Retrofitting Temporal Graph Neural Networks with Transformer

Temporal graph neural networks (TGNNs) outperform regular GNNs by incorporating time information into graph-based operations. However, TGNNs adopt specialized models (e.g., TGN, TGAT, and APAN ) and require tailored training frameworks (e.g., TGL and ETC). In this paper, we propose TF-TGN, which uses Transformer decoder as the backbone model for TGNN to enjoy Transformer's codebase for efficient training. In particular, Transformer achieves tremendous success for language modeling, and thus the community developed high-performance kernels (e.g., flash-attention and memory-efficient attention) and efficient distributed training schemes (e.g., PyTorch FSDP, DeepSpeed, and Megatron-LM). We observe that TGNN resembles language modeling, i.e., the message aggregation operation between chronologically occurring nodes and their temporal neighbors in TGNNs can be structured as sequence modeling. Beside this similarity, we also incorporate a series of algorithm designs including suffix infilling, temporal graph attention with self-loop, and causal masking self-attention to make TF-TGN work. During training, existing systems are slow in transforming the graph topology and conducting graph sampling. As such, we propose methods to parallelize the CSR format conversion and graph sampling. We also adapt Transformer codebase to train TF-TGN efficiently with multiple GPUs. We experiment with 9 graphs and compare with 2 state-of-the-art TGNN training frameworks. The results show that TF-TGN can accelerate training by over 2.20 while providing comparable or even superior accuracy to existing SOTA TGNNs. TF-TGN is available at https://github.com/qianghuangwhu/TF-TGN.

Hound: Hunting Supervision Signals for Few and Zero Shot Node Classification on Text-attributed Graph

Text-attributed graph (TAG) is an important type of graph structured data with text descriptions for each node. Few- and zero-shot node classification on TAGs have many applications in fields such as academia and social networks. However, the two tasks are challenging due to the lack of supervision signals, and existing methods only use the contrastive loss to align graph-based node embedding and language-based text embedding. In this paper, we propose Hound to improve accuracy by introducing more supervision signals, and the core idea is to go beyond the node-text pairs that come with data. Specifically, we design three augmentation techniques, i.e., node perturbation, text matching, and semantics negation to provide more reference nodes for each text and vice versa. Node perturbation adds/drops edges to produce diversified node embeddings that can be matched with a text. Text matching retrieves texts with similar embeddings to match with a node. Semantics negation uses a negative prompt to construct a negative text with the opposite semantics, which is contrasted with the original node and text. We evaluate Hound on 5 datasets and compare with 13 state-of-the-art baselines. The results show that Hound consistently outperforms all baselines, and its accuracy improvements over the best-performing baseline are usually over 5%.

TreeCSS: An Efficient Framework for Vertical Federated Learning

Vertical federated learning (VFL) considers the case that the features of data samples are partitioned over different participants. VFL consists of two main steps, i.e., identify the common data samples for all participants (alignment) and train model using the aligned data samples (training). However, when there are many participants and data samples, both alignment and training become slow. As such, we propose TreeCSS as an efficient VFL framework that accelerates the two main steps. In particular, for sample alignment, we design an efficient multi-party private set intersection (MPSI) protocol called Tree-MPSI, which adopts a tree-based structure and a data-volume-aware scheduling strategy to parallelize alignment among the participants. As model training time scales with the number of data samples, we conduct coreset selection (CSS) to choose some representative data samples for training. Our CCS method adopts a clustering-based scheme for security and generality, which first clusters the features locally on each participant and then merges the local clustering results to select representative samples. In addition, we weight the samples according to their distances to the centroids to reflect their importance to model training. We evaluate the effectiveness and efficiency of our TreeCSS framework on various datasets and models. The results show that compared with vanilla VFL, TreeCSS accelerates training by up to 2.93x and achieves comparable model accuracy.

DiskGNN: Bridging I/O Efficiency and Model Accuracy for Out-of-Core GNN Training

Graph neural networks (GNNs) are machine learning models specialized for graph data and widely used in many applications. To train GNNs on large graphs that exceed CPU memory, several systems store data on disk and conduct out-of-core processing. However, these systems suffer from either read amplification when reading node features that are usually smaller than a disk page or degraded model accuracy by treating the graph as disconnected partitions. To close this gap, we build a system called DiskGNN, which achieves high I/O efficiency and thus fast training without hurting model accuracy. The key technique used by DiskGNN is offline sampling, which helps decouple graph sampling from model computation. In particular, by conducting graph sampling beforehand, DiskGNN acquires the node features that will be accessed by model computation, and such information is utilized to pack the target node features contiguously on disk to avoid read amplification. Besides, \name{} also adopts designs including four-level feature store to fully utilize the memory hierarchy to cache node features and reduce disk access, batched packing to accelerate the feature packing process, and pipelined training to overlap disk access with other operations. We compare DiskGNN with Ginex and MariusGNN, which are state-of-the-art systems for out-of-core GNN training. The results show that DiskGNN can speed up the baselines by over 8x while matching their best model accuracy.

