HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

RL-MPCA: A Reinforcement Learning Based Multi-Phase Computation Allocation Approach for Recommender Systems

Recommender systems aim to recommend the most suitable items to users from a large number of candidates. Their computation cost grows as the number of user requests and the complexity of services (or models) increases. Under the limitation of computation resources (CRs), how to make a trade-off between computation cost and business revenue becomes an essential question. The existing studies focus on dynamically allocating CRs in queue truncation scenarios (i.e., allocating the size of candidates), and formulate the CR allocation problem as an optimization problem with constraints. Some of them focus on single-phase CR allocation, and others focus on multi-phase CR allocation but introduce some assumptions about queue truncation scenarios. However, these assumptions do not hold in other scenarios, such as retrieval channel selection and prediction model selection. Moreover, existing studies ignore the state transition process of requests between different phases, limiting the effectiveness of their approaches. This paper proposes a Reinforcement Learning (RL) based Multi-Phase Computation Allocation approach (RL-MPCA), which aims to maximize the total business revenue under the limitation of CRs. RL-MPCA formulates the CR allocation problem as a Weakly Coupled MDP problem and solves it with an RL-based approach. Specifically, RL-MPCA designs a novel deep Q-network to adapt to various CR allocation scenarios, and calibrates the Q-value by introducing multiple adaptive Lagrange multipliers (adaptive-$\lambda$) to avoid violating the global CR constraints. Finally, experiments on the offline simulation environment and online real-world recommender system validate the effectiveness of our approach.

Detecting subtle macroscopic changes in a finite temperature classical scalar field with machine learning

The ability to detect macroscopic changes is important for probing the behaviors of experimental many-body systems from the classical to the quantum realm. Although abrupt changes near phase boundaries can easily be detected, subtle macroscopic changes are much more difficult to detect as the changes can be obscured by noise. In this study, as a toy model for detecting subtle macroscopic changes in many-body systems, we try to differentiate scalar field samples at varying temperatures. We compare different methods for making such differentiations, from physics method, statistics method, to AI method. Our finding suggests that the AI method outperforms both the statistical method and the physics method in its sensitivity. Our result provides a proof-of-concept that AI can potentially detect macroscopic changes in many-body systems that elude physical measures.