Abstract:In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries. Identifying such queries enables e-commerce sites to better serve user needs using targeted experiences such as curated QA widgets that help users reach purchase decisions. We explore the task by proposing an Engagement-based Query Ranking (EQR) approach, focusing on query ranking to indicate potential engagement levels with query-related shopping knowledge content during product search. Unlike previous studies on predicting trends, EQR prioritizes query-level features related to customer behavior, finance, and catalog information rather than popularity signals. We introduce an accurate and scalable method for EQR and present experimental results demonstrating its effectiveness. Offline experiments show strong ranking performance. Human evaluation shows a precision of 96% for HC queries identified by our model. The model was commercially deployed, and shown to outperform human-selected queries in terms of downstream customer impact, as measured through engagement.
Abstract:Knowledge tracing is a technique that predicts students' future performance by analyzing their learning process through historical interactions with intelligent educational platforms, enabling a precise evaluation of their knowledge mastery. Recent studies have achieved significant progress by leveraging powerful deep neural networks. These models construct complex input representations using questions, skills, and other auxiliary information but overlook individual student characteristics, which limits the capability for personalized assessment. Additionally, the available datasets in the field exhibit class imbalance issues. The models that simply predict all responses as correct without substantial effort can yield impressive accuracy. In this paper, we propose PKT, a novel approach for personalized knowledge tracing. PKT reconstructs representations from sequences of interactions with a tutoring platform to capture latent information about the students. Moreover, PKT incorporates focal loss to improve prioritize minority classes, thereby achieving more balanced predictions. Extensive experimental results on four publicly available educational datasets demonstrate the advanced predictive performance of PKT in comparison with 16 state-of-the-art models. To ensure the reproducibility of our research, the code is publicly available at https://anonymous.4open.science/r/PKT.
Abstract:While large language models (LLMs) have been thoroughly evaluated for deductive and inductive reasoning, their proficiency in abductive reasoning and holistic rule learning in interactive environments remains less explored. This work introduces RULEARN, a novel benchmark specifically designed to assess the rule-learning ability of LLMs in interactive settings. In RULEARN, agents interact with the environment to gather observations and discern patterns, using these insights to solve problems. To further enhance the rule-learning capabilities of LLM agents within this benchmark, we propose IDEA agent, which integrates Induction, Deduction, and Abduction processes. IDEA agent refines this approach by leveraging a structured reasoning sequence: generating hypotheses through abduction, testing them via deduction, and refining them based on induction feedback. This sequence enables agents to dynamically establish and apply rules, mimicking human-like reasoning processes. Our evaluation of five representative LLMs indicates that while these models can generate plausible initial hypotheses, they often struggle with strategic interaction within the environment, effective incorporation of feedback, and adaptive refinement of their hypotheses. IDEA agent demonstrates significantly improved performance on the RULEARN benchmark, offering valuable insights for the development of agents capable of human-like rule-learning in real-world scenarios. We will release our code and data.
Abstract:Recommender systems are widely used to suggest engaging content, and Large Language Models (LLMs) have given rise to generative recommenders. Such systems can directly generate items, including for open-set tasks like question suggestion. While the world knowledge of LLMs enable good recommendations, improving the generated content through user feedback is challenging as continuously fine-tuning LLMs is prohibitively expensive. We present a training-free approach for optimizing generative recommenders by connecting user feedback loops to LLM-based optimizers. We propose a generative explore-exploit method that can not only exploit generated items with known high engagement, but also actively explore and discover hidden population preferences to improve recommendation quality. We evaluate our approach on question generation in two domains (e-commerce and general knowledge), and model user feedback with Click Through Rate (CTR). Experiments show our LLM-based explore-exploit approach can iteratively improve recommendations, and consistently increase CTR. Ablation analysis shows that generative exploration is key to learning user preferences, avoiding the pitfalls of greedy exploit-only approaches. A human evaluation strongly supports our quantitative findings.
Abstract:Large Language Models (LLMs) operating in 0-shot or few-shot settings achieve competitive results in Text Classification tasks. In-Context Learning (ICL) typically achieves better accuracy than the 0-shot setting, but it pays in terms of efficiency, due to the longer input prompt. In this paper, we propose a strategy to make LLMs as efficient as 0-shot text classifiers, while getting comparable or better accuracy than ICL. Our solution targets the low resource setting, i.e., when only 4 examples per class are available. Using a single LLM and few-shot real data we perform a sequence of generation, filtering and Parameter-Efficient Fine-Tuning steps to create a robust and efficient classifier. Experimental results show that our approach leads to competitive results on multiple text classification datasets.
