Hierarchical Causal Transformer with Heterogeneous Information for Expandable Sequential Recommendation

Sequential recommendation systems leveraging transformer architectures have demonstrated exceptional capabilities in capturing user behavior patterns. At the core of these systems lies the critical challenge of constructing effective item representations. Traditional approaches employ feature fusion through simple concatenation or basic neural architectures to create uniform representation sequences. However, these conventional methods fail to address the intrinsic diversity of item attributes, thereby constraining the transformer's capacity to discern fine-grained patterns and hindering model extensibility. Although recent research has begun incorporating user-related heterogeneous features into item sequences, the equally crucial item-side heterogeneous feature continue to be neglected. To bridge this methodological gap, we present HeterRec - an innovative framework featuring two novel components: the Heterogeneous Token Flattening Layer (HTFL) and Hierarchical Causal Transformer (HCT). HTFL pioneers a sophisticated tokenization mechanism that decomposes items into multi-dimensional token sets and structures them into heterogeneous sequences, enabling scalable performance enhancement through model expansion. The HCT architecture further enhances pattern discovery through token-level and item-level attention mechanisms. furthermore, we develop a Listwise Multi-step Prediction (LMP) objective function to optimize learning process. Rigorous validation, including real-world industrial platforms, confirms HeterRec's state-of-the-art performance in both effective and efficiency.

Efficient Long Sequential Low-rank Adaptive Attention for Click-through rate Prediction

In the context of burgeoning user historical behavior data, Accurate click-through rate(CTR) prediction requires effective modeling of lengthy user behavior sequences. As the volume of such data keeps swelling, the focus of research has shifted towards developing effective long-term behavior modeling methods to capture latent user interests. Nevertheless, the complexity introduced by large scale data brings about computational hurdles. There is a pressing need to strike a balance between achieving high model performance and meeting the strict response time requirements of online services. While existing retrieval-based methods (e.g., similarity filtering or attention approximation) achieve practical runtime efficiency, they inherently compromise information fidelity through aggressive sequence truncation or attention sparsification. This paper presents a novel attention mechanism. It overcomes the shortcomings of existing methods while ensuring computational efficiency. This mechanism learn compressed representation of sequence with length $L$ via low-rank projection matrices (rank $r \ll L$), reducing attention complexity from $O(L)$ to $O(r)$. It also integrates a uniquely designed loss function to preserve nonlinearity of attention. In the inference stage, the mechanism adopts matrix absorption and prestorage strategies. These strategies enable it to effectively satisfy online constraints. Comprehensive offline and online experiments demonstrate that the proposed method outperforms current state-of-the-art solutions.

ESANS: Effective and Semantic-Aware Negative Sampling for Large-Scale Retrieval Systems

Industrial recommendation systems typically involve a two-stage process: retrieval and ranking, which aims to match users with millions of items. In the retrieval stage, classic embedding-based retrieval (EBR) methods depend on effective negative sampling techniques to enhance both performance and efficiency. However, existing techniques often suffer from false negatives, high cost for ensuring sampling quality and semantic information deficiency. To address these limitations, we propose Effective and Semantic-Aware Negative Sampling (ESANS), which integrates two key components: Effective Dense Interpolation Strategy (EDIS) and Multimodal Semantic-Aware Clustering (MSAC). EDIS generates virtual samples within the low-dimensional embedding space to improve the diversity and density of the sampling distribution while minimizing computational costs. MSAC refines the negative sampling distribution by hierarchically clustering item representations based on multimodal information (visual, textual, behavioral), ensuring semantic consistency and reducing false negatives. Extensive offline and online experiments demonstrate the superior efficiency and performance of ESANS.

