Real-Time Personalization for LLM-based Recommendation with Customized In-Context Learning

Frequently updating Large Language Model (LLM)-based recommender systems to adapt to new user interests -- as done for traditional ones -- is impractical due to high training costs, even with acceleration methods. This work explores adapting to dynamic user interests without any model updates by leveraging In-Context Learning (ICL), which allows LLMs to learn new tasks from few-shot examples provided in the input. Using new-interest examples as the ICL few-shot examples, LLMs may learn real-time interest directly, avoiding the need for model updates. However, existing LLM-based recommenders often lose the in-context learning ability during recommendation tuning, while the original LLM's in-context learning lacks recommendation-specific focus. To address this, we propose RecICL, which customizes recommendation-specific in-context learning for real-time recommendations. RecICL organizes training examples in an in-context learning format, ensuring that in-context learning ability is preserved and aligned with the recommendation task during tuning. Extensive experiments demonstrate RecICL's effectiveness in delivering real-time recommendations without requiring model updates. Our code is available at https://github.com/ym689/rec_icl.

Personalized Image Generation with Large Multimodal Models

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

RosePO: Aligning LLM-based Recommenders with Human Values

Recently, there has been a growing interest in leveraging Large Language Models (LLMs) for recommendation systems, which usually adapt a pre-trained LLM to the recommendation scenario through supervised fine-tuning (SFT). However, both the pre-training and SFT stages fail to explicitly model the comparative relationships of a user's preferences on different items. To construct a "helpful and harmless" LLM-based recommender, we propose a general framework -- Recommendation with smoothing personalized Preference Optimization (RosePO), which better aligns with customized human values during the post-training stage. Specifically, in addition to the input and chosen response that naturally align with SFT data, we design a rejected sampling strategy tailored for enhancing helpfulness, along with two strategies aimed at mitigating biases to promote harmlessness. To ensure robustness against uncertain labels present in automatically constructed preference data, we introduce a personalized smoothing factor predicted by a preference oracle into the optimization objective. Evaluation on three real-world datasets demonstrates the effectiveness of our method, showcasing not only improved recommendation performance but also mitigation of semantic hallucination and popularity bias.

$α$-DPO: Adaptive Reward Margin is What Direct Preference Optimization Needs

Aligning large language models (LLMs) with human values and intentions is crucial for their utility, honesty, and safety. Reinforcement learning from human feedback (RLHF) is a popular approach to achieve this alignment, but it faces challenges in computational efficiency and training stability. Recent methods like Direct Preference Optimization (DPO) and Simple Preference Optimization (SimPO) have proposed offline alternatives to RLHF, simplifying the process by reparameterizing the reward function. However, DPO depends on a potentially suboptimal reference model, and SimPO's assumption of a fixed target reward margin may lead to suboptimal decisions in diverse data settings. In this work, we propose $\alpha$-DPO, an adaptive preference optimization algorithm designed to address these limitations by introducing a dynamic reward margin. Specifically, $\alpha$-DPO employs an adaptive preference distribution, balancing the policy model and the reference model to achieve personalized reward margins. We provide theoretical guarantees for $\alpha$-DPO, demonstrating its effectiveness as a surrogate optimization objective and its ability to balance alignment and diversity through KL divergence control. Empirical evaluations on AlpacaEval 2 and Arena-Hard show that $\alpha$-DPO consistently outperforms DPO and SimPO across various model settings, establishing it as a robust approach for fine-tuning LLMs. Our method achieves significant improvements in win rates, highlighting its potential as a powerful tool for LLM alignment. The code is available at https://github.com/junkangwu/alpha-DPO

Information Discovery in e-Commerce

Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, Booking.com, eBay, JD.com and platforms targeting specific geographic regions such as Bol.com and Flipkart.com.Information retrieval has a natural role to play in e-commerce, especially in connecting people to goods and services. Information discovery in e-commerce concerns different types of search (e.g., exploratory search vs. lookup tasks), recommender systems, and natural language processing in e-commerce portals. The rise in popularity of e-commerce sites has made research on information discovery in e-commerce an increasingly active research area. This is witnessed by an increase in publications and dedicated workshops in this space. Methods for information discovery in e-commerce largely focus on improving the effectiveness of e-commerce search and recommender systems, on enriching and using knowledge graphs to support e-commerce, and on developing innovative question answering and bot-based solutions that help to connect people to goods and services. In this survey, an overview is given of the fundamental infrastructure, algorithms, and technical solutions for information discovery in e-commerce. The topics covered include user behavior and profiling, search, recommendation, and language technology in e-commerce.

AlphaEdit: Null-Space Constrained Knowledge Editing for Language Models

Large language models (LLMs) often exhibit hallucinations due to incorrect or outdated knowledge. Hence, model editing methods have emerged to enable targeted knowledge updates. To achieve this, a prevailing paradigm is the locating-then-editing approach, which first locates influential parameters and then edits them by introducing a perturbation. While effective, current studies have demonstrated that this perturbation inevitably disrupt the originally preserved knowledge within LLMs, especially in sequential editing scenarios. To address this, we introduce AlphaEdit, a novel solution that projects perturbation onto the null space of the preserved knowledge before applying it to the parameters. We theoretically prove that this projection ensures the output of post-edited LLMs remains unchanged when queried about the preserved knowledge, thereby mitigating the issue of disruption. Extensive experiments on various LLMs, including LLaMA3, GPT2-XL, and GPT-J, show that AlphaEdit boosts the performance of most locating-then-editing methods by an average of 36.4% with a single line of additional code for projection solely. Our code is available at: https://github.com/jianghoucheng/AlphaEdit.

