Minimizing Live Experiments in Recommender Systems: User Simulation to Evaluate Preference Elicitation Policies

Evaluation of policies in recommender systems typically involves A/B testing using live experiments on real users to assess a new policy's impact on relevant metrics. This ``gold standard'' comes at a high cost, however, in terms of cycle time, user cost, and potential user retention. In developing policies for ``onboarding'' new users, these costs can be especially problematic, since on-boarding occurs only once. In this work, we describe a simulation methodology used to augment (and reduce) the use of live experiments. We illustrate its deployment for the evaluation of ``preference elicitation'' algorithms used to onboard new users of the YouTube Music platform. By developing counterfactually robust user behavior models, and a simulation service that couples such models with production infrastructure, we are able to test new algorithms in a way that reliably predicts their performance on key metrics when deployed live. We describe our domain, our simulation models and platform, results of experiments and deployment, and suggest future steps needed to further realistic simulation as a powerful complement to live experiments.

Embedding-Aligned Language Models

We propose a novel approach for training large language models (LLMs) to adhere to objectives defined within a latent embedding space. Our method leverages reinforcement learning (RL), treating a pre-trained LLM as an environment. Our embedding-aligned guided language (EAGLE) agent is trained to iteratively steer the LLM's generation towards optimal regions of the latent embedding space, w.r.t. some predefined criterion. We demonstrate the effectiveness of the EAGLE agent using the MovieLens 25M dataset to surface content gaps that satisfy latent user demand. We also demonstrate the benefit of using an optimal design of a state-dependent action set to improve EAGLE's efficiency. Our work paves the way for controlled and grounded text generation using LLMs, ensuring consistency with domain-specific knowledge and data representations.

DynaMITE-RL: A Dynamic Model for Improved Temporal Meta-Reinforcement Learning

We introduce DynaMITE-RL, a meta-reinforcement learning (meta-RL) approach to approximate inference in environments where the latent state evolves at varying rates. We model episode sessions - parts of the episode where the latent state is fixed - and propose three key modifications to existing meta-RL methods: consistency of latent information within sessions, session masking, and prior latent conditioning. We demonstrate the importance of these modifications in various domains, ranging from discrete Gridworld environments to continuous-control and simulated robot assistive tasks, demonstrating that DynaMITE-RL significantly outperforms state-of-the-art baselines in sample efficiency and inference returns.

Density-based User Representation through Gaussian Process Regression for Multi-interest Personalized Retrieval

Accurate modeling of the diverse and dynamic interests of users remains a significant challenge in the design of personalized recommender systems. Existing user modeling methods, like single-point and multi-point representations, have limitations w.r.t. accuracy, diversity, computational cost, and adaptability. To overcome these deficiencies, we introduce density-based user representations (DURs), a novel model that leverages Gaussian process regression for effective multi-interest recommendation and retrieval. Our approach, GPR4DUR, exploits DURs to capture user interest variability without manual tuning, incorporates uncertainty-awareness, and scales well to large numbers of users. Experiments using real-world offline datasets confirm the adaptability and efficiency of GPR4DUR, while online experiments with simulated users demonstrate its ability to address the exploration-exploitation trade-off by effectively utilizing model uncertainty.

Preference Elicitation with Soft Attributes in Interactive Recommendation

Preference elicitation plays a central role in interactive recommender systems. Most preference elicitation approaches use either item queries that ask users to select preferred items from a slate, or attribute queries that ask them to express their preferences for item characteristics. Unfortunately, users often wish to describe their preferences using soft attributes for which no ground-truth semantics is given. Leveraging concept activation vectors for soft attribute semantics, we develop novel preference elicitation methods that can accommodate soft attributes and bring together both item and attribute-based preference elicitation. Our techniques query users using both items and soft attributes to update the recommender system's belief about their preferences to improve recommendation quality. We demonstrate the effectiveness of our methods vis-a-vis competing approaches on both synthetic and real-world datasets.

Factual and Personalized Recommendations using Language Models and Reinforcement Learning

Recommender systems (RSs) play a central role in connecting users to content, products, and services, matching candidate items to users based on their preferences. While traditional RSs rely on implicit user feedback signals, conversational RSs interact with users in natural language. In this work, we develop a comPelling, Precise, Personalized, Preference-relevant language model (P4LM) that recommends items to users while putting emphasis on explaining item characteristics and their relevance. P4LM uses the embedding space representation of a user's preferences to generate compelling responses that are factually-grounded and relevant w.r.t. the user's preferences. Moreover, we develop a joint reward function that measures precision, appeal, and personalization, which we use as AI-based feedback in a reinforcement learning-based language model framework. Using the MovieLens 25M dataset, we demonstrate that P4LM delivers compelling, personalized movie narratives to users.

