Enhancing CTR Prediction in Recommendation Domain with Search Query Representation

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests. In this paper, we propose a framework that learns from user search query embeddings within the context of user preferences in the recommendation domain. Specifically, user search query sequences from the search domain are used to predict the items users will click at the next time point in the recommendation domain. Additionally, the relationship between queries and items is explored through contrastive learning. To address issues of data sparsity, the diffusion model is incorporated to infer positive items the user will select after searching with certain queries in a denoising manner, which is particularly effective in preventing false positives. Effectively extracting this information, the queries are integrated into click-through rate prediction in the recommendation domain. Experimental analysis demonstrates that our model outperforms state-of-the-art models in the recommendation domain.

AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn't fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.

Prompt Tuning as User Inherent Profile Inference Machine

Large Language Models (LLMs) have exhibited significant promise in recommender systems by empowering user profiles with their extensive world knowledge and superior reasoning capabilities. However, LLMs face challenges like unstable instruction compliance, modality gaps, and high inference latency, leading to textual noise and limiting their effectiveness in recommender systems. To address these challenges, we propose UserIP-Tuning, which uses prompt-tuning to infer user profiles. It integrates the causal relationship between user profiles and behavior sequences into LLMs' prompts. And employs expectation maximization to infer the embedded latent profile, minimizing textual noise by fixing the prompt template. Furthermore, A profile quantization codebook bridges the modality gap by categorizing profile embeddings into collaborative IDs, which are pre-stored for online deployment. This improves time efficiency and reduces memory usage. Experiments on four public datasets show that UserIP-Tuning outperforms state-of-the-art recommendation algorithms. Additional tests and case studies confirm its effectiveness, robustness, and transferability.

Embedding Compression in Recommender Systems: A Survey

To alleviate the problem of information explosion, recommender systems are widely deployed to provide personalized information filtering services. Usually, embedding tables are employed in recommender systems to transform high-dimensional sparse one-hot vectors into dense real-valued embeddings. However, the embedding tables are huge and account for most of the parameters in industrial-scale recommender systems. In order to reduce memory costs and improve efficiency, various approaches are proposed to compress the embedding tables. In this survey, we provide a comprehensive review of embedding compression approaches in recommender systems. We first introduce deep learning recommendation models and the basic concept of embedding compression in recommender systems. Subsequently, we systematically organize existing approaches into three categories, namely low-precision, mixed-dimension, and weight-sharing, respectively. Lastly, we summarize the survey with some general suggestions and provide future prospects for this field.

All Roads Lead to Rome: Unveiling the Trajectory of Recommender Systems Across the LLM Era

Recommender systems (RS) are vital for managing information overload and delivering personalized content, responding to users' diverse information needs. The emergence of large language models (LLMs) offers a new horizon for redefining recommender systems with vast general knowledge and reasoning capabilities. Standing across this LLM era, we aim to integrate recommender systems into a broader picture, and pave the way for more comprehensive solutions for future research. Therefore, we first offer a comprehensive overview of the technical progression of recommender systems, particularly focusing on language foundation models and their applications in recommendation. We identify two evolution paths of modern recommender systems -- via list-wise recommendation and conversational recommendation. These two paths finally converge at LLM agents with superior capabilities of long-term memory, reflection, and tool intelligence. Along these two paths, we point out that the information effectiveness of the recommendation is increased, while the user's acquisition cost is decreased. Technical features, research methodologies, and inherent challenges for each milestone along the path are carefully investigated -- from traditional list-wise recommendation to LLM-enhanced recommendation to recommendation with LLM agents. Finally, we highlight several unresolved challenges crucial for the development of future personalization technologies and interfaces and discuss the future prospects.

LLM4MSR: An LLM-Enhanced Paradigm for Multi-Scenario Recommendation

As the demand for more personalized recommendation grows and a dramatic boom in commercial scenarios arises, the study on multi-scenario recommendation (MSR) has attracted much attention, which uses the data from all scenarios to simultaneously improve their recommendation performance. However, existing methods tend to integrate insufficient scenario knowledge and neglect learning personalized cross-scenario preferences, thus leading to suboptimal performance and inadequate interpretability. Meanwhile, though large language model (LLM) has shown great capability of reasoning and capturing semantic information, the high inference latency and high computation cost of tuning hinder its implementation in industrial recommender systems. To fill these gaps, we propose an effective efficient interpretable LLM-enhanced paradigm LLM4MSR in this work. Specifically, we first leverage LLM to uncover multi-level knowledge including scenario correlations and users' cross-scenario interests from the designed scenario- and user-level prompt without fine-tuning the LLM, then adopt hierarchical meta networks to generate multi-level meta layers to explicitly improves the scenario-aware and personalized recommendation capability. Our experiments on KuaiSAR-small, KuaiSAR, and Amazon datasets validate two significant advantages of LLM4MSR: (i) the effectiveness and compatibility with different multi-scenario backbone models (achieving 1.5%, 1%, and 40% AUC improvement on three datasets), (ii) high efficiency and deployability on industrial recommender systems, and (iii) improved interpretability. The implemented code and data is available to ease reproduction.

