Decoding Multimodal Cues: Unveiling the Implicit Meaning Behind Hateful Videos

Hateful videos have become prevalent on online platforms, highlighting an urgent need for effective detection. However, existing studies primarily focus on binary classification and fail to provide contextual rationales that reveal the implicit meanings behind these judgments, significantly undermining model explainability. To fill this gap, we aim to achieve explainable hateful video detection, enabling models to provide contextual rationales that integrate relevant evidence and logical reasoning alongside decisions. This approach can comprehensively enhance the understanding of video content and the explainability of the decision-making process. We first introduce two datasets, Ex-HateMM and Ex-ImpliHateVid, for explainable hateful video detection. Each dataset provides fine-grained annotations of multimodal harmful elements, along with contextual rationales. We then propose an Information Augmentation and Reasoning Enhancement (IARE) framework designed for explainable detection. The framework employs an information augmentation phase that leverages the multimodal chain-of-thought to integrate harmful elements, thereby enriching rationale evidence. Additionally, IARE incorporates a reasoning enhancement phase, in which Direct Preference Optimization guides the model toward correct reasoning paths and away from incorrect ones, thereby improving the logical coherence of its justifications. We conduct extensive experiments on the two datasets, comparing multiple baselines with our proposed IARE framework. The results demonstrate that IARE achieves state-of-the-art performance while also generating accurate rationales.

CameraNoise: Enabling Faithful Camera Control in Video Diffusion through Geometry-Flow-Guided Noise Warping

Precise camera pose control is critical for video diffusion, yet maintaining geometric consistency remains a challenge. Existing methods that directly inject numerical camera parameters into the diffusion backbone often fail to bridge the gap between abstract coordinates and visual content, leading to structural distortions. To address this issue, we propose CameraNoise, a flow-to-noise warping method that encodes camera motion into a temporally coherent stochastic representation. Unlike conventional conditioning, CameraNoise embeds camera poses directly into the noise space. This decouples motion from scene appearance while faithfully preserving trajectory dynamics. Specifically, we introduce a novel Geometry-guided Reprojection Flow and a noise warping algorithm, which jointly preserve the Gaussian prior of diffusion and ensure consistent noise propagation under camera transformations. By integrating CameraNoise into the diffusion process, our framework delivers stable, high-fidelity videos. Extensive experiments demonstrate that our approach significantly outperforms prior methods in both visual quality and trajectory faithfulness. The project page and code are available at: https://gulucaptain.github.io/CameraNoise/.

ARGUS: Policy-Adaptive Ad Governance via Evolving Reinforcement with Adversarial Umpiring

Online advertising governance faces significant challenges due to the non-stationary nature of regulatory policies, where emerging mandates (e.g., restrictions on education or aesthetic anxiety) create severe label inconsistencies and reasoning ambiguities in historical datasets. In this paper, we propose ARGUS, a policy-adaptive governance system that enables evolving reinforcement through multi-agent adversarial umpiring. ARGUS addresses the sparsity of new policy data by employing a three-stage framework: (1) Policy Seeding for initial perception; (2) Adversarial Label Rectification, which utilizes a ``Prosecutor-Defender-Umpire'' architecture to resolve conflicts between stale labels and new mandates; and (3) Latent Knowledge Discovery, which employs a tripartite dialectical discussion to unearth sophisticated, ``gray-area'' violations. By leveraging RAG-enhanced policy knowledge and Chain-of-Thought synthesis as dynamic rewards for reinforcement learning, ARGUS synchronizes its reasoning pathways with evolving regulations. Extensive experiments on both industrial and public datasets demonstrate that ARGUS significantly outperforms traditional fine-tuning baselines, achieving superior policy-adaptive learning with minimal gold data.

Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

Disentangling to Re-couple: Resolving the Similarity-Controllability Paradox in Subject-Driven Text-to-Image Generation

Subject-Driven Text-to-Image (T2I) Generation aims to preserve a subject's identity while editing its context based on a text prompt. A core challenge in this task is the "similarity-controllability paradox", where enhancing textual control often degrades the subject's fidelity, and vice-versa. We argue this paradox stems from the ambiguous role of text prompts, which are often tasked with describing both the subject and the desired modifications, leading to conflicting signals for the model. To resolve this, we propose DisCo, a novel framework that first Disntangles and then re-Couples visual and textual information. First, our textual-visual decoupling module isolates the sources of information: subject identity is extracted exclusively from the reference image with the entity word of the subject, while the text prompt is simplified to contain only the modification command, where the subject refers to general pronouns, eliminating descriptive ambiguity. However, this strict separation can lead to unnatural compositions between the subject and its contexts. We address this by designing a dedicated reward signal and using reinforcement learning to seamlessly recouple the visually-defined subject and the textually-generated context. Our approach effectively resolves the paradox, enabling simultaneous high-fidelity subject preservation and precise textual control. Extensive experiments demonstrate that our method achieves state-of-the-art performance, producing highly realistic and coherent images.