Debiasing Recommendation with Personal Popularity

Global popularity (GP) bias is the phenomenon that popular items are recommended much more frequently than they should be, which goes against the goal of providing personalized recommendations and harms user experience and recommendation accuracy. Many methods have been proposed to reduce GP bias but they fail to notice the fundamental problem of GP, i.e., it considers popularity from a \textit{global} perspective of \textit{all users} and uses a single set of popular items, and thus cannot capture the interests of individual users. As such, we propose a user-aware version of item popularity named \textit{personal popularity} (PP), which identifies different popular items for each user by considering the users that share similar interests. As PP models the preferences of individual users, it naturally helps to produce personalized recommendations and mitigate GP bias. To integrate PP into recommendation, we design a general \textit{personal popularity aware counterfactual} (PPAC) framework, which adapts easily to existing recommendation models. In particular, PPAC recognizes that PP and GP have both direct and indirect effects on recommendations and controls direct effects with counterfactual inference techniques for unbiased recommendations. All codes and datasets are available at \url{https://github.com/Stevenn9981/PPAC}.

Large Language Models for Social Networks: Applications, Challenges, and Solutions

Large Language Models (LLMs) are transforming the way people generate, explore, and engage with content. We study how we can develop LLM applications for online social networks. Despite LLMs' successes in other domains, it is challenging to develop LLM-based products for social networks for numerous reasons, and it has been relatively under-reported in the research community. We categorize LLM applications for social networks into three categories. First is knowledge tasks where users want to find new knowledge and information, such as search and question-answering. Second is entertainment tasks where users want to consume interesting content, such as getting entertaining notification content. Third is foundational tasks that need to be done to moderate and operate the social networks, such as content annotation and LLM monitoring. For each task, we share the challenges we found, solutions we developed, and lessons we learned. To the best of our knowledge, this is the first comprehensive paper about developing LLM applications for social networks.

SPT: Fine-Tuning Transformer-based Language Models Efficiently with Sparsification

Transformer-based large language models (e.g., BERT and GPT) achieve great success, and fine-tuning, which tunes a pre-trained model on a task-specific dataset, is the standard practice to utilize these models for downstream tasks. However, Transformer fine-tuning has long running time and high memory consumption due to the large size of the models. We propose the SPT system to fine-tune Transformer-based models efficiently by introducing sparsity. We observe that the memory consumption of Transformer mainly comes from storing attention weights for multi-head attention (MHA), and the majority of running time is spent on feed-forward network (FFN). Thus, we design the sparse MHA module, which computes and stores only large attention weights to reduce memory consumption, and the routed FFN module, which dynamically activates a subset of model parameters for each token to reduce computation cost. We implement SPT on PyTorch and customize CUDA kernels to run sparse MHA and routed FFN efficiently. Specifically, we use product quantization to identify the large attention weights and compute attention via sparse matrix multiplication for sparse MHA. For routed FFN, we batch the tokens according to their activated model parameters for efficient computation. We conduct extensive experiments to evaluate SPT on various model configurations. The results show that SPT consistently outperforms well-optimized baselines, reducing the peak memory consumption by up to 50% and accelerating fine-tuning by up to 2.2x.

Let AI Entertain You: Increasing User Engagement with Generative AI and Rejection Sampling

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

Generative and Contrastive Paradigms Are Complementary for Graph Self-Supervised Learning

For graph self-supervised learning (GSSL), masked autoencoder (MAE) follows the generative paradigm and learns to reconstruct masked graph edges or node features. Contrastive Learning (CL) maximizes the similarity between augmented views of the same graph and is widely used for GSSL. However, MAE and CL are considered separately in existing works for GSSL. We observe that the MAE and CL paradigms are complementary and propose the graph contrastive masked autoencoder (GCMAE) framework to unify them. Specifically, by focusing on local edges or node features, MAE cannot capture global information of the graph and is sensitive to particular edges and features. On the contrary, CL excels in extracting global information because it considers the relation between graphs. As such, we equip GCMAE with an MAE branch and a CL branch, and the two branches share a common encoder, which allows the MAE branch to exploit the global information extracted by the CL branch. To force GCMAE to capture global graph structures, we train it to reconstruct the entire adjacency matrix instead of only the masked edges as in existing works. Moreover, a discrimination loss is proposed for feature reconstruction, which improves the disparity between node embeddings rather than reducing the reconstruction error to tackle the feature smoothing problem of MAE. We evaluate GCMAE on four popular graph tasks (i.e., node classification, node clustering, link prediction, and graph classification) and compare with 14 state-of-the-art baselines. The results show that GCMAE consistently provides good accuracy across these tasks, and the maximum accuracy improvement is up to 3.2% compared with the best-performing baseline.

MuseGNN: Interpretable and Convergent Graph Neural Network Layers at Scale

Among the many variants of graph neural network (GNN) architectures capable of modeling data with cross-instance relations, an important subclass involves layers designed such that the forward pass iteratively reduces a graph-regularized energy function of interest. In this way, node embeddings produced at the output layer dually serve as both predictive features for solving downstream tasks (e.g., node classification) and energy function minimizers that inherit desirable inductive biases and interpretability. However, scaling GNN architectures constructed in this way remains challenging, in part because the convergence of the forward pass may involve models with considerable depth. To tackle this limitation, we propose a sampling-based energy function and scalable GNN layers that iteratively reduce it, guided by convergence guarantees in certain settings. We also instantiate a full GNN architecture based on these designs, and the model achieves competitive accuracy and scalability when applied to the largest publicly-available node classification benchmark exceeding 1TB in size.