Cold-Start Recommendation towards the Era of Large Language Models (LLMs): A Comprehensive Survey and Roadmap

Cold-start problem is one of the long-standing challenges in recommender systems, focusing on accurately modeling new or interaction-limited users or items to provide better recommendations. Due to the diversification of internet platforms and the exponential growth of users and items, the importance of cold-start recommendation (CSR) is becoming increasingly evident. At the same time, large language models (LLMs) have achieved tremendous success and possess strong capabilities in modeling user and item information, providing new potential for cold-start recommendations. However, the research community on CSR still lacks a comprehensive review and reflection in this field. Based on this, in this paper, we stand in the context of the era of large language models and provide a comprehensive review and discussion on the roadmap, related literature, and future directions of CSR. Specifically, we have conducted an exploration of the development path of how existing CSR utilizes information, from content features, graph relations, and domain information, to the world knowledge possessed by large language models, aiming to provide new insights for both the research and industrial communities on CSR. Related resources of cold-start recommendations are collected and continuously updated for the community in https://github.com/YuanchenBei/Awesome-Cold-Start-Recommendation.

HNCSE: Advancing Sentence Embeddings via Hybrid Contrastive Learning with Hard Negatives

Unsupervised sentence representation learning remains a critical challenge in modern natural language processing (NLP) research. Recently, contrastive learning techniques have achieved significant success in addressing this issue by effectively capturing textual semantics. Many such approaches prioritize the optimization using negative samples. In fields such as computer vision, hard negative samples (samples that are close to the decision boundary and thus more difficult to distinguish) have been shown to enhance representation learning. However, adapting hard negatives to contrastive sentence learning is complex due to the intricate syntactic and semantic details of text. To address this problem, we propose HNCSE, a novel contrastive learning framework that extends the leading SimCSE approach. The hallmark of HNCSE is its innovative use of hard negative samples to enhance the learning of both positive and negative samples, thereby achieving a deeper semantic understanding. Empirical tests on semantic textual similarity and transfer task datasets validate the superiority of HNCSE.

Graph Cross-Correlated Network for Recommendation

Collaborative filtering (CF) models have demonstrated remarkable performance in recommender systems, which represent users and items as embedding vectors. Recently, due to the powerful modeling capability of graph neural networks for user-item interaction graphs, graph-based CF models have gained increasing attention. They encode each user/item and its subgraph into a single super vector by combining graph embeddings after each graph convolution. However, each hop of the neighbor in the user-item subgraphs carries a specific semantic meaning. Encoding all subgraph information into single vectors and inferring user-item relations with dot products can weaken the semantic information between user and item subgraphs, thus leaving untapped potential. Exploiting this untapped potential provides insight into improving performance for existing recommendation models. To this end, we propose the Graph Cross-correlated Network for Recommendation (GCR), which serves as a general recommendation paradigm that explicitly considers correlations between user/item subgraphs. GCR first introduces the Plain Graph Representation (PGR) to extract information directly from each hop of neighbors into corresponding PGR vectors. Then, GCR develops Cross-Correlated Aggregation (CCA) to construct possible cross-correlated terms between PGR vectors of user/item subgraphs. Finally, GCR comprehensively incorporates the cross-correlated terms for recommendations. Experimental results show that GCR outperforms state-of-the-art models on both interaction prediction and click-through rate prediction tasks.

CLR-Bench: Evaluating Large Language Models in College-level Reasoning

Large language models (LLMs) have demonstrated their remarkable performance across various language understanding tasks. While emerging benchmarks have been proposed to evaluate LLMs in various domains such as mathematics and computer science, they merely measure the accuracy in terms of the final prediction on multi-choice questions. However, it remains insufficient to verify the essential understanding of LLMs given a chosen choice. To fill this gap, we present CLR-Bench to comprehensively evaluate the LLMs in complex college-level reasoning. Specifically, (i) we prioritize 16 challenging college disciplines in computer science and artificial intelligence. The dataset contains 5 types of questions, while each question is associated with detailed explanations from experts. (ii) To quantify a fair evaluation of LLMs' reasoning ability, we formalize the criteria with two novel metrics. Q$\rightarrow$A is utilized to measure the performance of direct answer prediction, and Q$\rightarrow$AR effectively considers the joint ability to answer the question and provide rationale simultaneously. Extensive experiments are conducted with 40 LLMs over 1,018 discipline-specific questions. The results demonstrate the key insights that LLMs, even the best closed-source LLM, i.e., GPT-4 turbo, tend to `guess' the college-level answers. It shows a dramatic decrease in accuracy from 63.31% Q$\rightarrow$A to 39.00% Q$\rightarrow$AR, indicating an unsatisfactory reasoning ability.