Abstract:As Large Language Models (LLMs) gain great success in real-world applications, an increasing number of users are seeking to develop and deploy their customized LLMs through cloud services. Nonetheless, in some specific domains, there are still concerns regarding cost and trade-offs between privacy issues and accuracy. In this study, we introduce a cost-effective and self-adaptive LLM shaking tuning and recovery mechanism, named CypherTalk. With carefully designed horizontal and vertical shaking operators, we can achieve comparable accuracy results with SOTA privacy-preserving LLM schemes using Cryptography-based or Differential Privacy-based methods. Experiments also show that with the CypherTalk framework, users can achieve reliable accuracy when using optimized shaking operator settings. To our best knowledge, this is the first work that considers cost, and trade-off between model utility and privacy in LLM scenarios.
Abstract:Self-supervised recommendation (SSR) has achieved great success in mining the potential interacted behaviors for collaborative filtering in recent years. As a major branch, Contrastive Learning (CL) based SSR conquers data sparsity in Web platforms by contrasting the embedding between raw data and augmented data. However, existing CL-based SSR methods mostly focus on contrasting in a batch-wise way, failing to exploit potential regularity in the feature-wise dimension, leading to redundant solutions during the representation learning process of users (items) from Websites. Furthermore, the joint benefits of utilizing both Batch-wise CL (BCL) and Feature-wise CL (FCL) for recommendations remain underexplored. To address these issues, we investigate the relationship of objectives between BCL and FCL. Our study suggests a cooperative benefit of employing both methods, as evidenced from theoretical and experimental perspectives. Based on these insights, we propose a dual CL method for recommendation, referred to as RecDCL. RecDCL first eliminates redundant solutions on user-item positive pairs in a feature-wise manner. It then optimizes the uniform distributions within users and items using a polynomial kernel from an FCL perspective. Finally, it generates contrastive embedding on output vectors in a batch-wise objective. We conduct experiments on four widely-used benchmarks and an industrial dataset. The results consistently demonstrate that the proposed RecDCL outperforms the state-of-the-art GNNs-based and SSL-based models (with up to a 5.65\% improvement in terms of Recall@20), thereby confirming the effectiveness of the joint-wise objective. All source codes used in this paper are publicly available at \url{https://github.com/THUDM/RecDCL}}.
Abstract:Recommending suitable items to a group of users, commonly referred to as the group recommendation task, is becoming increasingly urgent with the development of group activities. The challenges within the group recommendation task involve aggregating the individual preferences of group members as the group's preferences and facing serious sparsity problems due to the lack of user/group-item interactions. To solve these problems, we propose a novel approach called Dependency Relationships-Enhanced Attentive Group Recommendation (DREAGR) for the recommendation task of occasional groups. Specifically, we introduce the dependency relationship between items as side information to enhance the user/group-item interaction and alleviate the interaction sparsity problem. Then, we propose a Path-Aware Attention Embedding (PAAE) method to model users' preferences on different types of paths. Next, we design a gated fusion mechanism to fuse users' preferences into their comprehensive preferences. Finally, we develop an attention aggregator that aggregates users' preferences as the group's preferences for the group recommendation task. We conducted experiments on two datasets to demonstrate the superiority of DREAGR by comparing it with state-of-the-art group recommender models. The experimental results show that DREAGR outperforms other models, especially HR@N and NDCG@N (N=5, 10), where DREAGR has improved in the range of 3.64% to 7.01% and 2.57% to 3.39% on both datasets, respectively.
Abstract:E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.
Abstract:We present MULTICONER V2, a dataset for fine-grained Named Entity Recognition covering 33 entity classes across 12 languages, in both monolingual and multilingual settings. This dataset aims to tackle the following practical challenges in NER: (i) effective handling of fine-grained classes that include complex entities like movie titles, and (ii) performance degradation due to noise generated from typing mistakes or OCR errors. The dataset is compiled from open resources like Wikipedia and Wikidata, and is publicly available. Evaluation based on the XLM-RoBERTa baseline highlights the unique challenges posed by MULTICONER V2: (i) the fine-grained taxonomy is challenging, where the scores are low with macro-F1=0.63 (across all languages), and (ii) the corruption strategy significantly impairs performance, with entity corruption resulting in 9% lower performance relative to non-entity corruptions across all languages. This highlights the greater impact of entity noise in contrast to context noise.