Demystifying Embedding Spaces using Large Language Models

Embeddings have become a pivotal means to represent complex, multi-faceted information about entities, concepts, and relationships in a condensed and useful format. Nevertheless, they often preclude direct interpretation. While downstream tasks make use of these compressed representations, meaningful interpretation usually requires visualization using dimensionality reduction or specialized machine learning interpretability methods. This paper addresses the challenge of making such embeddings more interpretable and broadly useful, by employing Large Language Models (LLMs) to directly interact with embeddings -- transforming abstract vectors into understandable narratives. By injecting embeddings into LLMs, we enable querying and exploration of complex embedding data. We demonstrate our approach on a variety of diverse tasks, including: enhancing concept activation vectors (CAVs), communicating novel embedded entities, and decoding user preferences in recommender systems. Our work couples the immense information potential of embeddings with the interpretative power of LLMs.

Modeling Recommender Ecosystems: Research Challenges at the Intersection of Mechanism Design, Reinforcement Learning and Generative Models

Modern recommender systems lie at the heart of complex ecosystems that couple the behavior of users, content providers, advertisers, and other actors. Despite this, the focus of the majority of recommender research -- and most practical recommenders of any import -- is on the local, myopic optimization of the recommendations made to individual users. This comes at a significant cost to the long-term utility that recommenders could generate for its users. We argue that explicitly modeling the incentives and behaviors of all actors in the system -- and the interactions among them induced by the recommender's policy -- is strictly necessary if one is to maximize the value the system brings to these actors and improve overall ecosystem "health". Doing so requires: optimization over long horizons using techniques such as reinforcement learning; making inevitable tradeoffs in the utility that can be generated for different actors using the methods of social choice; reducing information asymmetry, while accounting for incentives and strategic behavior, using the tools of mechanism design; better modeling of both user and item-provider behaviors by incorporating notions from behavioral economics and psychology; and exploiting recent advances in generative and foundation models to make these mechanisms interpretable and actionable. We propose a conceptual framework that encompasses these elements, and articulate a number of research challenges that emerge at the intersection of these different disciplines.

Content Prompting: Modeling Content Provider Dynamics to Improve User Welfare in Recommender Ecosystems

Users derive value from a recommender system (RS) only to the extent that it is able to surface content (or items) that meet their needs/preferences. While RSs often have a comprehensive view of user preferences across the entire user base, content providers, by contrast, generally have only a local view of the preferences of users that have interacted with their content. This limits a provider's ability to offer new content to best serve the broader population. In this work, we tackle this information asymmetry with content prompting policies. A content prompt is a hint or suggestion to a provider to make available novel content for which the RS predicts unmet user demand. A prompting policy is a sequence of such prompts that is responsive to the dynamics of a provider's beliefs, skills and incentives. We aim to determine a joint prompting policy that induces a set of providers to make content available that optimizes user social welfare in equilibrium, while respecting the incentives of the providers themselves. Our contributions include: (i) an abstract model of the RS ecosystem, including content provider behaviors, that supports such prompting; (ii) the design and theoretical analysis of sequential prompting policies for individual providers; (iii) a mixed integer programming formulation for optimal joint prompting using path planning in content space; and (iv) simple, proof-of-concept experiments illustrating how such policies improve ecosystem health and user welfare.

DPOK: Reinforcement Learning for Fine-tuning Text-to-Image Diffusion Models

Learning from human feedback has been shown to improve text-to-image models. These techniques first learn a reward function that captures what humans care about in the task and then improve the models based on the learned reward function. Even though relatively simple approaches (e.g., rejection sampling based on reward scores) have been investigated, fine-tuning text-to-image models with the reward function remains challenging. In this work, we propose using online reinforcement learning (RL) to fine-tune text-to-image models. We focus on diffusion models, defining the fine-tuning task as an RL problem, and updating the pre-trained text-to-image diffusion models using policy gradient to maximize the feedback-trained reward. Our approach, coined DPOK, integrates policy optimization with KL regularization. We conduct an analysis of KL regularization for both RL fine-tuning and supervised fine-tuning. In our experiments, we show that DPOK is generally superior to supervised fine-tuning with respect to both image-text alignment and image quality.