Deformable NeRF using Recursively Subdivided Tetrahedra

While neural radiance fields (NeRF) have shown promise in novel view synthesis, their implicit representation limits explicit control over object manipulation. Existing research has proposed the integration of explicit geometric proxies to enable deformation. However, these methods face two primary challenges: firstly, the time-consuming and computationally demanding tetrahedralization process; and secondly, handling complex or thin structures often leads to either excessive, storage-intensive tetrahedral meshes or poor-quality ones that impair deformation capabilities. To address these challenges, we propose DeformRF, a method that seamlessly integrates the manipulability of tetrahedral meshes with the high-quality rendering capabilities of feature grid representations. To avoid ill-shaped tetrahedra and tetrahedralization for each object, we propose a two-stage training strategy. Starting with an almost-regular tetrahedral grid, our model initially retains key tetrahedra surrounding the object and subsequently refines object details using finer-granularity mesh in the second stage. We also present the concept of recursively subdivided tetrahedra to create higher-resolution meshes implicitly. This enables multi-resolution encoding while only necessitating the storage of the coarse tetrahedral mesh generated in the first training stage. We conduct a comprehensive evaluation of our DeformRF on both synthetic and real-captured datasets. Both quantitative and qualitative results demonstrate the effectiveness of our method for novel view synthesis and deformation tasks. Project page: https://ustc3dv.github.io/DeformRF/

Oblique-MERF: Revisiting and Improving MERF for Oblique Photography

Neural implicit fields have established a new paradigm for scene representation, with subsequent work achieving high-quality real-time rendering. However, reconstructing 3D scenes from oblique aerial photography presents unique challenges, such as varying spatial scale distributions and a constrained range of tilt angles, often resulting in high memory consumption and reduced rendering quality at extrapolated viewpoints. In this paper, we enhance MERF to accommodate these data characteristics by introducing an innovative adaptive occupancy plane optimized during the volume rendering process and a smoothness regularization term for view-dependent color to address these issues. Our approach, termed Oblique-MERF, surpasses state-of-the-art real-time methods by approximately 0.7 dB, reduces VRAM usage by about 40%, and achieves higher rendering frame rates with more realistic rendering outcomes across most viewpoints.

Enhancing Cross-domain Click-Through Rate Prediction via Explicit Feature Augmentation

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer knowledge across domains such as parameter-sharing that regularizes the model training in target domain. More effectively, recent researchers propose explicit techniques to extract user interest knowledge and transfer this knowledge to target domain. However, the proposed method mainly faces two issues: 1) it usually requires a super domain, i.e. an extremely large source domain, to cover most users or items of target domain, and 2) the extracted user interest knowledge is static no matter what the context is in target domain. These limitations motivate us to develop a more flexible and efficient technique to explicitly transfer knowledge. In this work, we propose a cross-domain augmentation network (CDAnet) being able to perform explicit knowledge transfer between two domains. Specifically, CDAnet contains a designed translation network and an augmentation network which are trained sequentially. The translation network computes latent features from two domains and learns meaningful cross-domain knowledge of each input in target domain by using a designed cross-supervised feature translator. Later the augmentation network employs the explicit cross-domain knowledge as augmented information to boost the target domain CTR prediction. Through extensive experiments on two public benchmarks and one industrial production dataset, we show CDAnet can learn meaningful translated features and largely improve the performance of CTR prediction. CDAnet has been conducted online A/B test in image2product retrieval at Taobao app, bringing an absolute 0.11 point CTR improvement, a relative 0.64% deal growth and a relative 1.26% GMV increase.

Large Language Model based Long-tail Query Rewriting in Taobao Search

In the realm of e-commerce search, the significance of semantic matching cannot be overstated, as it directly impacts both user experience and company revenue. Along this line, query rewriting, serving as an important technique to bridge the semantic gaps inherent in the semantic matching process, has attached wide attention from the industry and academia. However, existing query rewriting methods often struggle to effectively optimize long-tail queries and alleviate the phenomenon of "few-recall" caused by semantic gap. In this paper, we present BEQUE, a comprehensive framework that Bridges the sEmantic gap for long-tail QUEries. In detail, BEQUE comprises three stages: multi-instruction supervised fine tuning (SFT), offline feedback, and objective alignment. We first construct a rewriting dataset based on rejection sampling and auxiliary tasks mixing to fine-tune our large language model (LLM) in a supervised fashion. Subsequently, with the well-trained LLM, we employ beam search to generate multiple candidate rewrites, and feed them into Taobao offline system to obtain the partial order. Leveraging the partial order of rewrites, we introduce a contrastive learning method to highlight the distinctions between rewrites, and align the model with the Taobao online objectives. Offline experiments prove the effectiveness of our method in bridging semantic gap. Online A/B tests reveal that our method can significantly boost gross merchandise volume (GMV), number of transaction (#Trans) and unique visitor (UV) for long-tail queries. BEQUE has been deployed on Taobao, one of most popular online shopping platforms in China, since October 2023.

