Grounded Persuasive Language Generation for Automated Marketing

This paper develops an agentic framework that employs large language models (LLMs) to automate the generation of persuasive and grounded marketing content, using real estate listing descriptions as our focal application domain. Our method is designed to align the generated content with user preferences while highlighting useful factual attributes. This agent consists of three key modules: (1) Grounding Module, mimicking expert human behavior to predict marketable features; (2) Personalization Module, aligning content with user preferences; (3) Marketing Module, ensuring factual accuracy and the inclusion of localized features. We conduct systematic human-subject experiments in the domain of real estate marketing, with a focus group of potential house buyers. The results demonstrate that marketing descriptions generated by our approach are preferred over those written by human experts by a clear margin. Our findings suggest a promising LLM-based agentic framework to automate large-scale targeted marketing while ensuring responsible generation using only facts.

Machine Learning Should Maximize Welfare, Not (Only) Accuracy

Decades of research in machine learning have given us powerful tools for making accurate predictions. But when used in social settings and on human inputs, better accuracy does not immediately translate to better social outcomes. This may not be surprising given that conventional learning frameworks are not designed to express societal preferences -- let alone promote them. This position paper argues that machine learning is currently missing, and can gain much from incorporating, a proper notion of social welfare. The field of welfare economics asks: how should we allocate limited resources to self-interested agents in a way that maximizes social benefit? We argue that this perspective applies to many modern applications of machine learning in social contexts, and advocate for its adoption. Rather than disposing of prediction, we aim to leverage this forte of machine learning for promoting social welfare. We demonstrate this idea by proposing a conceptual framework that gradually transitions from accuracy maximization (with awareness to welfare) to welfare maximization (via accurate prediction). We detail applications and use-cases for which our framework can be effective, identify technical challenges and practical opportunities, and highlight future avenues worth pursuing.

On Sequential Fault-Intolerant Process Planning

We propose and study a planning problem we call Sequential Fault-Intolerant Process Planning (SFIPP). SFIPP captures a reward structure common in many sequential multi-stage decision problems where the planning is deemed successful only if all stages succeed. Such reward structures are different from classic additive reward structures and arise in important applications such as drug/material discovery, security, and quality-critical product design. We design provably tight online algorithms for settings in which we need to pick between different actions with unknown success chances at each stage. We do so both for the foundational case in which the behavior of actions is deterministic, and the case of probabilistic action outcomes, where we effectively balance exploration for learning and exploitation for planning through the usage of multi-armed bandit algorithms. In our empirical evaluations, we demonstrate that the specialized algorithms we develop, which leverage additional information about the structure of the SFIPP instance, outperform our more general algorithm.

An Instrumental Value for Data Production and its Application to Data Pricing

How much value does a dataset or a data production process have to an agent who wishes to use the data to assist decision-making? This is a fundamental question towards understanding the value of data as well as further pricing of data. This paper develops an approach for capturing the instrumental value of data production processes, which takes two key factors into account: (a) the context of the agent's decision-making problem; (b) prior data or information the agent already possesses. We ''micro-found'' our valuation concepts by showing how they connect to classic notions of information design and signals in information economics. When instantiated in the domain of Bayesian linear regression, our value naturally corresponds to information gain. Based on our designed data value, we then study a basic monopoly pricing setting with a buyer looking to purchase from a seller some labeled data of a certain feature direction in order to improve a Bayesian regression model. We show that when the seller has the ability to fully customize any data request, she can extract the first-best revenue (i.e., full surplus) from any population of buyers, i.e., achieving first-degree price discrimination. If the seller can only sell data that are derived from an existing data pool, this limits her ability to customize, and achieving first-best revenue becomes generally impossible. However, we design a mechanism that achieves seller revenue at most $\log (\kappa)$ less than the first-best revenue, where $\kappa$ is the condition number associated with the data matrix. A corollary of this result is that the seller can extract the first-best revenue in the multi-armed bandits special case.

IRL for Restless Multi-Armed Bandits with Applications in Maternal and Child Health

Public health practitioners often have the goal of monitoring patients and maximizing patients' time spent in "favorable" or healthy states while being constrained to using limited resources. Restless multi-armed bandits (RMAB) are an effective model to solve this problem as they are helpful to allocate limited resources among many agents under resource constraints, where patients behave differently depending on whether they are intervened on or not. However, RMABs assume the reward function is known. This is unrealistic in many public health settings because patients face unique challenges and it is impossible for a human to know who is most deserving of any intervention at such a large scale. To address this shortcoming, this paper is the first to present the use of inverse reinforcement learning (IRL) to learn desired rewards for RMABs, and we demonstrate improved outcomes in a maternal and child health telehealth program. First we allow public health experts to specify their goals at an aggregate or population level and propose an algorithm to design expert trajectories at scale based on those goals. Second, our algorithm WHIRL uses gradient updates to optimize the objective, allowing for efficient and accurate learning of RMAB rewards. Third, we compare with existing baselines and outperform those in terms of run-time and accuracy. Finally, we evaluate and show the usefulness of WHIRL on thousands on beneficiaries from a real-world maternal and child health setting in India. We publicly release our code here: https://github.com/Gjain234/WHIRL.