Knowledge Graph Embedding by Normalizing Flows

A key to knowledge graph embedding (KGE) is to choose a proper representation space, e.g., point-wise Euclidean space and complex vector space. In this paper, we propose a unified perspective of embedding and introduce uncertainty into KGE from the view of group theory. Our model can incorporate existing models (i.e., generality), ensure the computation is tractable (i.e., efficiency) and enjoy the expressive power of complex random variables (i.e., expressiveness). The core idea is that we embed entities/relations as elements of a symmetric group, i.e., permutations of a set. Permutations of different sets can reflect different properties of embedding. And the group operation of symmetric groups is easy to compute. In specific, we show that the embedding of many existing models, point vectors, can be seen as elements of a symmetric group. To reflect uncertainty, we first embed entities/relations as permutations of a set of random variables. A permutation can transform a simple random variable into a complex random variable for greater expressiveness, called a normalizing flow. We then define scoring functions by measuring the similarity of two normalizing flows, namely NFE. We construct several instantiating models and prove that they are able to learn logical rules. Experimental results demonstrate the effectiveness of introducing uncertainty and our model. The code is available at https://github.com/changyi7231/NFE.

Proactive Recommendation in Social Networks: Steering User Interest via Neighbor Influence

Recommending items solely catering to users' historical interests narrows users' horizons. Recent works have considered steering target users beyond their historical interests by directly adjusting items exposed to them. However, the recommended items for direct steering might not align perfectly with users' interests evolution, detrimentally affecting target users' experience. To avoid this issue, we propose a new task named Proactive Recommendation in Social Networks (PRSN) that indirectly steers users' interest by utilizing the influence of social neighbors, i.e., indirect steering by adjusting the exposure of a target item to target users' neighbors. The key to PRSN lies in answering an interventional question: what would a target user's feedback be on a target item if the item is exposed to the user's different neighbors? To answer this question, we resort to causal inference and formalize PRSN as: (1) estimating the potential feedback of a user on an item, under the network interference by the item's exposure to the user's neighbors; and (2) adjusting the exposure of a target item to target users' neighbors to trade off steering performance and the damage to the neighbors' experience. To this end, we propose a Neighbor Interference Recommendation (NIRec) framework with two key modules: (1)an interference representation-based estimation module for modeling potential feedback; and (2) a post-learning-based optimization module for optimizing a target item's exposure to trade off steering performance and the neighbors' experience by greedy search. We conduct extensive semi-simulation experiments based on three real-world datasets, validating the steering effectiveness of NIRec.

Customizing Language Models with Instance-wise LoRA for Sequential Recommendation

Sequential recommendation systems predict a user's next item of interest by analyzing past interactions, aligning recommendations with individual preferences. Leveraging the strengths of Large Language Models (LLMs) in knowledge comprehension and reasoning, recent approaches have applied LLMs to sequential recommendation through language generation paradigms. These methods convert user behavior sequences into prompts for LLM fine-tuning, utilizing Low-Rank Adaptation (LoRA) modules to refine recommendations. However, the uniform application of LoRA across diverse user behaviors sometimes fails to capture individual variability, leading to suboptimal performance and negative transfer between disparate sequences. To address these challenges, we propose Instance-wise LoRA (iLoRA), integrating LoRA with the Mixture of Experts (MoE) framework. iLoRA creates a diverse array of experts, each capturing specific aspects of user preferences, and introduces a sequence representation guided gate function. This gate function processes historical interaction sequences to generate enriched representations, guiding the gating network to output customized expert participation weights. This tailored approach mitigates negative transfer and dynamically adjusts to diverse behavior patterns. Extensive experiments on three benchmark datasets demonstrate the effectiveness of iLoRA, highlighting its superior performance compared to existing methods in capturing user-specific preferences and improving recommendation accuracy.

Reinforced Prompt Personalization for Recommendation with Large Language Models

Designing effective prompts can empower LLMs to understand user preferences and provide recommendations by leveraging LLMs' intent comprehension and knowledge utilization capabilities. However, existing research predominantly concentrates on task-wise prompting, developing fixed prompt templates composed of four patterns (i.e., role-playing, history records, reasoning guidance, and output format) and applying them to all users for a given task. Although convenient, task-wise prompting overlooks individual user differences, leading to potential mismatches in capturing user preferences. To address it, we introduce the concept of instance-wise prompting to personalize discrete prompts for individual users and propose Reinforced Prompt Personalization (RPP) to optimize the four patterns in prompts using multi-agent reinforcement learning (MARL). To boost efficiency, RPP formulates prompt personalization as selecting optimal sentences holistically across the four patterns, rather than optimizing word-by-word. To ensure the quality of prompts, RPP meticulously crafts diverse expressions for each of the four patterns, considering multiple analytical perspectives for specific recommendation tasks. In addition to RPP, our proposal of RPP+ aims to enhance the scalability of action space by dynamically refining actions with LLMs throughout the iterative process. We evaluate the effectiveness of RPP/RPP+ in ranking tasks over various datasets. Experimental results demonstrate the superiority of RPP/RPP+ over traditional recommender models, few-shot methods, and other prompt-based methods, underscoring the significance of instance-wise prompting for LLMs in recommendation tasks and validating the effectiveness of RPP/RPP+. Our code is available at https://github.com/maowenyu-11/RPP.