Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates the development of transferring knowledge from the richer source natural content domain to the sparser advertising domain. The challenges include the inefficiencies arising from the management of extensive source data and the problem of 'catastrophic forgetting' that results from the CTR model's daily updating. To this end, we propose a novel tri-level asynchronous framework, i.e., Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction (E-CDCTR), to transfer comprehensive knowledge of natural content to advertisement CTR models. This framework consists of three key components: Tiny Pre-training Model ((TPM), which trains a tiny CTR model with several basic features on long-term natural data; Complete Pre-training Model (CPM), which trains a CTR model holding network structure and input features the same as target advertisement on short-term natural data; Advertisement CTR model (A-CTR), which derives its parameter initialization from CPM together with multiple historical embeddings from TPM as extra feature and then fine-tunes on advertisement data. TPM provides richer representations of user and item for both the CPM and A-CTR, effectively alleviating the forgetting problem inherent in the daily updates. CPM further enhances the advertisement model by providing knowledgeable initialization, thereby alleviating the data sparsity challenges typically encountered by advertising CTR models. Such a tri-level cross-domain transfer learning framework offers an efficient solution to address both data sparsity and `catastrophic forgetting', yielding remarkable improvements.

Evaluating Concept-based Explanations of Language Models: A Study on Faithfulness and Readability

Despite the surprisingly high intelligence exhibited by Large Language Models (LLMs), we are somehow intimidated to fully deploy them into real-life applications considering their black-box nature. Concept-based explanations arise as a promising avenue for explaining what the LLMs have learned, making them more transparent to humans. However, current evaluations for concepts tend to be heuristic and non-deterministic, e.g. case study or human evaluation, hindering the development of the field. To bridge the gap, we approach concept-based explanation evaluation via faithfulness and readability. We first introduce a formal definition of concept generalizable to diverse concept-based explanations. Based on this, we quantify faithfulness via the difference in the output upon perturbation. We then provide an automatic measure for readability, by measuring the coherence of patterns that maximally activate a concept. This measure serves as a cost-effective and reliable substitute for human evaluation. Finally, based on measurement theory, we describe a meta-evaluation method for evaluating the above measures via reliability and validity, which can be generalized to other tasks as well. Extensive experimental analysis has been conducted to validate and inform the selection of concept evaluation measures.

AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem. Especially in industrial recommendation systems, the widely applied negative sample down-sampling technique due to resource limitation worsens the problem, resulting in a decline in performance. In this paper, we propose \textbf{A}uxiliary Match \textbf{T}asks for enhancing \textbf{C}lick-\textbf{T}hrough \textbf{R}ate prediction accuracy (AT4CTR) by alleviating the data sparsity problem. Specifically, we design two match tasks inspired by collaborative filtering to enhance the relevance modeling between user and item. As the "click" action is a strong signal which indicates the user's preference towards the item directly, we make the first match task aim at pulling closer the representation between the user and the item regarding the positive samples. Since the user's past click behaviors can also be treated as the user him/herself, we apply the next item prediction as the second match task. For both the match tasks, we choose the InfoNCE as their loss function. The two match tasks can provide meaningful training signals to speed up the model's convergence and alleviate the data sparsity. We conduct extensive experiments on one public dataset and one large-scale industrial recommendation dataset. The result demonstrates the effectiveness of the proposed auxiliary match tasks. AT4CTR has been deployed in the real industrial advertising system and has gained remarkable revenue.

Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the candidate item and then deduce the user's interest from this narrowed-down behavior sub-sequence. This two-stage paradigm, though effective, leads to information loss. Solely using users' lifelong click behaviors doesn't provide a complete picture of their interests, leading to suboptimal performance. In our research, we introduce the Deep Group Interest Network (DGIN), an end-to-end method to model the user's entire behavior history. This includes all post-registration actions, such as clicks, cart additions, purchases, and more, providing a nuanced user understanding. We start by grouping the full range of behaviors using a relevant key (like item_id) to enhance efficiency. This process reduces the behavior length significantly, from O(10^4) to O(10^2). To mitigate the potential loss of information due to grouping, we incorporate two categories of group attributes. Within each group, we calculate statistical information on various heterogeneous behaviors (like behavior counts) and employ self-attention mechanisms to highlight unique behavior characteristics (like behavior type). Based on this reorganized behavior data, the user's interests are derived using the Transformer technique. Additionally, we identify a subset of behaviors that share the same item_id with the candidate item from the lifelong behavior sequence. The insights from this subset reveal the user's decision-making process related to the candidate item, improving prediction accuracy. Our comprehensive evaluation, both on industrial and public datasets, validates DGIN's efficacy and efficiency.

HSD-PAM: High Speed Super Resolution Deep Penetration Photoacoustic Microscopy Imaging Boosted by Dual Branch Fusion Network

Photoacoustic microscopy (PAM) is a novel implementation of photoacoustic imaging (PAI) for visualizing the 3D bio-structure, which is realized by raster scanning of the tissue. However, as three involved critical imaging parameters, imaging speed, lateral resolution, and penetration depth have mutual effect to one the other. The improvement of one parameter results in the degradation of other two parameters, which constrains the overall performance of the PAM system. Here, we propose to break these limitations by hardware and software co-design. Starting with low lateral resolution, low sampling rate AR-PAM imaging which possesses the deep penetration capability, we aim to enhance the lateral resolution and up sampling the images, so that high speed, super resolution, and deep penetration for the PAM system (HSD-PAM) can be achieved. Data-driven based algorithm is a promising approach to solve this issue, thereby a dedicated novel dual branch fusion network is proposed, which includes a high resolution branch and a high speed branch. Since the availability of switchable AR-OR-PAM imaging system, the corresponding low resolution, undersample AR-PAM and high resolution, full sampled OR-PAM image pairs are utilized for training the network. Extensive simulation and in vivo experiments have been conducted to validate the trained model, enhancement results have proved the proposed algorithm achieved the best perceptual and quantitative image quality. As a result, the imaging speed is increased 16 times and the imaging lateral resolution is improved 5 times, while the deep penetration merit of AR-PAM modality is still reserved.