Inference Computation Scaling for Feature Augmentation in Recommendation Systems

Large language models have become a powerful method for feature augmentation in recommendation systems. However, existing approaches relying on quick inference often suffer from incomplete feature coverage and insufficient specificity in feature descriptions, limiting their ability to capture fine-grained user preferences and undermining overall performance. Motivated by the recent success of inference scaling in math and coding tasks, we explore whether scaling inference can address these limitations and enhance feature quality. Our experiments show that scaling inference leads to significant improvements in recommendation performance, with a 12% increase in NDCG@10. The gains can be attributed to two key factors: feature quantity and specificity. In particular, models using extended Chain-of-Thought (CoT) reasoning generate a greater number of detailed and precise features, offering deeper insights into user preferences and overcoming the limitations of quick inference. We further investigate the factors influencing feature quantity, revealing that model choice and search strategy play critical roles in generating a richer and more diverse feature set. This is the first work to apply inference scaling to feature augmentation in recommendation systems, bridging advances in reasoning tasks to enhance personalized recommendation.

EAGER-LLM: Enhancing Large Language Models as Recommenders through Exogenous Behavior-Semantic Integration

Large language models (LLMs) are increasingly leveraged as foundational backbones in the development of advanced recommender systems, offering enhanced capabilities through their extensive knowledge and reasoning. Existing llm-based recommender systems (RSs) often face challenges due to the significant differences between the linguistic semantics of pre-trained LLMs and the collaborative semantics essential for RSs. These systems use pre-trained linguistic semantics but learn collaborative semantics from scratch via the llm-Backbone. However, LLMs are not designed for recommendations, leading to inefficient collaborative learning, weak result correlations, and poor integration of traditional RS features. To address these challenges, we propose EAGER-LLM, a decoder-only llm-based generative recommendation framework that integrates endogenous and exogenous behavioral and semantic information in a non-intrusive manner. Specifically, we propose 1)dual-source knowledge-rich item indices that integrates indexing sequences for exogenous signals, enabling efficient link-wide processing; 2)non-invasive multiscale alignment reconstruction tasks guide the model toward a deeper understanding of both collaborative and semantic signals; 3)an annealing adapter designed to finely balance the model's recommendation performance with its comprehension capabilities. We demonstrate EAGER-LLM's effectiveness through rigorous testing on three public benchmarks.

A Contextual-Aware Position Encoding for Sequential Recommendation

Sequential recommendation (SR), which encodes user activity to predict the next action, has emerged as a widely adopted strategy in developing commercial personalized recommendation systems. A critical component of modern SR models is the attention mechanism, which synthesizes users' historical activities. This mechanism is typically order-invariant and generally relies on position encoding (PE). Conventional SR models simply assign a learnable vector to each position, resulting in only modest gains compared to traditional recommendation models. Moreover, limited research has been conducted on position encoding tailored for sequential recommendation, leaving a significant gap in addressing its unique requirements. To bridge this gap, we propose a novel Contextual-Aware Position Encoding method for sequential recommendation, abbreviated as CAPE. To the best of our knowledge, CAPE is the first PE method specifically designed for sequential recommendation. Comprehensive experiments conducted on benchmark SR datasets demonstrate that CAPE consistently enhances multiple mainstream backbone models and achieves state-of-the-art performance, across small and large scale model size. Furthermore, we deployed CAPE in an industrial setting on a real-world commercial platform, clearly showcasing the effectiveness of our approach. Our source code is available at https://github.com/yjdy/CAPE.

