Understanding Visual Saliency of Outlier Items in Product Search

In two-sided marketplaces, items compete for user attention, which translates to revenue for suppliers. Item exposure, indicated by the amount of attention items receive in a ranking, can be influenced by factors like position bias. Recent work suggests that inter-item dependencies, such as outlier items in a ranking, also affect item exposure. Outlier items are items that observably deviate from the other items in a ranked list. Understanding outlier items is crucial for determining an item's exposure distribution. In our previous work, we investigated the impact of different presentational features on users' perception of outlier in search results. In this work, we focus on two key questions left unanswered by our previous work: (i) What is the effect of isolated bottom-up visual factors on item outlierness in product lists? (ii) How do top-down factors influence users' perception of item outlierness in a realistic online shopping scenario? We start with bottom-up factors and employ visual saliency models to evaluate their ability to detect outlier items in product lists purely based on visual attributes. Then, to examine top-down factors, we conduct eye-tracking experiments on an online shopping task. Moreover, we employ eye-tracking to not only be closer to the real-world case but also to address the accuracy problem of reaction time in the visual search task. Our experiments show the ability of visual saliency models to detect bottom-up factors, consistently highlighting areas with strong visual contrasts. The results of our eye-tracking experiment for lists without outliers show that despite being less visually attractive, product descriptions captured attention the fastest, indicating the importance of top-down factors. In our eye-tracking experiments, we observed that outlier items engaged users for longer durations compared to non-outlier items.

AnyMatch -- Efficient Zero-Shot Entity Matching with a Small Language Model

Entity matching (EM) is the problem of determining whether two records refer to same real-world entity, which is crucial in data integration, e.g., for product catalogs or address databases. A major drawback of many EM approaches is their dependence on labelled examples. We thus focus on the challenging setting of zero-shot entity matching where no labelled examples are available for an unseen target dataset. Recently, large language models (LLMs) have shown promising results for zero-shot EM, but their low throughput and high deployment cost limit their applicability and scalability. We revisit the zero-shot EM problem with AnyMatch, a small language model fine-tuned in a transfer learning setup. We propose several novel data selection techniques to generate fine-tuning data for our model, e.g., by selecting difficult pairs to match via an AutoML filter, by generating additional attribute-level examples, and by controlling label imbalance in the data. We conduct an extensive evaluation of the prediction quality and deployment cost of our model, in a comparison to thirteen baselines on nine benchmark datasets. We find that AnyMatch provides competitive prediction quality despite its small parameter size: it achieves the second-highest F1 score overall, and outperforms several other approaches that employ models with hundreds of billions of parameters. Furthermore, our approach exhibits major cost benefits: the average prediction quality of AnyMatch is within 4.4% of the state-of-the-art method MatchGPT with the proprietary trillion-parameter model GPT-4, yet AnyMatch requires four orders of magnitude less parameters and incurs a 3,899 times lower inference cost (in dollars per 1,000 tokens).

Towards Interactively Improving ML Data Preparation Code via "Shadow Pipelines"

Data scientists develop ML pipelines in an iterative manner: they repeatedly screen a pipeline for potential issues, debug it, and then revise and improve its code according to their findings. However, this manual process is tedious and error-prone. Therefore, we propose to support data scientists during this development cycle with automatically derived interactive suggestions for pipeline improvements. We discuss our vision to generate these suggestions with so-called shadow pipelines, hidden variants of the original pipeline that modify it to auto-detect potential issues, try out modifications for improvements, and suggest and explain these modifications to the user. We envision to apply incremental view maintenance-based optimisations to ensure low-latency computation and maintenance of the shadow pipelines. We conduct preliminary experiments to showcase the feasibility of our envisioned approach and the potential benefits of our proposed optimisations.

