Abstract:Generative recommender systems have recently emerged as a promising paradigm by formulating next-item prediction as an auto-regressive semantic IDs generation, such as OneRec series works. However, with the next-item-agnostic prediction paradigm, its could beam out some next potential items via Semantic IDs but hard to estimate which items are better from them, e.g., select the top-10 from beam-256 items, leading to a gap between generation and ranking performance. To fulfill this gap, we propose RecoChain, a unified generative retrieval and ranking framework that integrates candidate generation and ranking within a single Transformer backbone. Specifically, in inference, the model first generates candidate items via hierarchical semantic ID prediction, then performs the SIM-based ranking process to estimate the click possibility of corresponding item candidate continuously. Extensive experiments on large-scale real-world datasets demonstrate that our approach effectively bridges the gap between generative retrieval and ranking, achieving improved Top-K recommendation performance while maintaining strong generative capability.
Abstract:User retention is a key metric to measure long-term engagement in modern platforms. In real-time bidding (RTB) advertising system for user re-engagement, the retention model is required to predict future revisit probability at bidding time, before the user converts and consumes any content. Although post-conversion content, termed Onboarding Content, provides highly informative signals for retention prediction, directly using it in training causes severe feature leakage and creates a gap between training and serving. To address this issue, we propose OCARM, a two-stage distillation-aligned framework for Onboarding Content Augmented Retention Modeling, enabling the model to implicitly capture future content using only observable features during inference. In the first stage, we deliberately expose onboarding content to train a hierarchical encoder that produces teacher representations. In the second stage, a user encoder is aligned with the frozen teacher through distillation, allowing the model to approximate the inaccessible onboarding signals without leakage. Extensive offline experiments and online A/B tests demonstrate that our framework achieves consistent improvements in a real-world growth scenario.
Abstract:Cross-domain recommendation (CDR) has demonstrated to be an effective solution for alleviating the user cold-start issue. By leveraging rich user-item interactions available in a richly informative source domain, CDR could improve the recommendation performance for cold-start users in the target domain. Previous CDR approaches mostly adhere the Embedding and Mapping (EMCDR) paradigm, which learns a user-shared mapping function to transfer users' preference from the source domain to the target domain, neglecting users' personalized preference. Recent CDR approaches further leverage the meta-learning paradigm, considering the CDR task for each user independently and learning user-specific mapping functions for each user. However, they mostly learn representations for each user individually, which ignores the common preference between different users, neglecting valuable information for CDR. In addition, all these approaches usually summarize the user's preference into an overall representation, which can hardly capture the user's multi-interest preference. To this end, we propose a personalized multi-interest modeling framework for CDR to cold-start users, termed as NF-NPCDR. Specifically, we propose a personalized preference encoder that enhances the neural process (NP) with the normalizing flow (NF) to convert the Gaussian (unimodal) distribution to a multimodal distribution, providing a novel way to capture the user's personalized multi-interest preference. Then, we propose a common preference encoder with a preference pool to capture the common preference between different users. Furthermore, we introduce a stochastic adaptive decoder to incorporate both the personalized and common preference for cold-start users, adaptively modulating both preference for better recommendation.
Abstract:Long-context ability, has become one of the most important iteration direction of next-generation Large Language Models, particularly in semantic understanding/reasoning, code agentic intelligence and recommendation system. However, the standard softmax attention exhibits quadratic time complexity with respect to sequence length. As the sequence length increases, this incurs substantial overhead in long-context settings, leading the training and inference costs of extremely long sequences deteriorate rapidly. Existing solutions mitigate this issue through two technique routings: i) Reducing the KV cache per layer, such as from the head-level compression GQA, and the embedding dimension-level compression MLA, but the KV cache remains linearly dependent on the sequence length at a 1:1 ratio. ii) Interleaving with KV Cache friendly architecture, such as local attention SWA, linear kernel GDN, but often involve trade-offs among KV Cache and long-context modeling effectiveness. Besides the two technique routings, we argue that there exists an intermediate path not well explored: {Maintaining a linear relationship between the KV cache and sequence length, but performing semantic-level compression through a specific ratio $k$}. This $O(n/k)$ path does not pursue a ``minimum KV cache'', but rather trades acceptable memory costs for complete, referential, and interpretable retention of long distant dependency. Motivated by this, we propose Kwai Summary Attention (KSA), a novel attention mechanism that reduces sequence modeling cost by compressing historical contexts into learnable summary tokens.
