Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates the development of transferring knowledge from the richer source natural content domain to the sparser advertising domain. The challenges include the inefficiencies arising from the management of extensive source data and the problem of 'catastrophic forgetting' that results from the CTR model's daily updating. To this end, we propose a novel tri-level asynchronous framework, i.e., Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction (E-CDCTR), to transfer comprehensive knowledge of natural content to advertisement CTR models. This framework consists of three key components: Tiny Pre-training Model ((TPM), which trains a tiny CTR model with several basic features on long-term natural data; Complete Pre-training Model (CPM), which trains a CTR model holding network structure and input features the same as target advertisement on short-term natural data; Advertisement CTR model (A-CTR), which derives its parameter initialization from CPM together with multiple historical embeddings from TPM as extra feature and then fine-tunes on advertisement data. TPM provides richer representations of user and item for both the CPM and A-CTR, effectively alleviating the forgetting problem inherent in the daily updates. CPM further enhances the advertisement model by providing knowledgeable initialization, thereby alleviating the data sparsity challenges typically encountered by advertising CTR models. Such a tri-level cross-domain transfer learning framework offers an efficient solution to address both data sparsity and `catastrophic forgetting', yielding remarkable improvements.

DA-HFNet: Progressive Fine-Grained Forgery Image Detection and Localization Based on Dual Attention

The increasing difficulty in accurately detecting forged images generated by AIGC(Artificial Intelligence Generative Content) poses many risks, necessitating the development of effective methods to identify and further locate forged areas. In this paper, to facilitate research efforts, we construct a DA-HFNet forged image dataset guided by text or image-assisted GAN and Diffusion model. Our goal is to utilize a hierarchical progressive network to capture forged artifacts at different scales for detection and localization. Specifically, it relies on a dual-attention mechanism to adaptively fuse multi-modal image features in depth, followed by a multi-branch interaction network to thoroughly interact image features at different scales and improve detector performance by leveraging dependencies between layers. Additionally, we extract more sensitive noise fingerprints to obtain more prominent forged artifact features in the forged areas. Extensive experiments validate the effectiveness of our approach, demonstrating significant performance improvements compared to state-of-the-art methods for forged image detection and localization.The code and dataset will be released in the future.

A Deep Learning Method for Beat-Level Risk Analysis and Interpretation of Atrial Fibrillation Patients during Sinus Rhythm

Atrial Fibrillation (AF) is a common cardiac arrhythmia. Many AF patients experience complications such as stroke and other cardiovascular issues. Early detection of AF is crucial. Existing algorithms can only distinguish ``AF rhythm in AF patients'' from ``sinus rhythm in normal individuals'' . However, AF patients do not always exhibit AF rhythm, posing a challenge for diagnosis when the AF rhythm is absent. To address this, this paper proposes a novel artificial intelligence (AI) algorithm to distinguish ``sinus rhythm in AF patients'' and ``sinus rhythm in normal individuals'' in beat-level. We introduce beat-level risk interpreters, trend risk interpreters, addressing the interpretability issues of deep learning models and the difficulty in explaining AF risk trends. Additionally, the beat-level information fusion decision is presented to enhance model accuracy. The experimental results demonstrate that the average AUC for single beats used as testing data from CPSC 2021 dataset is 0.7314. By employing 150 beats for information fusion decision algorithm, the average AUC can reach 0.7591. Compared to previous segment-level algorithms, we utilized beats as input, reducing data dimensionality and making the model more lightweight, facilitating deployment on portable medical devices. Furthermore, we draw new and interesting findings through average beat analysis and subgroup analysis, considering varying risk levels.

AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem. Especially in industrial recommendation systems, the widely applied negative sample down-sampling technique due to resource limitation worsens the problem, resulting in a decline in performance. In this paper, we propose \textbf{A}uxiliary Match \textbf{T}asks for enhancing \textbf{C}lick-\textbf{T}hrough \textbf{R}ate prediction accuracy (AT4CTR) by alleviating the data sparsity problem. Specifically, we design two match tasks inspired by collaborative filtering to enhance the relevance modeling between user and item. As the "click" action is a strong signal which indicates the user's preference towards the item directly, we make the first match task aim at pulling closer the representation between the user and the item regarding the positive samples. Since the user's past click behaviors can also be treated as the user him/herself, we apply the next item prediction as the second match task. For both the match tasks, we choose the InfoNCE as their loss function. The two match tasks can provide meaningful training signals to speed up the model's convergence and alleviate the data sparsity. We conduct extensive experiments on one public dataset and one large-scale industrial recommendation dataset. The result demonstrates the effectiveness of the proposed auxiliary match tasks. AT4CTR has been deployed in the real industrial advertising system and has gained remarkable revenue.

Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the candidate item and then deduce the user's interest from this narrowed-down behavior sub-sequence. This two-stage paradigm, though effective, leads to information loss. Solely using users' lifelong click behaviors doesn't provide a complete picture of their interests, leading to suboptimal performance. In our research, we introduce the Deep Group Interest Network (DGIN), an end-to-end method to model the user's entire behavior history. This includes all post-registration actions, such as clicks, cart additions, purchases, and more, providing a nuanced user understanding. We start by grouping the full range of behaviors using a relevant key (like item_id) to enhance efficiency. This process reduces the behavior length significantly, from O(10^4) to O(10^2). To mitigate the potential loss of information due to grouping, we incorporate two categories of group attributes. Within each group, we calculate statistical information on various heterogeneous behaviors (like behavior counts) and employ self-attention mechanisms to highlight unique behavior characteristics (like behavior type). Based on this reorganized behavior data, the user's interests are derived using the Transformer technique. Additionally, we identify a subset of behaviors that share the same item_id with the candidate item from the lifelong behavior sequence. The insights from this subset reveal the user's decision-making process related to the candidate item, improving prediction accuracy. Our comprehensive evaluation, both on industrial and public datasets, validates DGIN's efficacy and efficiency.

