Enhanced Generative Recommendation via Content and Collaboration Integration

Generative recommendation has emerged as a promising paradigm aimed at augmenting recommender systems with recent advancements in generative artificial intelligence. This task has been formulated as a sequence-to-sequence generation process, wherein the input sequence encompasses data pertaining to the user's previously interacted items, and the output sequence denotes the generative identifier for the suggested item. However, existing generative recommendation approaches still encounter challenges in (i) effectively integrating user-item collaborative signals and item content information within a unified generative framework, and (ii) executing an efficient alignment between content information and collaborative signals. In this paper, we introduce content-based collaborative generation for recommender systems, denoted as ColaRec. To capture collaborative signals, the generative item identifiers are derived from a pretrained collaborative filtering model, while the user is represented through the aggregation of interacted items' content. Subsequently, the aggregated textual description of items is fed into a language model to encapsulate content information. This integration enables ColaRec to amalgamate collaborative signals and content information within an end-to-end framework. Regarding the alignment, we propose an item indexing task to facilitate the mapping between the content-based semantic space and the interaction-based collaborative space. Additionally, a contrastive loss is introduced to ensure that items with similar collaborative GIDs possess comparable content representations, thereby enhancing alignment. To validate the efficacy of ColaRec, we conduct experiments on three benchmark datasets. Empirical results substantiate the superior performance of ColaRec.

Uncovering Selective State Space Model's Capabilities in Lifelong Sequential Recommendation

Sequential Recommenders have been widely applied in various online services, aiming to model users' dynamic interests from their sequential interactions. With users increasingly engaging with online platforms, vast amounts of lifelong user behavioral sequences have been generated. However, existing sequential recommender models often struggle to handle such lifelong sequences. The primary challenges stem from computational complexity and the ability to capture long-range dependencies within the sequence. Recently, a state space model featuring a selective mechanism (i.e., Mamba) has emerged. In this work, we investigate the performance of Mamba for lifelong sequential recommendation (i.e., length>=2k). More specifically, we leverage the Mamba block to model lifelong user sequences selectively. We conduct extensive experiments to evaluate the performance of representative sequential recommendation models in the setting of lifelong sequences. Experiments on two real-world datasets demonstrate the superiority of Mamba. We found that RecMamba achieves performance comparable to the representative model while significantly reducing training duration by approximately 70% and memory costs by 80%. Codes and data are available at \url{https://github.com/nancheng58/RecMamba}.

Debiasing Sequential Recommenders through Distributionally Robust Optimization over System Exposure

Sequential recommendation (SR) models are typically trained on user-item interactions which are affected by the system exposure bias, leading to the user preference learned from the biased SR model not being fully consistent with the true user preference. Exposure bias refers to the fact that user interactions are dependent upon the partial items exposed to the user. Existing debiasing methods do not make full use of the system exposure data and suffer from sub-optimal recommendation performance and high variance. In this paper, we propose to debias sequential recommenders through Distributionally Robust Optimization (DRO) over system exposure data. The key idea is to utilize DRO to optimize the worst-case error over an uncertainty set to safeguard the model against distributional discrepancy caused by the exposure bias. The main challenge to apply DRO for exposure debiasing in SR lies in how to construct the uncertainty set and avoid the overestimation of user preference on biased samples. Moreover, how to evaluate the debiasing effect on biased test set is also an open question. To this end, we first introduce an exposure simulator trained upon the system exposure data to calculate the exposure distribution, which is then regarded as the nominal distribution to construct the uncertainty set of DRO. Then, we introduce a penalty to items with high exposure probability to avoid the overestimation of user preference for biased samples. Finally, we design a debiased self-normalized inverse propensity score (SNIPS) evaluator for evaluating the debiasing effect on the biased offline test set. We conduct extensive experiments on two real-world datasets to verify the effectiveness of the proposed methods. Experimental results demonstrate the superior exposure debiasing performance of proposed methods. Codes and data are available at \url{https://github.com/nancheng58/DebiasedSR_DRO}.

On the User Behavior Leakage from Recommender Exposure

Modern recommender systems are trained to predict users potential future interactions from users historical behavior data. During the interaction process, despite the data coming from the user side recommender systems also generate exposure data to provide users with personalized recommendation slates. Compared with the sparse user behavior data, the system exposure data is much larger in volume since only very few exposed items would be clicked by the user. Besides, the users historical behavior data is privacy sensitive and is commonly protected with careful access authorization. However, the large volume of recommender exposure data usually receives less attention and could be accessed within a relatively larger scope of various information seekers. In this paper, we investigate the problem of user behavior leakage in recommender systems. We show that the privacy sensitive user past behavior data can be inferred through the modeling of system exposure. Besides, one can infer which items the user have clicked just from the observation of current system exposure for this user. Given the fact that system exposure data could be widely accessed from a relatively larger scope, we believe that the user past behavior privacy has a high risk of leakage in recommender systems. More precisely, we conduct an attack model whose input is the current recommended item slate (i.e., system exposure) for the user while the output is the user's historical behavior. Experimental results on two real-world datasets indicate a great danger of user behavior leakage. To address the risk, we propose a two-stage privacy-protection mechanism which firstly selects a subset of items from the exposure slate and then replaces the selected items with uniform or popularity-based exposure. Experimental evaluation reveals a trade-off effect between the recommendation accuracy and the privacy disclosure risk.