A Review of Modern Recommender Systems Using Generative Models

Traditional recommender systems (RS) have used user-item rating histories as their primary data source, with collaborative filtering being one of the principal methods. However, generative models have recently developed abilities to model and sample from complex data distributions, including not only user-item interaction histories but also text, images, and videos - unlocking this rich data for novel recommendation tasks. Through this comprehensive and multi-disciplinary survey, we aim to connect the key advancements in RS using Generative Models (Gen-RecSys), encompassing: a foundational overview of interaction-driven generative models; the application of large language models (LLM) for generative recommendation, retrieval, and conversational recommendation; and the integration of multimodal models for processing and generating image and video content in RS. Our holistic perspective allows us to highlight necessary paradigms for evaluating the impact and harm of Gen-RecSys and identify open challenges. A more up-to-date version of the papers is maintained at: https://github.com/yasdel/LLM-RecSys.

Aligning Large Language Models with Recommendation Knowledge

Large language models (LLMs) have recently been used as backbones for recommender systems. However, their performance often lags behind conventional methods in standard tasks like retrieval. We attribute this to a mismatch between LLMs' knowledge and the knowledge crucial for effective recommendations. While LLMs excel at natural language reasoning, they cannot model complex user-item interactions inherent in recommendation tasks. We propose bridging the knowledge gap and equipping LLMs with recommendation-specific knowledge to address this. Operations such as Masked Item Modeling (MIM) and Bayesian Personalized Ranking (BPR) have found success in conventional recommender systems. Inspired by this, we simulate these operations through natural language to generate auxiliary-task data samples that encode item correlations and user preferences. Fine-tuning LLMs on such auxiliary-task data samples and incorporating more informative recommendation-task data samples facilitates the injection of recommendation-specific knowledge into LLMs. Extensive experiments across retrieval, ranking, and rating prediction tasks on LLMs such as FLAN-T5-Base and FLAN-T5-XL show the effectiveness of our technique in domains such as Amazon Toys & Games, Beauty, and Sports & Outdoors. Notably, our method outperforms conventional and LLM-based baselines, including the current SOTA, by significant margins in retrieval, showcasing its potential for enhancing recommendation quality.

Better Generalization with Semantic IDs: A case study in Ranking for Recommendations

Training good representations for items is critical in recommender models. Typically, an item is assigned a unique randomly generated ID, and is commonly represented by learning an embedding corresponding to the value of the random ID. Although widely used, this approach have limitations when the number of items are large and items are power-law distributed -- typical characteristics of real-world recommendation systems. This leads to the item cold-start problem, where the model is unable to make reliable inferences for tail and previously unseen items. Removing these ID features and their learned embeddings altogether to combat cold-start issue severely degrades the recommendation quality. Content-based item embeddings are more reliable, but they are expensive to store and use, particularly for users' past item interaction sequence. In this paper, we use Semantic IDs, a compact discrete item representations learned from content embeddings using RQ-VAE that captures hierarchy of concepts in items. We showcase how we use them as a replacement of item IDs in a resource-constrained ranking model used in an industrial-scale video sharing platform. Moreover, we show how Semantic IDs improves the generalization ability of our system, without sacrificing top-level metrics.

Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Prediction

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.

Recommender Systems with Generative Retrieval

Modern recommender systems leverage large-scale retrieval models consisting of two stages: training a dual-encoder model to embed queries and candidates in the same space, followed by an Approximate Nearest Neighbor (ANN) search to select top candidates given a query's embedding. In this paper, we propose a new single-stage paradigm: a generative retrieval model which autoregressively decodes the identifiers for the target candidates in one phase. To do this, instead of assigning randomly generated atomic IDs to each item, we generate Semantic IDs: a semantically meaningful tuple of codewords for each item that serves as its unique identifier. We use a hierarchical method called RQ-VAE to generate these codewords. Once we have the Semantic IDs for all the items, a Transformer based sequence-to-sequence model is trained to predict the Semantic ID of the next item. Since this model predicts the tuple of codewords identifying the next item directly in an autoregressive manner, it can be considered a generative retrieval model. We show that our recommender system trained in this new paradigm improves the results achieved by current SOTA models on the Amazon dataset. Moreover, we demonstrate that the sequence-to-sequence model coupled with hierarchical Semantic IDs offers better generalization and hence improves retrieval of cold-start items for recommendations.

Improving Training Stability for Multitask Ranking Models in Recommender Systems

Recommender systems play an important role in many content platforms. While most recommendation research is dedicated to designing better models to improve user experience, we found that research on stabilizing the training for such models is severely under-explored. As recommendation models become larger and more sophisticated, they are more susceptible to training instability issues, \emph{i.e.}, loss divergence, which can make the model unusable, waste significant resources and block model developments. In this paper, we share our findings and best practices we learned for improving the training stability of a real-world multitask ranking model for YouTube recommendations. We show some properties of the model that lead to unstable training and conjecture on the causes. Furthermore, based on our observations of training dynamics near the point of training instability, we hypothesize why existing solutions would fail, and propose a new algorithm to mitigate the limitations of existing solutions. Our experiments on YouTube production dataset show the proposed algorithm can significantly improve training stability while not compromising convergence, comparing with several commonly used baseline methods.

Algorithms for Efficiently Learning Low-Rank Neural Networks

We study algorithms for learning low-rank neural networks -- networks where the weight parameters are re-parameterized by products of two low-rank matrices. First, we present a provably efficient algorithm which learns an optimal low-rank approximation to a single-hidden-layer ReLU network up to additive error $\epsilon$ with probability $\ge 1 - \delta$, given access to noiseless samples with Gaussian marginals in polynomial time and samples. Thus, we provide the first example of an algorithm which can efficiently learn a neural network up to additive error without assuming the ground truth is realizable. To solve this problem, we introduce an efficient SVD-based $\textit{Nonlinear Kernel Projection}$ algorithm for solving a nonlinear low-rank approximation problem over Gaussian space. Inspired by the efficiency of our algorithm, we propose a novel low-rank initialization framework for training low-rank $\textit{deep}$ networks, and prove that for ReLU networks, the gap between our method and existing schemes widens as the desired rank of the approximating weights decreases, or as the dimension of the inputs increases (the latter point holds when network width is superlinear in dimension). Finally, we validate our theory by training ResNet and EfficientNet models on ImageNet.

DSelect-k: Differentiable Selection in the Mixture of Experts with Applications to Multi-Task Learning

The Mixture-of-experts (MoE) architecture is showing promising results in multi-task learning (MTL) and in scaling high-capacity neural networks. State-of-the-art MoE models use a trainable sparse gate to select a subset of the experts for each input example. While conceptually appealing, existing sparse gates, such as Top-k, are not smooth. The lack of smoothness can lead to convergence and statistical performance issues when training with gradient-based methods. In this paper, we develop DSelect-k: the first, continuously differentiable and sparse gate for MoE, based on a novel binary encoding formulation. Our gate can be trained using first-order methods, such as stochastic gradient descent, and offers explicit control over the number of experts to select. We demonstrate the effectiveness of DSelect-k in the context of MTL, on both synthetic and real datasets with up to 128 tasks. Our experiments indicate that MoE models based on DSelect-k can achieve statistically significant improvements in predictive and expert selection performance. Notably, on a real-world large-scale recommender system, DSelect-k achieves over 22% average improvement in predictive performance compared to the Top-k gate. We provide an open-source TensorFlow implementation of our gate.