Causality-Enhanced Behavior Sequence Modeling in LLMs for Personalized Recommendation

Recent advancements in recommender systems have focused on leveraging Large Language Models (LLMs) to improve user preference modeling, yielding promising outcomes. However, current LLM-based approaches struggle to fully leverage user behavior sequences, resulting in suboptimal preference modeling for personalized recommendations. In this study, we propose a novel Counterfactual Fine-Tuning (CFT) method to address this issue by explicitly emphasizing the role of behavior sequences when generating recommendations. Specifically, we employ counterfactual reasoning to identify the causal effects of behavior sequences on model output and introduce a task that directly fits the ground-truth labels based on these effects, achieving the goal of explicit emphasis. Additionally, we develop a token-level weighting mechanism to adjust the emphasis strength for different item tokens, reflecting the diminishing influence of behavior sequences from earlier to later tokens during predicting an item. Extensive experiments on real-world datasets demonstrate that CFT effectively improves behavior sequence modeling. Our codes are available at https://github.com/itsmeyjt/CFT.

Real-Time Personalization for LLM-based Recommendation with Customized In-Context Learning

Frequently updating Large Language Model (LLM)-based recommender systems to adapt to new user interests -- as done for traditional ones -- is impractical due to high training costs, even with acceleration methods. This work explores adapting to dynamic user interests without any model updates by leveraging In-Context Learning (ICL), which allows LLMs to learn new tasks from few-shot examples provided in the input. Using new-interest examples as the ICL few-shot examples, LLMs may learn real-time interest directly, avoiding the need for model updates. However, existing LLM-based recommenders often lose the in-context learning ability during recommendation tuning, while the original LLM's in-context learning lacks recommendation-specific focus. To address this, we propose RecICL, which customizes recommendation-specific in-context learning for real-time recommendations. RecICL organizes training examples in an in-context learning format, ensuring that in-context learning ability is preserved and aligned with the recommendation task during tuning. Extensive experiments demonstrate RecICL's effectiveness in delivering real-time recommendations without requiring model updates. Our code is available at https://github.com/ym689/rec_icl.

FLOW: A Feedback LOop FrameWork for Simultaneously Enhancing Recommendation and User Agents

Agents powered by large language models have shown remarkable reasoning and execution capabilities, attracting researchers to explore their potential in the recommendation domain. Previous studies have primarily focused on enhancing the capabilities of either recommendation agents or user agents independently, but have not considered the interaction and collaboration between recommendation agents and user agents. To address this gap, we propose a novel framework named FLOW, which achieves collaboration between the recommendation agent and the user agent by introducing a feedback loop. Specifically, the recommendation agent refines its understanding of the user's preferences by analyzing the user agent's feedback on previously suggested items, while the user agent leverages suggested items to uncover deeper insights into the user's latent interests. This iterative refinement process enhances the reasoning capabilities of both the recommendation agent and the user agent, enabling more precise recommendations and a more accurate simulation of user behavior. To demonstrate the effectiveness of the feedback loop, we evaluate both recommendation performance and user simulation performance on three widely used recommendation domain datasets. The experimental results indicate that the feedback loop can simultaneously improve the performance of both the recommendation and user agents.

Decoding Matters: Addressing Amplification Bias and Homogeneity Issue for LLM-based Recommendation

Adapting Large Language Models (LLMs) for recommendation requires careful consideration of the decoding process, given the inherent differences between generating items and natural language. Existing approaches often directly apply LLMs' original decoding methods. However, we find these methods encounter significant challenges: 1) amplification bias -- where standard length normalization inflates scores for items containing tokens with generation probabilities close to 1 (termed ghost tokens), and 2) homogeneity issue -- generating multiple similar or repetitive items for a user. To tackle these challenges, we introduce a new decoding approach named Debiasing-Diversifying Decoding (D3). D3 disables length normalization for ghost tokens to alleviate amplification bias, and it incorporates a text-free assistant model to encourage tokens less frequently generated by LLMs for counteracting recommendation homogeneity. Extensive experiments on real-world datasets demonstrate the method's effectiveness in enhancing accuracy and diversity.

GeoGPT4V: Towards Geometric Multi-modal Large Language Models with Geometric Image Generation

Large language models have seen widespread adoption in math problem-solving. However, in geometry problems that usually require visual aids for better understanding, even the most advanced multi-modal models currently still face challenges in effectively using image information. High-quality data is crucial for enhancing the geometric capabilities of multi-modal models, yet existing open-source datasets and related efforts are either too challenging for direct model learning or suffer from misalignment between text and images. To overcome this issue, we introduce a novel pipeline that leverages GPT-4 and GPT-4V to generate relatively basic geometry problems with aligned text and images, facilitating model learning. We have produced a dataset of 4.9K geometry problems and combined it with 19K open-source data to form our GeoGPT4V dataset. Experimental results demonstrate that the GeoGPT4V dataset significantly improves the geometry performance of various models on the MathVista and MathVision benchmarks. The code is available at https://github.com/Lanyu0303/GeoGPT4V_Project

Text-like Encoding of Collaborative Information in Large Language Models for Recommendation

When adapting Large Language Models for Recommendation (LLMRec), it is crucial to integrate collaborative information. Existing methods achieve this by learning collaborative embeddings in LLMs' latent space from scratch or by mapping from external models. However, they fail to represent the information in a text-like format, which may not align optimally with LLMs. To bridge this gap, we introduce BinLLM, a novel LLMRec method that seamlessly integrates collaborative information through text-like encoding. BinLLM converts collaborative embeddings from external models into binary sequences -- a specific text format that LLMs can understand and operate on directly, facilitating the direct usage of collaborative information in text-like format by LLMs. Additionally, BinLLM provides options to compress the binary sequence using dot-decimal notation to avoid excessively long lengths. Extensive experiments validate that BinLLM introduces collaborative information in a manner better aligned with LLMs, resulting in enhanced performance. We release our code at https://github.com/zyang1580/BinLLM.

