RecFlow: An Industrial Full Flow Recommendation Dataset

Industrial recommendation systems (RS) rely on the multi-stage pipeline to balance effectiveness and efficiency when delivering items from a vast corpus to users. Existing RS benchmark datasets primarily focus on the exposure space, where novel RS algorithms are trained and evaluated. However, when these algorithms transition to real world industrial RS, they face a critical challenge of handling unexposed items which are a significantly larger space than the exposed one. This discrepancy profoundly impacts their practical performance. Additionally, these algorithms often overlook the intricate interplay between multiple RS stages, resulting in suboptimal overall system performance. To address this issue, we introduce RecFlow, an industrial full flow recommendation dataset designed to bridge the gap between offline RS benchmarks and the real online environment. Unlike existing datasets, RecFlow includes samples not only from the exposure space but also unexposed items filtered at each stage of the RS funnel. Our dataset comprises 38M interactions from 42K users across nearly 9M items with additional 1.9B stage samples collected from 9.3M online requests over 37 days and spanning 6 stages. Leveraging the RecFlow dataset, we conduct courageous exploration experiments, showcasing its potential in designing new algorithms to enhance effectiveness by incorporating stage-specific samples. Some of these algorithms have already been deployed online, consistently yielding significant gains. We propose RecFlow as the first comprehensive benchmark dataset for the RS community, supporting research on designing algorithms at any stage, study of selection bias, debiased algorithms, multi-stage consistency and optimality, multi-task recommendation, and user behavior modeling. The RecFlow dataset, along with the corresponding source code, is available at https://github.com/RecFlow-ICLR/RecFlow.

TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou

The significance of modeling long-term user interests for CTR prediction tasks in large-scale recommendation systems is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically employs a two-stage approach to model long-term user behavior sequences for efficiency concerns. The first stage rapidly retrieves a subset of sequences related to the target item from a long sequence using a search-based mechanism namely the General Search Unit (GSU), while the second stage calculates the interest scores using the Exact Search Unit (ESU) on the retrieved results. Given the extensive length of user behavior sequences spanning the entire life cycle, potentially reaching up to 10^6 in scale, there is currently no effective solution for fully modeling such expansive user interests. To overcome this issue, we introduced TWIN-V2, an enhancement of TWIN, where a divide-and-conquer approach is applied to compress life-cycle behaviors and uncover more accurate and diverse user interests. Specifically, a hierarchical clustering method groups items with similar characteristics in life-cycle behaviors into a single cluster during the offline phase. By limiting the size of clusters, we can compress behavior sequences well beyond the magnitude of 10^5 to a length manageable for online inference in GSU retrieval. Cluster-aware target attention extracts comprehensive and multi-faceted long-term interests of users, thereby making the final recommendation results more accurate and diverse. Extensive offline experiments on a multi-billion-scale industrial dataset and online A/B tests have demonstrated the effectiveness of TWIN-V2. Under an efficient deployment framework, TWIN-V2 has been successfully deployed to the primary traffic that serves hundreds of millions of daily active users at Kuaishou.

Full Stage Learning to Rank: A Unified Framework for Multi-Stage Systems

The Probability Ranking Principle (PRP) has been considered as the foundational standard in the design of information retrieval (IR) systems. The principle requires an IR module's returned list of results to be ranked with respect to the underlying user interests, so as to maximize the results' utility. Nevertheless, we point out that it is inappropriate to indiscriminately apply PRP through every stage of a contemporary IR system. Such systems contain multiple stages (e.g., retrieval, pre-ranking, ranking, and re-ranking stages, as examined in this paper). The \emph{selection bias} inherent in the model of each stage significantly influences the results that are ultimately presented to users. To address this issue, we propose an improved ranking principle for multi-stage systems, namely the Generalized Probability Ranking Principle (GPRP), to emphasize both the selection bias in each stage of the system pipeline as well as the underlying interest of users. We realize GPRP via a unified algorithmic framework named Full Stage Learning to Rank. Our core idea is to first estimate the selection bias in the subsequent stages and then learn a ranking model that best complies with the downstream modules' selection bias so as to deliver its top ranked results to the final ranked list in the system's output. We performed extensive experiment evaluations of our developed Full Stage Learning to Rank solution, using both simulations and online A/B tests in one of the leading short-video recommendation platforms. The algorithm is proved to be effective in both retrieval and ranking stages. Since deployed, the algorithm has brought consistent and significant performance gain to the platform.

