Can LLMs Simulate Social Media Engagement? A Study on Action-Guided Response Generation

Social media enables dynamic user engagement with trending topics, and recent research has explored the potential of large language models (LLMs) for response generation. While some studies investigate LLMs as agents for simulating user behavior on social media, their focus remains on practical viability and scalability rather than a deeper understanding of how well LLM aligns with human behavior. This paper analyzes LLMs' ability to simulate social media engagement through action guided response generation, where a model first predicts a user's most likely engagement action-retweet, quote, or rewrite-towards a trending post before generating a personalized response conditioned on the predicted action. We benchmark GPT-4o-mini, O1-mini, and DeepSeek-R1 in social media engagement simulation regarding a major societal event discussed on X. Our findings reveal that zero-shot LLMs underperform BERT in action prediction, while few-shot prompting initially degrades the prediction accuracy of LLMs with limited examples. However, in response generation, few-shot LLMs achieve stronger semantic alignment with ground truth posts.

From Selection to Generation: A Survey of LLM-based Active Learning

Active Learning (AL) has been a powerful paradigm for improving model efficiency and performance by selecting the most informative data points for labeling and training. In recent active learning frameworks, Large Language Models (LLMs) have been employed not only for selection but also for generating entirely new data instances and providing more cost-effective annotations. Motivated by the increasing importance of high-quality data and efficient model training in the era of LLMs, we present a comprehensive survey on LLM-based Active Learning. We introduce an intuitive taxonomy that categorizes these techniques and discuss the transformative roles LLMs can play in the active learning loop. We further examine the impact of AL on LLM learning paradigms and its applications across various domains. Finally, we identify open challenges and propose future research directions. This survey aims to serve as an up-to-date resource for researchers and practitioners seeking to gain an intuitive understanding of LLM-based AL techniques and deploy them to new applications.

Irony in Emojis: A Comparative Study of Human and LLM Interpretation

Emojis have become a universal language in online communication, often carrying nuanced and context-dependent meanings. Among these, irony poses a significant challenge for Large Language Models (LLMs) due to its inherent incongruity between appearance and intent. This study examines the ability of GPT-4o to interpret irony in emojis. By prompting GPT-4o to evaluate the likelihood of specific emojis being used to express irony on social media and comparing its interpretations with human perceptions, we aim to bridge the gap between machine and human understanding. Our findings reveal nuanced insights into GPT-4o's interpretive capabilities, highlighting areas of alignment with and divergence from human behavior. Additionally, this research underscores the importance of demographic factors, such as age and gender, in shaping emoji interpretation and evaluates how these factors influence GPT-4o's performance.

GUI Agents: A Survey

Graphical User Interface (GUI) agents, powered by Large Foundation Models, have emerged as a transformative approach to automating human-computer interaction. These agents autonomously interact with digital systems or software applications via GUIs, emulating human actions such as clicking, typing, and navigating visual elements across diverse platforms. Motivated by the growing interest and fundamental importance of GUI agents, we provide a comprehensive survey that categorizes their benchmarks, evaluation metrics, architectures, and training methods. We propose a unified framework that delineates their perception, reasoning, planning, and acting capabilities. Furthermore, we identify important open challenges and discuss key future directions. Finally, this work serves as a basis for practitioners and researchers to gain an intuitive understanding of current progress, techniques, benchmarks, and critical open problems that remain to be addressed.

Personalized Multimodal Large Language Models: A Survey

Multimodal Large Language Models (MLLMs) have become increasingly important due to their state-of-the-art performance and ability to integrate multiple data modalities, such as text, images, and audio, to perform complex tasks with high accuracy. This paper presents a comprehensive survey on personalized multimodal large language models, focusing on their architecture, training methods, and applications. We propose an intuitive taxonomy for categorizing the techniques used to personalize MLLMs to individual users, and discuss the techniques accordingly. Furthermore, we discuss how such techniques can be combined or adapted when appropriate, highlighting their advantages and underlying rationale. We also provide a succinct summary of personalization tasks investigated in existing research, along with the evaluation metrics commonly used. Additionally, we summarize the datasets that are useful for benchmarking personalized MLLMs. Finally, we outline critical open challenges. This survey aims to serve as a valuable resource for researchers and practitioners seeking to understand and advance the development of personalized multimodal large language models.

CRTRE: Causal Rule Generation with Target Trial Emulation Framework

Causal inference and model interpretability are gaining increasing attention, particularly in the biomedical domain. Despite recent advance, decorrelating features in nonlinear environments with human-interpretable representations remains underexplored. In this study, we introduce a novel method called causal rule generation with target trial emulation framework (CRTRE), which applies randomize trial design principles to estimate the causal effect of association rules. We then incorporate such association rules for the downstream applications such as prediction of disease onsets. Extensive experiments on six healthcare datasets, including synthetic data, real-world disease collections, and MIMIC-III/IV, demonstrate the model's superior performance. Specifically, our method achieved a $\beta$ error of 0.907, outperforming DWR (1.024) and SVM (1.141). On real-world datasets, our model achieved accuracies of 0.789, 0.920, and 0.300 for Esophageal Cancer, Heart Disease, and Cauda Equina Syndrome prediction task, respectively, consistently surpassing baseline models. On the ICD code prediction tasks, it achieved AUC Macro scores of 92.8 on MIMIC-III and 96.7 on MIMIC-IV, outperforming the state-of-the-art models KEPT and MSMN. Expert evaluations further validate the model's effectiveness, causality, and interpretability.

