave-and-return user activities, the sparse and delayed signal, and the uncertain relations between users' retention and their immediate feedback towards each item in the recommendation list. In this work, we regard the retention signal as an overall estimation of the user's end-of-session satisfaction and propose to estimate this signal through a probabilistic flow. This flow-based modeling technique can back-propagate the retention reward towards each recommended item in the user session, and we show that the flow combined with traditional learning-to-rank objectives eventually optimizes a non-discounted cumulative reward for both immediate user feedback and user retention. We verify the effectiveness of our method through both offline empirical studies on two public datasets and online A/B tests in an industrial platform.

Modeling User Fatigue for Sequential Recommendation

Recommender systems filter out information that meets user interests. However, users may be tired of the recommendations that are too similar to the content they have been exposed to in a short historical period, which is the so-called user fatigue. Despite the significance for a better user experience, user fatigue is seldom explored by existing recommenders. In fact, there are three main challenges to be addressed for modeling user fatigue, including what features support it, how it influences user interests, and how its explicit signals are obtained. In this paper, we propose to model user Fatigue in interest learning for sequential Recommendations (FRec). To address the first challenge, based on a multi-interest framework, we connect the target item with historical items and construct an interest-aware similarity matrix as features to support fatigue modeling. Regarding the second challenge, built upon feature cross, we propose a fatigue-enhanced multi-interest fusion to capture long-term interest. In addition, we develop a fatigue-gated recurrent unit for short-term interest learning, with temporal fatigue representations as important inputs for constructing update and reset gates. For the last challenge, we propose a novel sequence augmentation to obtain explicit fatigue signals for contrastive learning. We conduct extensive experiments on real-world datasets, including two public datasets and one large-scale industrial dataset. Experimental results show that FRec can improve AUC and GAUC up to 0.026 and 0.019 compared with state-of-the-art models, respectively. Moreover, large-scale online experiments demonstrate the effectiveness of FRec for fatigue reduction. Our codes are released at https://github.com/tsinghua-fib-lab/SIGIR24-FRec.

A Model-based Multi-Agent Personalized Short-Video Recommender System

Recommender selects and presents top-K items to the user at each online request, and a recommendation session consists of several sequential requests. Formulating a recommendation session as a Markov decision process and solving it by reinforcement learning (RL) framework has attracted increasing attention from both academic and industry communities. In this paper, we propose a RL-based industrial short-video recommender ranking framework, which models and maximizes user watch-time in an environment of user multi-aspect preferences by a collaborative multi-agent formulization. Moreover, our proposed framework adopts a model-based learning approach to alleviate the sample selection bias which is a crucial but intractable problem in industrial recommender system. Extensive offline evaluations and live experiments confirm the effectiveness of our proposed method over alternatives. Our proposed approach has been deployed in our real large-scale short-video sharing platform, successfully serving over hundreds of millions users.

M3oE: Multi-Domain Multi-Task Mixture-of Experts Recommendation Framework

Multi-domain recommendation and multi-task recommendation have demonstrated their effectiveness in leveraging common information from different domains and objectives for comprehensive user modeling. Nonetheless, the practical recommendation usually faces multiple domains and tasks simultaneously, which cannot be well-addressed by current methods. To this end, we introduce M3oE, an adaptive multi-domain multi-task mixture-of-experts recommendation framework. M3oE integrates multi-domain information, maps knowledge across domains and tasks, and optimizes multiple objectives. We leverage three mixture-of-experts modules to learn common, domain-aspect, and task-aspect user preferences respectively to address the complex dependencies among multiple domains and tasks in a disentangled manner. Additionally, we design a two-level fusion mechanism for precise control over feature extraction and fusion across diverse domains and tasks. The framework's adaptability is further enhanced by applying AutoML technique, which allows dynamic structure optimization. To the best of the authors' knowledge, our M3oE is the first effort to solve multi-domain multi-task recommendation self-adaptively. Extensive experiments on two benchmark datasets against diverse baselines demonstrate M3oE's superior performance. The implementation code is available to ensure reproducibility.

RecGPT: Generative Personalized Prompts for Sequential Recommendation via ChatGPT Training Paradigm

ChatGPT has achieved remarkable success in natural language understanding. Considering that recommendation is indeed a conversation between users and the system with items as words, which has similar underlying pattern with ChatGPT, we design a new chat framework in item index level for the recommendation task. Our novelty mainly contains three parts: model, training and inference. For the model part, we adopt Generative Pre-training Transformer (GPT) as the sequential recommendation model and design a user modular to capture personalized information. For the training part, we adopt the two-stage paradigm of ChatGPT, including pre-training and fine-tuning. In the pre-training stage, we train GPT model by auto-regression. In the fine-tuning stage, we train the model with prompts, which include both the newly-generated results from the model and the user's feedback. For the inference part, we predict several user interests as user representations in an autoregressive manner. For each interest vector, we recall several items with the highest similarity and merge the items recalled by all interest vectors into the final result. We conduct experiments with both offline public datasets and online A/B test to demonstrate the effectiveness of our proposed method.