LIBER: Lifelong User Behavior Modeling Based on Large Language Models

CTR prediction plays a vital role in recommender systems. Recently, large language models (LLMs) have been applied in recommender systems due to their emergence abilities. While leveraging semantic information from LLMs has shown some improvements in the performance of recommender systems, two notable limitations persist in these studies. First, LLM-enhanced recommender systems encounter challenges in extracting valuable information from lifelong user behavior sequences within textual contexts for recommendation tasks. Second, the inherent variability in human behaviors leads to a constant stream of new behaviors and irregularly fluctuating user interests. This characteristic imposes two significant challenges on existing models. On the one hand, it presents difficulties for LLMs in effectively capturing the dynamic shifts in user interests within these sequences, and on the other hand, there exists the issue of substantial computational overhead if the LLMs necessitate recurrent calls upon each update to the user sequences. In this work, we propose Lifelong User Behavior Modeling (LIBER) based on large language models, which includes three modules: (1) User Behavior Streaming Partition (UBSP), (2) User Interest Learning (UIL), and (3) User Interest Fusion (UIF). Initially, UBSP is employed to condense lengthy user behavior sequences into shorter partitions in an incremental paradigm, facilitating more efficient processing. Subsequently, UIL leverages LLMs in a cascading way to infer insights from these partitions. Finally, UIF integrates the textual outputs generated by the aforementioned processes to construct a comprehensive representation, which can be incorporated by any recommendation model to enhance performance. LIBER has been deployed on Huawei's music recommendation service and achieved substantial improvements in users' play count and play time by 3.01% and 7.69%.

Beyond Positive History: Re-ranking with List-level Hybrid Feedback

As the last stage of recommender systems, re-ranking generates a re-ordered list that aligns with the user's preference. However, previous works generally focus on item-level positive feedback as history (e.g., only clicked items) and ignore that users provide positive or negative feedback on items in the entire list. This list-level hybrid feedback can reveal users' holistic preferences and reflect users' comparison behavior patterns manifesting within a list. Such patterns could predict user behaviors on candidate lists, thus aiding better re-ranking. Despite appealing benefits, extracting and integrating preferences and behavior patterns from list-level hybrid feedback into re-ranking multiple items remains challenging. To this end, we propose Re-ranking with List-level Hybrid Feedback (dubbed RELIFE). It captures user's preferences and behavior patterns with three modules: a Disentangled Interest Miner to disentangle the user's preferences into interests and disinterests, a Sequential Preference Mixer to learn users' entangled preferences considering the context of feedback, and a Comparison-aware Pattern Extractor to capture user's behavior patterns within each list. Moreover, for better integration of patterns, contrastive learning is adopted to align the behavior patterns of candidate and historical lists. Extensive experiments show that RELIFE significantly outperforms SOTA re-ranking baselines.

Learning ID-free Item Representation with Token Crossing for Multimodal Recommendation

Current multimodal recommendation models have extensively explored the effective utilization of multimodal information; however, their reliance on ID embeddings remains a performance bottleneck. Even with the assistance of multimodal information, optimizing ID embeddings remains challenging for ID-based Multimodal Recommender when interaction data is sparse. Furthermore, the unique nature of item-specific ID embeddings hinders the information exchange among related items and the spatial requirement of ID embeddings increases with the scale of item. Based on these limitations, we propose an ID-free MultimOdal TOken Representation scheme named MOTOR that represents each item using learnable multimodal tokens and connects them through shared tokens. Specifically, we first employ product quantization to discretize each item's multimodal features (e.g., images, text) into discrete token IDs. We then interpret the token embeddings corresponding to these token IDs as implicit item features, introducing a new Token Cross Network to capture the implicit interaction patterns among these tokens. The resulting representations can replace the original ID embeddings and transform the original ID-based multimodal recommender into ID-free system, without introducing any additional loss design. MOTOR reduces the overall space requirements of these models, facilitating information interaction among related items, while also significantly enhancing the model's recommendation capability. Extensive experiments on nine mainstream models demonstrate the significant performance improvement achieved by MOTOR, highlighting its effectiveness in enhancing multimodal recommendation systems.

