Explainable LLM-driven Multi-dimensional Distillation for E-Commerce Relevance Learning

Effective query-item relevance modeling is pivotal for enhancing user experience and safeguarding user satisfaction in e-commerce search systems. Recently, benefiting from the vast inherent knowledge, Large Language Model (LLM) approach demonstrates strong performance and long-tail generalization ability compared with previous neural-based specialized relevance learning methods. Though promising, current LLM-based methods encounter the following inadequacies in practice: First, the massive parameters and computational demands make it difficult to be deployed online. Second, distilling LLM models to online models is a feasible direction, but the LLM relevance modeling is a black box, and its rich intrinsic knowledge is difficult to extract and apply online. To improve the interpretability of LLM and boost the performance of online relevance models via LLM, we propose an Explainable LLM-driven Multi-dimensional Distillation framework for e-commerce relevance learning, which comprises two core components: (1) An Explainable LLM for relevance modeling (ELLM-rele), which decomposes the relevance learning into intermediate steps and models relevance learning as a Chain-of-Thought (CoT) reasoning, thereby enhancing both interpretability and performance of LLM. (2) A Multi-dimensional Knowledge Distillation (MKD) architecture that transfers the knowledge of ELLM-rele to current deployable interaction-based and representation-based student models from both the relevance score distribution and CoT reasoning aspects. Through distilling the probabilistic and CoT reasoning knowledge, MKD improves both the semantic interaction and long-tail generalization abilities of student models. Extensive offline evaluations and online experiments on Taobao search ad scene demonstrate that our proposed framework significantly enhances e-commerce relevance learning performance and user experience.

Puzzle Pieces Picker: Deciphering Ancient Chinese Characters with Radical Reconstruction

Oracle Bone Inscriptions is one of the oldest existing forms of writing in the world. However, due to the great antiquity of the era, a large number of Oracle Bone Inscriptions (OBI) remain undeciphered, making it one of the global challenges in the field of paleography today. This paper introduces a novel approach, namely Puzzle Pieces Picker (P$^3$), to decipher these enigmatic characters through radical reconstruction. We deconstruct OBI into foundational strokes and radicals, then employ a Transformer model to reconstruct them into their modern (conterpart)\textcolor{blue}{counterparts}, offering a groundbreaking solution to ancient script analysis. To further this endeavor, a new Ancient Chinese Character Puzzles (ACCP) dataset was developed, comprising an extensive collection of character images from seven key historical stages, annotated with detailed radical sequences. The experiments have showcased considerable promising insights, underscoring the potential and effectiveness of our approach in deciphering the intricacies of ancient Chinese scripts. Through this novel dataset and methodology, we aim to bridge the gap between traditional philology and modern document analysis techniques, offering new insights into the rich history of Chinese linguistic heritage.

An open dataset for oracle bone script recognition and decipherment

Oracle Bone Script (OBS), one of the earliest known forms of ancient Chinese writing, holds invaluable insights into the humanities and geography of the Shang Dynasty, dating back 3,000 years. The immense historical and cultural significance of these writings cannot be overstated. However, the passage of time has obscured much of their meaning, presenting a significant challenge in deciphering these ancient texts. With the advent of Artificial Intelligence (AI), employing AI to assist in interpreting OBS has become a feasible option. Yet, progress in this area has been hindered by a lack of high-quality datasets. To address this issue, this paper details the creation of the HUST-OBS dataset. This dataset encompasses 77,064 images of 1,588 individual deciphered scripts and 62,989 images of 9,411 undeciphered characters, with a total of 140,053 images, compiled from diverse sources. Additionally, all images and labels have been reviewed and corrected by experts in oracle bone studies. The hope is that this dataset could inspire and assist future research in deciphering those unknown OBS.

An open dataset for the evolution of oracle bone characters: EVOBC

The earliest extant Chinese characters originate from oracle bone inscriptions, which are closely related to other East Asian languages. These inscriptions hold immense value for anthropology and archaeology. However, deciphering oracle bone script remains a formidable challenge, with only approximately 1,600 of the over 4,500 extant characters elucidated to date. Further scholarly investigation is required to comprehensively understand this ancient writing system. Artificial Intelligence technology is a promising avenue for deciphering oracle bone characters, particularly concerning their evolution. However, one of the challenges is the lack of datasets mapping the evolution of these characters over time. In this study, we systematically collected ancient characters from authoritative texts and websites spanning six historical stages: Oracle Bone Characters - OBC (15th century B.C.), Bronze Inscriptions - BI (13th to 221 B.C.), Seal Script - SS (11th to 8th centuries B.C.), Spring and Autumn period Characters - SAC (770 to 476 B.C.), Warring States period Characters - WSC (475 B.C. to 221 B.C.), and Clerical Script - CS (221 B.C. to 220 A.D.). Subsequently, we constructed an extensive dataset, namely EVolution Oracle Bone Characters (EVOBC), consisting of 229,170 images representing 13,714 distinct character categories. We conducted validation and simulated deciphering on the constructed dataset, and the results demonstrate its high efficacy in aiding the study of oracle bone script. This openly accessible dataset aims to digitalize ancient Chinese scripts across multiple eras, facilitating the decipherment of oracle bone script by examining the evolution of glyph forms.

