Towards Unifying Feature Interaction Models for Click-Through Rate Prediction

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to represent features as lower-dimensional embedding vectors, enabling the modeling of interactions as products between these embeddings. In this paper, we propose a general framework called IPA to systematically unify these models. Our framework comprises three key components: the Interaction Function, which facilitates feature interaction; the Layer Pooling, which constructs higher-level interaction layers; and the Layer Aggregator, which combines the outputs of all layers to serve as input for the subsequent classifier. We demonstrate that most existing models can be categorized within our framework by making specific choices for these three components. Through extensive experiments and a dimensional collapse analysis, we evaluate the performance of these choices. Furthermore, by leveraging the most powerful components within our framework, we introduce a novel model that achieves competitive results compared to state-of-the-art CTR models. PFL gets significant GMV lift during online A/B test in Tencent's advertising platform and has been deployed as the production model in several primary scenarios.

Pareto-based Multi-Objective Recommender System with Forgetting Curve

Recommender systems with cascading architecture play an increasingly significant role in online recommendation platforms, where the approach to dealing with negative feedback is a vital issue. For instance, in short video platforms, users tend to quickly slip away from candidates that they feel aversive, and recommender systems are expected to receive these explicit negative feedbacks and make adjustments to avoid these recommendations. Considering recency effect in memories, we propose a forgetting model based on Ebbinghaus Forgetting Curve to cope with negative feedback. In addition, we introduce a Pareto optimization solver to guarantee a better trade-off between recency and model performance. In conclusion, we propose Pareto-based Multi-Objective Recommender System with forgetting curve (PMORS), which can be applied to any multi-objective recommendation and show sufficiently superiority when facing explicit negative feedback. We have conducted evaluations of PMORS and achieved favorable outcomes in short-video scenarios on both public dataset and industrial dataset. After being deployed on an online short video platform named WeChat Channels in May, 2023, PMORS has not only demonstrated promising results for both consistency and recency but also achieved an improvement of up to +1.45% GMV.

Trading Hard Negatives and True Negatives: A Debiased Contrastive Collaborative Filtering Approach

Collaborative filtering (CF), as a standard method for recommendation with implicit feedback, tackles a semi-supervised learning problem where most interaction data are unobserved. Such a nature makes existing approaches highly rely on mining negatives for providing correct training signals. However, mining proper negatives is not a free lunch, encountering with a tricky trade-off between mining informative hard negatives and avoiding false ones. We devise a new approach named as Hardness-Aware Debiased Contrastive Collaborative Filtering (HDCCF) to resolve the dilemma. It could sufficiently explore hard negatives from two-fold aspects: 1) adaptively sharpening the gradients of harder instances through a set-wise objective, and 2) implicitly leveraging item/user frequency information with a new sampling strategy. To circumvent false negatives, we develop a principled approach to improve the reliability of negative instances and prove that the objective is an unbiased estimation of sampling from the true negative distribution. Extensive experiments demonstrate the superiority of the proposed model over existing CF models and hard negative mining methods.