Optimizing Item-based Marketing Promotion Efficiency in C2C Marketplace with Dynamic Sequential Coupon Allocation Framework

In e-commerce platforms, coupons play a crucial role in boosting transactions. In the customer-to-customer (C2C) marketplace, ensuring the satisfaction of both buyers and sellers is essential. While buyer-focused marketing strategies often receive more attention, addressing the needs of sellers is equally important. Additionally, the existing strategies tend to optimize each promotion independently, resulting in a lack of continuity between promotions and unnecessary costs in the pursuit of short-term impact within each promotion period. We introduce a Dynamic Sequential Coupon Allocation Framework (DSCAF) to optimize item coupon allocation strategies across a series of promotions. DSCAF provides sequential recommendations for coupon configurations and timing to target items. In cases where initial suggestions do not lead to sales, it dynamically adjusts the strategy and offers subsequent solutions. It integrates two predictors for estimating the sale propensity in the current and subsequent rounds of coupon allocation, and a decision-making process to determine the coupon allocation solution. It runs iteratively until the item is sold. The goal of the framework is to maximize Return on Investment (ROI) while ensuring lift Sell-through Rate (STR) remains above a specified threshold. DSCAF aims to optimize sequential coupon efficiency with a long-term perspective rather than solely focusing on the lift achieved in each individual promotion. It has been applied for item coupon allocation in Mercari.

Stochastic Parrots or ICU Experts? Large Language Models in Critical Care Medicine: A Scoping Review

With the rapid development of artificial intelligence (AI), large language models (LLMs) have shown strong capabilities in natural language understanding, reasoning, and generation, attracting amounts of research interest in applying LLMs to health and medicine. Critical care medicine (CCM) provides diagnosis and treatment for critically ill patients who often require intensive monitoring and interventions in intensive care units (ICUs). Can LLMs be applied to CCM? Are LLMs just like stochastic parrots or ICU experts in assisting clinical decision-making? This scoping review aims to provide a panoramic portrait of the application of LLMs in CCM. Literature in seven databases, including PubMed, Embase, Scopus, Web of Science, CINAHL, IEEE Xplore, and ACM Digital Library, were searched from January 1, 2019, to June 10, 2024. Peer-reviewed journal and conference articles that discussed the application of LLMs in critical care settings were included. From an initial 619 articles, 24 were selected for final review. This review grouped applications of LLMs in CCM into three categories: clinical decision support, medical documentation and reporting, and medical education and doctor-patient communication. LLMs have advantages in handling unstructured data and do not require manual feature engineering. Meanwhile, applying LLMs to CCM faces challenges, including hallucinations, poor interpretability, bias and alignment challenges, and privacy and ethics issues. Future research should enhance model reliability and interpretability, integrate up-to-date medical knowledge, and strengthen privacy and ethical guidelines. As LLMs evolve, they could become key tools in CCM to help improve patient outcomes and optimize healthcare delivery. This study is the first review of LLMs in CCM, aiding researchers, clinicians, and policymakers to understand the current status and future potentials of LLMs in CCM.

Fast solution to the fair ranking problem using the Sinkhorn algorithm

In two-sided marketplaces such as online flea markets, recommender systems for providing consumers with personalized item rankings play a key role in promoting transactions between providers and consumers. Meanwhile, two-sided marketplaces face the problem of balancing consumer satisfaction and fairness among items to stimulate activity of item providers. Saito and Joachims (2022) devised an impact-based fair ranking method for maximizing the Nash social welfare based on fair division; however, this method, which requires solving a large-scale constrained nonlinear optimization problem, is very difficult to apply to practical-scale recommender systems. We thus propose a fast solution to the impact-based fair ranking problem. We first transform the fair ranking problem into an unconstrained optimization problem and then design a gradient ascent method that repeatedly executes the Sinkhorn algorithm. Experimental results demonstrate that our algorithm provides fair rankings of high quality and is about 1000 times faster than application of commercial optimization software.

Investigating the Potential of Using Large Language Models for Scheduling

The inaugural ACM International Conference on AI-powered Software introduced the AIware Challenge, prompting researchers to explore AI-driven tools for optimizing conference programs through constrained optimization. We investigate the use of Large Language Models (LLMs) for program scheduling, focusing on zero-shot learning and integer programming to measure paper similarity. Our study reveals that LLMs, even under zero-shot settings, create reasonably good first drafts of conference schedules. When clustering papers, using only titles as LLM inputs produces results closer to human categorization than using titles and abstracts with TFIDF. The code has been made publicly available.

Robust portfolio optimization model for electronic coupon allocation

Currently, many e-commerce websites issue online/electronic coupons as an effective tool for promoting sales of various products and services. We focus on the problem of optimally allocating coupons to customers subject to a budget constraint on an e-commerce website. We apply a robust portfolio optimization model based on customer segmentation to the coupon allocation problem. We also validate the efficacy of our method through numerical experiments using actual data from randomly distributed coupons. Main contributions of our research are twofold. First, we handle six types of coupons, thereby making it extremely difficult to accurately estimate the difference in the effects of various coupons. Second, we demonstrate from detailed numerical results that the robust optimization model achieved larger uplifts of sales than did the commonly-used multiple-choice knapsack model and the conventional mean-variance optimization model. Our results open up great potential for robust portfolio optimization as an effective tool for practical coupon allocation.