Graph Neural Patching for Cold-Start Recommendations

The cold start problem in recommender systems remains a critical challenge. Current solutions often train hybrid models on auxiliary data for both cold and warm users/items, potentially degrading the experience for the latter. This drawback limits their viability in practical scenarios where the satisfaction of existing warm users/items is paramount. Although graph neural networks (GNNs) excel at warm recommendations by effective collaborative signal modeling, they haven't been effectively leveraged for the cold-start issue within a user-item graph, which is largely due to the lack of initial connections for cold user/item entities. Addressing this requires a GNN adept at cold-start recommendations without sacrificing performance for existing ones. To this end, we introduce Graph Neural Patching for Cold-Start Recommendations (GNP), a customized GNN framework with dual functionalities: GWarmer for modeling collaborative signal on existing warm users/items and Patching Networks for simulating and enhancing GWarmer's performance on cold-start recommendations. Extensive experiments on three benchmark datasets confirm GNP's superiority in recommending both warm and cold users/items.

Feedback Reciprocal Graph Collaborative Filtering

Collaborative filtering on user-item interaction graphs has achieved success in the industrial recommendation. However, recommending users' truly fascinated items poses a seesaw dilemma for collaborative filtering models learned from the interaction graph. On the one hand, not all items that users interact with are equally appealing. Some items are genuinely fascinating to users, while others are unfascinated. Training graph collaborative filtering models in the absence of distinction between them can lead to the recommendation of unfascinating items to users. On the other hand, disregarding the interacted but unfascinating items during graph collaborative filtering will result in an incomplete representation of users' interaction intent, leading to a decline in the model's recommendation capabilities. To address this seesaw problem, we propose Feedback Reciprocal Graph Collaborative Filtering (FRGCF), which emphasizes the recommendation of fascinating items while attenuating the recommendation of unfascinating items. Specifically, FRGCF first partitions the entire interaction graph into the Interacted & Fascinated (I&F) graph and the Interacted & Unfascinated (I&U) graph based on the user feedback. Then, FRGCF introduces separate collaborative filtering on the I&F graph and the I&U graph with feedback-reciprocal contrastive learning and macro-level feedback modeling. This enables the I&F graph recommender to learn multi-grained interaction characteristics from the I&U graph without being misdirected by it. Extensive experiments on four benchmark datasets and a billion-scale industrial dataset demonstrate that FRGCF improves the performance by recommending more fascinating items and fewer unfascinating items. Besides, online A/B tests on Taobao's recommender system verify the superiority of FRGCF.

GPT4Rec: Graph Prompt Tuning for Streaming Recommendation

In the realm of personalized recommender systems, the challenge of adapting to evolving user preferences and the continuous influx of new users and items is paramount. Conventional models, typically reliant on a static training-test approach, struggle to keep pace with these dynamic demands. Streaming recommendation, particularly through continual graph learning, has emerged as a novel solution. However, existing methods in this area either rely on historical data replay, which is increasingly impractical due to stringent data privacy regulations; or are inability to effectively address the over-stability issue; or depend on model-isolation and expansion strategies. To tackle these difficulties, we present GPT4Rec, a Graph Prompt Tuning method for streaming Recommendation. Given the evolving user-item interaction graph, GPT4Rec first disentangles the graph patterns into multiple views. After isolating specific interaction patterns and relationships in different views, GPT4Rec utilizes lightweight graph prompts to efficiently guide the model across varying interaction patterns within the user-item graph. Firstly, node-level prompts are employed to instruct the model to adapt to changes in the attributes or properties of individual nodes within the graph. Secondly, structure-level prompts guide the model in adapting to broader patterns of connectivity and relationships within the graph. Finally, view-level prompts are innovatively designed to facilitate the aggregation of information from multiple disentangled views. These prompt designs allow GPT4Rec to synthesize a comprehensive understanding of the graph, ensuring that all vital aspects of the user-item interactions are considered and effectively integrated. Experiments on four diverse real-world datasets demonstrate the effectiveness and efficiency of our proposal.