LLM-enhanced Reranking in Recommender Systems

Reranking is a critical component in recommender systems, playing an essential role in refining the output of recommendation algorithms. Traditional reranking models have focused predominantly on accuracy, but modern applications demand consideration of additional criteria such as diversity and fairness. Existing reranking approaches often fail to harmonize these diverse criteria effectively at the model level. Moreover, these models frequently encounter challenges with scalability and personalization due to their complexity and the varying significance of different reranking criteria in diverse scenarios. In response, we introduce a comprehensive reranking framework enhanced by LLM, designed to seamlessly integrate various reranking criteria while maintaining scalability and facilitating personalized recommendations. This framework employs a fully connected graph structure, allowing the LLM to simultaneously consider multiple aspects such as accuracy, diversity, and fairness through a coherent Chain-of-Thought (CoT) process. A customizable input mechanism is also integrated, enabling the tuning of the language model's focus to meet specific reranking needs. We validate our approach using three popular public datasets, where our framework demonstrates superior performance over existing state-of-the-art reranking models in balancing multiple criteria. The code for this implementation is publicly available.

Tired of Plugins? Large Language Models Can Be End-To-End Recommenders

Recommender systems aim to predict user interest based on historical behavioral data. They are mainly designed in sequential pipelines, requiring lots of data to train different sub-systems, and are hard to scale to new domains. Recently, Large Language Models (LLMs) have demonstrated remarkable generalized capabilities, enabling a singular model to tackle diverse recommendation tasks across various scenarios. Nonetheless, existing LLM-based recommendation systems utilize LLM purely for a single task of the recommendation pipeline. Besides, these systems face challenges in presenting large-scale item sets to LLMs in natural language format, due to the constraint of input length. To address these challenges, we introduce an LLM-based end-to-end recommendation framework: UniLLMRec. Specifically, UniLLMRec integrates multi-stage tasks (e.g. recall, ranking, re-ranking) via chain-of-recommendations. To deal with large-scale items, we propose a novel strategy to structure all items into an item tree, which can be dynamically updated and effectively retrieved. UniLLMRec shows promising zero-shot results in comparison with conventional supervised models. Additionally, it boasts high efficiency, reducing the input token need by 86% compared to existing LLM-based models. Such efficiency not only accelerates task completion but also optimizes resource utilization. To facilitate model understanding and to ensure reproducibility, we have made our code publicly available.

ERASE: Benchmarking Feature Selection Methods for Deep Recommender Systems

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods, an approach that is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Helen: Optimizing CTR Prediction Models with Frequency-wise Hessian Eigenvalue Regularization

Click-Through Rate (CTR) prediction holds paramount significance in online advertising and recommendation scenarios. Despite the proliferation of recent CTR prediction models, the improvements in performance have remained limited, as evidenced by open-source benchmark assessments. Current researchers tend to focus on developing new models for various datasets and settings, often neglecting a crucial question: What is the key challenge that truly makes CTR prediction so demanding? In this paper, we approach the problem of CTR prediction from an optimization perspective. We explore the typical data characteristics and optimization statistics of CTR prediction, revealing a strong positive correlation between the top hessian eigenvalue and feature frequency. This correlation implies that frequently occurring features tend to converge towards sharp local minima, ultimately leading to suboptimal performance. Motivated by the recent advancements in sharpness-aware minimization (SAM), which considers the geometric aspects of the loss landscape during optimization, we present a dedicated optimizer crafted for CTR prediction, named Helen. Helen incorporates frequency-wise Hessian eigenvalue regularization, achieved through adaptive perturbations based on normalized feature frequencies. Empirical results under the open-source benchmark framework underscore Helen's effectiveness. It successfully constrains the top eigenvalue of the Hessian matrix and demonstrates a clear advantage over widely used optimization algorithms when applied to seven popular models across three public benchmark datasets on BARS. Our code locates at github.com/NUS-HPC-AI-Lab/Helen.