Unleashing the Potential of Multi-Channel Fusion in Retrieval for Personalized Recommendations

Recommender systems (RS) are pivotal in managing information overload in modern digital services. A key challenge in RS is efficiently processing vast item pools to deliver highly personalized recommendations under strict latency constraints. Multi-stage cascade ranking addresses this by employing computationally efficient retrieval methods to cover diverse user interests, followed by more precise ranking models to refine the results. In the retrieval stage, multi-channel retrieval is often used to generate distinct item subsets from different candidate generators, leveraging the complementary strengths of these methods to maximize coverage. However, forwarding all retrieved items overwhelms downstream rankers, necessitating truncation. Despite advancements in individual retrieval methods, multi-channel fusion, the process of efficiently merging multi-channel retrieval results, remains underexplored. We are the first to identify and systematically investigate multi-channel fusion in the retrieval stage. Current industry practices often rely on heuristic approaches and manual designs, which often lead to suboptimal performance. Moreover, traditional gradient-based methods like SGD are unsuitable for this task due to the non-differentiable nature of the selection process. In this paper, we explore advanced channel fusion strategies by assigning systematically optimized weights to each channel. We utilize black-box optimization techniques, including the Cross Entropy Method and Bayesian Optimization for global weight optimization, alongside policy gradient-based approaches for personalized merging. Our methods enhance both personalization and flexibility, achieving significant performance improvements across multiple datasets and yielding substantial gains in real-world deployments, offering a scalable solution for optimizing multi-channel fusion in retrieval.

A Survey on Diffusion Models for Recommender Systems

While traditional recommendation techniques have made significant strides in the past decades, they still suffer from limited generalization performance caused by factors like inadequate collaborative signals, weak latent representations, and noisy data. In response, diffusion models (DMs) have emerged as promising solutions for recommender systems due to their robust generative capabilities, solid theoretical foundations, and improved training stability. To this end, in this paper, we present the first comprehensive survey on diffusion models for recommendation, and draw a bird's-eye view from the perspective of the whole pipeline in real-world recommender systems. We systematically categorize existing research works into three primary domains: (1) diffusion for data engineering & encoding, focusing on data augmentation and representation enhancement; (2) diffusion as recommender models, employing diffusion models to directly estimate user preferences and rank items; and (3) diffusion for content presentation, utilizing diffusion models to generate personalized content such as fashion and advertisement creatives. Our taxonomy highlights the unique strengths of diffusion models in capturing complex data distributions and generating high-quality, diverse samples that closely align with user preferences. We also summarize the core characteristics of the adapting diffusion models for recommendation, and further identify key areas for future exploration, which helps establish a roadmap for researchers and practitioners seeking to advance recommender systems through the innovative application of diffusion models. To further facilitate the research community of recommender systems based on diffusion models, we actively maintain a GitHub repository for papers and other related resources in this rising direction https://github.com/CHIANGEL/Awesome-Diffusion-for-RecSys.

Efficient and Deployable Knowledge Infusion for Open-World Recommendations via Large Language Models

Recommender systems (RSs) play a pervasive role in today's online services, yet their closed-loop nature constrains their access to open-world knowledge. Recently, large language models (LLMs) have shown promise in bridging this gap. However, previous attempts to directly implement LLMs as recommenders fall short in meeting the requirements of industrial RSs, particularly in terms of online inference latency and offline resource efficiency. Thus, we propose REKI to acquire two types of external knowledge about users and items from LLMs. Specifically, we introduce factorization prompting to elicit accurate knowledge reasoning on user preferences and items. We develop individual knowledge extraction and collective knowledge extraction tailored for different scales of scenarios, effectively reducing offline resource consumption. Subsequently, generated knowledge undergoes efficient transformation and condensation into augmented vectors through a hybridized expert-integrated network, ensuring compatibility. The obtained vectors can then be used to enhance any conventional recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from LLMs. Experiments demonstrate that REKI outperforms state-of-the-art baselines and is compatible with lots of recommendation algorithms and tasks. Now, REKI has been deployed to Huawei's news and music recommendation platforms and gained a 7% and 1.99% improvement during the online A/B test.

A Decoding Acceleration Framework for Industrial Deployable LLM-based Recommender Systems

Recently, increasing attention has been paid to LLM-based recommender systems, but their deployment is still under exploration in the industry. Most deployments utilize LLMs as feature enhancers, generating augmentation knowledge in the offline stage. However, in recommendation scenarios, involving numerous users and items, even offline generation with LLMs consumes considerable time and resources. This generation inefficiency stems from the autoregressive nature of LLMs, and a promising direction for acceleration is speculative decoding, a Draft-then-Verify paradigm that increases the number of generated tokens per decoding step. In this paper, we first identify that recommendation knowledge generation is suitable for retrieval-based speculative decoding. Then, we discern two characteristics: (1) extensive items and users in RSs bring retrieval inefficiency, and (2) RSs exhibit high diversity tolerance for text generated by LLMs. Based on the above insights, we propose a Decoding Acceleration Framework for LLM-based Recommendation (dubbed DARE), with Customized Retrieval Pool to improve retrieval efficiency and Relaxed Verification to increase the acceptance rate of draft tokens, respectively. Extensive experiments demonstrate that DARE achieves a 3-5x speedup and is compatible with various frameworks and backbone LLMs. DARE has also been deployed to online advertising scenarios within a large-scale commercial environment, achieving a 3.45x speedup while maintaining the downstream performance.

