OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

OneMall: One Model, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

STCRank: Spatio-temporal Collaborative Ranking for Interactive Recommender System at Kuaishou E-shop

As a popular e-commerce platform, Kuaishou E-shop provides precise personalized product recommendations to tens of millions of users every day. To better respond real-time user feedback, we have deployed an interactive recommender system (IRS) alongside our core homepage recommender system. This IRS is triggered by user click on homepage, and generates a series of highly relevant recommendations based on the clicked item to meet focused browsing demands. Different from traditional e-commerce RecSys, the full-screen UI and immersive swiping down functionality present two distinct challenges for regular ranking system. First, there exists explicit interference (overlap or conflicts) between ranking objectives, i.e., conversion, view and swipe down. This is because there are intrinsic behavioral co-occurrences under the premise of immersive browsing and swiping down functionality. Second, the ranking system is prone to temporal greedy traps in sequential recommendation slot transitions, which is caused by full-screen UI design. To alleviate these challenges, we propose a novel Spatio-temporal collaborative ranking (STCRank) framework to achieve collaboration between multi-objectives within one slot (spatial) and between multiple sequential recommondation slots. In multi-objective collaboration (MOC) module, we push Pareto frontier by mitigating the objective overlaps and conflicts. In multi-slot collaboration (MSC) module, we achieve global optima on overall sequential slots by dual-stage look-ahead ranking mechanism. Extensive experiments demonstrate our proposed method brings about purchase and DAU co-growth. The proposed system has been already deployed at Kuaishou E-shop since 2025.6.

HarmonRank: Ranking-aligned Multi-objective Ensemble for Live-streaming E-commerce Recommendation

Recommendation for live-streaming e-commerce is gaining increasing attention due to the explosive growth of the live streaming economy. Different from traditional e-commerce, live-streaming e-commerce shifts the focus from products to streamers, which requires ranking mechanism to balance both purchases and user-streamer interactions for long-term ecology. To trade off multiple objectives, a popular solution is to build an ensemble model to integrate multi-objective scores into a unified score. The ensemble model is usually supervised by multiple independent binary classification losses of all objectives. However, this paradigm suffers from two inherent limitations. First, the optimization direction of the binary classification task is misaligned with the ranking task (evaluated by AUC). Second, this paradigm overlooks the alignment between objectives, e.g., comment and buy behaviors are partially dependent which can be revealed in labels correlations. The model can achieve better trade-offs if it learns the aligned parts of ranking abilities among different objectives. To mitigate these limitations, we propose a novel multi-objective ensemble framework HarmonRank to fulfill both alignment to the ranking task and alignment among objectives. For alignment to ranking, we formulate ranking metric AUC as a rank-sum problem and utilize differentiable ranking techniques for ranking-oriented optimization. For inter-objective alignment, we change the original one-step ensemble paradigm to a two-step relation-aware ensemble scheme. Extensive offline experiments results on two industrial datasets and online experiments demonstrate that our approach significantly outperforms existing state-of-the-art methods. The proposed method has been fully deployed in Kuaishou's live-streaming e-commerce recommendation platform with 400 million DAUs, contributing over 2% purchase gain.

GRADE: Personalized Multi-Task Fusion via Group-relative Reinforcement Learning with Adaptive Dirichlet Exploratio

Overall architecture of the personalized multi-objective ranking system. It comprises: (1) a Feature Center and Prerank Model for initial feature processing and candidate generation; (2) a Multi-Task Learning (MTL) model predicting various user feedback signals; (3) a Multi-Task Fusion (MTF) module (our proposed GRADE framework) that learns personalized weights ($w_1, \dots, w_n$); these weights are then applied to calculate final scores and sorted to generate a blended ranking by the Blended Ranking Model, which ultimately delivers results to users.

DiffusionGS: Generative Search with Query Conditioned Diffusion in Kuaishou

Personalized search ranking systems are critical for driving engagement and revenue in modern e-commerce and short-video platforms. While existing methods excel at estimating users' broad interests based on the filtered historical behaviors, they typically under-exploit explicit alignment between a user's real-time intent (represented by the user query) and their past actions. In this paper, we propose DiffusionGS, a novel and scalable approach powered by generative models. Our key insight is that user queries can serve as explicit intent anchors to facilitate the extraction of users' immediate interests from long-term, noisy historical behaviors. Specifically, we formulate interest extraction as a conditional denoising task, where the user's query guides a conditional diffusion process to produce a robust, user intent-aware representation from their behavioral sequence. We propose the User-aware Denoising Layer (UDL) to incorporate user-specific profiles into the optimization of attention distribution on the user's past actions. By reframing queries as intent priors and leveraging diffusion-based denoising, our method provides a powerful mechanism for capturing dynamic user interest shifts. Extensive offline and online experiments demonstrate the superiority of DiffusionGS over state-of-the-art methods.

