HGAMN: Heterogeneous Graph Attention Matching Network for Multilingual POI Retrieval at Baidu Maps

The increasing interest in international travel has raised the demand of retrieving point of interests in multiple languages. This is even superior to find local venues such as restaurants and scenic spots in unfamiliar languages when traveling abroad. Multilingual POI retrieval, enabling users to find desired POIs in a demanded language using queries in numerous languages, has become an indispensable feature of today's global map applications such as Baidu Maps. This task is non-trivial because of two key challenges: (1) visiting sparsity and (2) multilingual query-POI matching. To this end, we propose a Heterogeneous Graph Attention Matching Network (HGAMN) to concurrently address both challenges. Specifically, we construct a heterogeneous graph that contains two types of nodes: POI node and query node using the search logs of Baidu Maps. To alleviate challenge \#1, we construct edges between different POI nodes to link the low-frequency POIs with the high-frequency ones, which enables the transfer of knowledge from the latter to the former. To mitigate challenge \#2, we construct edges between POI and query nodes based on the co-occurrences between queries and POIs, where queries in different languages and formulations can be aggregated for individual POIs. Moreover, we develop an attention-based network to jointly learn node representations of the heterogeneous graph and further design a cross-attention module to fuse the representations of both types of nodes for query-POI relevance scoring. Extensive experiments conducted on large-scale real-world datasets from Baidu Maps demonstrate the superiority and effectiveness of HGAMN. In addition, HGAMN has already been deployed in production at Baidu Maps, and it successfully keeps serving hundreds of millions of requests every day.

A Semi-supervised Multi-channel Graph Convolutional Network for Query Classification in E-commerce

Query intent classification is an essential module for customers to find desired products on the e-commerce application quickly. Most existing query intent classification methods rely on the users' click behavior as a supervised signal to construct training samples. However, these methods based entirely on posterior labels may lead to serious category imbalance problems because of the Matthew effect in click samples. Compared with popular categories, it is difficult for products under long-tail categories to obtain traffic and user clicks, which makes the models unable to detect users' intent for products under long-tail categories. This in turn aggravates the problem that long-tail categories cannot obtain traffic, forming a vicious circle. In addition, due to the randomness of the user's click, the posterior label is unstable for the query with similar semantics, which makes the model very sensitive to the input, leading to an unstable and incomplete recall of categories. In this paper, we propose a novel Semi-supervised Multi-channel Graph Convolutional Network (SMGCN) to address the above problems from the perspective of label association and semi-supervised learning. SMGCN extends category information and enhances the posterior label by utilizing the similarity score between the query and categories. Furthermore, it leverages the co-occurrence and semantic similarity graph of categories to strengthen the relations among labels and weaken the influence of posterior label instability. We conduct extensive offline and online A/B experiments, and the experimental results show that SMGCN significantly outperforms the strong baselines, which shows its effectiveness and practicality.

A Multi-Granularity Matching Attention Network for Query Intent Classification in E-commerce Retrieval

Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-granularity Matching Attention Network (MMAN), which contains three modules: a self-matching module, a char-level matching module, and a semantic-level matching module to comprehensively extract features from the query and a query-category interaction matrix. In this way, the model can eliminate the difference in expression between queries and categories for query intent classification. We conduct extensive offline and online A/B experiments, and the results show that the MMAN significantly outperforms the strong baselines, which shows the superiority and effectiveness of MMAN. MMAN has been deployed in production and brings great commercial value for our company.

GEDIT: Geographic-Enhanced and Dependency-Guided Tagging for Joint POI and Accessibility Extraction at Baidu Maps

Providing timely accessibility reminders of a point-of-interest (POI) plays a vital role in improving user satisfaction of finding places and making visiting decisions. However, it is difficult to keep the POI database in sync with the real-world counterparts due to the dynamic nature of business changes. To alleviate this problem, we formulate and present a practical solution that jointly extracts POI mentions and identifies their coupled accessibility labels from unstructured text. We approach this task as a sequence tagging problem, where the goal is to produce <POI name, accessibility label> pairs from unstructured text. This task is challenging because of two main issues: (1) POI names are often newly-coined words so as to successfully register new entities or brands and (2) there may exist multiple pairs in the text, which necessitates dealing with one-to-many or many-to-one mapping to make each POI coupled with its accessibility label. To this end, we propose a Geographic-Enhanced and Dependency-guIded sequence Tagging (GEDIT) model to concurrently address the two challenges. First, to alleviate challenge #1, we develop a geographic-enhanced pre-trained model to learn the text representations. Second, to mitigate challenge #2, we apply a relational graph convolutional network to learn the tree node representations from the parsed dependency tree. Finally, we construct a neural sequence tagging model by integrating and feeding the previously pre-learned representations into a CRF layer. Extensive experiments conducted on a real-world dataset demonstrate the superiority and effectiveness of GEDIT. In addition, it has already been deployed in production at Baidu Maps. Statistics show that the proposed solution can save significant human effort and labor costs to deal with the same amount of documents, which confirms that it is a practical way for POI accessibility maintenance.

SRLF: A Stance-aware Reinforcement Learning Framework for Content-based Rumor Detection on Social Media

The rapid development of social media changes the lifestyle of people and simultaneously provides an ideal place for publishing and disseminating rumors, which severely exacerbates social panic and triggers a crisis of social trust. Early content-based methods focused on finding clues from the text and user profiles for rumor detection. Recent studies combine the stances of users' comments with news content to capture the difference between true and false rumors. Although the user's stance is effective for rumor detection, the manual labeling process is time-consuming and labor-intensive, which limits the application of utilizing it to facilitate rumor detection. In this paper, we first finetune a pre-trained BERT model on a small labeled dataset and leverage this model to annotate weak stance labels for users' comment data to overcome the problem mentioned above. Then, we propose a novel Stance-aware Reinforcement Learning Framework (SRLF) to select high-quality labeled stance data for model training and rumor detection. Both the stance selection and rumor detection tasks are optimized simultaneously to promote both tasks mutually. We conduct experiments on two commonly used real-world datasets. The experimental results demonstrate that our framework outperforms the state-of-the-art models significantly, which confirms the effectiveness of the proposed framework.