RulePrompt: Weakly Supervised Text Classification with Prompting PLMs and Self-Iterative Logical Rules

Weakly supervised text classification (WSTC), also called zero-shot or dataless text classification, has attracted increasing attention due to its applicability in classifying a mass of texts within the dynamic and open Web environment, since it requires only a limited set of seed words (label names) for each category instead of labeled data. With the help of recently popular prompting Pre-trained Language Models (PLMs), many studies leveraged manually crafted and/or automatically identified verbalizers to estimate the likelihood of categories, but they failed to differentiate the effects of these category-indicative words, let alone capture their correlations and realize adaptive adjustments according to the unlabeled corpus. In this paper, in order to let the PLM effectively understand each category, we at first propose a novel form of rule-based knowledge using logical expressions to characterize the meanings of categories. Then, we develop a prompting PLM-based approach named RulePrompt for the WSTC task, consisting of a rule mining module and a rule-enhanced pseudo label generation module, plus a self-supervised fine-tuning module to make the PLM align with this task. Within this framework, the inaccurate pseudo labels assigned to texts and the imprecise logical rules associated with categories mutually enhance each other in an alternative manner. That establishes a self-iterative closed loop of knowledge (rule) acquisition and utilization, with seed words serving as the starting point. Extensive experiments validate the effectiveness and robustness of our approach, which markedly outperforms state-of-the-art weakly supervised methods. What is more, our approach yields interpretable category rules, proving its advantage in disambiguating easily-confused categories.

Wavelet-Decoupling Contrastive Enhancement Network for Fine-Grained Skeleton-Based Action Recognition

Skeleton-based action recognition has attracted much attention, benefiting from its succinctness and robustness. However, the minimal inter-class variation in similar action sequences often leads to confusion. The inherent spatiotemporal coupling characteristics make it challenging to mine the subtle differences in joint motion trajectories, which is critical for distinguishing confusing fine-grained actions. To alleviate this problem, we propose a Wavelet-Attention Decoupling (WAD) module that utilizes discrete wavelet transform to effectively disentangle salient and subtle motion features in the time-frequency domain. Then, the decoupling attention adaptively recalibrates their temporal responses. To further amplify the discrepancies in these subtle motion features, we propose a Fine-grained Contrastive Enhancement (FCE) module to enhance attention towards trajectory features by contrastive learning. Extensive experiments are conducted on the coarse-grained dataset NTU RGB+D and the fine-grained dataset FineGYM. Our methods perform competitively compared to state-of-the-art methods and can discriminate confusing fine-grained actions well.

NTIRE 2023 Quality Assessment of Video Enhancement Challenge

This paper reports on the NTIRE 2023 Quality Assessment of Video Enhancement Challenge, which will be held in conjunction with the New Trends in Image Restoration and Enhancement Workshop (NTIRE) at CVPR 2023. This challenge is to address a major challenge in the field of video processing, namely, video quality assessment (VQA) for enhanced videos. The challenge uses the VQA Dataset for Perceptual Video Enhancement (VDPVE), which has a total of 1211 enhanced videos, including 600 videos with color, brightness, and contrast enhancements, 310 videos with deblurring, and 301 deshaked videos. The challenge has a total of 167 registered participants. 61 participating teams submitted their prediction results during the development phase, with a total of 3168 submissions. A total of 176 submissions were submitted by 37 participating teams during the final testing phase. Finally, 19 participating teams submitted their models and fact sheets, and detailed the methods they used. Some methods have achieved better results than baseline methods, and the winning methods have demonstrated superior prediction performance.

Tackling Non-Stationarity in Reinforcement Learning via Causal-Origin Representation

In real-world scenarios, the application of reinforcement learning is significantly challenged by complex non-stationarity. Most existing methods attempt to model the changes of the environment explicitly, often requiring impractical prior knowledge. In this paper, we propose a new perspective, positing that non-stationarity can propagate and accumulate through complex causal relationships during state transitions, thereby compounding its sophistication and affecting policy learning. We believe that this challenge can be more effectively addressed by tracing the causal origin of non-stationarity. To this end, we introduce the Causal-Origin REPresentation (COREP) algorithm. COREP primarily employs a guided updating mechanism to learn a stable graph representation for states termed as causal-origin representation. By leveraging this representation, the learned policy exhibits impressive resilience to non-stationarity. We supplement our approach with a theoretical analysis grounded in the causal interpretation for non-stationary reinforcement learning, advocating for the validity of the causal-origin representation. Experimental results further demonstrate the superior performance of COREP over existing methods in tackling non-stationarity.

Robust Direct Learning for Causal Data Fusion

In the era of big data, the explosive growth of multi-source heterogeneous data offers many exciting challenges and opportunities for improving the inference of conditional average treatment effects. In this paper, we investigate homogeneous and heterogeneous causal data fusion problems under a general setting that allows for the presence of source-specific covariates. We provide a direct learning framework for integrating multi-source data that separates the treatment effect from other nuisance functions, and achieves double robustness against certain misspecification. To improve estimation precision and stability, we propose a causal information-aware weighting function motivated by theoretical insights from the semiparametric efficiency theory; it assigns larger weights to samples containing more causal information with high interpretability. We introduce a two-step algorithm, the weighted multi-source direct learner, based on constructing a pseudo-outcome and regressing it on covariates under a weighted least square criterion; it offers us a powerful tool for causal data fusion, enjoying the advantages of easy implementation, double robustness and model flexibility. In simulation studies, we demonstrate the effectiveness of our proposed methods in both homogeneous and heterogeneous causal data fusion scenarios.