Information Maximization via Variational Autoencoders for Cross-Domain Recommendation

Cross-Domain Sequential Recommendation (CDSR) methods aim to address the data sparsity and cold-start problems present in Single-Domain Sequential Recommendation (SDSR). Existing CDSR methods typically rely on overlapping users, designing complex cross-domain modules to capture users' latent interests that can propagate across different domains. However, their propagated informative information is limited to the overlapping users and the users who have rich historical behavior records. As a result, these methods often underperform in real-world scenarios, where most users are non-overlapping (cold-start) and long-tailed. In this research, we introduce a new CDSR framework named Information Maximization Variational Autoencoder (\textbf{\texttt{IM-VAE}}). Here, we suggest using a Pseudo-Sequence Generator to enhance the user's interaction history input for downstream fine-grained CDSR models to alleviate the cold-start issues. We also propose a Generative Recommendation Framework combined with three regularizers inspired by the mutual information maximization (MIM) theory \cite{mcgill1954multivariate} to capture the semantic differences between a user's interests shared across domains and those specific to certain domains, as well as address the informational gap between a user's actual interaction sequences and the pseudo-sequences generated. To the best of our knowledge, this paper is the first CDSR work that considers the information disentanglement and denoising of pseudo-sequences in the open-world recommendation scenario. Empirical experiments illustrate that \texttt{IM-VAE} outperforms the state-of-the-art approaches on two real-world cross-domain datasets on all sorts of users, including cold-start and tailed users, demonstrating the effectiveness of \texttt{IM-VAE} in open-world recommendation.

Fine-Grained Dynamic Framework for Bias-Variance Joint Optimization on Data Missing Not at Random

In most practical applications such as recommendation systems, display advertising, and so forth, the collected data often contains missing values and those missing values are generally missing-not-at-random, which deteriorates the prediction performance of models. Some existing estimators and regularizers attempt to achieve unbiased estimation to improve the predictive performance. However, variances and generalization bound of these methods are generally unbounded when the propensity scores tend to zero, compromising their stability and robustness. In this paper, we first theoretically reveal that limitations of regularization techniques. Besides, we further illustrate that, for more general estimators, unbiasedness will inevitably lead to unbounded variance. These general laws inspire us that the estimator designs is not merely about eliminating bias, reducing variance, or simply achieve a bias-variance trade-off. Instead, it involves a quantitative joint optimization of bias and variance. Then, we develop a systematic fine-grained dynamic learning framework to jointly optimize bias and variance, which adaptively selects an appropriate estimator for each user-item pair according to the predefined objective function. With this operation, the generalization bounds and variances of models are reduced and bounded with theoretical guarantees. Extensive experiments are conducted to verify the theoretical results and the effectiveness of the proposed dynamic learning framework.

Towards Open-world Cross-Domain Sequential Recommendation: A Model-Agnostic Contrastive Denoising Approach

Cross-domain sequential recommendation (CDSR) aims to address the data sparsity problems that exist in traditional sequential recommendation (SR) systems. The existing approaches aim to design a specific cross-domain unit that can transfer and propagate information across multiple domains by relying on overlapping users with abundant behaviors. However, in real-world recommender systems, CDSR scenarios usually consist of a majority of long-tailed users with sparse behaviors and cold-start users who only exist in one domain. This leads to a drop in the performance of existing CDSR methods in the real-world industry platform. Therefore, improving the consistency and effectiveness of models in open-world CDSR scenarios is crucial for constructing CDSR models (\textit{1st} CH). Recently, some SR approaches have utilized auxiliary behaviors to complement the information for long-tailed users. However, these multi-behavior SR methods cannot deliver promising performance in CDSR, as they overlook the semantic gap between target and auxiliary behaviors, as well as user interest deviation across domains (\textit{2nd} CH).