Lifelong Personalized Low-Rank Adaptation of Large Language Models for Recommendation

We primarily focus on the field of large language models (LLMs) for recommendation, which has been actively explored recently and poses a significant challenge in effectively enhancing recommender systems with logical reasoning abilities and open-world knowledge. Current mainstream efforts mainly center around injecting personalized information from recommendation models into LLMs by customizing input templates or aligning representations between semantic and recommendation spaces at the prediction layer. However, they face three significant limitations: (1) LoRA is mostly used as a core component in existing works, but personalization is not well established in LoRA parameters as the LoRA matrix shared by every user may not cater to different users' characteristics, leading to suboptimal performance. (2) Although lifelong personalized behavior sequences are ideal for personalization, their use raises effectiveness and efficiency issues since LLMs require escalating training and inference time to extend text lengths. (3) Existing approaches aren't scalable for large datasets due to training efficiency constraints. Thus, LLMs only see a small fraction of the datasets (e.g., less than 10%) instead of the whole datasets, limiting their exposure to the full training space. To address these problems, we propose RecLoRA. This model incorporates a Personalized LoRA module that maintains independent LoRAs for different users and a Long-Short Modality Retriever that retrieves different history lengths for different modalities, significantly improving performance while adding minimal time cost. Furthermore, we design a Few2Many Learning Strategy, using a conventional recommendation model as a lens to magnify small training spaces to full spaces. Extensive experiments on public datasets demonstrate the efficacy of our RecLoRA compared to existing baseline models.

MemoCRS: Memory-enhanced Sequential Conversational Recommender Systems with Large Language Models

Conversational recommender systems (CRSs) aim to capture user preferences and provide personalized recommendations through multi-round natural language dialogues. However, most existing CRS models mainly focus on dialogue comprehension and preferences mining from the current dialogue session, overlooking user preferences in historical dialogue sessions. The preferences embedded in the user's historical dialogue sessions and the current session exhibit continuity and sequentiality, and we refer to CRSs with this characteristic as sequential CRSs. In this work, we leverage memory-enhanced LLMs to model the preference continuity, primarily focusing on addressing two key issues: (1) redundancy and noise in historical dialogue sessions, and (2) the cold-start users problem. To this end, we propose a Memory-enhanced Conversational Recommender System Framework with Large Language Models (dubbed MemoCRS) consisting of user-specific memory and general memory. User-specific memory is tailored to each user for their personalized interests and implemented by an entity-based memory bank to refine preferences and retrieve relevant memory, thereby reducing the redundancy and noise of historical sessions. The general memory, encapsulating collaborative knowledge and reasoning guidelines, can provide shared knowledge for users, especially cold-start users. With the two kinds of memory, LLMs are empowered to deliver more precise and tailored recommendations for each user. Extensive experiments on both Chinese and English datasets demonstrate the effectiveness of MemoCRS.

SINKT: A Structure-Aware Inductive Knowledge Tracing Model with Large Language Model

Knowledge Tracing (KT) aims to determine whether students will respond correctly to the next question, which is a crucial task in intelligent tutoring systems (ITS). In educational KT scenarios, transductive ID-based methods often face severe data sparsity and cold start problems, where interactions between individual students and questions are sparse, and new questions and concepts consistently arrive in the database. In addition, existing KT models only implicitly consider the correlation between concepts and questions, lacking direct modeling of the more complex relationships in the heterogeneous graph of concepts and questions. In this paper, we propose a Structure-aware Inductive Knowledge Tracing model with large language model (dubbed SINKT), which, for the first time, introduces large language models (LLMs) and realizes inductive knowledge tracing. Firstly, SINKT utilizes LLMs to introduce structural relationships between concepts and constructs a heterogeneous graph for concepts and questions. Secondly, by encoding concepts and questions with LLMs, SINKT incorporates semantic information to aid prediction. Finally, SINKT predicts the student's response to the target question by interacting with the student's knowledge state and the question representation. Experiments on four real-world datasets demonstrate that SINKT achieves state-of-the-art performance among 12 existing transductive KT models. Additionally, we explore the performance of SINKT on the inductive KT task and provide insights into various modules.