CreAgent: Towards Long-Term Evaluation of Recommender System under Platform-Creator Information Asymmetry

Ensuring the long-term sustainability of recommender systems (RS) emerges as a crucial issue. Traditional offline evaluation methods for RS typically focus on immediate user feedback, such as clicks, but they often neglect the long-term impact of content creators. On real-world content platforms, creators can strategically produce and upload new items based on user feedback and preference trends. While previous studies have attempted to model creator behavior, they often overlook the role of information asymmetry. This asymmetry arises because creators primarily have access to feedback on the items they produce, while platforms possess data on the entire spectrum of user feedback. Current RS simulators, however, fail to account for this asymmetry, leading to inaccurate long-term evaluations. To address this gap, we propose CreAgent, a Large Language Model (LLM)-empowered creator simulation agent. By incorporating game theory's belief mechanism and the fast-and-slow thinking framework, CreAgent effectively simulates creator behavior under conditions of information asymmetry. Additionally, we enhance CreAgent's simulation ability by fine-tuning it using Proximal Policy Optimization (PPO). Our credibility validation experiments show that CreAgent aligns well with the behaviors between real-world platform and creator, thus improving the reliability of long-term RS evaluations. Moreover, through the simulation of RS involving CreAgents, we can explore how fairness- and diversity-aware RS algorithms contribute to better long-term performance for various stakeholders. CreAgent and the simulation platform are publicly available at https://github.com/shawnye2000/CreAgent.

Progressive Collaborative and Semantic Knowledge Fusion for Generative Recommendation

With the recent surge in interest surrounding generative paradigms, generative recommendation has increasingly attracted the attention of researchers in the recommendation community. This paradigm generally consists of two stages. In the first stage, pretrained semantic embeddings or collaborative ID embeddings are quantized to create item codes, aiming to capture and preserve rich semantic or collaborative knowledge within these codes. The second stage involves utilizing these discrete codes to perform an autoregressive sequence generation task. Existing methods often either overlook collaborative or semantic knowledge, or combine the two roughly. In this paper, we observe that naively concatenating representations from semantic and collaborative modality leads to a semantic domination issue, where the resulting representation is overly influenced by semantic information, effectively overshadowing the collaborative representation. Consequently, downstream recommendation tasks fail to fully exploit the knowledge from both modalities, resulting in suboptimal performance. To address this, we propose a progressive collaborative and semantic knowledge fusion model for generative recommendation, named PRORec, which integrates semantic and collaborative knowledge with a unified code through a two-stage framework. Specifically, in the first stage, we propose a cross-modality knowledge alignment task, which integrates semantic knowledge into collaborative embeddings, enhancing their representational capability. In the second stage, we propose an in-modality knowledge distillation task, designed to effectively capture and integrate knowledge from both semantic and collaborative modalities. Extensive experiments on three widely used benchmarks validate the effectiveness of our approach, demonstrating its superiority compared to existing methods.

Few-shot_LLM_Synthetic_Data_with_Distribution_Matching

As large language models (LLMs) advance, their ability to perform in-context learning and few-shot language generation has improved significantly. This has spurred using LLMs to produce high-quality synthetic data to enhance the performance of smaller models like online retrievers or weak LLMs. However, LLM-generated synthetic data often differs from the real data in key language attributes (e.g., styles, tones, content proportions, etc.). As a result, mixing these synthetic data directly with real data may distort the original data distribution, potentially hindering performance improvements. To solve this, we introduce SynAlign: a synthetic data generation and filtering framework based on key attribute distribution matching. Before generation, SynAlign employs an uncertainty tracker surrogated by the Gaussian Process model to iteratively select data clusters distinct from selected ones as demonstrations for new data synthesis, facilitating the efficient exploration diversity of the real data. Then, a latent attribute reasoning method is employed: the LLM summarizes linguistic attributes of demonstrations and then synthesizes new data based on them. This approach facilitates synthesizing diverse data with linguistic attributes that appear in real data.After generation, the Maximum Mean Discrepancy is used as the objective function to learn the sampling weight of each synthetic data, ensuring distribution matching with the real data. Our experiments on multiple text prediction tasks show significant performance improvements. We also conducted an online A/B test on an online retriever to demonstrate SynAlign's effectiveness.