Early Detection of Fake News by Utilizing the Credibility of News, Publishers, and Users Based on Weakly Supervised Learning

The dissemination of fake news significantly affects personal reputation and public trust. Recently, fake news detection has attracted tremendous attention, and previous studies mainly focused on finding clues from news content or diffusion path. However, the required features of previous models are often unavailable or insufficient in early detection scenarios, resulting in poor performance. Thus, early fake news detection remains a tough challenge. Intuitively, the news from trusted and authoritative sources or shared by many users with a good reputation is more reliable than other news. Using the credibility of publishers and users as prior weakly supervised information, we can quickly locate fake news in massive news and detect them in the early stages of dissemination. In this paper, we propose a novel Structure-aware Multi-head Attention Network (SMAN), which combines the news content, publishing, and reposting relations of publishers and users, to jointly optimize the fake news detection and credibility prediction tasks. In this way, we can explicitly exploit the credibility of publishers and users for early fake news detection. We conducted experiments on three real-world datasets, and the results show that SMAN can detect fake news in 4 hours with an accuracy of over 91%, which is much faster than the state-of-the-art models.

DyHGCN: A Dynamic Heterogeneous Graph Convolutional Network to Learn Users' Dynamic Preferences for Information Diffusion Prediction

Information diffusion prediction is a fundamental task for understanding the information propagation process. It has wide applications in such as misinformation spreading prediction and malicious account detection. Previous works either concentrate on utilizing the context of a single diffusion sequence or using the social network among users for information diffusion prediction. However, the diffusion paths of different messages naturally constitute a dynamic diffusion graph. For one thing, previous works cannot jointly utilize both the social network and diffusion graph for prediction, which is insufficient to model the complexity of the diffusion process and results in unsatisfactory prediction performance. For another, they cannot learn users' dynamic preferences. Intuitively, users' preferences are changing as time goes on and users' personal preference determines whether the user will repost the information. Thus, it is beneficial to consider users' dynamic preferences in information diffusion prediction. In this paper, we propose a novel dynamic heterogeneous graph convolutional network (DyHGCN) to jointly learn the structural characteristics of the social graph and dynamic diffusion graph. Then, we encode the temporal information into the heterogeneous graph to learn the users' dynamic preferences. Finally, we apply multi-head attention to capture the context-dependency of the current diffusion path to facilitate the information diffusion prediction task. Experimental results show that DyHGCN significantly outperforms the state-of-the-art models on three public datasets, which shows the effectiveness of the proposed model.

Beyond Statistical Relations: Integrating Knowledge Relations into Style Correlations for Multi-Label Music Style Classification

Automatically labeling multiple styles for every song is a comprehensive application in all kinds of music websites. Recently, some researches explore review-driven multi-label music style classification and exploit style correlations for this task. However, their methods focus on mining the statistical relations between different music styles and only consider shallow style relations. Moreover, these statistical relations suffer from the underfitting problem because some music styles have little training data. To tackle these problems, we propose a novel knowledge relations integrated framework (KRF) to capture the complete style correlations, which jointly exploits the inherent relations between music styles according to external knowledge and their statistical relations. Based on the two types of relations, we use graph convolutional network to learn the deep correlations between styles automatically. Experimental results show that our framework significantly outperforms state-of-the-art methods. Further studies demonstrate that our framework can effectively alleviate the underfitting problem and learn meaningful style correlations.

Jointly embedding the local and global relations of heterogeneous graph for rumor detection

The development of social media has revolutionized the way people communicate, share information and make decisions, but it also provides an ideal platform for publishing and spreading rumors. Existing rumor detection methods focus on finding clues from text content, user profiles, and propagation patterns. However, the local semantic relation and global structural information in the message propagation graph have not been well utilized by previous works. In this paper, we present a novel global-local attention network (GLAN) for rumor detection, which jointly encodes the local semantic and global structural information. We first generate a better integrated representation for each source tweet by fusing the semantic information of related retweets with the attention mechanism. Then, we model the global relationships among all source tweets, retweets, and users as a heterogeneous graph to capture the rich structural information for rumor detection. We conduct experiments on three real-world datasets, and the results demonstrate that GLAN significantly outperforms the state-of-the-art models in both rumor detection and early detection scenarios.

Learning review representations from user and product level information for spam detection

Opinion spam has become a widespread problem in social media, where hired spammers write deceptive reviews to promote or demote products to mislead the consumers for profit or fame. Existing works mainly focus on manually designing discrete textual or behavior features, which cannot capture complex semantics of reviews. Although recent works apply deep learning methods to learn review-level semantic features, their models ignore the impact of the user-level and product-level information on learning review semantics and the inherent user-review-product relationship information. In this paper, we propose a Hierarchical Fusion Attention Network (HFAN) to automatically learn the semantics of reviews from the user and product level. Specifically, we design a multi-attention unit to extract user(product)-related review information. Then, we use orthogonal decomposition and fusion attention to learn a user, review, and product representation from the review information. Finally, we take the review as a relation between user and product entity and apply TransH to jointly encode this relationship into review representation. Experimental results obtained more than 10\% absolute precision improvement over the state-of-the-art performances on four real-world datasets, which show the effectiveness and versatility of the model.