Enhancing Embedding Representation Stability in Recommendation Systems with Semantic ID

The exponential growth of online content has posed significant challenges to ID-based models in industrial recommendation systems, ranging from extremely high cardinality and dynamically growing ID space, to highly skewed engagement distributions, to prediction instability as a result of natural id life cycles (e.g, the birth of new IDs and retirement of old IDs). To address these issues, many systems rely on random hashing to handle the id space and control the corresponding model parameters (i.e embedding table). However, this approach introduces data pollution from multiple ids sharing the same embedding, leading to degraded model performance and embedding representation instability. This paper examines these challenges and introduces Semantic ID prefix ngram, a novel token parameterization technique that significantly improves the performance of the original Semantic ID. Semantic ID prefix ngram creates semantically meaningful collisions by hierarchically clustering items based on their content embeddings, as opposed to random assignments. Through extensive experimentation, we demonstrate that Semantic ID prefix ngram not only addresses embedding instability but also significantly improves tail id modeling, reduces overfitting, and mitigates representation shifts. We further highlight the advantages of Semantic ID prefix ngram in attention-based models that contextualize user histories, showing substantial performance improvements. We also report our experience of integrating Semantic ID into Meta production Ads Ranking system, leading to notable performance gains and enhanced prediction stability in live deployments.

Hierarchical Structured Neural Network for Retrieval

Embedding Based Retrieval (EBR) is a crucial component of the retrieval stage in (Ads) Recommendation System that utilizes Two Tower or Siamese Networks to learn embeddings for both users and items (ads). It then employs an Approximate Nearest Neighbor Search (ANN) to efficiently retrieve the most relevant ads for a specific user. Despite the recent rise to popularity in the industry, they have a couple of limitations. Firstly, Two Tower model architecture uses a single dot product interaction which despite their efficiency fail to capture the data distribution in practice. Secondly, the centroid representation and cluster assignment, which are components of ANN, occur after the training process has been completed. As a result, they do not take into account the optimization criteria used for retrieval model. In this paper, we present Hierarchical Structured Neural Network (HSNN), a deployed jointly optimized hierarchical clustering and neural network model that can take advantage of sophisticated interactions and model architectures that are more common in the ranking stages while maintaining a sub-linear inference cost. We achieve 6.5% improvement in offline evaluation and also demonstrate 1.22% online gains through A/B experiments. HSNN has been successfully deployed into the Ads Recommendation system and is currently handling major portion of the traffic. The paper shares our experience in developing this system, dealing with challenges like freshness, volatility, cold start recommendations, cluster collapse and lessons deploying the model in a large scale retrieval production system.

A Distributed Data-Parallel PyTorch Implementation of the Distributed Shampoo Optimizer for Training Neural Networks At-Scale

Shampoo is an online and stochastic optimization algorithm belonging to the AdaGrad family of methods for training neural networks. It constructs a block-diagonal preconditioner where each block consists of a coarse Kronecker product approximation to full-matrix AdaGrad for each parameter of the neural network. In this work, we provide a complete description of the algorithm as well as the performance optimizations that our implementation leverages to train deep networks at-scale in PyTorch. Our implementation enables fast multi-GPU distributed data-parallel training by distributing the memory and computation associated with blocks of each parameter via PyTorch's DTensor data structure and performing an AllGather primitive on the computed search directions at each iteration. This major performance enhancement enables us to achieve at most a 10% performance reduction in per-step wall-clock time compared against standard diagonal-scaling-based adaptive gradient methods. We validate our implementation by performing an ablation study on training ImageNet ResNet50, demonstrating Shampoo's superiority over standard training recipes with minimal hyperparameter tuning.

NxtPost: User to Post Recommendations in Facebook Groups

In this paper, we present NxtPost, a deployed user-to-post content-based sequential recommender system for Facebook Groups. Inspired by recent advances in NLP, we have adapted a Transformer-based model to the domain of sequential recommendation. We explore causal masked multi-head attention that optimizes both short and long-term user interests. From a user's past activities validated by defined safety process, NxtPost seeks to learn a representation for the user's dynamic content preference and to predict the next post user may be interested in. In contrast to previous Transformer-based methods, we do not assume that the recommendable posts have a fixed corpus. Accordingly, we use an external item/token embedding to extend a sequence-based approach to a large vocabulary. We achieve 49% abs. improvement in offline evaluation. As a result of NxtPost deployment, 0.6% more users are meeting new people, engaging with the community, sharing knowledge and getting support. The paper shares our experience in developing a personalized sequential recommender system, lessons deploying the model for cold start users, how to deal with freshness, and tuning strategies to reach higher efficiency in online A/B experiments.