LEADRE: Multi-Faceted Knowledge Enhanced LLM Empowered Display Advertisement Recommender System

Display advertising provides significant value to advertisers, publishers, and users. Traditional display advertising systems utilize a multi-stage architecture consisting of retrieval, coarse ranking, and final ranking. However, conventional retrieval methods rely on ID-based learning to rank mechanisms and fail to adequately utilize the content information of ads, which hampers their ability to provide diverse recommendation lists. To address this limitation, we propose leveraging the extensive world knowledge of LLMs. However, three key challenges arise when attempting to maximize the effectiveness of LLMs: "How to capture user interests", "How to bridge the knowledge gap between LLMs and advertising system", and "How to efficiently deploy LLMs". To overcome these challenges, we introduce a novel LLM-based framework called LLM Empowered Display ADvertisement REcommender system (LEADRE). LEADRE consists of three core modules: (1) The Intent-Aware Prompt Engineering introduces multi-faceted knowledge and designs intent-aware <Prompt, Response> pairs that fine-tune LLMs to generate ads tailored to users' personal interests. (2) The Advertising-Specific Knowledge Alignment incorporates auxiliary fine-tuning tasks and Direct Preference Optimization (DPO) to align LLMs with ad semantic and business value. (3) The Efficient System Deployment deploys LEADRE in an online environment by integrating both latency-tolerant and latency-sensitive service. Extensive offline experiments demonstrate the effectiveness of LEADRE and validate the contributions of individual modules. Online A/B test shows that LEADRE leads to a 1.57% and 1.17% GMV lift for serviced users on WeChat Channels and Moments separately. LEADRE has been deployed on both platforms, serving tens of billions of requests each day.

Towards Unifying Feature Interaction Models for Click-Through Rate Prediction

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to represent features as lower-dimensional embedding vectors, enabling the modeling of interactions as products between these embeddings. In this paper, we propose a general framework called IPA to systematically unify these models. Our framework comprises three key components: the Interaction Function, which facilitates feature interaction; the Layer Pooling, which constructs higher-level interaction layers; and the Layer Aggregator, which combines the outputs of all layers to serve as input for the subsequent classifier. We demonstrate that most existing models can be categorized within our framework by making specific choices for these three components. Through extensive experiments and a dimensional collapse analysis, we evaluate the performance of these choices. Furthermore, by leveraging the most powerful components within our framework, we introduce a novel model that achieves competitive results compared to state-of-the-art CTR models. PFL gets significant GMV lift during online A/B test in Tencent's advertising platform and has been deployed as the production model in several primary scenarios.

Rethinking Domain Adaptation and Generalization in the Era of CLIP

In recent studies on domain adaptation, significant emphasis has been placed on the advancement of learning shared knowledge from a source domain to a target domain. Recently, the large vision-language pre-trained model, i.e., CLIP has shown strong ability on zero-shot recognition, and parameter efficient tuning can further improve its performance on specific tasks. This work demonstrates that a simple domain prior boosts CLIP's zero-shot recognition in a specific domain. Besides, CLIP's adaptation relies less on source domain data due to its diverse pre-training dataset. Furthermore, we create a benchmark for zero-shot adaptation and pseudo-labeling based self-training with CLIP. Last but not least, we propose to improve the task generalization ability of CLIP from multiple unlabeled domains, which is a more practical and unique scenario. We believe our findings motivate a rethinking of domain adaptation benchmarks and the associated role of related algorithms in the era of CLIP.

Disentangled Representation with Cross Experts Covariance Loss for Multi-Domain Recommendation

Multi-domain learning (MDL) has emerged as a prominent research area aimed at enhancing the quality of personalized services. The key challenge in MDL lies in striking a balance between learning commonalities across domains while preserving the distinct characteristics of each domain. However, this gives rise to a challenging dilemma. On one hand, a model needs to leverage domain-specific modules, such as experts or embeddings, to preserve the uniqueness of each domain. On the other hand, due to the long-tailed distributions observed in real-world domains, some tail domains may lack sufficient samples to fully learn their corresponding modules. Unfortunately, existing approaches have not adequately addressed this dilemma. To address this issue, we propose a novel model called Crocodile, which stands for Cross-experts Covariance Loss for Disentangled Learning. Crocodile adopts a multi-embedding paradigm to facilitate model learning and employs a Covariance Loss on these embeddings to disentangle them. This disentanglement enables the model to capture diverse user interests across domains effectively. Additionally, we introduce a novel gating mechanism to further enhance the capabilities of Crocodile. Through empirical analysis, we demonstrate that our proposed method successfully resolves these two challenges and outperforms all state-of-the-art methods on publicly available datasets. We firmly believe that the analytical perspectives and design concept of disentanglement presented in our work can pave the way for future research in the field of MDL.

Understanding the Ranking Loss for Recommendation with Sparse User Feedback

Click-through rate (CTR) prediction holds significant importance in the realm of online advertising. While many existing approaches treat it as a binary classification problem and utilize binary cross entropy (BCE) as the optimization objective, recent advancements have indicated that combining BCE loss with ranking loss yields substantial performance improvements. However, the full efficacy of this combination loss remains incompletely understood. In this paper, we uncover a new challenge associated with BCE loss in scenarios with sparse positive feedback, such as CTR prediction: the gradient vanishing for negative samples. Subsequently, we introduce a novel perspective on the effectiveness of ranking loss in CTR prediction, highlighting its ability to generate larger gradients on negative samples, thereby mitigating their optimization issues and resulting in improved classification ability. Our perspective is supported by extensive theoretical analysis and empirical evaluation conducted on publicly available datasets. Furthermore, we successfully deployed the ranking loss in Tencent's online advertising system, achieving notable lifts of 0.70% and 1.26% in Gross Merchandise Value (GMV) for two main scenarios. The code for our approach is openly accessible at the following GitHub repository: https://github.com/SkylerLinn/Understanding-the-Ranking-Loss.

