Online Item Cold-Start Recommendation with Popularity-Aware Meta-Learning

With the rise of e-commerce and short videos, online recommender systems that can capture users' interests and update new items in real-time play an increasingly important role. In both online and offline recommendation, the cold-start problem due to interaction sparsity has been affecting the recommendation effect of cold-start items, which is also known as the long-tail problem of item distribution. Many cold-start scheme based on fine-tuning or knowledge transferring shows excellent performance on offline recommendation. Yet, these schemes are infeasible for online recommendation on streaming data pipelines due to different training method, computational overhead and time constraints. Inspired by the above questions, we propose a model-agnostic recommendation algorithm called Popularity-Aware Meta-learning (PAM), to address the item cold-start problem under streaming data settings. PAM divides the incoming data into different meta-learning tasks by predefined item popularity thresholds. The model can distinguish and reweight behavior-related features and content-related features in each task based on their different roles in different popularity levels, thus adapting to recommendations for cold-start samples. These task-fixing design significantly reduces additional computation and storage costs compared to offline methods. Furthermore, PAM also introduced data augmentation and an additional self-supervised loss specifically designed for low-popularity tasks, leveraging insights from high-popularity samples. This approach effectively mitigates the issue of inadequate supervision due to the scarcity of cold-start samples. Experimental results across multiple public datasets demonstrate the superiority of our approach over other baseline methods in addressing cold-start challenges in online streaming data scenarios.

A Unified Framework for Cross-Domain Recommendation

In addressing the persistent challenges of data-sparsity and cold-start issues in domain-expert recommender systems, Cross-Domain Recommendation (CDR) emerges as a promising methodology. CDR aims at enhancing prediction performance in the target domain by leveraging interaction knowledge from related source domains, particularly through users or items that span across multiple domains (e.g., Short-Video and Living-Room). For academic research purposes, there are a number of distinct aspects to guide CDR method designing, including the auxiliary domain number, domain-overlapped element, user-item interaction types, and downstream tasks. With so many different CDR combination scenario settings, the proposed scenario-expert approaches are tailored to address a specific vertical CDR scenario, and often lack the capacity to adapt to multiple horizontal scenarios. In an effect to coherently adapt to various scenarios, and drawing inspiration from the concept of domain-invariant transfer learning, we extend the former SOTA model UniCDR in five different aspects, named as UniCDR+. Our work was successfully deployed on the Kuaishou Living-Room RecSys.

A Cross-City Federated Transfer Learning Framework: A Case Study on Urban Region Profiling

Data insufficiency problem (i.e., data missing and label scarcity issues) caused by inadequate services and infrastructures or unbalanced development levels of cities has seriously affected the urban computing tasks in real scenarios. Prior transfer learning methods inspire an elegant solution to the data insufficiency, but are only concerned with one kind of insufficiency issue and fail to fully explore these two issues existing in the real world. In addition, cross-city transfer in existing methods overlooks the inter-city data privacy which is a public concern in practical application. To address the above challenging problems, we propose a novel Cross-city Federated Transfer Learning framework (CcFTL) to cope with the data insufficiency and privacy problems. Concretely, CcFTL transfers the relational knowledge from multiple rich-data source cities to the target city. Besides, the model parameters specific to the target task are firstly trained on the source data and then fine-tuned to the target city by parameter transfer. With our adaptation of federated training and homomorphic encryption settings, CcFTL can effectively deal with the data privacy problem among cities. We take the urban region profiling as an application of smart cities and evaluate the proposed method with a real-world study. The experiments demonstrate the notable superiority of our framework over several competitive state-of-the-art models.

Exploring Periodicity and Interactivity in Multi-Interest Framework for Sequential Recommendation

Sequential recommendation systems alleviate the problem of information overload, and have attracted increasing attention in the literature. Most prior works usually obtain an overall representation based on the user's behavior sequence, which can not sufficiently reflect the multiple interests of the user. To this end, we propose a novel method called PIMI to mitigate this issue. PIMI can model the user's multi-interest representation effectively by considering both the periodicity and interactivity in the item sequence. Specifically, we design a periodicity-aware module to utilize the time interval information between user's behaviors. Meanwhile, an ingenious graph is proposed to enhance the interactivity between items in user's behavior sequence, which can capture both global and local item features. Finally, a multi-interest extraction module is applied to describe user's multiple interests based on the obtained item representation. Extensive experiments on two real-world datasets Amazon and Taobao show that PIMI outperforms state-of-the-art methods consistently.