The Moral Case for Using Language Model Agents for Recommendation

Our information and communication environment has fallen short of the ideals that networked global communication might have served. Identifying all the causes of its pathologies is difficult, but existing recommender systems very likely play a contributing role. In this paper, which draws on the normative tools of philosophy of computing, informed by empirical and technical insights from natural language processing and recommender systems, we make the moral case for an alternative approach. We argue that existing recommenders incentivise mass surveillance, concentrate power, fall prey to narrow behaviourism, and compromise user agency. Rather than just trying to avoid algorithms entirely, or to make incremental improvements to the current paradigm, researchers and engineers should explore an alternative paradigm: the use of language model (LM) agents to source and curate content that matches users' preferences and values, expressed in natural language. The use of LM agents for recommendation poses its own challenges, including those related to candidate generation, computational efficiency, preference modelling, and prompt injection. Nonetheless, if implemented successfully LM agents could: guide us through the digital public sphere without relying on mass surveillance; shift power away from platforms towards users; optimise for what matters instead of just for behavioural proxies; and scaffold our agency instead of undermining it.

A Keyword Based Approach to Understanding the Overpenalization of Marginalized Groups by English Marginal Abuse Models on Twitter

Harmful content detection models tend to have higher false positive rates for content from marginalized groups. In the context of marginal abuse modeling on Twitter, such disproportionate penalization poses the risk of reduced visibility, where marginalized communities lose the opportunity to voice their opinion on the platform. Current approaches to algorithmic harm mitigation, and bias detection for NLP models are often very ad hoc and subject to human bias. We make two main contributions in this paper. First, we design a novel methodology, which provides a principled approach to detecting and measuring the severity of potential harms associated with a text-based model. Second, we apply our methodology to audit Twitter's English marginal abuse model, which is used for removing amplification eligibility of marginally abusive content. Without utilizing demographic labels or dialect classifiers, we are still able to detect and measure the severity of issues related to the over-penalization of the speech of marginalized communities, such as the use of reclaimed speech, counterspeech, and identity related terms. In order to mitigate the associated harms, we experiment with adding additional true negative examples and find that doing so provides improvements to our fairness metrics without large degradations in model performance.

Random Isn't Always Fair: Candidate Set Imbalance and Exposure Inequality in Recommender Systems

Traditionally, recommender systems operate by returning a user a set of items, ranked in order of estimated relevance to that user. In recent years, methods relying on stochastic ordering have been developed to create "fairer" rankings that reduce inequality in who or what is shown to users. Complete randomization -- ordering candidate items randomly, independent of estimated relevance -- is largely considered a baseline procedure that results in the most equal distribution of exposure. In industry settings, recommender systems often operate via a two-step process in which candidate items are first produced using computationally inexpensive methods and then a full ranking model is applied only to those candidates. In this paper, we consider the effects of inequality at the first step and show that, paradoxically, complete randomization at the second step can result in a higher degree of inequality relative to deterministic ordering of items by estimated relevance scores. In light of this observation, we then propose a simple post-processing algorithm in pursuit of reducing exposure inequality that works both when candidate sets have a high level of imbalance and when they do not. The efficacy of our method is illustrated on both simulated data and a common benchmark data set used in studying fairness in recommender systems.

Measuring Disparate Outcomes of Content Recommendation Algorithms with Distributional Inequality Metrics

The harmful impacts of algorithmic decision systems have recently come into focus, with many examples of systems such as machine learning (ML) models amplifying existing societal biases. Most metrics attempting to quantify disparities resulting from ML algorithms focus on differences between groups, dividing users based on demographic identities and comparing model performance or overall outcomes between these groups. However, in industry settings, such information is often not available, and inferring these characteristics carries its own risks and biases. Moreover, typical metrics that focus on a single classifier's output ignore the complex network of systems that produce outcomes in real-world settings. In this paper, we evaluate a set of metrics originating from economics, distributional inequality metrics, and their ability to measure disparities in content exposure in a production recommendation system, the Twitter algorithmic timeline. We define desirable criteria for metrics to be used in an operational setting, specifically by ML practitioners. We characterize different types of engagement with content on Twitter using these metrics, and use these results to evaluate the metrics with respect to the desired criteria. We show that we can use these metrics to identify content suggestion algorithms that contribute more strongly to skewed outcomes between users. Overall, we conclude that these metrics can be useful tools for understanding disparate outcomes in online social networks.

