Abstract:Personalized item ranking has been a crucial component contributing to the performance of recommender systems. As a representative approach, pairwise ranking directly optimizes the ranking with user implicit feedback by constructing (\textit{user}, \textit{positive item}, \textit{negative item}) triplets. Several recent works have noticed that treating all triplets equally may hardly achieve the best effects. They assign different importance scores to negative items, user-item pairs, or triplets, respectively. However, almost all the generated importance scores are groundless and hard to interpret, thus far from trustworthy and transparent. To tackle these, we propose the \textit{Triplet Shapley} -- a Shapely value-based method to measure the triplet importance in an interpretable manner. Due to the huge number of triplets, we transform the original Shapley value calculation to the Monte Carlo (MC) approximation, where the guarantee for the approximation unbiasedness is also provided. To stabilize the MC approximation, we adopt a control covariates-based method. Finally, we utilize the triplet Shapley value to guide the resampling of important triplets for benefiting the model learning. Extensive experiments are conducted on six public datasets involving classical matrix factorization- and graph neural network-based recommendation models. Empirical results and subsequent analysis show that our model consistently outperforms the state-of-the-art methods.
Abstract:Large language models (LLMs) have demonstrated remarkable performance on various natural language processing tasks. However, they are prone to generating fluent yet untruthful responses, known as "hallucinations". Hallucinations can lead to the spread of misinformation and cause harm in critical applications. Mitigating hallucinations is challenging as they arise from factors such as noisy data, model overconfidence, lack of knowledge, and the generation process itself. Recent efforts have attempted to address this issue through representation editing and decoding algorithms, reducing hallucinations without major structural changes or retraining. However, these approaches either implicitly edit LLMs' behavior in latent space or suppress the tendency to output unfaithful results during decoding instead of explicitly modeling on hallucination. In this work, we introduce Faithful Finetuning (F2), a novel method that explicitly models the process of faithful question answering through carefully designed loss functions during fine-tuning. We conduct extensive experiments on popular datasets and demonstrate that F2 achieves significant improvements over vanilla models and baselines.
Abstract:Large Language Models (LLMs) have shown human-like reasoning abilities but still face challenges in solving complex logical problems. Existing unidirectional chaining methods, such as forward chaining and backward chaining, suffer from issues like low prediction accuracy and efficiency. To address these, we propose a bidirectional chaining method, Bi-Chainer, which dynamically switches to depth-first reasoning in the opposite reasoning direction when it encounters multiple branching options within the current direction. Thus, the intermediate reasoning results can be utilized as guidance to facilitate the reasoning process. We show that Bi-Chainer achieves sizable accuracy boots over unidirectional chaining frameworks on four challenging logical reasoning datasets. Moreover, Bi-Chainer enhances the accuracy of intermediate proof steps and reduces the average number of inference calls, resulting in more efficient and accurate reasoning.
Abstract:Nowadays, large language models (LLMs) have been integrated with conventional recommendation models to improve recommendation performance. However, while most of the existing works have focused on improving the model performance, the privacy issue has only received comparatively less attention. In this paper, we review recent advancements in privacy within LLM-based recommendation, categorizing them into privacy attacks and protection mechanisms. Additionally, we highlight several challenges and propose future directions for the community to address these critical problems.
Abstract:Uplift modeling has been widely employed in online marketing by predicting the response difference between the treatment and control groups, so as to identify the sensitive individuals toward interventions like coupons or discounts. Compared with traditional \textit{conversion uplift modeling}, \textit{revenue uplift modeling} exhibits higher potential due to its direct connection with the corporate income. However, previous works can hardly handle the continuous long-tail response distribution in revenue uplift modeling. Moreover, they have neglected to optimize the uplift ranking among different individuals, which is actually the core of uplift modeling. To address such issues, in this paper, we first utilize the zero-inflated lognormal (ZILN) loss to regress the responses and customize the corresponding modeling network, which can be adapted to different existing uplift models. Then, we study the ranking-related uplift modeling error from the theoretical perspective and propose two tighter error bounds as the additional loss terms to the conventional response regression loss. Finally, we directly model the uplift ranking error for the entire population with a listwise uplift ranking loss. The experiment results on offline public and industrial datasets validate the effectiveness of our method for revenue uplift modeling. Furthermore, we conduct large-scale experiments on a prominent online fintech marketing platform, Tencent FiT, which further demonstrates the superiority of our method in practical applications.
Abstract:Contrastive learning has been effectively applied to alleviate the data sparsity issue and enhance recommendation performance.The majority of existing methods employ random augmentation to generate augmented views of original sequences. The learning objective then aims to minimize the distance between representations of different views for the same user. However, these random augmentation strategies (e.g., mask or substitution) neglect the semantic consistency of different augmented views for the same user, leading to semantically inconsistent sequences with similar representations. Furthermore, most augmentation methods fail to utilize context information, which is critical for understanding sequence semantics. To address these limitations, we introduce a diffusion-based contrastive learning approach for sequential recommendation. Specifically, given a user sequence, we first select some positions and then leverage context information to guide the generation of alternative items via a guided diffusion model. By repeating this approach, we can get semantically consistent augmented views for the same user, which are used to improve the effectiveness of contrastive learning. To maintain cohesion between the representation spaces of both the diffusion model and the recommendation model, we train the entire framework in an end-to-end fashion with shared item embeddings. Extensive experiments on five benchmark datasets demonstrate the superiority of our proposed method.
