Abstract:In recent years, recommender systems have advanced rapidly, where embedding learning for users and items plays a critical role. A standard method learns a unique embedding vector for each user and item. However, such a method has two important limitations in real-world applications: 1) it is hard to learn embeddings that generalize well for users and items with rare interactions on their own; and 2) it may incur unbearably high memory costs when the number of users and items scales up. Existing approaches either can only address one of the limitations or have flawed overall performances. In this paper, we propose Clustered Embedding Learning (CEL) as an integrated solution to these two problems. CEL is a plug-and-play embedding learning framework that can be combined with any differentiable feature interaction model. It is capable of achieving improved performance, especially for cold users and items, with reduced memory cost. CEL enables automatic and dynamic clustering of users and items in a top-down fashion, where clustered entities jointly learn a shared embedding. The accelerated version of CEL has an optimal time complexity, which supports efficient online updates. Theoretically, we prove the identifiability and the existence of a unique optimal number of clusters for CEL in the context of nonnegative matrix factorization. Empirically, we validate the effectiveness of CEL on three public datasets and one business dataset, showing its consistently superior performance against current state-of-the-art methods. In particular, when incorporating CEL into the business model, it brings an improvement of $+0.6\%$ in AUC, which translates into a significant revenue gain; meanwhile, the size of the embedding table gets $2650$ times smaller.
Abstract:Recommender systems (RSs) are essential for e-commerce platforms to help meet the enormous needs of users. How to capture user interests and make accurate recommendations for users in heterogeneous e-commerce scenarios is still a continuous research topic. However, most existing studies overlook the intrinsic association of the scenarios: the log data collected from platforms can be naturally divided into different scenarios (e.g., country, city, culture). We observed that the scenarios are heterogeneous because of the huge differences among them. Therefore, a unified model is difficult to effectively capture complex correlations (e.g., differences and similarities) between multiple scenarios thus seriously reducing the accuracy of recommendation results. In this paper, we target the problem of multi-scenario recommendation in e-commerce, and propose a novel recommendation model named Scenario-aware Mutual Learning (SAML) that leverages the differences and similarities between multiple scenarios. We first introduce scenario-aware feature representation, which transforms the embedding and attention modules to map the features into both global and scenario-specific subspace in parallel. Then we introduce an auxiliary network to model the shared knowledge across all scenarios, and use a multi-branch network to model differences among specific scenarios. Finally, we employ a novel mutual unit to adaptively learn the similarity between various scenarios and incorporate it into multi-branch network. We conduct extensive experiments on both public and industrial datasets, empirical results show that SAML consistently and significantly outperforms state-of-the-art methods.
Abstract:Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user representations across multiple tasks for more e ective personalization. In partic- ular, user behavior sequences (e.g., click, bookmark or purchase of products) are modeled by LSTM and attention mechanism by integrating all the corresponding content, behavior and temporal information. User representations are shared and learned in an end-to-end setting across multiple tasks. Bene ting from better information utilization of multiple tasks, the user representations are more e ective to re ect their interests and are more general to be transferred to new tasks. We refer this work as Deep User Perception Network (DUPN) and conduct an extensive set of o ine and online experiments. Across all tested ve di erent tasks, our DUPN consistently achieves better results by giving more e ective user representations. Moreover, we deploy DUPN in large scale operational tasks in Taobao. Detailed implementations, e.g., incre- mental model updating, are also provided to address the practical issues for the real world applications.