Rethinking Cross-Domain Sequential Recommendation under Open-World Assumptions

Cross-Domain Sequential Recommendation (CDSR) methods aim to tackle the data sparsity and cold-start problems present in Single-Domain Sequential Recommendation (SDSR). Existing CDSR works design their elaborate structures relying on overlapping users to propagate the cross-domain information. However, current CDSR methods make closed-world assumptions, assuming fully overlapping users across multiple domains and that the data distribution remains unchanged from the training environment to the test environment. As a result, these methods typically result in lower performance on online real-world platforms due to the data distribution shifts. To address these challenges under open-world assumptions, we design an \textbf{A}daptive \textbf{M}ulti-\textbf{I}nterest \textbf{D}ebiasing framework for cross-domain sequential recommendation (\textbf{AMID}), which consists of a multi-interest information module (\textbf{MIM}) and a doubly robust estimator (\textbf{DRE}). Our framework is adaptive for open-world environments and can improve the model of most off-the-shelf single-domain sequential backbone models for CDSR. Our MIM establishes interest groups that consider both overlapping and non-overlapping users, allowing us to effectively explore user intent and explicit interest. To alleviate biases across multiple domains, we developed the DRE for the CDSR methods. We also provide a theoretical analysis that demonstrates the superiority of our proposed estimator in terms of bias and tail bound, compared to the IPS estimator used in previous work.

Neural Node Matching for Multi-Target Cross Domain Recommendation

Multi-Target Cross Domain Recommendation(CDR) has attracted a surge of interest recently, which intends to improve the recommendation performance in multiple domains (or systems) simultaneously. Most existing multi-target CDR frameworks primarily rely on the existence of the majority of overlapped users across domains. However, general practical CDR scenarios cannot meet the strictly overlapping requirements and only share a small margin of common users across domains}. Additionally, the majority of users have quite a few historical behaviors in such small-overlapping CDR scenarios}. To tackle the aforementioned issues, we propose a simple-yet-effective neural node matching based framework for more general CDR settings, i.e., only (few) partially overlapped users exist across domains and most overlapped as well as non-overlapped users do have sparse interactions. The present framework} mainly contains two modules: (i) intra-to-inter node matching module, and (ii) intra node complementing module. Concretely, the first module conducts intra-knowledge fusion within each domain and subsequent inter-knowledge fusion across domains by fully connected user-user homogeneous graph information aggregating.

Adaptive Pattern Extraction Multi-Task Learning for Multi-Step Conversion Estimations

Multi-task learning (MTL) has been successfully used in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, challenge still remains in balancing the trade-off of various tasks since model performance is sensitive to the relationships between them. Less correlated or even conflict tasks will deteriorate the performance by introducing unhelpful or negative information. Therefore, it is important to efficiently exploit and learn fine-grained feature representation corresponding to each task. In this paper, we propose an Adaptive Pattern Extraction Multi-task (APEM) framework, which is adaptive and flexible for large-scale industrial application. APEM is able to fully utilize the feature information by learning the interactions between the input feature fields and extracted corresponding tasks-specific information. We first introduce a DeepAuto Group Transformer module to automatically and efficiently enhance the feature expressivity with a modified set attention mechanism and a Squeeze-and-Excitation operation. Second, explicit Pattern Selector is introduced to further enable selectively feature representation learning by adaptive task-indicator vectors. Empirical evaluations show that APEM outperforms the state-of-the-art MTL methods on public and real-world financial services datasets. More importantly, we explore the online performance of APEM in a real industrial-level recommendation scenario.

Semi-Supervised Heterogeneous Graph Learning with Multi-level Data Augmentation

In recent years, semi-supervised graph learning with data augmentation (DA) is currently the most commonly used and best-performing method to enhance model robustness in sparse scenarios with few labeled samples. Differing from homogeneous graph, DA in heterogeneous graph has greater challenges: heterogeneity of information requires DA strategies to effectively handle heterogeneous relations, which considers the information contribution of different types of neighbors and edges to the target nodes. Furthermore, over-squashing of information is caused by the negative curvature that formed by the non-uniformity distribution and strong clustering in complex graph. To address these challenges, this paper presents a novel method named Semi-Supervised Heterogeneous Graph Learning with Multi-level Data Augmentation (HG-MDA). For the problem of heterogeneity of information in DA, node and topology augmentation strategies are proposed for the characteristics of heterogeneous graph. And meta-relation-based attention is applied as one of the indexes for selecting augmented nodes and edges. For the problem of over-squashing of information, triangle based edge adding and removing are designed to alleviate the negative curvature and bring the gain of topology. Finally, the loss function consists of the cross-entropy loss for labeled data and the consistency regularization for unlabeled data. In order to effectively fuse the prediction results of various DA strategies, the sharpening is used. Existing experiments on public datasets, i.e., ACM, DBLP, OGB, and industry dataset MB show that HG-MDA outperforms current SOTA models. Additionly, HG-MDA is applied to user identification in internet finance scenarios, helping the business to add 30% key users, and increase loans and balances by 3.6%, 11.1%, and 9.8%.