TIGER-FG: Text-Guided Implicit Fine-Grained Grounding for E-commerce Retrieval

E-commerce image search often takes a cropped image as the query, while each candidate is represented by full item images and structured text. This image-to-multimodal retrieval setting presents two asymmetries: a modality disparity -- a visual query must match image--text items, and a granularity disparity -- a cropped query must be compared with full images containing background context and possible distractors. Detection-based pipelines handle the granularity disparity through explicit localization but incur extra cost and error propagation, whereas CLIP-style encoders avoid detection, but are vulnerable to backgrounds or irrelevant items. To address these limitations, we propose TIGER-FG, a text-guided implicit fine-grained grounding framework for image-to-multimodal e-commerce retrieval. TIGER-FG uses item text as semantic guidance to produce target-focused item representations without object detection for retrieval. We further introduce dual distillation objectives that preserve target-region spatial consistency and query--item similarity structure, yielding more stable and discriminative multimodal representations. In addition, we construct ECom-RF-IMMR, a realistic benchmark suite with a 10M-pair training set and two evaluation benchmarks covering standard and cluttered item layouts. TIGER-FG improves Recall@1 over the strongest baseline by 6.1 and 34.4 percentage points on the two evaluation benchmarks, respectively, with only 85.7M query-side parameters and 256-dim embeddings. Results on public e-commerce benchmarks further demonstrate its generalization to noisy and one-to-many retrieval scenarios. Code and data will be released.

SD-Search: On-Policy Hindsight Self-Distillation for Search-Augmented Reasoning

Search-augmented reasoning agents interleave internal reasoning with calls to an external retriever, and their performance relies on the quality of each issued query. However, under outcome-reward reinforcement learning, every search decision in a rollout shares the same trajectory-level reward, leaving individual queries without step-specific credit. Recent process-supervision approaches address this gap by drawing step-level signals from outside the policy, relying either on a much larger teacher model, or on sub-question annotations produced by a stronger external system. In contrast, we propose SD-Search, which derives step-level supervision from the policy itself through on-policy hindsight self-distillation, requiring neither an external teacher nor additional annotations. In SD-Search, a single model plays two roles that differ only in conditioning: a student that sees only the context available at inference time, and a teacher that additionally conditions on a compact hindsight block summarizing the search queries and final outcomes of a group of rollouts sampled from the same question. Since the teacher knows how each rollout unfolded and which ones succeeded, its query distribution implicitly marks which decisions were worth making, and the student is trained to recover this behavior by minimizing the token-level Jensen--Shannon divergence to the teacher at search-query positions. This layers a dense, step-level signal on top of GRPO's coarse trajectory reward. Crucially, this signal is produced by the policy itself within the standard RL training loop, without external model inference, auxiliary annotation pipeline, or additional training stage.

Beyond Static Collision Handling: Adaptive Semantic ID Learning for Multimodal Recommendation at Industrial Scale

Modern recommendation systems involve massive catalogs of multimodal items, where scalable item identification must balance compactness, semantic fidelity, and downstream effectiveness. Semantic IDs (SIDs) address this need by representing items as short discrete token sequences derived from multimodal signals, providing a compact interface for retrieval, ranking, and generative recommendation. However, effective SID learning is hindered by collisions, where different items are assigned identical or highly confusable codes. Existing methods mainly rely on improved quantization or fixed overlap regularization, but they do not adaptively distinguish whether an overlap should be suppressed or preserved. We propose AdaSID, an adaptive semantic ID learning framework for recommendation. AdaSID regulates SID overlaps through a two-stage process. First, it relaxes repulsion for observed overlaps when the involved items are semantically compatible, preserving admissible sharing rather than uniformly separating all collisions. Second, it allocates the remaining regulation pressure according to local collision load and training progress, strengthening control in congested regions while gradually rebalancing optimization toward recommendation alignment. This design adaptively decides which overlaps to penalize, how strongly to regulate them, and when to shift the learning focus. Extensive offline and online experiments validate AdaSID. On two public benchmarks, AdaSID improves Recall and NDCG by about 4.5% on average over strong baselines, while improving codebook utilization and SID diversity. In Kuaishou e-commerce, an online A/B test on short-video retrieval covering tens of millions of users achieves statistically significant gains, including a 0.98% GMV improvement, and industrial ranking evaluation shows consistent AUC improvements.

IG-Search: Step-Level Information Gain Rewards for Search-Augmented Reasoning

Reinforcement learning has emerged as an effective paradigm for training large language models to perform search-augmented reasoning. However, existing approaches rely on trajectory-level rewards that cannot distinguish precise search queries from vague or redundant ones within a rollout group, and collapse to a near-zero gradient signal whenever every sampled trajectory fails. In this paper, we propose IG-Search, a reinforcement learning framework that introduces a step-level reward based on Information Gain (IG). For each search step, IG measures how much the retrieved documents improve the model's confidence in the gold answer relative to a counterfactual baseline of random documents, thereby reflecting the effectiveness of the underlying search query. This signal is fed back to the corresponding search-query tokens via per-token advantage modulation in GRPO, enabling fine-grained, step-level credit assignment within a rollout. Unlike prior step-level methods that require either externally annotated intermediate supervision or shared environment states across trajectories, IG-Search derives its signals from the policy's own generation probabilities, requiring no intermediate annotations beyond standard question-answer pairs. Experiments on seven single-hop and multi-hop QA benchmarks demonstrate that IG-Search achieves an average EM of 0.430 with Qwen2.5-3B, outperforming the strongest trajectory-level baseline (MR-Search) by 1.6 points and the step-level method GiGPO by 0.9 points on average across benchmarks, with particularly pronounced gains on multi-hop reasoning tasks. Despite introducing a dense step-level signal, IG-Search adds only ~6.4% to per-step training wall-clock time over the trajectory-level baseline and leaves inference latency unchanged, while still providing a meaningful gradient signal even when every sampled trajectory answers incorrectly.