Hierarchical Forecasting at Scale

Existing hierarchical forecasting techniques scale poorly when the number of time series increases. We propose to learn a coherent forecast for millions of time series with a single bottom-level forecast model by using a sparse loss function that directly optimizes the hierarchical product and/or temporal structure. The benefit of our sparse hierarchical loss function is that it provides practitioners a method of producing bottom-level forecasts that are coherent to any chosen cross-sectional or temporal hierarchy. In addition, removing the need for a post-processing step as required in traditional hierarchical forecasting techniques reduces the computational cost of the prediction phase in the forecasting pipeline. On the public M5 dataset, our sparse hierarchical loss function performs up to 10% (RMSE) better compared to the baseline loss function. We implement our sparse hierarchical loss function within an existing forecasting model at bol, a large European e-commerce platform, resulting in an improved forecasting performance of 2% at the product level. Finally, we found an increase in forecasting performance of about 5-10% when evaluating the forecasting performance across the cross-sectional hierarchies that we defined. These results demonstrate the usefulness of our sparse hierarchical loss applied to a production forecasting system at a major e-commerce platform.

Improving Retrieval-Augmented Large Language Models via Data Importance Learning

Retrieval augmentation enables large language models to take advantage of external knowledge, for example on tasks like question answering and data imputation. However, the performance of such retrieval-augmented models is limited by the data quality of their underlying retrieval corpus. In this paper, we propose an algorithm based on multilinear extension for evaluating the data importance of retrieved data points. There are exponentially many terms in the multilinear extension, and one key contribution of this paper is a polynomial time algorithm that computes exactly, given a retrieval-augmented model with an additive utility function and a validation set, the data importance of data points in the retrieval corpus using the multilinear extension of the model's utility function. We further proposed an even more efficient ({\epsilon}, {\delta})-approximation algorithm. Our experimental results illustrate that we can enhance the performance of large language models by only pruning or reweighting the retrieval corpus, without requiring further training. For some tasks, this even allows a small model (e.g., GPT-JT), augmented with a search engine API, to outperform GPT-3.5 (without retrieval augmentation). Moreover, we show that weights based on multilinear extension can be computed efficiently in practice (e.g., in less than ten minutes for a corpus with 100 million elements).

On the Impact of Outlier Bias on User Clicks

User interaction data is an important source of supervision in counterfactual learning to rank (CLTR). Such data suffers from presentation bias. Much work in unbiased learning to rank (ULTR) focuses on position bias, i.e., items at higher ranks are more likely to be examined and clicked. Inter-item dependencies also influence examination probabilities, with outlier items in a ranking as an important example. Outliers are defined as items that observably deviate from the rest and therefore stand out in the ranking. In this paper, we identify and introduce the bias brought about by outlier items: users tend to click more on outlier items and their close neighbors. To this end, we first conduct a controlled experiment to study the effect of outliers on user clicks. Next, to examine whether the findings from our controlled experiment generalize to naturalistic situations, we explore real-world click logs from an e-commerce platform. We show that, in both scenarios, users tend to click significantly more on outlier items than on non-outlier items in the same rankings. We show that this tendency holds for all positions, i.e., for any specific position, an item receives more interactions when presented as an outlier as opposed to a non-outlier item. We conclude from our analysis that the effect of outliers on clicks is a type of bias that should be addressed in ULTR. We therefore propose an outlier-aware click model that accounts for both outlier and position bias, called outlier-aware position-based model ( OPBM). We estimate click propensities based on OPBM ; through extensive experiments performed on both real-world e-commerce data and semi-synthetic data, we verify the effectiveness of our outlier-aware click model. Our results show the superiority of OPBM against baselines in terms of ranking performance and true relevance estimation.

Data Debugging with Shapley Importance over End-to-End Machine Learning Pipelines

Developing modern machine learning (ML) applications is data-centric, of which one fundamental challenge is to understand the influence of data quality to ML training -- "Which training examples are 'guilty' in making the trained ML model predictions inaccurate or unfair?" Modeling data influence for ML training has attracted intensive interest over the last decade, and one popular framework is to compute the Shapley value of each training example with respect to utilities such as validation accuracy and fairness of the trained ML model. Unfortunately, despite recent intensive interest and research, existing methods only consider a single ML model "in isolation" and do not consider an end-to-end ML pipeline that consists of data transformations, feature extractors, and ML training. We present DataScope (ease.ml/datascope), the first system that efficiently computes Shapley values of training examples over an end-to-end ML pipeline, and illustrate its applications in data debugging for ML training. To this end, we first develop a novel algorithmic framework that computes Shapley value over a specific family of ML pipelines that we call canonical pipelines: a positive relational algebra query followed by a K-nearest-neighbor (KNN) classifier. We show that, for many subfamilies of canonical pipelines, computing Shapley value is in PTIME, contrasting the exponential complexity of computing Shapley value in general. We then put this to practice -- given an sklearn pipeline, we approximate it with a canonical pipeline to use as a proxy. We conduct extensive experiments illustrating different use cases and utilities. Our results show that DataScope is up to four orders of magnitude faster over state-of-the-art Monte Carlo-based methods, while being comparably, and often even more, effective in data debugging.