Prospect Personalized Recommendation on Large Language Model-based Agent Platform

The new kind of Agent-oriented information system, exemplified by GPTs, urges us to inspect the information system infrastructure to support Agent-level information processing and to adapt to the characteristics of Large Language Model (LLM)-based Agents, such as interactivity. In this work, we envisage the prospect of the recommender system on LLM-based Agent platforms and introduce a novel recommendation paradigm called Rec4Agentverse, comprised of Agent Items and Agent Recommender. Rec4Agentverse emphasizes the collaboration between Agent Items and Agent Recommender, thereby promoting personalized information services and enhancing the exchange of information beyond the traditional user-recommender feedback loop. Additionally, we prospect the evolution of Rec4Agentverse and conceptualize it into three stages based on the enhancement of the interaction and information exchange among Agent Items, Agent Recommender, and the user. A preliminary study involving several cases of Rec4Agentverse validates its significant potential for application. Lastly, we discuss potential issues and promising directions for future research.

Item-side Fairness of Large Language Model-based Recommendation System

Recommendation systems for Web content distribution intricately connect to the information access and exposure opportunities for vulnerable populations. The emergence of Large Language Models-based Recommendation System (LRS) may introduce additional societal challenges to recommendation systems due to the inherent biases in Large Language Models (LLMs). From the perspective of item-side fairness, there remains a lack of comprehensive investigation into the item-side fairness of LRS given the unique characteristics of LRS compared to conventional recommendation systems. To bridge this gap, this study examines the property of LRS with respect to item-side fairness and reveals the influencing factors of both historical users' interactions and inherent semantic biases of LLMs, shedding light on the need to extend conventional item-side fairness methods for LRS. Towards this goal, we develop a concise and effective framework called IFairLRS to enhance the item-side fairness of an LRS. IFairLRS covers the main stages of building an LRS with specifically adapted strategies to calibrate the recommendations of LRS. We utilize IFairLRS to fine-tune LLaMA, a representative LLM, on \textit{MovieLens} and \textit{Steam} datasets, and observe significant item-side fairness improvements. The code can be found in https://github.com/JiangM-C/IFairLRS.git.

CoLLM: Integrating Collaborative Embeddings into Large Language Models for Recommendation

Leveraging Large Language Models as Recommenders (LLMRec) has gained significant attention and introduced fresh perspectives in user preference modeling. Existing LLMRec approaches prioritize text semantics, usually neglecting the valuable collaborative information from user-item interactions in recommendations. While these text-emphasizing approaches excel in cold-start scenarios, they may yield sub-optimal performance in warm-start situations. In pursuit of superior recommendations for both cold and warm start scenarios, we introduce CoLLM, an innovative LLMRec methodology that seamlessly incorporates collaborative information into LLMs for recommendation. CoLLM captures collaborative information through an external traditional model and maps it to the input token embedding space of LLM, forming collaborative embeddings for LLM usage. Through this external integration of collaborative information, CoLLM ensures effective modeling of collaborative information without modifying the LLM itself, providing the flexibility to employ various collaborative information modeling techniques. Extensive experiments validate that CoLLM adeptly integrates collaborative information into LLMs, resulting in enhanced recommendation performance. We release the code and data at https://github.com/zyang1580/CoLLM.

A Bi-Step Grounding Paradigm for Large Language Models in Recommendation Systems

As the focus on Large Language Models (LLMs) in the field of recommendation intensifies, the optimization of LLMs for recommendation purposes (referred to as LLM4Rec) assumes a crucial role in augmenting their effectiveness in providing recommendations. However, existing approaches for LLM4Rec often assess performance using restricted sets of candidates, which may not accurately reflect the models' overall ranking capabilities. In this paper, our objective is to investigate the comprehensive ranking capacity of LLMs and propose a two-step grounding framework known as BIGRec (Bi-step Grounding Paradigm for Recommendation). It initially grounds LLMs to the recommendation space by fine-tuning them to generate meaningful tokens for items and subsequently identifies appropriate actual items that correspond to the generated tokens. By conducting extensive experiments on two datasets, we substantiate the superior performance, capacity for handling few-shot scenarios, and versatility across multiple domains exhibited by BIGRec. Furthermore, we observe that the marginal benefits derived from increasing the quantity of training samples are modest for BIGRec, implying that LLMs possess the limited capability to assimilate statistical information, such as popularity and collaborative filtering, due to their robust semantic priors. These findings also underline the efficacy of integrating diverse statistical information into the LLM4Rec framework, thereby pointing towards a potential avenue for future research. Our code and data are available at https://github.com/SAI990323/Grounding4Rec.