GBA: A Tuning-free Approach to Switch between Synchronous and Asynchronous Training for Recommendation Model

High-concurrency asynchronous training upon parameter server (PS) architecture and high-performance synchronous training upon all-reduce (AR) architecture are the most commonly deployed distributed training modes for recommender systems. Although the synchronous AR training is designed to have higher training efficiency, the asynchronous PS training would be a better choice on training speed when there are stragglers (slow workers) in the shared cluster, especially under limited computing resources. To take full advantages of these two training modes, an ideal way is to switch between them upon the cluster status. We find two obstacles to a tuning-free approach: the different distribution of the gradient values and the stale gradients from the stragglers. In this paper, we propose Global Batch gradients Aggregation (GBA) over PS, which aggregates and applies gradients with the same global batch size as the synchronous training. A token-control process is implemented to assemble the gradients and decay the gradients with severe staleness. We provide the convergence analysis to demonstrate the robustness of GBA over the recommendation models against the gradient staleness. Experiments on three industrial-scale recommendation tasks show that GBA is an effective tuning-free approach for switching. Compared to the state-of-the-art derived asynchronous training, GBA achieves up to 0.2% improvement on the AUC metric, which is significant for the recommendation models. Meanwhile, under the strained hardware resource, GBA speeds up at least 2.4x compared to the synchronous training.

APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction

In many web applications, deep learning-based CTR prediction models (deep CTR models for short) are widely adopted. Traditional deep CTR models learn patterns in a static manner, i.e., the network parameters are the same across all the instances. However, such a manner can hardly characterize each of the instances which may have different underlying distribution. It actually limits the representation power of deep CTR models, leading to sub-optimal results. In this paper, we propose an efficient, effective, and universal module, Adaptive Parameter Generation network (APG), where the parameters of deep CTR models are dynamically generated on-the-fly based on different instances. Extensive experimental evaluation results show that APG can be applied to a variety of deep CTR models and significantly improve their performance. We have deployed APG in the Taobao sponsored search system and achieved 3\% CTR gain and 1\% RPM gain respectively.

Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction

Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an observation window to balance the trade-off between waiting for accurate labels and consuming fresh feedback. Moreover, to estimate CVR upon the freshly observed but biased distribution with fake negatives, the importance sampling is widely used to reduce the distribution bias. While effective, we argue that previous approaches falsely treat fake negative samples as real negative during the importance weighting and have not fully utilized the observed positive samples, leading to suboptimal performance. In this work, we propose a new method, DElayed Feedback modeling with UnbiaSed Estimation, (DEFUSE), which aim to respectively correct the importance weights of the immediate positive, the fake negative, the real negative, and the delay positive samples at finer granularity. Specifically, we propose a two-step optimization approach that first infers the probability of fake negatives among observed negatives before applying importance sampling. To fully exploit the ground-truth immediate positives from the observed distribution, we further develop a bi-distribution modeling framework to jointly model the unbiased immediate positives and the biased delay conversions. Experimental results on both public and our industrial datasets validate the superiority of DEFUSE. Codes are available at https://github.com/ychen216/DEFUSE.git.

Binary Code based Hash Embedding for Web-scale Applications

Nowadays, deep learning models are widely adopted in web-scale applications such as recommender systems, and online advertising. In these applications, embedding learning of categorical features is crucial to the success of deep learning models. In these models, a standard method is that each categorical feature value is assigned a unique embedding vector which can be learned and optimized. Although this method can well capture the characteristics of the categorical features and promise good performance, it can incur a huge memory cost to store the embedding table, especially for those web-scale applications. Such a huge memory cost significantly holds back the effectiveness and usability of EDRMs. In this paper, we propose a binary code based hash embedding method which allows the size of the embedding table to be reduced in arbitrary scale without compromising too much performance. Experimental evaluation results show that one can still achieve 99\% performance even if the embedding table size is reduced 1000$\times$ smaller than the original one with our proposed method.

Learning Effective and Efficient Embedding via an Adaptively-Masked Twins-based Layer

Embedding learning for categorical features is crucial for the deep learning-based recommendation models (DLRMs). Each feature value is mapped to an embedding vector via an embedding learning process. Conventional methods configure a fixed and uniform embedding size to all feature values from the same feature field. However, such a configuration is not only sub-optimal for embedding learning but also memory costly. Existing methods that attempt to resolve these problems, either rule-based or neural architecture search (NAS)-based, need extensive efforts on the human design or network training. They are also not flexible in embedding size selection or in warm-start-based applications. In this paper, we propose a novel and effective embedding size selection scheme. Specifically, we design an Adaptively-Masked Twins-based Layer (AMTL) behind the standard embedding layer. AMTL generates a mask vector to mask the undesired dimensions for each embedding vector. The mask vector brings flexibility in selecting the dimensions and the proposed layer can be easily added to either untrained or trained DLRMs. Extensive experimental evaluations show that the proposed scheme outperforms competitive baselines on all the benchmark tasks, and is also memory-efficient, saving 60\% memory usage without compromising any performance metrics.

Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction

Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized performance due to the limitation in explicit semantic modeling. Although traditional statistical explicit semantic cross features can address the problem in these implicit methods, it still suffers from some challenges, including lack of generalization and expensive memory cost. Few works focus on tackling these challenges. In this paper, we take the first step in learning the explicit semantic cross features and propose Pre-trained Cross Feature learning Graph Neural Networks (PCF-GNN), a GNN based pre-trained model aiming at generating cross features in an explicit fashion. Extensive experiments are conducted on both public and industrial datasets, where PCF-GNN shows competence in both performance and memory-efficiency in various tasks.