Graph Contrastive Learning with Multi-Objective for Personalized Product Retrieval in Taobao Search

In e-commerce search, personalized retrieval is a crucial technique for improving user shopping experience. Recent works in this domain have achieved significant improvements by the representation learning paradigm, e.g., embedding-based retrieval (EBR) and collaborative filtering (CF). EBR methods do not sufficiently exploit the useful collaborative signal and are difficult to learn the representations of long-tail item well. Graph-based CF methods improve personalization by modeling collaborative signal within the user click graph. However, existing Graph-based methods ignore user's multiple behaviours, such as click/purchase and the relevance constraint between user behaviours and items.In this paper, we propose a Graph Contrastive Learning with Multi-Objective (GCL-MO) collaborative filtering model, which solves the problems of weak relevance and incomplete personalization in e-commerce search. Specifically, GCL-MO builds a homogeneous graph of items and then optimizes a multi-objective function of personalization and relevance. Moreover, we propose a modified contrastive loss for multi-objectives graph learning, which avoids the mutual suppression among positive samples and thus improves the generalization and robustness of long-tail item representations. These learned item embeddings are then used for personalized retrieval by constructing an efficient offline-to-online inverted table. GCL-MO outperforms the online collaborative filtering baseline in both offline/online experimental metrics and shows a significant improvement in the online A/B testing of Taobao search.

COURIER: Contrastive User Intention Reconstruction for Large-Scale Pre-Train of Image Features

With the development of the multi-media internet, visual characteristics have become an important factor affecting user interests. Thus, incorporating visual features is a promising direction for further performance improvements in click-through rate (CTR) prediction. However, we found that simply injecting the image embeddings trained with established pre-training methods only has marginal improvements. We attribute the failure to two reasons: First, The pre-training methods are designed for well-defined computer vision tasks concentrating on semantic features, and they cannot learn personalized interest in recommendations. Secondly, pre-trained image embeddings only containing semantic information have little information gain, considering we already have semantic features such as categories and item titles as inputs in the CTR prediction task. We argue that a pre-training method tailored for recommendation is necessary for further improvements. To this end, we propose a recommendation-aware image pre-training method that can learn visual features from user click histories. Specifically, we propose a user interest reconstruction module to mine visual features related to user interests from behavior histories. We further propose a contrastive training method to avoid collapsing of embedding vectors. We conduct extensive experiments to verify that our method can learn users' visual interests, and our method achieves $0.46\%$ improvement in offline AUC and $0.88\%$ improvement in Taobao online GMV with p-value$<0.01$.

Rethinking the Role of Pre-ranking in Large-scale E-Commerce Searching System

E-commerce search systems such as Taobao Search, the largest e-commerce searching system in China, aim at providing users with the most preferred items (e.g., products). Due to the massive data and limited time for response, a typical industrial ranking system consists of three or more modules, including matching, pre-ranking, and ranking. The pre-ranking is widely considered a mini-ranking module, as it needs to rank hundreds of times more items than the ranking under limited latency. Existing researches focus on building a lighter model that imitates the ranking model. As such, the metric of a pre-ranking model follows the ranking model using Area Under ROC (AUC) for offline evaluation. However, such a metric is inconsistent with online A/B tests in practice, so engineers have to perform costly online tests to reach a convincing conclusion. In our work, we rethink the role of the pre-ranking. We argue that the primary goal of the pre-ranking stage is to return an optimal unordered set rather than an ordered list of items because it is the ranking that determines the final exposures. Since AUC measures the quality of an ordered item list, it is not suitable for evaluating the quality of the output unordered set. This paper proposes a new evaluation metric called All-Scenario Hitrate (ASH) for pre-ranking. ASH is proven effective in the offline evaluation and consistent with online A/B tests based on numerous experiments in Taobao Search. We also introduce an all-scenario-based multi-objective learning framework (ASMOL), which improves the ASH significantly. Surprisingly, the new pre-ranking model can outperforms the ranking model when outputting thousands of items. The phenomenon validates that the pre-ranking stage should not imitate the ranking blindly. With the improvements in ASH consistently translating to online improvement, it makes a 1.2% GMV improvement on Taobao Search.