Joint Modeling in Recommendations: A Survey

In today's digital landscape, Deep Recommender Systems (DRS) play a crucial role in navigating and customizing online content for individual preferences. However, conventional methods, which mainly depend on single recommendation task, scenario, data modality and user behavior, are increasingly seen as insufficient due to their inability to accurately reflect users' complex and changing preferences. This gap underscores the need for joint modeling approaches, which are central to overcoming these limitations by integrating diverse tasks, scenarios, modalities, and behaviors in the recommendation process, thus promising significant enhancements in recommendation precision, efficiency, and customization. In this paper, we comprehensively survey the joint modeling methods in recommendations. We begin by defining the scope of joint modeling through four distinct dimensions: multi-task, multi-scenario, multi-modal, and multi-behavior modeling. Subsequently, we examine these methods in depth, identifying and summarizing their underlying paradigms based on the latest advancements and potential research trajectories. Ultimately, we highlight several promising avenues for future exploration in joint modeling for recommendations and provide a concise conclusion to our findings.

LLM4Tag: Automatic Tagging System for Information Retrieval via Large Language Models

Tagging systems play an essential role in various information retrieval applications such as search engines and recommender systems. Recently, Large Language Models (LLMs) have been applied in tagging systems due to their extensive world knowledge, semantic understanding, and reasoning capabilities. Despite achieving remarkable performance, existing methods still have limitations, including difficulties in retrieving relevant candidate tags comprehensively, challenges in adapting to emerging domain-specific knowledge, and the lack of reliable tag confidence quantification. To address these three limitations above, we propose an automatic tagging system LLM4Tag. First, a graph-based tag recall module is designed to effectively and comprehensively construct a small-scale highly relevant candidate tag set. Subsequently, a knowledge-enhanced tag generation module is employed to generate accurate tags with long-term and short-term knowledge injection. Finally, a tag confidence calibration module is introduced to generate reliable tag confidence scores. Extensive experiments over three large-scale industrial datasets show that LLM4Tag significantly outperforms the state-of-the-art baselines and LLM4Tag has been deployed online for content tagging to serve hundreds of millions of users.

Generative Large Recommendation Models: Emerging Trends in LLMs for Recommendation

In the era of information overload, recommendation systems play a pivotal role in filtering data and delivering personalized content. Recent advancements in feature interaction and user behavior modeling have significantly enhanced the recall and ranking processes of these systems. With the rise of large language models (LLMs), new opportunities have emerged to further improve recommendation systems. This tutorial explores two primary approaches for integrating LLMs: LLMs-enhanced recommendations, which leverage the reasoning capabilities of general LLMs, and generative large recommendation models, which focus on scaling and sophistication. While the former has been extensively covered in existing literature, the latter remains underexplored. This tutorial aims to fill this gap by providing a comprehensive overview of generative large recommendation models, including their recent advancements, challenges, and potential research directions. Key topics include data quality, scaling laws, user behavior mining, and efficiency in training and inference. By engaging with this tutorial, participants will gain insights into the latest developments and future opportunities in the field, aiding both academic research and practical applications. The timely nature of this exploration supports the rapid evolution of recommendation systems, offering valuable guidance for researchers and practitioners alike.

SampleLLM: Optimizing Tabular Data Synthesis in Recommendations

Tabular data synthesis is crucial in machine learning, yet existing general methods-primarily based on statistical or deep learning models-are highly data-dependent and often fall short in recommender systems. This limitation arises from their difficulty in capturing complex distributions and understanding feature relationships from sparse and limited data, along with their inability to grasp semantic feature relations. Recently, Large Language Models (LLMs) have shown potential in generating synthetic data samples through few-shot learning and semantic understanding. However, they often suffer from inconsistent distribution and lack of diversity due to their inherent distribution disparity with the target dataset. To address these challenges and enhance tabular data synthesis for recommendation tasks, we propose a novel two-stage framework named SampleLLM to improve the quality of LLM-based tabular data synthesis for recommendations by ensuring better distribution alignment. In the first stage, SampleLLM employs LLMs with Chain-of-Thought prompts and diverse exemplars to generate data that closely aligns with the target dataset distribution, even when input samples are limited. The second stage uses an advanced feature attribution-based importance sampling method to refine feature relationships within the synthesized data, reducing any distribution biases introduced by the LLM. Experimental results on three recommendation datasets, two general datasets, and online deployment illustrate that SampleLLM significantly surpasses existing methods for recommendation tasks and holds promise for a broader range of tabular data scenarios.

SyNeg: LLM-Driven Synthetic Hard-Negatives for Dense Retrieval

The performance of Dense retrieval (DR) is significantly influenced by the quality of negative sampling. Traditional DR methods primarily depend on naive negative sampling techniques or on mining hard negatives through external retriever and meticulously crafted strategies. However, naive negative sampling often fails to adequately capture the accurate boundaries between positive and negative samples, whereas existing hard negative sampling methods are prone to false negatives, resulting in performance degradation and training instability. Recent advancements in large language models (LLMs) offer an innovative solution to these challenges by generating contextually rich and diverse negative samples. In this work, we present a framework that harnesses LLMs to synthesize high-quality hard negative samples. We first devise a \textit{multi-attribute self-reflection prompting strategy} to direct LLMs in hard negative sample generation. Then, we implement a \textit{hybrid sampling strategy} that integrates these synthetic negatives with traditionally retrieved negatives, thereby stabilizing the training process and improving retrieval performance. Extensive experiments on five benchmark datasets demonstrate the efficacy of our approach, and code is also publicly available.