ElectionSim: Massive Population Election Simulation Powered by Large Language Model Driven Agents

The massive population election simulation aims to model the preferences of specific groups in particular election scenarios. It has garnered significant attention for its potential to forecast real-world social trends. Traditional agent-based modeling (ABM) methods are constrained by their ability to incorporate complex individual background information and provide interactive prediction results. In this paper, we introduce ElectionSim, an innovative election simulation framework based on large language models, designed to support accurate voter simulations and customized distributions, together with an interactive platform to dialogue with simulated voters. We present a million-level voter pool sampled from social media platforms to support accurate individual simulation. We also introduce PPE, a poll-based presidential election benchmark to assess the performance of our framework under the U.S. presidential election scenario. Through extensive experiments and analyses, we demonstrate the effectiveness and robustness of our framework in U.S. presidential election simulations.

Semantics Preserving Emoji Recommendation with Large Language Models

Emojis have become an integral part of digital communication, enriching text by conveying emotions, tone, and intent. Existing emoji recommendation methods are primarily evaluated based on their ability to match the exact emoji a user chooses in the original text. However, they ignore the essence of users' behavior on social media in that each text can correspond to multiple reasonable emojis. To better assess a model's ability to align with such real-world emoji usage, we propose a new semantics preserving evaluation framework for emoji recommendation, which measures a model's ability to recommend emojis that maintain the semantic consistency with the user's text. To evaluate how well a model preserves semantics, we assess whether the predicted affective state, demographic profile, and attitudinal stance of the user remain unchanged. If these attributes are preserved, we consider the recommended emojis to have maintained the original semantics. The advanced abilities of Large Language Models (LLMs) in understanding and generating nuanced, contextually relevant output make them well-suited for handling the complexities of semantics preserving emoji recommendation. To this end, we construct a comprehensive benchmark to systematically assess the performance of six proprietary and open-source LLMs using different prompting techniques on our task. Our experiments demonstrate that GPT-4o outperforms other LLMs, achieving a semantics preservation score of 79.23%. Additionally, we conduct case studies to analyze model biases in downstream classification tasks and evaluate the diversity of the recommended emojis.

X-Reflect: Cross-Reflection Prompting for Multimodal Recommendation

Large Language Models (LLMs) and Large Multimodal Models (LMMs) have been shown to enhance the effectiveness of enriching item descriptions, thereby improving the accuracy of recommendation systems. However, most existing approaches either rely on text-only prompting or employ basic multimodal strategies that do not fully exploit the complementary information available from both textual and visual modalities. This paper introduces a novel framework, Cross-Reflection Prompting, termed X-Reflect, designed to address these limitations by prompting LMMs to explicitly identify and reconcile supportive and conflicting information between text and images. By capturing nuanced insights from both modalities, this approach generates more comprehensive and contextually richer item representations. Extensive experiments conducted on two widely used benchmarks demonstrate that our method outperforms existing prompting baselines in downstream recommendation accuracy. Additionally, we evaluate the generalizability of our framework across different LMM backbones and the robustness of the prompting strategies, offering insights for optimization. This work underscores the importance of integrating multimodal information and presents a novel solution for improving item understanding in multimodal recommendation systems.

Retrieval Augmentation via User Interest Clustering

Many existing industrial recommender systems are sensitive to the patterns of user-item engagement. Light users, who interact less frequently, correspond to a data sparsity problem, making it difficult for the system to accurately learn and represent their preferences. On the other hand, heavy users with rich interaction history often demonstrate a variety of niche interests that are hard to be precisely captured under the standard "user-item" similarity measurement. Moreover, implementing these systems in an industrial environment necessitates that they are resource-efficient and scalable to process web-scale data under strict latency constraints. In this paper, we address these challenges by introducing an intermediate "interest" layer between users and items. We propose a novel approach that efficiently constructs user interest and facilitates low computational cost inference by clustering engagement graphs and incorporating user-interest attention. This method enhances the understanding of light users' preferences by linking them with heavy users. By integrating user-interest attention, our approach allows a more personalized similarity metric, adept at capturing the complex dynamics of user-item interactions. The use of interest as an intermediary layer fosters a balance between scalability and expressiveness in the model. Evaluations on two public datasets reveal that our method not only achieves improved recommendation performance but also demonstrates enhanced computational efficiency compared to item-level attention models. Our approach has also been deployed in multiple products at Meta, facilitating short-form video related recommendation.