USM: Unbiased Survey Modeling for Limiting Negative User Experiences in Recommendation Systems

Negative feedback signals are crucial to guardrail content recommendations and improve user experience. When these signals are effectively integrated into recommendation systems, they play a vital role in preventing the promotion of harmful or undesirable content, thereby contributing to a healthier online environment. However, the challenges associated with negative signals are noteworthy. Due to the limited visibility of options for users to express negative feedback, these signals are often sparse compared to positive signals. This imbalance can lead to a skewed understanding of user preferences, resulting in recommendations that prioritize short-term engagement over long-term satisfaction. Moreover, an over-reliance on positive signals can create a filter bubble, where users are continuously exposed to content that aligns with their immediate preferences but may not be beneficial in the long run. This scenario can ultimately lead to user attrition as audiences become disillusioned with the quality of the content provided. Additionally, existing user signals frequently fail to meet specific customized requirements, such as understanding the underlying reasons for a user's likes or dislikes regarding a video. This lack of granularity hinders our ability to tailor content recommendations effectively, as we cannot identify the particular attributes of content that resonate with individual users.

Online Item Cold-Start Recommendation with Popularity-Aware Meta-Learning

With the rise of e-commerce and short videos, online recommender systems that can capture users' interests and update new items in real-time play an increasingly important role. In both online and offline recommendation, the cold-start problem due to interaction sparsity has been affecting the recommendation effect of cold-start items, which is also known as the long-tail problem of item distribution. Many cold-start scheme based on fine-tuning or knowledge transferring shows excellent performance on offline recommendation. Yet, these schemes are infeasible for online recommendation on streaming data pipelines due to different training method, computational overhead and time constraints. Inspired by the above questions, we propose a model-agnostic recommendation algorithm called Popularity-Aware Meta-learning (PAM), to address the item cold-start problem under streaming data settings. PAM divides the incoming data into different meta-learning tasks by predefined item popularity thresholds. The model can distinguish and reweight behavior-related features and content-related features in each task based on their different roles in different popularity levels, thus adapting to recommendations for cold-start samples. These task-fixing design significantly reduces additional computation and storage costs compared to offline methods. Furthermore, PAM also introduced data augmentation and an additional self-supervised loss specifically designed for low-popularity tasks, leveraging insights from high-popularity samples. This approach effectively mitigates the issue of inadequate supervision due to the scarcity of cold-start samples. Experimental results across multiple public datasets demonstrate the superiority of our approach over other baseline methods in addressing cold-start challenges in online streaming data scenarios.