RecSys Arena: Pair-wise Recommender System Evaluation with Large Language Models

Evaluating the quality of recommender systems is critical for algorithm design and optimization. Most evaluation methods are computed based on offline metrics for quick algorithm evolution, since online experiments are usually risky and time-consuming. However, offline evaluation usually cannot fully reflect users' preference for the outcome of different recommendation algorithms, and the results may not be consistent with online A/B test. Moreover, many offline metrics such as AUC do not offer sufficient information for comparing the subtle differences between two competitive recommender systems in different aspects, which may lead to substantial performance differences in long-term online serving. Fortunately, due to the strong commonsense knowledge and role-play capability of large language models (LLMs), it is possible to obtain simulated user feedback on offline recommendation results. Motivated by the idea of LLM Chatbot Arena, in this paper we present the idea of RecSys Arena, where the recommendation results given by two different recommender systems in each session are evaluated by an LLM judger to obtain fine-grained evaluation feedback. More specifically, for each sample we use LLM to generate a user profile description based on user behavior history or off-the-shelf profile features, which is used to guide LLM to play the role of this user and evaluate the relative preference for two recommendation results generated by different models. Through extensive experiments on two recommendation datasets in different scenarios, we demonstrate that many different LLMs not only provide general evaluation results that are highly consistent with canonical offline metrics, but also provide rich insight in many subjective aspects. Moreover, it can better distinguish different algorithms with comparable performance in terms of AUC and nDCG.

A Parameter Update Balancing Algorithm for Multi-task Ranking Models in Recommendation Systems

Multi-task ranking models have become essential for modern real-world recommendation systems. While most recommendation researches focus on designing sophisticated models for specific scenarios, achieving performance improvement for multi-task ranking models across various scenarios still remains a significant challenge. Training all tasks naively can result in inconsistent learning, highlighting the need for the development of multi-task optimization (MTO) methods to tackle this challenge. Conventional methods assume that the optimal joint gradient on shared parameters leads to optimal parameter updates. However, the actual update on model parameters may deviates significantly from gradients when using momentum based optimizers such as Adam, and we design and execute statistical experiments to support the observation. In this paper, we propose a novel Parameter Update Balancing algorithm for multi-task optimization, denoted as PUB. In contrast to traditional MTO method which are based on gradient level tasks fusion or loss level tasks fusion, PUB is the first work to optimize multiple tasks through parameter update balancing. Comprehensive experiments on benchmark multi-task ranking datasets demonstrate that PUB consistently improves several multi-task backbones and achieves state-of-the-art performance. Additionally, experiments on benchmark computer vision datasets show the great potential of PUB in various multi-task learning scenarios. Furthermore, we deployed our method for an industrial evaluation on the real-world commercial platform, HUAWEI AppGallery, where PUB significantly enhances the online multi-task ranking model, efficiently managing the primary traffic of a crucial channel.

MemSim: A Bayesian Simulator for Evaluating Memory of LLM-based Personal Assistants

LLM-based agents have been widely applied as personal assistants, capable of memorizing information from user messages and responding to personal queries. However, there still lacks an objective and automatic evaluation on their memory capability, largely due to the challenges in constructing reliable questions and answers (QAs) according to user messages. In this paper, we propose MemSim, a Bayesian simulator designed to automatically construct reliable QAs from generated user messages, simultaneously keeping their diversity and scalability. Specifically, we introduce the Bayesian Relation Network (BRNet) and a causal generation mechanism to mitigate the impact of LLM hallucinations on factual information, facilitating the automatic creation of an evaluation dataset. Based on MemSim, we generate a dataset in the daily-life scenario, named MemDaily, and conduct extensive experiments to assess the effectiveness of our approach. We also provide a benchmark for evaluating different memory mechanisms in LLM-based agents with the MemDaily dataset. To benefit the research community, we have released our project at https://github.com/nuster1128/MemSim.

AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn't fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.