STGIN: Spatial-Temporal Graph Interaction Network for Large-scale POI Recommendation

In Location-Based Services, Point-Of-Interest(POI) recommendation plays a crucial role in both user experience and business opportunities. Graph neural networks have been proven effective in providing personalized POI recommendation services. However, there are still two critical challenges. First, existing graph models attempt to capture users' diversified interests through a unified graph, which limits their ability to express interests in various spatial-temporal contexts. Second, the efficiency limitations of graph construction and graph sampling in large-scale systems make it difficult to adapt quickly to new real-time interests. To tackle the above challenges, we propose a novel Spatial-Temporal Graph Interaction Network. Specifically, we construct subgraphs of spatial, temporal, spatial-temporal, and global views respectively to precisely characterize the user's interests in various contexts. In addition, we design an industry-friendly framework to track the user's latest interests. Extensive experiments on the real-world dataset show that our method outperforms state-of-the-art models. This work has been successfully deployed in a large e-commerce platform, delivering a 1.1% CTR and 6.3% RPM improvement.

Deep Context Interest Network for Click-Through Rate Prediction

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction performance. However, most of those methods only model users' positive interests from users' click items while ignoring the context information, which is the display items around the clicks, resulting in inferior performance. In this paper, we highlight the importance of context information on user behavior modeling and propose a novel model named Deep Context Interest Network (DCIN), which integrally models the click and its display context to learn users' context-aware interests. DCIN consists of three key modules: 1) Position-aware Context Aggregation Module (PCAM), which performs aggregation of display items with an attention mechanism; 2) Feedback-Context Fusion Module (FCFM), which fuses the representation of clicks and display contexts through non-linear feature interaction; 3) Interest Matching Module (IMM), which activates interests related with the target item. Moreover, we provide our hands-on solution to implement our DCIN model on large-scale industrial systems. The significant improvements in both offline and online evaluations demonstrate the superiority of our proposed DCIN method. Notably, DCIN has been deployed on our online advertising system serving the main traffic, which brings 1.5% CTR and 1.5% RPM lift.

Tensor Completion via Leverage Sampling and Tensor QR Decomposition for Network Latency Estimation

In this paper, we consider the network latency estimation, which has been an important metric for network performance. However, a large scale of network latency estimation requires a lot of computing time. Therefore, we propose a new method that is much faster and maintains high accuracy. The data structure of network nodes can form a matrix, and the tensor model can be formed by introducing the time dimension. Thus, the entire problem can be be summarized as a tensor completion problem. The main idea of our method is improving the tensor leverage sampling strategy and introduce tensor QR decomposition into tensor completion. To achieve faster tensor leverage sampling, we replace tensor singular decomposition (t-SVD) with tensor CSVD-QR to appoximate t-SVD. To achieve faster completion for incomplete tensor, we use the tensor $L_{2,1}$-norm rather than traditional tensor nuclear norm. Furthermore, we introduce tensor QR decomposition into alternating direction method of multipliers (ADMM) framework. Numerical experiments witness that our method is faster than state-of-art algorithms with satisfactory accuracy.

DisenPOI: Disentangling Sequential and Geographical Influence for Point-of-Interest Recommendation

Point-of-Interest (POI) recommendation plays a vital role in various location-aware services. It has been observed that POI recommendation is driven by both sequential and geographical influences. However, since there is no annotated label of the dominant influence during recommendation, existing methods tend to entangle these two influences, which may lead to sub-optimal recommendation performance and poor interpretability. In this paper, we address the above challenge by proposing DisenPOI, a novel Disentangled dual-graph framework for POI recommendation, which jointly utilizes sequential and geographical relationships on two separate graphs and disentangles the two influences with self-supervision. The key novelty of our model compared with existing approaches is to extract disentangled representations of both sequential and geographical influences with contrastive learning. To be specific, we construct a geographical graph and a sequential graph based on the check-in sequence of a user. We tailor their propagation schemes to become sequence-/geo-aware to better capture the corresponding influences. Preference proxies are extracted from check-in sequence as pseudo labels for the two influences, which supervise the disentanglement via a contrastive loss. Extensive experiments on three datasets demonstrate the superiority of the proposed model.

Hybrid CNN Based Attention with Category Prior for User Image Behavior Modeling

User historical behaviors are proved useful for Click Through Rate (CTR) prediction in online advertising system. In Meituan, one of the largest e-commerce platform in China, an item is typically displayed with its image and whether a user clicks the item or not is usually influenced by its image, which implies that user's image behaviors are helpful for understanding user's visual preference and improving the accuracy of CTR prediction. Existing user image behavior models typically use a two-stage architecture, which extracts visual embeddings of images through off-the-shelf Convolutional Neural Networks (CNNs) in the first stage, and then jointly trains a CTR model with those visual embeddings and non-visual features. We find that the two-stage architecture is sub-optimal for CTR prediction. Meanwhile, precisely labeled categories in online ad systems contain abundant visual prior information, which can enhance the modeling of user image behaviors. However, off-the-shelf CNNs without category prior may extract category unrelated features, limiting CNN's expression ability. To address the two issues, we propose a hybrid CNN based attention module, unifying user's image behaviors and category prior, for CTR prediction. Our approach achieves significant improvements in both online and offline experiments on a billion scale real serving dataset.