Abstract:To reduce the reliance on large-scale datasets, recent works in 3D segmentation resort to few-shot learning. Current 3D few-shot segmentation methods first pre-train models on 'seen' classes, and then evaluate their generalization performance on 'unseen' classes. However, the prior pre-training stage not only introduces excessive time overhead but also incurs a significant domain gap on 'unseen' classes. To tackle these issues, we propose a Non-parametric Network for few-shot 3D Segmentation, Seg-NN, and its Parametric variant, Seg-PN. Without training, Seg-NN extracts dense representations by hand-crafted filters and achieves comparable performance to existing parametric models. Due to the elimination of pre-training, Seg-NN can alleviate the domain gap issue and save a substantial amount of time. Based on Seg-NN, Seg-PN only requires training a lightweight QUEry-Support Transferring (QUEST) module, which enhances the interaction between the support set and query set. Experiments suggest that Seg-PN outperforms previous state-of-the-art method by +4.19% and +7.71% mIoU on S3DIS and ScanNet datasets respectively, while reducing training time by -90%, indicating its effectiveness and efficiency.
Abstract:Conventional recommendation methods have achieved notable advancements by harnessing collaborative or sequential information from user behavior. Recently, large language models (LLMs) have gained prominence for their capabilities in understanding and reasoning over textual semantics, and have found utility in various domains, including recommendation. Conventional recommendation methods and LLMs each have their strengths and weaknesses. While conventional methods excel at mining collaborative information and modeling sequential behavior, they struggle with data sparsity and the long-tail problem. LLMs, on the other hand, are proficient at utilizing rich textual contexts but face challenges in mining collaborative or sequential information. Despite their individual successes, there is a significant gap in leveraging their combined potential to enhance recommendation performance. In this paper, we introduce a general and model-agnostic framework known as \textbf{L}arge \textbf{la}nguage model with \textbf{m}utual augmentation and \textbf{a}daptive aggregation for \textbf{Rec}ommendation (\textbf{Llama4Rec}). Llama4Rec synergistically combines conventional and LLM-based recommendation models. Llama4Rec proposes data augmentation and prompt augmentation strategies tailored to enhance the conventional model and LLM respectively. An adaptive aggregation module is adopted to combine the predictions of both kinds of models to refine the final recommendation results. Empirical studies on three real-world datasets validate the superiority of Llama4Rec, demonstrating its consistent outperformance of baseline methods and significant improvements in recommendation performance.
Abstract:Large language models (LLMs) have demonstrated remarkable capabilities and have been extensively deployed across various domains, including recommender systems. Numerous studies have employed specialized \textit{prompts} to harness the in-context learning capabilities intrinsic to LLMs. For example, LLMs are prompted to act as zero-shot rankers for listwise ranking, evaluating candidate items generated by a retrieval model for recommendation. Recent research further uses instruction tuning techniques to align LLM with human preference for more promising recommendations. Despite its potential, current research overlooks the integration of multiple ranking tasks to enhance model performance. Moreover, the signal from the conventional recommendation model is not integrated into the LLM, limiting the current system performance. In this paper, we introduce RecRanker, tailored for instruction tuning LLM to serve as the \textbf{Ranker} for top-\textit{k} \textbf{Rec}ommendations. Specifically, we introduce importance-aware sampling, clustering-based sampling, and penalty for repetitive sampling for sampling high-quality, representative, and diverse training data. To enhance the prompt, we introduce position shifting strategy to mitigate position bias and augment the prompt with auxiliary information from conventional recommendation models, thereby enriching the contextual understanding of the LLM. Subsequently, we utilize the sampled data to assemble an instruction-tuning dataset with the augmented prompt comprising three distinct ranking tasks: pointwise, pairwise, and listwise rankings. We further propose a hybrid ranking method to enhance the model performance by ensembling these ranking tasks. Our empirical evaluations demonstrate the effectiveness of our proposed RecRanker in both direct and sequential recommendation scenarios.
Abstract:Estimating the individual treatment effect (ITE) from observational data is a crucial research topic that holds significant value across multiple domains. How to identify hidden confounders poses a key challenge in ITE estimation. Recent studies have incorporated the structural information of social networks to tackle this challenge, achieving notable advancements. However, these methods utilize graph neural networks to learn the representation of hidden confounders in Euclidean space, disregarding two critical issues: (1) the social networks often exhibit a scalefree structure, while Euclidean embeddings suffer from high distortion when used to embed such graphs, and (2) each ego-centric network within a social network manifests a treatment-related characteristic, implying significant patterns of hidden confounders. To address these issues, we propose a novel method called Treatment-Aware Hyperbolic Representation Learning (TAHyper). Firstly, TAHyper employs the hyperbolic space to encode the social networks, thereby effectively reducing the distortion of confounder representation caused by Euclidean embeddings. Secondly, we design a treatment-aware relationship identification module that enhances the representation of hidden confounders by identifying whether an individual and her neighbors receive the same treatment. Extensive experiments on two benchmark datasets are conducted to demonstrate the superiority of our method.