Scenario-Wise Rec: A Multi-Scenario Recommendation Benchmark

Multi Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained much attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-sourced, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, \textbf{Scenario-Wise Rec}, which comprises 6 public datasets and 12 benchmark models, along with a training and evaluation pipeline. Additionally, we validated the benchmark using an industrial advertising dataset, reinforcing its reliability and applicability in real-world scenarios. We aim for this benchmark to offer researchers valuable insights from prior work, enabling the development of novel models based on our benchmark and thereby fostering a collaborative research ecosystem in MSR. Our source code is also publicly available.

Bridging Relevance and Reasoning: Rationale Distillation in Retrieval-Augmented Generation

The reranker and generator are two critical components in the Retrieval-Augmented Generation (i.e., RAG) pipeline, responsible for ranking relevant documents and generating responses. However, due to differences in pre-training data and objectives, there is an inevitable gap between the documents ranked as relevant by the reranker and those required by the generator to support answering the query. To address this gap, we propose RADIO, a novel and practical preference alignment framework with RAtionale DIstillatiOn. Specifically, We first propose a rationale extraction method that leverages the reasoning capabilities of Large Language Models (LLMs) to extract the rationales necessary for answering the query. Subsequently, a rationale-based alignment process is designed to rerank the documents based on the extracted rationales, and fine-tune the reranker to align the preferences. We conduct extensive experiments on two tasks across three datasets to demonstrate the effectiveness of our approach compared to baseline methods. Our code is released online to ease reproduction.

AltFS: Agency-light Feature Selection with Large Language Models in Deep Recommender Systems

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Traditional methods rely on agency models, such as decision trees or neural networks, to estimate feature importance. However, this approach is inherently limited, as the agency models may fail to learn effectively in all scenarios due to suboptimal training conditions (e.g., feature collinearity, high-dimensional sparsity, and data insufficiency). In this paper, we propose AltFS, an Agency-light Feature Selection method for deep recommender systems. AltFS integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from agency models. Initially, LLMs will generate a semantic ranking of feature importance, which is then refined by an agency model, combining world knowledge with task-specific insights. Extensive experiments on three public datasets from real-world recommender platforms demonstrate the effectiveness of AltFS. Our code is publicly available for reproducibility.

Predictive Models in Sequential Recommendations: Bridging Performance Laws with Data Quality Insights

Sequential Recommendation (SR) plays a critical role in predicting users' sequential preferences. Despite its growing prominence in various industries, the increasing scale of SR models incurs substantial computational costs and unpredictability, challenging developers to manage resources efficiently. Under this predicament, Scaling Laws have achieved significant success by examining the loss as models scale up. However, there remains a disparity between loss and model performance, which is of greater concern in practical applications. Moreover, as data continues to expand, it incorporates repetitive and inefficient data. In response, we introduce the Performance Law for SR models, which aims to theoretically investigate and model the relationship between model performance and data quality. Specifically, we first fit the HR and NDCG metrics to transformer-based SR models. Subsequently, we propose Approximate Entropy (ApEn) to assess data quality, presenting a more nuanced approach compared to traditional data quantity metrics. Our method enables accurate predictions across various dataset scales and model sizes, demonstrating a strong correlation in large SR models and offering insights into achieving optimal performance for any given model configuration.

Scaling New Frontiers: Insights into Large Recommendation Models

Recommendation systems are essential for filtering data and retrieving relevant information across various applications. Recent advancements have seen these systems incorporate increasingly large embedding tables, scaling up to tens of terabytes for industrial use. However, the expansion of network parameters in traditional recommendation models has plateaued at tens of millions, limiting further benefits from increased embedding parameters. Inspired by the success of large language models (LLMs), a new approach has emerged that scales network parameters using innovative structures, enabling continued performance improvements. A significant development in this area is Meta's generative recommendation model HSTU, which illustrates the scaling laws of recommendation systems by expanding parameters to thousands of billions. This new paradigm has achieved substantial performance gains in online experiments. In this paper, we aim to enhance the understanding of scaling laws by conducting comprehensive evaluations of large recommendation models. Firstly, we investigate the scaling laws across different backbone architectures of the large recommendation models. Secondly, we conduct comprehensive ablation studies to explore the origins of these scaling laws. We then further assess the performance of HSTU, as the representative of large recommendation models, on complex user behavior modeling tasks to evaluate its applicability. Notably, we also analyze its effectiveness in ranking tasks for the first time. Finally, we offer insights into future directions for large recommendation models. Supplementary materials for our research are available on GitHub at https://github.com/USTC-StarTeam/Large-Recommendation-Models.