Efficiently Maintaining Next Basket Recommendations under Additions and Deletions of Baskets and Items

Recommender systems play an important role in helping people find information and make decisions in today's increasingly digitalized societies. However, the wide adoption of such machine learning applications also causes concerns in terms of data privacy. These concerns are addressed by the recent "General Data Protection Regulation" (GDPR) in Europe, which requires companies to delete personal user data upon request when users enforce their "right to be forgotten". Many researchers argue that this deletion obligation does not only apply to the data stored in primary data stores such as relational databases but also requires an update of machine learning models whose training set included the personal data to delete. We explore this direction in the context of a sequential recommendation task called Next Basket Recommendation (NBR), where the goal is to recommend a set of items based on a user's purchase history. We design efficient algorithms for incrementally and decrementally updating a state-of-the-art next basket recommendation model in response to additions and deletions of user baskets and items. Furthermore, we discuss an efficient, data-parallel implementation of our method in the Spark Structured Streaming system. We evaluate our implementation on a variety of real-world datasets, where we investigate the impact of our update techniques on several ranking metrics and measure the time to perform model updates. Our results show that our method provides constant update time efficiency with respect to an additional user basket in the incremental case, and linear efficiency in the decremental case where we delete existing baskets. With modest computational resources, we are able to update models with a latency of around 0.2~milliseconds regardless of the history size in the incremental case, and less than one millisecond in the decremental case.

Understanding and Mitigating the Effect of Outliers in Fair Ranking

Traditional ranking systems are expected to sort items in the order of their relevance and thereby maximize their utility. In fair ranking, utility is complemented with fairness as an optimization goal. Recent work on fair ranking focuses on developing algorithms to optimize for fairness, given position-based exposure. In contrast, we identify the potential of outliers in a ranking to influence exposure and thereby negatively impact fairness. An outlier in a list of items can alter the examination probabilities, which can lead to different distributions of attention, compared to position-based exposure. We formalize outlierness in a ranking, show that outliers are present in realistic datasets, and present the results of an eye-tracking study, showing that users scanning order and the exposure of items are influenced by the presence of outliers. We then introduce OMIT, a method for fair ranking in the presence of outliers. Given an outlier detection method, OMIT improves fair allocation of exposure by suppressing outliers in the top-k ranking. Using an academic search dataset, we show that outlierness optimization leads to a fairer policy that displays fewer outliers in the top-k, while maintaining a reasonable trade-off between fairness and utility.

Parameter Efficient Deep Probabilistic Forecasting

Probabilistic time series forecasting is crucial in many application domains such as retail, ecommerce, finance, or biology. With the increasing availability of large volumes of data, a number of neural architectures have been proposed for this problem. In particular, Transformer-based methods achieve state-of-the-art performance on real-world benchmarks. However, these methods require a large number of parameters to be learned, which imposes high memory requirements on the computational resources for training such models. To address this problem, we introduce a novel Bidirectional Temporal Convolutional Network (BiTCN), which requires an order of magnitude less parameters than a common Transformer-based approach. Our model combines two Temporal Convolutional Networks (TCNs): the first network encodes future covariates of the time series, whereas the second network encodes past observations and covariates. We jointly estimate the parameters of an output distribution via these two networks. Experiments on four real-world datasets show that our method performs on par with four state-of-the-art probabilistic forecasting methods, including a Transformer-based approach and WaveNet, on two point metrics (sMAPE, NRMSE) as well as on a set of range metrics (quantile loss percentiles) in the majority of cases. Secondly, we demonstrate that our method requires significantly less parameters than Transformer-based methods, which means the model can be trained faster with significantly lower memory requirements, which as a consequence reduces the infrastructure cost for deploying these models.