DSH-Bench: A Difficulty- and Scenario-Aware Benchmark with Hierarchical Subject Taxonomy for Subject-Driven Text-to-Image Generation

Significant progress has been achieved in subject-driven text-to-image (T2I) generation, which aims to synthesize new images depicting target subjects according to user instructions. However, evaluating these models remains a significant challenge. Existing benchmarks exhibit critical limitations: 1) insufficient diversity and comprehensiveness in subject images, 2) inadequate granularity in assessing model performance across different subject difficulty levels and prompt scenarios, and 3) a profound lack of actionable insights and diagnostic guidance for subsequent model refinement. To address these limitations, we propose DSH-Bench, a comprehensive benchmark that enables systematic multi-perspective analysis of subject-driven T2I models through four principal innovations: 1) a hierarchical taxonomy sampling mechanism ensuring comprehensive subject representation across 58 fine-grained categories, 2) an innovative classification scheme categorizing both subject difficulty level and prompt scenario for granular capability assessment, 3) a novel Subject Identity Consistency Score (SICS) metric demonstrating a 9.4\% higher correlation with human evaluation compared to existing measures in quantifying subject preservation, and 4) a comprehensive set of diagnostic insights derived from the benchmark, offering critical guidance for optimizing future model training paradigms and data construction strategies. Through an extensive empirical evaluation of 19 leading models, DSH-Bench uncovers previously obscured limitations in current approaches, establishing concrete directions for future research and development.

OneRanker: Unified Generation and Ranking with One Model in Industrial Advertising Recommendation

The end-to-end generative paradigm is revolutionizing advertising recommendation systems, driving a shift from traditional cascaded architectures towards unified modeling. However, practical deployment faces three core challenges: the misalignment between interest objectives and business value, the target-agnostic limitation of generative processes, and the disconnection between generation and ranking stages. Existing solutions often fall into a dilemma where single-stage fusion induces optimization tension, while stage decoupling causes irreversible information loss. To address this, we propose OneRanker, achieving architectural-level deep integration of generation and ranking. First, we design a value-aware multi-task decoupling architecture. By leveraging task token sequences and causal mask, we separate interest coverage and value optimization spaces within shared representations, effectively alleviating target conflicts. Second, we construct a coarse-to-fine collaborative target awareness mechanism, utilizing Fake Item Tokens for implicit awareness during generation and a ranking decoder for explicit value alignment at the candidate level. Finally, we propose input-output dual-side consistency guarantees. Through Key/Value pass-through mechanisms and Distribution Consistency (DC) Constraint Loss, we achieve end-to-end collaborative optimization between generation and ranking. The full deployment on Tencent's WeiXin channels advertising system has shown a significant improvement in key business metrics (GMV - Normal +1.34\%), providing a new paradigm with industrial feasibility for generative advertising recommendations.

Towards Faithful Industrial RAG: A Reinforced Co-adaptation Framework for Advertising QA

Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72\%. A two-week online A/B test demonstrates a 28.6\% increase in like rate, a 46.2\% decrease in dislike rate, and a 92.7\% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.

Search-P1: Path-Centric Reward Shaping for Stable and Efficient Agentic RAG Training

Retrieval-Augmented Generation (RAG) enhances large language models (LLMs) by incorporating external knowledge, yet traditional single-round retrieval struggles with complex multi-step reasoning. Agentic RAG addresses this by enabling LLMs to dynamically decide when and what to retrieve, but current RL-based training methods suffer from sparse outcome rewards that discard intermediate signals and low sample efficiency where failed samples contribute nothing. We propose Search-P1, a framework that introduces path-centric reward shaping for agentic RAG training, comprising two key components: (1) Path-Centric Reward, which evaluates the structural quality of reasoning trajectories through order-agnostic step coverage and soft scoring that extracts learning signals even from failed samples, and (2) Dual-Track Path Scoring with offline-generated reference planners that assesses paths from both self-consistency and reference-alignment perspectives. Experiments on multiple QA benchmarks demonstrate that Search-P1 achieves significant improvements over Search-R1 and other strong baselines, with an average accuracy gain of 7.7 points.

AD-Bench: A Real-World, Trajectory-Aware Advertising Analytics Benchmark for LLM Agents

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem. Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics. In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools. To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms. AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories. The benchmark categorizes requests into three difficulty levels (L1-L3) to evaluate agents' capabilities under multi-round, multi-tool collaboration. Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios. AD-Bench provides a realistic benchmark for evaluating and improving advertising marketing agents, the leaderboard and code can be found at https://github.com/Emanual20/adbench-leaderboard.