A Collaborative Ensemble Framework for CTR Prediction

Recent advances in foundation models have established scaling laws that enable the development of larger models to achieve enhanced performance, motivating extensive research into large-scale recommendation models. However, simply increasing the model size in recommendation systems, even with large amounts of data, does not always result in the expected performance improvements. In this paper, we propose a novel framework, Collaborative Ensemble Training Network (CETNet), to leverage multiple distinct models, each with its own embedding table, to capture unique feature interaction patterns. Unlike naive model scaling, our approach emphasizes diversity and collaboration through collaborative learning, where models iteratively refine their predictions. To dynamically balance contributions from each model, we introduce a confidence-based fusion mechanism using general softmax, where model confidence is computed via negation entropy. This design ensures that more confident models have a greater influence on the final prediction while benefiting from the complementary strengths of other models. We validate our framework on three public datasets (AmazonElectronics, TaobaoAds, and KuaiVideo) as well as a large-scale industrial dataset from Meta, demonstrating its superior performance over individual models and state-of-the-art baselines. Additionally, we conduct further experiments on the Criteo and Avazu datasets to compare our method with the multi-embedding paradigm. Our results show that our framework achieves comparable or better performance with smaller embedding sizes, offering a scalable and efficient solution for CTR prediction tasks.

InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts user interests from different aspects. A mutually beneficial integration of heterogeneous information is the cornerstone towards the success of CTR prediction. However, most of the existing methods suffer from two fundamental limitations, including (1) insufficient inter-mode interaction due to the unidirectional information flow between modes, and (2) aggressive information aggregation caused by early summarization, resulting in excessive information loss. To address the above limitations, we propose a novel module named InterFormer to learn heterogeneous information interaction in an interleaving style. To achieve better interaction learning, InterFormer enables bidirectional information flow for mutually beneficial learning across different modes. To avoid aggressive information aggregation, we retain complete information in each data mode and use a separate bridging arch for effective information selection and summarization. Our proposed InterFormer achieves state-of-the-art performance on three public datasets and a large-scale industrial dataset.

DistDNAS: Search Efficient Feature Interactions within 2 Hours

Search efficiency and serving efficiency are two major axes in building feature interactions and expediting the model development process in recommender systems. On large-scale benchmarks, searching for the optimal feature interaction design requires extensive cost due to the sequential workflow on the large volume of data. In addition, fusing interactions of various sources, orders, and mathematical operations introduces potential conflicts and additional redundancy toward recommender models, leading to sub-optimal trade-offs in performance and serving cost. In this paper, we present DistDNAS as a neat solution to brew swift and efficient feature interaction design. DistDNAS proposes a supernet to incorporate interaction modules of varying orders and types as a search space. To optimize search efficiency, DistDNAS distributes the search and aggregates the choice of optimal interaction modules on varying data dates, achieving over 25x speed-up and reducing search cost from 2 days to 2 hours. To optimize serving efficiency, DistDNAS introduces a differentiable cost-aware loss to penalize the selection of redundant interaction modules, enhancing the efficiency of discovered feature interactions in serving. We extensively evaluate the best models crafted by DistDNAS on a 1TB Criteo Terabyte dataset. Experimental evaluations demonstrate 0.001 AUC improvement and 60% FLOPs saving over current state-of-the-art CTR models.