HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

A Fair Federated Learning Framework With Reinforcement Learning

Federated learning (FL) is a paradigm where many clients collaboratively train a model under the coordination of a central server, while keeping the training data locally stored. However, heterogeneous data distributions over different clients remain a challenge to mainstream FL algorithms, which may cause slow convergence, overall performance degradation and unfairness of performance across clients. To address these problems, in this study we propose a reinforcement learning framework, called PG-FFL, which automatically learns a policy to assign aggregation weights to clients. Additionally, we propose to utilize Gini coefficient as the measure of fairness for FL. More importantly, we apply the Gini coefficient and validation accuracy of clients in each communication round to construct a reward function for the reinforcement learning. Our PG-FFL is also compatible to many existing FL algorithms. We conduct extensive experiments over diverse datasets to verify the effectiveness of our framework. The experimental results show that our framework can outperform baseline methods in terms of overall performance, fairness and convergence speed.