Enhancing CTR Prediction in Recommendation Domain with Search Query Representation

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests. In this paper, we propose a framework that learns from user search query embeddings within the context of user preferences in the recommendation domain. Specifically, user search query sequences from the search domain are used to predict the items users will click at the next time point in the recommendation domain. Additionally, the relationship between queries and items is explored through contrastive learning. To address issues of data sparsity, the diffusion model is incorporated to infer positive items the user will select after searching with certain queries in a denoising manner, which is particularly effective in preventing false positives. Effectively extracting this information, the queries are integrated into click-through rate prediction in the recommendation domain. Experimental analysis demonstrates that our model outperforms state-of-the-art models in the recommendation domain.

Sparse Decomposition of Graph Neural Networks

Graph Neural Networks (GNN) exhibit superior performance in graph representation learning, but their inference cost can be high, due to an aggregation operation that can require a memory fetch for a very large number of nodes. This inference cost is the major obstacle to deploying GNN models with \emph{online prediction} to reflect the potentially dynamic node features. To address this, we propose an approach to reduce the number of nodes that are included during aggregation. We achieve this through a sparse decomposition, learning to approximate node representations using a weighted sum of linearly transformed features of a carefully selected subset of nodes within the extended neighbourhood. The approach achieves linear complexity with respect to the average node degree and the number of layers in the graph neural network. We introduce an algorithm to compute the optimal parameters for the sparse decomposition, ensuring an accurate approximation of the original GNN model, and present effective strategies to reduce the training time and improve the learning process. We demonstrate via extensive experiments that our method outperforms other baselines designed for inference speedup, achieving significant accuracy gains with comparable inference times for both node classification and spatio-temporal forecasting tasks.

Towards Automated Negative Sampling in Implicit Recommendation

Negative sampling methods are vital in implicit recommendation models as they allow us to obtain negative instances from massive unlabeled data. Most existing approaches focus on sampling hard negative samples in various ways. These studies are orthogonal to the recommendation model and implicit datasets. However, such an idea contradicts the common belief in AutoML that the model and dataset should be matched. Empirical experiments suggest that the best-performing negative sampler depends on the implicit dataset and the specific recommendation model. Hence, we propose a hypothesis that the negative sampler should align with the capacity of the recommendation models as well as the statistics of the datasets to achieve optimal performance. A mismatch between these three would result in sub-optimal outcomes. An intuitive idea to address the mismatch problem is to exhaustively select the best-performing negative sampler given the model and dataset. However, such an approach is computationally expensive and time-consuming, leaving the problem unsolved. In this work, we propose the AutoSample framework that adaptively selects the best-performing negative sampler among candidates. Specifically, we propose a loss-to-instance approximation to transform the negative sampler search task into the learning task over a weighted sum, enabling end-to-end training of the model. We also designed an adaptive search algorithm to extensively and efficiently explore the search space. A specific initialization approach is also obtained to better utilize the obtained model parameters during the search stage, which is similar to curriculum learning and leads to better performance and less computation resource consumption. We evaluate the proposed framework on four benchmarks over three models. Extensive experiments demonstrate the effectiveness and efficiency of our proposed framework.

Compressed Interaction Graph based Framework for Multi-behavior Recommendation

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users' multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data ''as features'' and gradient conflict in multitask learning when treating multi-behavior data ''as labels''. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data ''as labels'', we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF. Ablation studies and in-depth analysis further validate the effectiveness of our proposed model in capturing high-order relations and alleviating gradient conflict. The source code and datasets are available at https://github.com/MC-CV/CIGF.

A Survey on User Behavior Modeling in Recommender Systems

User Behavior Modeling (UBM) plays a critical role in user interest learning, which has been extensively used in recommender systems. Crucial interactive patterns between users and items have been exploited, which brings compelling improvements in many recommendation tasks. In this paper, we attempt to provide a thorough survey of this research topic. We start by reviewing the research background of UBM. Then, we provide a systematic taxonomy of existing UBM research works, which can be categorized into four different directions including Conventional UBM, Long-Sequence UBM, Multi-Type UBM, and UBM with Side Information. Within each direction, representative models and their strengths and weaknesses are comprehensively discussed. Besides, we elaborate on the industrial practices of UBM methods with the hope of providing insights into the application value of existing UBM solutions. Finally, we summarize the survey and discuss the future prospects of this field.

Learning Privately over Distributed Features: An ADMM Sharing Approach

Distributed machine learning has been widely studied in order to handle exploding amount of data. In this paper, we study an important yet less visited distributed learning problem where features are inherently distributed or vertically partitioned among multiple parties, and sharing of raw data or model parameters among parties is prohibited due to privacy concerns. We propose an ADMM sharing framework to approach risk minimization over distributed features, where each party only needs to share a single value for each sample in the training process, thus minimizing the data leakage risk. We establish convergence and iteration complexity results for the proposed parallel ADMM algorithm under non-convex loss. We further introduce a novel differentially private ADMM sharing algorithm and bound the privacy guarantee with carefully designed noise perturbation. The experiments based on a prototype system shows that the proposed ADMM algorithms converge efficiently in a robust fashion, demonstrating advantage over gradient based methods especially for data set with high dimensional feature spaces.

Stochastic Distributed Optimization for Machine Learning from Decentralized Features

Distributed machine learning has been widely studied in the literature to scale up machine learning model training in the presence of an ever-increasing amount of data. We study distributed machine learning from another perspective, where the information about the training same samples are inherently decentralized and located on different parities. We propose an asynchronous stochastic gradient descent (SGD) algorithm for such a feature distributed machine learning (FDML) problem, to jointly learn from decentralized features, with theoretical convergence guarantees under bounded asynchrony. Our algorithm does not require sharing the original feature data or even local model parameters between parties, thus preserving a high level of data confidentiality. We implement our algorithm for FDML in a parameter server architecture. We compare our system with fully centralized training (which violates data locality requirements) and training only based on local features, through extensive experiments performed on a large amount of data from a real-world application, involving 5 million samples and $8700$ features in total. Experimental results have demonstrated the effectiveness and efficiency of the proposed FDML system.