SPRec: Leveraging Self-Play to Debias Preference Alignment for Large Language Model-based Recommendations

Large language models (LLMs) have attracted significant attention in recommendation systems. Current LLM-based recommender systems primarily rely on supervised fine-tuning (SFT) to train the model for recommendation tasks. However, relying solely on positive samples limits the model's ability to align with user satisfaction and expectations. To address this, researchers have introduced Direct Preference Optimization (DPO), which explicitly aligns recommendations with user preferences using offline preference ranking data. Despite its advantages, our theoretical analysis reveals that DPO inherently biases the model towards a few items, exacerbating the filter bubble issue and ultimately degrading user experience. In this paper, we propose SPRec, a novel self-play recommendation framework designed to mitigate over-recommendation and improve fairness without requiring additional data or manual intervention. In each self-play iteration, the model undergoes an SFT step followed by a DPO step, treating offline interaction data as positive samples and the predicted outputs from the previous iteration as negative samples. This effectively re-weights the DPO loss function using the model's logits, adaptively suppressing biased items. Extensive experiments on multiple real-world datasets demonstrate SPRec's effectiveness in enhancing recommendation accuracy and addressing fairness concerns.

Precise, Fast, and Low-cost Concept Erasure in Value Space: Orthogonal Complement Matters

The success of text-to-image generation enabled by diffuion models has imposed an urgent need to erase unwanted concepts, e.g., copyrighted, offensive, and unsafe ones, from the pre-trained models in a precise, timely, and low-cost manner. The twofold demand of concept erasure requires a precise removal of the target concept during generation (i.e., erasure efficacy), while a minimal impact on non-target content generation (i.e., prior preservation). Existing methods are either computationally costly or face challenges in maintaining an effective balance between erasure efficacy and prior preservation. To improve, we propose a precise, fast, and low-cost concept erasure method, called Adaptive Vaule Decomposer (AdaVD), which is training-free. This method is grounded in a classical linear algebraic orthogonal complement operation, implemented in the value space of each cross-attention layer within the UNet of diffusion models. An effective shift factor is designed to adaptively navigate the erasure strength, enhancing prior preservation without sacrificing erasure efficacy. Extensive experimental results show that the proposed AdaVD is effective at both single and multiple concept erasure, showing a 2- to 10-fold improvement in prior preservation as compared to the second best, meanwhile achieving the best or near best erasure efficacy, when comparing with both training-based and training-free state of the arts. AdaVD supports a series of diffusion models and downstream image generation tasks, the code is available on the project page: https://github.com/WYuan1001/AdaVD

Unified Parameter-Efficient Unlearning for LLMs

The advent of Large Language Models (LLMs) has revolutionized natural language processing, enabling advanced understanding and reasoning capabilities across a variety of tasks. Fine-tuning these models for specific domains, particularly through Parameter-Efficient Fine-Tuning (PEFT) strategies like LoRA, has become a prevalent practice due to its efficiency. However, this raises significant privacy and security concerns, as models may inadvertently retain and disseminate sensitive or undesirable information. To address these issues, we introduce a novel instance-wise unlearning framework, LLMEraser, which systematically categorizes unlearning tasks and applies precise parameter adjustments using influence functions. Unlike traditional unlearning techniques that are often limited in scope and require extensive retraining, LLMEraser is designed to handle a broad spectrum of unlearning tasks without compromising model performance. Extensive experiments on benchmark datasets demonstrate that LLMEraser excels in efficiently managing various unlearning scenarios while maintaining the overall integrity and efficacy of the models.

Real-Time Personalization for LLM-based Recommendation with Customized In-Context Learning

Frequently updating Large Language Model (LLM)-based recommender systems to adapt to new user interests -- as done for traditional ones -- is impractical due to high training costs, even with acceleration methods. This work explores adapting to dynamic user interests without any model updates by leveraging In-Context Learning (ICL), which allows LLMs to learn new tasks from few-shot examples provided in the input. Using new-interest examples as the ICL few-shot examples, LLMs may learn real-time interest directly, avoiding the need for model updates. However, existing LLM-based recommenders often lose the in-context learning ability during recommendation tuning, while the original LLM's in-context learning lacks recommendation-specific focus. To address this, we propose RecICL, which customizes recommendation-specific in-context learning for real-time recommendations. RecICL organizes training examples in an in-context learning format, ensuring that in-context learning ability is preserved and aligned with the recommendation task during tuning. Extensive experiments demonstrate RecICL's effectiveness in delivering real-time recommendations without requiring model updates. Our code is available at https://github.com/ym689/rec_icl.

Personalized Image Generation with Large Multimodal Models

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

RosePO: Aligning LLM-based Recommenders with Human Values

Recently, there has been a growing interest in leveraging Large Language Models (LLMs) for recommendation systems, which usually adapt a pre-trained LLM to the recommendation scenario through supervised fine-tuning (SFT). However, both the pre-training and SFT stages fail to explicitly model the comparative relationships of a user's preferences on different items. To construct a "helpful and harmless" LLM-based recommender, we propose a general framework -- Recommendation with smoothing personalized Preference Optimization (RosePO), which better aligns with customized human values during the post-training stage. Specifically, in addition to the input and chosen response that naturally align with SFT data, we design a rejected sampling strategy tailored for enhancing helpfulness, along with two strategies aimed at mitigating biases to promote harmlessness. To ensure robustness against uncertain labels present in automatically constructed preference data, we introduce a personalized smoothing factor predicted by a preference oracle into the optimization objective. Evaluation on three real-world datasets demonstrates the effectiveness of our method, showcasing not only improved recommendation performance but also mitigation of semantic hallucination and popularity bias.