Unconstrained Monotonic Calibration of Predictions in Deep Ranking Systems

Ranking models primarily focus on modeling the relative order of predictions while often neglecting the significance of the accuracy of their absolute values. However, accurate absolute values are essential for certain downstream tasks, necessitating the calibration of the original predictions. To address this, existing calibration approaches typically employ predefined transformation functions with order-preserving properties to adjust the original predictions. Unfortunately, these functions often adhere to fixed forms, such as piece-wise linear functions, which exhibit limited expressiveness and flexibility, thereby constraining their effectiveness in complex calibration scenarios. To mitigate this issue, we propose implementing a calibrator using an Unconstrained Monotonic Neural Network (UMNN), which can learn arbitrary monotonic functions with great modeling power. This approach significantly relaxes the constraints on the calibrator, improving its flexibility and expressiveness while avoiding excessively distorting the original predictions by requiring monotonicity. Furthermore, to optimize this highly flexible network for calibration, we introduce a novel additional loss function termed Smooth Calibration Loss (SCLoss), which aims to fulfill a necessary condition for achieving the ideal calibration state. Extensive offline experiments confirm the effectiveness of our method in achieving superior calibration performance. Moreover, deployment in Kuaishou's large-scale online video ranking system demonstrates that the method's calibration improvements translate into enhanced business metrics. The source code is available at https://github.com/baiyimeng/UMC.

LLM4PR: Improving Post-Ranking in Search Engine with Large Language Models

Alongside the rapid development of Large Language Models (LLMs), there has been a notable increase in efforts to integrate LLM techniques in information retrieval (IR) and search engines (SE). Recently, an additional post-ranking stage is suggested in SE to enhance user satisfaction in practical applications. Nevertheless, research dedicated to enhancing the post-ranking stage through LLMs remains largely unexplored. In this study, we introduce a novel paradigm named Large Language Models for Post-Ranking in search engine (LLM4PR), which leverages the capabilities of LLMs to accomplish the post-ranking task in SE. Concretely, a Query-Instructed Adapter (QIA) module is designed to derive the user/item representation vectors by incorporating their heterogeneous features. A feature adaptation step is further introduced to align the semantics of user/item representations with the LLM. Finally, the LLM4PR integrates a learning to post-rank step, leveraging both a main task and an auxiliary task to fine-tune the model to adapt the post-ranking task. Experiment studies demonstrate that the proposed framework leads to significant improvements and exhibits state-of-the-art performance compared with other alternatives.

Beyond Relevance: Improving User Engagement by Personalization for Short-Video Search

Personalized search has been extensively studied in various applications, including web search, e-commerce, social networks, etc. With the soaring popularity of short-video platforms, exemplified by TikTok and Kuaishou, the question arises: can personalization elevate the realm of short-video search, and if so, which techniques hold the key? In this work, we introduce $\text{PR}^2$, a novel and comprehensive solution for personalizing short-video search, where $\text{PR}^2$ stands for the Personalized Retrieval and Ranking augmented search system. Specifically, $\text{PR}^2$ leverages query-relevant collaborative filtering and personalized dense retrieval to extract relevant and individually tailored content from a large-scale video corpus. Furthermore, it utilizes the QIN (Query-Dominate User Interest Network) ranking model, to effectively harness user long-term preferences and real-time behaviors, and efficiently learn from user various implicit feedback through a multi-task learning framework. By deploying the $\text{PR}^2$ in production system, we have achieved the most remarkable user engagement improvements in recent years: a 10.2% increase in CTR@10, a notable 20% surge in video watch time, and a 1.6% uplift of search DAU. We believe the practical insights presented in this work are valuable especially for building and improving personalized search systems for the short video platforms.

DimeRec: A Unified Framework for Enhanced Sequential Recommendation via Generative Diffusion Models

Sequential Recommendation (SR) plays a pivotal role in recommender systems by tailoring recommendations to user preferences based on their non-stationary historical interactions. Achieving high-quality performance in SR requires attention to both item representation and diversity. However, designing an SR method that simultaneously optimizes these merits remains a long-standing challenge. In this study, we address this issue by integrating recent generative Diffusion Models (DM) into SR. DM has demonstrated utility in representation learning and diverse image generation. Nevertheless, a straightforward combination of SR and DM leads to sub-optimal performance due to discrepancies in learning objectives (recommendation vs. noise reconstruction) and the respective learning spaces (non-stationary vs. stationary). To overcome this, we propose a novel framework called DimeRec (\textbf{Di}ffusion with \textbf{m}ulti-interest \textbf{e}nhanced \textbf{Rec}ommender). DimeRec synergistically combines a guidance extraction module (GEM) and a generative diffusion aggregation module (DAM). The GEM extracts crucial stationary guidance signals from the user's non-stationary interaction history, while the DAM employs a generative diffusion process conditioned on GEM's outputs to reconstruct and generate consistent recommendations. Our numerical experiments demonstrate that DimeRec significantly outperforms established baseline methods across three publicly available datasets. Furthermore, we have successfully deployed DimeRec on a large-scale short video recommendation platform, serving hundreds of millions of users. Live A/B testing confirms that our method improves both users' time spent and result diversification.