Next-Generation Database Interfaces: A Survey of LLM-based Text-to-SQL

Generating accurate SQL according to natural language questions (text-to-SQL) is a long-standing problem since it is challenging in user question understanding, database schema comprehension, and SQL generation. Conventional text-to-SQL systems include human engineering and deep neural networks. Subsequently, pre-trained language models (PLMs) have been developed and utilized for text-to-SQL tasks, achieving promising performance. As modern databases become more complex and corresponding user questions more challenging, PLMs with limited comprehension capabilities can lead to incorrect SQL generation. This necessitates more sophisticated and tailored optimization methods, which, in turn, restricts the applications of PLM-based systems. Most recently, large language models (LLMs) have demonstrated significant abilities in natural language understanding as the model scale remains increasing. Therefore, integrating the LLM-based implementation can bring unique opportunities, challenges, and solutions to text-to-SQL research. In this survey, we present a comprehensive review of LLM-based text-to-SQL. Specifically, we propose a brief overview of the current challenges and the evolutionary process of text-to-SQL. Then, we provide a detailed introduction to the datasets and metrics designed to evaluate text-to-SQL systems. After that, we present a systematic analysis of recent advances in LLM-based text-to-SQL. Finally, we discuss the remaining challenges in this field and propose expectations for future directions.

High-Frequency-aware Hierarchical Contrastive Selective Coding for Representation Learning on Text-attributed Graphs

We investigate node representation learning on text-attributed graphs (TAGs), where nodes are associated with text information. Although recent studies on graph neural networks (GNNs) and pretrained language models (PLMs) have exhibited their power in encoding network and text signals, respectively, less attention has been paid to delicately coupling these two types of models on TAGs. Specifically, existing GNNs rarely model text in each node in a contextualized way; existing PLMs can hardly be applied to characterize graph structures due to their sequence architecture. To address these challenges, we propose HASH-CODE, a High-frequency Aware Spectral Hierarchical Contrastive Selective Coding method that integrates GNNs and PLMs into a unified model. Different from previous "cascaded architectures" that directly add GNN layers upon a PLM, our HASH-CODE relies on five self-supervised optimization objectives to facilitate thorough mutual enhancement between network and text signals in diverse granularities. Moreover, we show that existing contrastive objective learns the low-frequency component of the augmentation graph and propose a high-frequency component (HFC)-aware contrastive learning objective that makes the learned embeddings more distinctive. Extensive experiments on six real-world benchmarks substantiate the efficacy of our proposed approach. In addition, theoretical analysis and item embedding visualization provide insights into our model interoperability.

Structure Guided Large Language Model for SQL Generation

Generating accurate Structured Querying Language (SQL) is a long-standing problem, especially in matching users' semantic queries with structured databases and then generating structured SQL. Existing models typically input queries and database schemas into the LLM and rely on the LLM to perform semantic-structure matching and generate structured SQL. However, such solutions overlook the structural information within user queries and databases, which can be utilized to enhance the generation of structured SQL. This oversight can lead to inaccurate or unexecutable SQL generation. To fully exploit the structure, we propose a structure-to-SQL framework, which leverages the inherent structure information to improve the SQL generation of LLMs. Specifically, we introduce our Structure Guided SQL~(SGU-SQL) generation model. SGU-SQL first links user queries and databases in a structure-enhanced manner. It then decomposes complicated linked structures with grammar trees to guide the LLM to generate the SQL step by step. Extensive experiments on two benchmark datasets illustrate that SGU-SQL can outperform sixteen SQL generation baselines.