$α$-DPO: Adaptive Reward Margin is What Direct Preference Optimization Needs

Aligning large language models (LLMs) with human values and intentions is crucial for their utility, honesty, and safety. Reinforcement learning from human feedback (RLHF) is a popular approach to achieve this alignment, but it faces challenges in computational efficiency and training stability. Recent methods like Direct Preference Optimization (DPO) and Simple Preference Optimization (SimPO) have proposed offline alternatives to RLHF, simplifying the process by reparameterizing the reward function. However, DPO depends on a potentially suboptimal reference model, and SimPO's assumption of a fixed target reward margin may lead to suboptimal decisions in diverse data settings. In this work, we propose $\alpha$-DPO, an adaptive preference optimization algorithm designed to address these limitations by introducing a dynamic reward margin. Specifically, $\alpha$-DPO employs an adaptive preference distribution, balancing the policy model and the reference model to achieve personalized reward margins. We provide theoretical guarantees for $\alpha$-DPO, demonstrating its effectiveness as a surrogate optimization objective and its ability to balance alignment and diversity through KL divergence control. Empirical evaluations on AlpacaEval 2 and Arena-Hard show that $\alpha$-DPO consistently outperforms DPO and SimPO across various model settings, establishing it as a robust approach for fine-tuning LLMs. Our method achieves significant improvements in win rates, highlighting its potential as a powerful tool for LLM alignment. The code is available at https://github.com/junkangwu/alpha-DPO

Information Discovery in e-Commerce

Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, Booking.com, eBay, JD.com and platforms targeting specific geographic regions such as Bol.com and Flipkart.com.Information retrieval has a natural role to play in e-commerce, especially in connecting people to goods and services. Information discovery in e-commerce concerns different types of search (e.g., exploratory search vs. lookup tasks), recommender systems, and natural language processing in e-commerce portals. The rise in popularity of e-commerce sites has made research on information discovery in e-commerce an increasingly active research area. This is witnessed by an increase in publications and dedicated workshops in this space. Methods for information discovery in e-commerce largely focus on improving the effectiveness of e-commerce search and recommender systems, on enriching and using knowledge graphs to support e-commerce, and on developing innovative question answering and bot-based solutions that help to connect people to goods and services. In this survey, an overview is given of the fundamental infrastructure, algorithms, and technical solutions for information discovery in e-commerce. The topics covered include user behavior and profiling, search, recommendation, and language technology in e-commerce.

AlphaEdit: Null-Space Constrained Knowledge Editing for Language Models

Large language models (LLMs) often exhibit hallucinations due to incorrect or outdated knowledge. Hence, model editing methods have emerged to enable targeted knowledge updates. To achieve this, a prevailing paradigm is the locating-then-editing approach, which first locates influential parameters and then edits them by introducing a perturbation. While effective, current studies have demonstrated that this perturbation inevitably disrupt the originally preserved knowledge within LLMs, especially in sequential editing scenarios. To address this, we introduce AlphaEdit, a novel solution that projects perturbation onto the null space of the preserved knowledge before applying it to the parameters. We theoretically prove that this projection ensures the output of post-edited LLMs remains unchanged when queried about the preserved knowledge, thereby mitigating the issue of disruption. Extensive experiments on various LLMs, including LLaMA3, GPT2-XL, and GPT-J, show that AlphaEdit boosts the performance of most locating-then-editing methods by an average of 36.4% with a single line of additional code for projection solely. Our code is available at: https://github.com/jianghoucheng/AlphaEdit.

Knowledge Graph Embedding by Normalizing Flows

A key to knowledge graph embedding (KGE) is to choose a proper representation space, e.g., point-wise Euclidean space and complex vector space. In this paper, we propose a unified perspective of embedding and introduce uncertainty into KGE from the view of group theory. Our model can incorporate existing models (i.e., generality), ensure the computation is tractable (i.e., efficiency) and enjoy the expressive power of complex random variables (i.e., expressiveness). The core idea is that we embed entities/relations as elements of a symmetric group, i.e., permutations of a set. Permutations of different sets can reflect different properties of embedding. And the group operation of symmetric groups is easy to compute. In specific, we show that the embedding of many existing models, point vectors, can be seen as elements of a symmetric group. To reflect uncertainty, we first embed entities/relations as permutations of a set of random variables. A permutation can transform a simple random variable into a complex random variable for greater expressiveness, called a normalizing flow. We then define scoring functions by measuring the similarity of two normalizing flows, namely NFE. We construct several instantiating models and prove that they are able to learn logical rules. Experimental results demonstrate the effectiveness of introducing uncertainty and our model. The code is available at https://github.com/changyi7231/NFE.