Ad Recommendation in a Collapsed and Entangled World

In this paper, we present an industry ad recommendation system, paying attention to the challenges and practices of learning appropriate representations. Our study begins by showcasing our approaches to preserving priors when encoding features of diverse types into embedding representations. Specifically, we address sequence features, numeric features, pre-trained embedding features, as well as sparse ID features. Moreover, we delve into two pivotal challenges associated with feature representation: the dimensional collapse of embeddings and the interest entanglement across various tasks or scenarios. Subsequently, we propose several practical approaches to effectively tackle these two challenges. We then explore several training techniques to facilitate model optimization, reduce bias, and enhance exploration. Furthermore, we introduce three analysis tools that enable us to comprehensively study feature correlation, dimensional collapse, and interest entanglement. This work builds upon the continuous efforts of Tencent's ads recommendation team in the last decade. It not only summarizes general design principles but also presents a series of off-the-shelf solutions and analysis tools. The reported performance is based on our online advertising platform, which handles hundreds of billions of requests daily, serving millions of ads to billions of users.

ReplaceAnything3D:Text-Guided 3D Scene Editing with Compositional Neural Radiance Fields

We introduce ReplaceAnything3D model (RAM3D), a novel text-guided 3D scene editing method that enables the replacement of specific objects within a scene. Given multi-view images of a scene, a text prompt describing the object to replace, and a text prompt describing the new object, our Erase-and-Replace approach can effectively swap objects in the scene with newly generated content while maintaining 3D consistency across multiple viewpoints. We demonstrate the versatility of ReplaceAnything3D by applying it to various realistic 3D scenes, showcasing results of modified foreground objects that are well-integrated with the rest of the scene without affecting its overall integrity.

TextureDreamer: Image-guided Texture Synthesis through Geometry-aware Diffusion

We present TextureDreamer, a novel image-guided texture synthesis method to transfer relightable textures from a small number of input images (3 to 5) to target 3D shapes across arbitrary categories. Texture creation is a pivotal challenge in vision and graphics. Industrial companies hire experienced artists to manually craft textures for 3D assets. Classical methods require densely sampled views and accurately aligned geometry, while learning-based methods are confined to category-specific shapes within the dataset. In contrast, TextureDreamer can transfer highly detailed, intricate textures from real-world environments to arbitrary objects with only a few casually captured images, potentially significantly democratizing texture creation. Our core idea, personalized geometry-aware score distillation (PGSD), draws inspiration from recent advancements in diffuse models, including personalized modeling for texture information extraction, variational score distillation for detailed appearance synthesis, and explicit geometry guidance with ControlNet. Our integration and several essential modifications substantially improve the texture quality. Experiments on real images spanning different categories show that TextureDreamer can successfully transfer highly realistic, semantic meaningful texture to arbitrary objects, surpassing the visual quality of previous state-of-the-art.

Pareto-based Multi-Objective Recommender System with Forgetting Curve

Recommender systems with cascading architecture play an increasingly significant role in online recommendation platforms, where the approach to dealing with negative feedback is a vital issue. For instance, in short video platforms, users tend to quickly slip away from candidates that they feel aversive, and recommender systems are expected to receive these explicit negative feedbacks and make adjustments to avoid these recommendations. Considering recency effect in memories, we propose a forgetting model based on Ebbinghaus Forgetting Curve to cope with negative feedback. In addition, we introduce a Pareto optimization solver to guarantee a better trade-off between recency and model performance. In conclusion, we propose Pareto-based Multi-Objective Recommender System with forgetting curve (PMORS), which can be applied to any multi-objective recommendation and show sufficiently superiority when facing explicit negative feedback. We have conducted evaluations of PMORS and achieved favorable outcomes in short-video scenarios on both public dataset and industrial dataset. After being deployed on an online short video platform named WeChat Channels in May, 2023, PMORS has not only demonstrated promising results for both consistency and recency but also achieved an improvement of up to +1.45% GMV.

ESGReveal: An LLM-based approach for extracting structured data from ESG reports

ESGReveal is an innovative method proposed for efficiently extracting and analyzing Environmental, Social, and Governance (ESG) data from corporate reports, catering to the critical need for reliable ESG information retrieval. This approach utilizes Large Language Models (LLM) enhanced with Retrieval Augmented Generation (RAG) techniques. The ESGReveal system includes an ESG metadata module for targeted queries, a preprocessing module for assembling databases, and an LLM agent for data extraction. Its efficacy was appraised using ESG reports from 166 companies across various sectors listed on the Hong Kong Stock Exchange in 2022, ensuring comprehensive industry and market capitalization representation. Utilizing ESGReveal unearthed significant insights into ESG reporting with GPT-4, demonstrating an accuracy of 76.9% in data extraction and 83.7% in disclosure analysis, which is an improvement over baseline models. This highlights the framework's capacity to refine ESG data analysis precision. Moreover, it revealed a demand for reinforced ESG disclosures, with environmental and social data disclosures standing at 69.5% and 57.2%, respectively, suggesting a pursuit for more corporate transparency. While current iterations of ESGReveal do not process pictorial information, a functionality intended for future enhancement, the study calls for continued research to further develop and compare the analytical capabilities of various LLMs. In summary, ESGReveal is a stride forward in ESG data processing, offering stakeholders a sophisticated tool to better evaluate and advance corporate sustainability efforts. Its evolution is promising in promoting transparency in corporate reporting and aligning with broader sustainable development aims.