Causal Inference Struggles with Agency on Online Platforms

Online platforms regularly conduct randomized experiments to understand how changes to the platform causally affect various outcomes of interest. However, experimentation on online platforms has been criticized for having, among other issues, a lack of meaningful oversight and user consent. As platforms give users greater agency, it becomes possible to conduct observational studies in which users self-select into the treatment of interest as an alternative to experiments in which the platform controls whether the user receives treatment or not. In this paper, we conduct four large-scale within-study comparisons on Twitter aimed at assessing the effectiveness of observational studies derived from user self-selection on online platforms. In a within-study comparison, treatment effects from an observational study are assessed based on how effectively they replicate results from a randomized experiment with the same target population. We test the naive difference in group means estimator, exact matching, regression adjustment, and inverse probability of treatment weighting while controlling for plausible confounding variables. In all cases, all observational estimates perform poorly at recovering the ground-truth estimate from the analogous randomized experiments. In all cases except one, the observational estimates have the opposite sign of the randomized estimate. Our results suggest that observational studies derived from user self-selection are a poor alternative to randomized experimentation on online platforms. In discussing our results, we postulate "Catch-22"s that suggest that the success of causal inference in these settings may be at odds with the original motivations for providing users with greater agency.

From Optimizing Engagement to Measuring Value

Most recommendation engines today are based on predicting user engagement, e.g. predicting whether a user will click on an item or not. However, there is potentially a large gap between engagement signals and a desired notion of "value" that is worth optimizing for. We use the framework of measurement theory to (a) confront the designer with a normative question about what the designer values, (b) provide a general latent variable model approach that can be used to operationalize the target construct and directly optimize for it, and (c) guide the designer in evaluating and revising their operationalization. We implement our approach on the Twitter platform on millions of users. In line with established approaches to assessing the validity of measurements, we perform a qualitative evaluation of how well our model captures a desired notion of "value".

Assessing Demographic Bias in Named Entity Recognition

Named Entity Recognition (NER) is often the first step towards automated Knowledge Base (KB) generation from raw text. In this work, we assess the bias in various Named Entity Recognition (NER) systems for English across different demographic groups with synthetically generated corpora. Our analysis reveals that models perform better at identifying names from specific demographic groups across two datasets. We also identify that debiased embeddings do not help in resolving this issue. Finally, we observe that character-based contextualized word representation models such as ELMo results in the least bias across demographics. Our work can shed light on potential biases in automated KB generation due to systematic exclusion of named entities belonging to certain demographics.

Privacy-Preserving Recommender Systems Challenge on Twitter's Home Timeline

Recommender systems constitute the core engine of most social network platforms nowadays, aiming to maximize user satisfaction along with other key business objectives. Twitter is no exception. Despite the fact that Twitter data has been extensively used to understand socioeconomic and political phenomena and user behaviour, the implicit feedback provided by users on Tweets through their engagements on the Home Timeline has only been explored to a limited extent. At the same time, there is a lack of large-scale public social network datasets that would enable the scientific community to both benchmark and build more powerful and comprehensive models that tailor content to user interests. By releasing an original dataset of 160 million Tweets along with engagement information, Twitter aims to address exactly that. During this release, special attention is drawn on maintaining compliance with existing privacy laws. Apart from user privacy, this paper touches on the key challenges faced by researchers and professionals striving to predict user engagements. It further describes the key aspects of the RecSys 2020 Challenge that was organized by ACM RecSys in partnership with Twitter using this dataset.

Fighting Redundancy and Model Decay with Embeddings

Every day, hundreds of millions of new Tweets containing over 40 languages of ever-shifting vernacular flow through Twitter. Models that attempt to extract insight from this firehose of information must face the torrential covariate shift that is endemic to the Twitter platform. While regularly-retrained algorithms can maintain performance in the face of this shift, fixed model features that fail to represent new trends and tokens can quickly become stale, resulting in performance degradation. To mitigate this problem we employ learned features, or embedding models, that can efficiently represent the most relevant aspects of a data distribution. Sharing these embedding models across teams can also reduce redundancy and multiplicatively increase cross-team modeling productivity. In this paper, we detail the commoditized tools, algorithms and pipelines that we have developed and are developing at Twitter to regularly generate high quality, up-to-date embeddings and share them broadly across the company.