Abstract:Multimodal Chain-of-Thought (CoT) reasoning requires large vision-language models to construct reasoning trajectories that interleave perceptual grounding with multi-step inference. However, existing Reinforcement Learning with Verifiable Rewards (RLVR) methods typically optimize reasoning at a coarse granularity, treating CoT uniformly without distinguishing their varying degrees of visual grounding. In this work, we conduct a token-level analysis of multimodal reasoning trajectories and show that successful reasoning is characterized by structured token dynamics reflecting both perceptual grounding and exploratory inference. Building upon this analysis, we propose Perception-Exploration Policy Optimization (PEPO), which derives a perception prior from hidden state similarity and integrates it with token entropy through a smooth gating mechanism to produce token-level advantages. PEPO integrates seamlessly with existing RLVR frameworks such as GRPO and DAPO, requiring neither additional supervision nor auxiliary branches. Extensive experiments across diverse multimodal benchmarks demonstrate consistent and robust improvements over strong RL baselines, spanning geometry reasoning, visual grounding, visual puzzle solving, and few-shot classification, while maintaining stable training dynamics. Code: https://github.com/xzxxntxdy/PEPO
Abstract:Multi-behavior sequential recommendation (MBSR) aims to learn the dynamic and heterogeneous interactions of users' multi-behavior sequences, so as to capture user preferences under target behavior for the next interacted item prediction. Unlike previous methods that adopt unidirectional modeling by mapping auxiliary behaviors to target behavior, recent concerns are shifting from behavior-fixed to behavior-specific recommendation. However, these methods still ignore the user's latent preference that underlying decision-making, leading to suboptimal solutions. Meanwhile, due to the asymmetric deterministic between items and behaviors, discriminative paradigm based on preference scoring is unsuitable to capture the uncertainty from low-entropy behaviors to high-entropy items, failing to provide efficient and diverse recommendation. To address these challenges, we propose \textbf{FatsMB}, a framework based diffusion model that guides preference generation \textit{\textbf{F}rom Behavior-\textbf{A}gnostic \textbf{T}o Behavior-\textbf{S}pecific} in latent spaces, enabling diverse and accurate \textit{\textbf{M}ulti-\textbf{B}ehavior Sequential Recommendation}. Specifically, we design a Multi-Behavior AutoEncoder (MBAE) to construct a unified user latent preference space, facilitating interaction and collaboration across Behaviors, within Behavior-aware RoPE (BaRoPE) employed for multiple information fusion. Subsequently, we conduct target behavior-specific preference transfer in the latent space, enriching with informative priors. A Multi-Condition Guided Layer Normalization (MCGLN) is introduced for the denoising. Extensive experiments on real-world datasets demonstrate the effectiveness of our model.
Abstract:Ranking models, i.e., coarse-ranking and fine-ranking models, serve as core components in large-scale recommendation systems, responsible for scoring massive item candidates based on user preferences. To meet the stringent latency requirements of online serving, structural lightweighting or knowledge distillation techniques are commonly employed for ranking model acceleration. However, these approaches typically lead to a non-negligible drop in accuracy. Notably, the angle of lossless acceleration by optimizing feature fusion matrix multiplication, particularly through structural reparameterization, remains underexplored. In this paper, we propose MaRI, a novel Matrix Re-parameterized Inference framework, which serves as a complementary approach to existing techniques while accelerating ranking model inference without any accuracy loss. MaRI is motivated by the observation that user-side computation is redundant in feature fusion matrix multiplication, and we therefore adopt the philosophy of structural reparameterization to alleviate such redundancy.
Abstract:Multimodal Large Language Models (MLLMs) have shown remarkable success in comprehension tasks such as visual description and visual question answering. However, their direct application to embedding-based tasks like retrieval remains challenging due to the discrepancy between output formats and optimization objectives. Previous approaches often employ contrastive fine-tuning to adapt MLLMs for retrieval, but at the cost of losing their generative capabilities. We argue that both generative and embedding tasks fundamentally rely on shared cognitive mechanisms, specifically cross-modal representation alignment and contextual comprehension. To this end, we propose CREM (Compression-driven Representation Enhanced Model), with a unified framework that enhances multimodal representations for retrieval while preserving generative ability. Specifically, we introduce a compression-based prompt design with learnable chorus tokens to aggregate multimodal semantics and a compression-driven training strategy that integrates contrastive and generative objectives through compression-aware attention. Extensive experiments demonstrate that CREM achieves state-of-the-art retrieval performance on MMEB while maintaining strong generative performance on multiple comprehension benchmarks. Our findings highlight that generative supervision can further improve the representational quality of MLLMs under the proposed compression-driven paradigm.
Abstract:Autoregressive large language models (LLMs) scale well by expressing diverse tasks as sequences of discrete natural-language tokens and training with next-token prediction, which unifies comprehension and generation under self-supervision. Extending this paradigm to multimodal data requires a shared, discrete representation across modalities. However, most vision-language models (VLMs) still rely on a hybrid interface: discrete text tokens paired with continuous Vision Transformer (ViT) features. Because supervision is largely text-driven, these models are often biased toward understanding and cannot fully leverage large-scale self-supervised learning on non-text data. Recent work has explored discrete visual tokenization to enable fully autoregressive multimodal modeling, showing promising progress toward unified understanding and generation. Yet existing discrete vision tokens frequently lose information due to limited code capacity, resulting in noticeably weaker understanding than continuous-feature VLMs. We present Kelix, a fully discrete autoregressive unified model that closes the understanding gap between discrete and continuous visual representations.
Abstract:Large-scale live-streaming recommendation requires precise modeling of non-stationary content semantics under strict real-time serving constraints. In industrial deployment, two common approaches exhibit fundamental limitations: discrete semantic abstractions sacrifice descriptive precision through clustering, while dense multimodal embeddings are extracted independently and remain weakly aligned with ranking optimization, limiting fine-grained content-aware ranking. To address these limitations, we propose \textbf{SARM}, an end-to-end ranking architecture that integrates natural-language semantic anchors directly into ranking optimization, enabling fine-grained author representations conditioned on multimodal content. Each semantic anchor is represented as learnable text tokens jointly optimized with ranking features, allowing the model to adapt content descriptions to ranking objectives. A lightweight dual-token gated design captures domain-specific live-streaming semantics, while an asymmetric deployment strategy preserves low-latency online training and serving. Extensive offline evaluation and large-scale A/B tests show consistent improvements over production baselines. SARM is fully deployed and serves over 400 million users daily.