Scale over Preference: The Impact of AI-Generated Content on Online Content Ecology

The rapid proliferation of Artificial Intelligence-Generated Content (AIGC) is fundamentally restructuring online content ecologies, necessitating a rigorous examination of its behavioral and distributional implications. Leveraging a comprehensive longitudinal dataset comprising tens of millions of users from a leading Chinese video-sharing platform, this study elucidated the distinct creation and consumption behaviors characterizing AIGC versus Human-Generated Content (HGC). We identified a prevalent scale-over-preference dynamic, wherein AIGC creators achieve aggregate engagement comparable to HGC creators through high-volume production, despite a marked consumer preference for HGC. Deeper analysis uncovered the ability of the algorithmic content distribution mechanism in moderating these competing interests regarding AIGC. These findings advocated for the implementation of AIGC-sensitive distribution algorithms and precise governance frameworks to ensure the long-term health of the online content platforms.

OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose \textbf{OneSearch-V2}, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +3.05\% buyer conversion rate, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.65\% in page good rate and +1.37\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

Stop Treating Collisions Equally: Qualification-Aware Semantic ID Learning for Recommendation at Industrial Scale

Semantic IDs (SIDs) are compact discrete representations derived from multimodal item features, serving as a unified abstraction for ID-based and generative recommendation. However, learning high-quality SIDs remains challenging due to two issues. (1) Collision problem: the quantized token space is prone to collisions, in which semantically distinct items are assigned identical or overly similar SID compositions, resulting in semantic entanglement. (2) Collision-signal heterogeneity: collisions are not uniformly harmful. Some reflect genuine conflicts between semantically unrelated items, while others stem from benign redundancy or systematic data effects. To address these challenges, we propose Qualification-Aware Semantic ID Learning (QuaSID), an end-to-end framework that learns collision-qualified SIDs by selectively repelling qualified conflict pairs and scaling the repulsion strength by collision severity. QuaSID consists of two mechanisms: Hamming-guided Margin Repulsion, which translates low-Hamming SID overlaps into explicit, severity-scaled geometric constraints on the encoder space; and Conflict-Aware Valid Pair Masking, which masks protocol-induced benign overlaps to denoise repulsion supervision. In addition, QuaSID incorporates a dual-tower contrastive objective to inject collaborative signals into tokenization. Experiments on public benchmarks and industrial data validate QuaSID. On public datasets, QuaSID consistently outperforms strong baselines, improving top-K ranking quality by 5.9% over the best baseline while increasing SID composition diversity. In an online A/B test on Kuaishou e-commerce with a 5% traffic split, QuaSID increases ranking GMV-S2 by 2.38% and improves completed orders on cold-start retrieval by up to 6.42%. Finally, we show that the proposed repulsion loss is plug-and-play and enhances a range of SID learning frameworks across datasets.

Awakening Dormant Users: Generative Recommendation with Counterfactual Functional Role Reasoning

Awakening dormant users, who remain engaged but exhibit low conversion, is a pivotal driver for incremental GMV growth in large-scale e-commerce platforms. However, existing approaches often yield suboptimal results since they typically rely on single-step estimation of an item's intrinsic value (e.g., immediate click probability). This mechanism overlooks the instrumental effect of items, where specific interactions act as triggers to shape latent intent and drive subsequent decisions along a conversion trajectory. To bridge this gap, we propose RoleGen, a novel framework that synergizes a Conversion Trajectory Reasoner with a Generative Behavioral Backbone. Specifically, the LLM-based Reasoner explicitly models the context-dependent Functional Role of items to reconstruct intent evolution. It further employs counterfactual inference to simulate diverse conversion paths, effectively mitigating interest collapse. These reasoned candidate items are integrated into the generative backbone, which is optimized via a collaborative "Reasoning-Execution-Feedback-Reflection" closed-loop strategy to ensure grounded execution. Extensive offline experiments and online A/B testing on the Kuaishou e-commerce platform demonstrate that RoleGen achieves a 6.2% gain in Recall@1 and a 7.3% increase in online order volume, confirming its effectiveness in activating the dormant user base.

KuaiSearch: A Large-Scale E-Commerce Search Dataset for Recall, Ranking, and Relevance

E-commerce search serves as a central interface, connecting user demands with massive product inventories and plays a vital role in our daily lives. However, in real-world applications, it faces challenges, including highly ambiguous queries, noisy product texts with weak semantic order, and diverse user preferences, all of which make it difficult to accurately capture user intent and fine-grained product semantics. In recent years, significant advances in large language models (LLMs) for semantic representation and contextual reasoning have created new opportunities to address these challenges. Nevertheless, existing e-commerce search datasets still suffer from notable limitations: queries are often heuristically constructed, cold-start users and long-tail products are filtered out, query and product texts are anonymized, and most datasets cover only a single stage of the search pipeline. Collectively, these issues constrain research on LLM-based e-commerce search. To address these challenges, we construct and release KuaiSearch. To the best of our knowledge, it is the largest e-commerce search dataset currently available. KuaiSearch is built upon real user search interactions from the Kuaishou platform, preserving authentic user queries and natural-language product texts, covering cold-start users and long-tail products, and systematically spanning three key stages of the search pipeline: recall, ranking, and relevance judgment. We conduct a comprehensive analysis of KuaiSearch from multiple perspectives, including products, users, and queries, and establish benchmark experiments across several representative search tasks. Experimental results demonstrate that KuaiSearch provides a valuable foundation for research on real-world e-commerce search.

OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.