UniSAR: Modeling User Transition Behaviors between Search and Recommendation

Nowadays, many platforms provide users with both search and recommendation services as important tools for accessing information. The phenomenon has led to a correlation between user search and recommendation behaviors, providing an opportunity to model user interests in a fine-grained way. Existing approaches either model user search and recommendation behaviors separately or overlook the different transitions between user search and recommendation behaviors. In this paper, we propose a framework named UniSAR that effectively models the different types of fine-grained behavior transitions for providing users a Unified Search And Recommendation service. Specifically, UniSAR models the user transition behaviors between search and recommendation through three steps: extraction, alignment, and fusion, which are respectively implemented by transformers equipped with pre-defined masks, contrastive learning that aligns the extracted fine-grained user transitions, and cross-attentions that fuse different transitions. To provide users with a unified service, the learned representations are fed into the downstream search and recommendation models. Joint learning on both search and recommendation data is employed to utilize the knowledge and enhance each other. Experimental results on two public datasets demonstrated the effectiveness of UniSAR in terms of enhancing both search and recommendation simultaneously. The experimental analysis further validates that UniSAR enhances the results by successfully modeling the user transition behaviors between search and recommendation.

Ensure Timeliness and Accuracy: A Novel Sliding Window Data Stream Paradigm for Live Streaming Recommendation

Live streaming recommender system is specifically designed to recommend real-time live streaming of interest to users. Due to the dynamic changes of live content, improving the timeliness of the live streaming recommender system is a critical problem. Intuitively, the timeliness of the data determines the upper bound of the timeliness that models can learn. However, none of the previous works addresses the timeliness problem of the live streaming recommender system from the perspective of data stream design. Employing the conventional fixed window data stream paradigm introduces a trade-off dilemma between labeling accuracy and timeliness. In this paper, we propose a new data stream design paradigm, dubbed Sliver, that addresses the timeliness and accuracy problem of labels by reducing the window size and implementing a sliding window correspondingly. Meanwhile, we propose a time-sensitive re-reco strategy reducing the latency between request and impression to improve the timeliness of the recommendation service and features by periodically requesting the recommendation service. To demonstrate the effectiveness of our approach, we conduct offline experiments on a multi-task live streaming dataset with labeling timestamps collected from the Kuaishou live streaming platform. Experimental results demonstrate that Sliver outperforms two fixed-window data streams with varying window sizes across all targets in four typical multi-task recommendation models. Furthermore, we deployed Sliver on the Kuaishou live streaming platform. Results of the online A/B test show a significant improvement in click-through rate (CTR), and new follow number (NFN), further validating the effectiveness of Sliver.

LabelCraft: Empowering Short Video Recommendations with Automated Label Crafting

Short video recommendations often face limitations due to the quality of user feedback, which may not accurately depict user interests. To tackle this challenge, a new task has emerged: generating more dependable labels from original feedback. Existing label generation methods rely on manual rules, demanding substantial human effort and potentially misaligning with the desired objectives of the platform. To transcend these constraints, we introduce LabelCraft, a novel automated label generation method explicitly optimizing pivotal operational metrics for platform success. By formulating label generation as a higher-level optimization problem above recommender model optimization, LabelCraft introduces a trainable labeling model for automatic label mechanism modeling. Through meta-learning techniques, LabelCraft effectively addresses the bi-level optimization hurdle posed by the recommender and labeling models, enabling the automatic acquisition of intricate label generation mechanisms.Extensive experiments on real-world datasets corroborate LabelCraft's excellence across varied operational metrics, encompassing usage time, user engagement, and retention. Codes are available at https://github.com/baiyimeng/LabelCraft.