A Survey on Data Markets

Data is the new oil of the 21st century. The growing trend of trading data for greater welfare has led to the emergence of data markets. A data market is any mechanism whereby the exchange of data products including datasets and data derivatives takes place as a result of data buyers and data sellers being in contact with one another, either directly or through mediating agents. It serves as a coordinating mechanism by which several functions, including the pricing and the distribution of data as the most important ones, interact to make the value of data fully exploited and enhanced. In this article, we present a comprehensive survey of this important and emerging direction from the aspects of data search, data productization, data transaction, data pricing, revenue allocation as well as privacy, security, and trust issues. We also investigate the government policies and industry status of data markets across different countries and different domains. Finally, we identify the unresolved challenges and discuss possible future directions for the development of data markets.

Unveiling User Satisfaction and Creator Productivity Trade-Offs in Recommendation Platforms

On User-Generated Content (UGC) platforms, recommendation algorithms significantly impact creators' motivation to produce content as they compete for algorithmically allocated user traffic. This phenomenon subtly shapes the volume and diversity of the content pool, which is crucial for the platform's sustainability. In this work, we demonstrate, both theoretically and empirically, that a purely relevance-driven policy with low exploration strength boosts short-term user satisfaction but undermines the long-term richness of the content pool. In contrast, a more aggressive exploration policy may slightly compromise user satisfaction but promote higher content creation volume. Our findings reveal a fundamental trade-off between immediate user satisfaction and overall content production on UGC platforms. Building on this finding, we propose an efficient optimization method to identify the optimal exploration strength, balancing user and creator engagement. Our model can serve as a pre-deployment audit tool for recommendation algorithms on UGC platforms, helping to align their immediate objectives with sustainable, long-term goals.

Contractual Reinforcement Learning: Pulling Arms with Invisible Hands

The agency problem emerges in today's large scale machine learning tasks, where the learners are unable to direct content creation or enforce data collection. In this work, we propose a theoretical framework for aligning economic interests of different stakeholders in the online learning problems through contract design. The problem, termed \emph{contractual reinforcement learning}, naturally arises from the classic model of Markov decision processes, where a learning principal seeks to optimally influence the agent's action policy for their common interests through a set of payment rules contingent on the realization of next state. For the planning problem, we design an efficient dynamic programming algorithm to determine the optimal contracts against the far-sighted agent. For the learning problem, we introduce a generic design of no-regret learning algorithms to untangle the challenges from robust design of contracts to the balance of exploration and exploitation, reducing the complexity analysis to the construction of efficient search algorithms. For several natural classes of problems, we design tailored search algorithms that provably achieve $\tilde{O}(\sqrt{T})$ regret. We also present an algorithm with $\tilde{O}(T^{2/3})$ for the general problem that improves the existing analysis in online contract design with mild technical assumptions.

How to Strategize Human Content Creation in the Era of GenAI?

Generative AI (GenAI) will have significant impact on content creation platforms. In this paper, we study the dynamic competition between a GenAI and a human contributor. Unlike the human, the GenAI's content only improves when more contents are created by human over the time; however, GenAI has the advantage of generating content at a lower cost. We study the algorithmic problem in this dynamic competition model about how the human contributor can maximize her utility when competing against the GenAI for content generation over a set of topics. In time-sensitive content domains (e.g., news or pop music creation) where contents' value diminishes over time, we show that there is no polynomial time algorithm for finding the human's optimal (dynamic) strategy, unless the randomized exponential time hypothesis is false. Fortunately, we are able to design a polynomial time algorithm that naturally cycles between myopically optimizing over a short time window and pausing and provably guarantees an approximation ratio of $\frac{1}{2}$. We then turn to time-insensitive content domains where contents do not lose their value (e.g., contents on history facts). Interestingly, we show that this setting permits a polynomial time algorithm that maximizes the human's utility in the long run.

Strategic Linear Contextual Bandits

Motivated by the phenomenon of strategic agents gaming a recommender system to maximize the number of times they are recommended to users, we study a strategic variant of the linear contextual bandit problem, where the arms can strategically misreport their privately observed contexts to the learner. We treat the algorithm design problem as one of mechanism design under uncertainty and propose the Optimistic Grim Trigger Mechanism (OptGTM) that incentivizes the agents (i.e., arms) to report their contexts truthfully while simultaneously minimizing regret. We also show that failing to account for the strategic nature of the agents results in linear regret. However, a trade-off between mechanism design and regret minimization appears to be unavoidable. More broadly, this work aims to provide insight into the intersection of online learning and mechanism design.