Inverse Learning with Extremely Sparse Feedback for Recommendation

Modern personalized recommendation services often rely on user feedback, either explicit or implicit, to improve the quality of services. Explicit feedback refers to behaviors like ratings, while implicit feedback refers to behaviors like user clicks. However, in the scenario of full-screen video viewing experiences like Tiktok and Reels, the click action is absent, resulting in unclear feedback from users, hence introducing noises in modeling training. Existing approaches on de-noising recommendation mainly focus on positive instances while ignoring the noise in a large amount of sampled negative feedback. In this paper, we propose a meta-learning method to annotate the unlabeled data from loss and gradient perspectives, which considers the noises in both positive and negative instances. Specifically, we first propose an Inverse Dual Loss (IDL) to boost the true label learning and prevent the false label learning. Then we further propose an Inverse Gradient (IG) method to explore the correct updating gradient and adjust the updating based on meta-learning. Finally, we conduct extensive experiments on both benchmark and industrial datasets where our proposed method can significantly improve AUC by 9.25% against state-of-the-art methods. Further analysis verifies the proposed inverse learning framework is model-agnostic and can improve a variety of recommendation backbones. The source code, along with the best hyper-parameter settings, is available at this link: https://github.com/Guanyu-Lin/InverseLearning.

Mixed Attention Network for Cross-domain Sequential Recommendation

In modern recommender systems, sequential recommendation leverages chronological user behaviors to make effective next-item suggestions, which suffers from data sparsity issues, especially for new users. One promising line of work is the cross-domain recommendation, which trains models with data across multiple domains to improve the performance in data-scarce domains. Recent proposed cross-domain sequential recommendation models such as PiNet and DASL have a common drawback relying heavily on overlapped users in different domains, which limits their usage in practical recommender systems. In this paper, we propose a Mixed Attention Network (MAN) with local and global attention modules to extract the domain-specific and cross-domain information. Firstly, we propose a local/global encoding layer to capture the domain-specific/cross-domain sequential pattern. Then we propose a mixed attention layer with item similarity attention, sequence-fusion attention, and group-prototype attention to capture the local/global item similarity, fuse the local/global item sequence, and extract the user groups across different domains, respectively. Finally, we propose a local/global prediction layer to further evolve and combine the domain-specific and cross-domain interests. Experimental results on two real-world datasets (each with two domains) demonstrate the superiority of our proposed model. Further study also illustrates that our proposed method and components are model-agnostic and effective, respectively. The code and data are available at https://github.com/Guanyu-Lin/MAN.

Learning and Optimization of Implicit Negative Feedback for Industrial Short-video Recommender System

Short-video recommendation is one of the most important recommendation applications in today's industrial information systems. Compared with other recommendation tasks, the enormous amount of feedback is the most typical characteristic. Specifically, in short-video recommendation, the easiest-to-collect user feedback is from the skipping behaviors, which leads to two critical challenges for the recommendation model. First, the skipping behavior reflects implicit user preferences, and thus it is challenging for interest extraction. Second, the kind of special feedback involves multiple objectives, such as total watching time, which is also very challenging. In this paper, we present our industrial solution in Kuaishou, which serves billion-level users every day. Specifically, we deploy a feedback-aware encoding module which well extracts user preference taking the impact of context into consideration. We further design a multi-objective prediction module which well distinguishes the relation and differences among different model objectives in the short-video recommendation. We conduct extensive online A/B testing, along with detailed and careful analysis, which verifies the effectiveness of our solution.

Understanding and Modeling Passive-Negative Feedback for Short-video Sequential Recommendation

Sequential recommendation is one of the most important tasks in recommender systems, which aims to recommend the next interacted item with historical behaviors as input. Traditional sequential recommendation always mainly considers the collected positive feedback such as click, purchase, etc. However, in short-video platforms such as TikTok, video viewing behavior may not always represent positive feedback. Specifically, the videos are played automatically, and users passively receive the recommended videos. In this new scenario, users passively express negative feedback by skipping over videos they do not like, which provides valuable information about their preferences. Different from the negative feedback studied in traditional recommender systems, this passive-negative feedback can reflect users' interests and serve as an important supervision signal in extracting users' preferences. Therefore, it is essential to carefully design and utilize it in this novel recommendation scenario. In this work, we first conduct analyses based on a large-scale real-world short-video behavior dataset and illustrate the significance of leveraging passive feedback. We then propose a novel method that deploys the sub-interest encoder, which incorporates positive feedback and passive-negative feedback as supervision signals to learn the user's current active sub-interest. Moreover, we introduce an adaptive fusion layer to integrate various sub-interests effectively. To enhance the robustness of our model, we then introduce a multi-task learning module to simultaneously optimize two kinds of feedback -- passive-negative feedback and traditional randomly-sampled negative feedback. The experiments on two large-scale datasets verify that the proposed method can significantly outperform state-of-the-art approaches. The code is released at https://github.com/tsinghua-fib-lab/RecSys2023-SINE.