ECKGBench: Benchmarking Large Language Models in E-commerce Leveraging Knowledge Graph

Large language models (LLMs) have demonstrated their capabilities across various NLP tasks. Their potential in e-commerce is also substantial, evidenced by practical implementations such as platform search, personalized recommendations, and customer service. One primary concern associated with LLMs is their factuality (e.g., hallucination), which is urgent in e-commerce due to its significant impact on user experience and revenue. Despite some methods proposed to evaluate LLMs' factuality, issues such as lack of reliability, high consumption, and lack of domain expertise leave a gap between effective assessment in e-commerce. To bridge the evaluation gap, we propose ECKGBench, a dataset specifically designed to evaluate the capacities of LLMs in e-commerce knowledge. Specifically, we adopt a standardized workflow to automatically generate questions based on a large-scale knowledge graph, guaranteeing sufficient reliability. We employ the simple question-answering paradigm, substantially improving the evaluation efficiency by the least input and output tokens. Furthermore, we inject abundant e-commerce expertise in each evaluation stage, including human annotation, prompt design, negative sampling, and verification. Besides, we explore the LLMs' knowledge boundaries in e-commerce from a novel perspective. Through comprehensive evaluations of several advanced LLMs on ECKGBench, we provide meticulous analysis and insights into leveraging LLMs for e-commerce.

ChineseEcomQA: A Scalable E-commerce Concept Evaluation Benchmark for Large Language Models

With the increasing use of Large Language Models (LLMs) in fields such as e-commerce, domain-specific concept evaluation benchmarks are crucial for assessing their domain capabilities. Existing LLMs may generate factually incorrect information within the complex e-commerce applications. Therefore, it is necessary to build an e-commerce concept benchmark. Existing benchmarks encounter two primary challenges: (1) handle the heterogeneous and diverse nature of tasks, (2) distinguish between generality and specificity within the e-commerce field. To address these problems, we propose \textbf{ChineseEcomQA}, a scalable question-answering benchmark focused on fundamental e-commerce concepts. ChineseEcomQA is built on three core characteristics: \textbf{Focus on Fundamental Concept}, \textbf{E-commerce Generality} and \textbf{E-commerce Expertise}. Fundamental concepts are designed to be applicable across a diverse array of e-commerce tasks, thus addressing the challenge of heterogeneity and diversity. Additionally, by carefully balancing generality and specificity, ChineseEcomQA effectively differentiates between broad e-commerce concepts, allowing for precise validation of domain capabilities. We achieve this through a scalable benchmark construction process that combines LLM validation, Retrieval-Augmented Generation (RAG) validation, and rigorous manual annotation. Based on ChineseEcomQA, we conduct extensive evaluations on mainstream LLMs and provide some valuable insights. We hope that ChineseEcomQA could guide future domain-specific evaluations, and facilitate broader LLM adoption in e-commerce applications.

Cross-domain Named Entity Recognition via Graph Matching

Cross-domain NER is a practical yet challenging problem since the data scarcity in the real-world scenario. A common practice is first to learn a NER model in a rich-resource general domain and then adapt the model to specific domains. Due to the mismatch problem between entity types across domains, the wide knowledge in the general domain can not effectively transfer to the target domain NER model. To this end, we model the label relationship as a probability distribution and construct label graphs in both source and target label spaces. To enhance the contextual representation with label structures, we fuse the label graph into the word embedding output by BERT. By representing label relationships as graphs, we formulate cross-domain NER as a graph matching problem. Furthermore, the proposed method has good applicability with pre-training methods and is potentially capable of other cross-domain prediction tasks. Empirical results on four datasets show that our method outperforms a series of transfer learning, multi-task learning, and few-shot learning methods.

ConceptMath: A Bilingual Concept-wise Benchmark for Measuring Mathematical Reasoning of Large Language Models

This paper introduces ConceptMath, a bilingual (English and Chinese), fine-grained benchmark that evaluates concept-wise mathematical reasoning of Large Language Models (LLMs). Unlike traditional benchmarks that evaluate general mathematical reasoning with an average accuracy, ConceptMath systematically organizes math problems under a hierarchy of math concepts, so that mathematical reasoning can be evaluated at different granularity with concept-wise accuracies. Based on our ConcepthMath, we evaluate a broad range of LLMs, and we observe existing LLMs, though achieving high average accuracies on traditional benchmarks, exhibit significant performance variations across different math concepts and may even fail catastrophically on the most basic ones. Besides, we also introduce an efficient fine-tuning strategy to enhance the weaknesses of existing LLMs. Finally, we hope ConceptMath could guide the developers to understand the fine-grained mathematical abilities of their models and facilitate the growth of foundation models.

Preserving Commonsense Knowledge from Pre-trained Language Models via Causal Inference

Fine-tuning has been proven to be a simple and effective technique to transfer the learned knowledge of Pre-trained Language Models (PLMs) to downstream tasks. However, vanilla fine-tuning easily overfits the target data and degrades the generalization ability. Most existing studies attribute it to catastrophic forgetting, and they retain the pre-trained knowledge indiscriminately without identifying what knowledge is transferable. Motivated by this, we frame fine-tuning into a causal graph and discover that the crux of catastrophic forgetting lies in the missing causal effects from the pretrained data. Based on the causal view, we propose a unified objective for fine-tuning to retrieve the causality back. Intriguingly, the unified objective can be seen as the sum of the vanilla fine-tuning objective, which learns new knowledge from target data, and the causal objective, which preserves old knowledge from PLMs. Therefore, our method is flexible and can mitigate negative transfer while preserving knowledge. Since endowing models with commonsense is a long-standing challenge, we implement our method on commonsense QA with a proposed heuristic estimation to verify its effectiveness. In the experiments, our method outperforms state-of-the-art fine-tuning methods on all six commonsense QA datasets and can be implemented as a plug-in module to inflate the performance of existing QA models.

Distilling Causal Effect from Miscellaneous Other-Class for Continual Named Entity Recognition

Continual Learning for Named Entity Recognition (CL-NER) aims to learn a growing number of entity types over time from a stream of data. However, simply learning Other-Class in the same way as new entity types amplifies the catastrophic forgetting and leads to a substantial performance drop. The main cause behind this is that Other-Class samples usually contain old entity types, and the old knowledge in these Other-Class samples is not preserved properly. Thanks to the causal inference, we identify that the forgetting is caused by the missing causal effect from the old data. To this end, we propose a unified causal framework to retrieve the causality from both new entity types and Other-Class. Furthermore, we apply curriculum learning to mitigate the impact of label noise and introduce a self-adaptive weight for balancing the causal effects between new entity types and Other-Class. Experimental results on three benchmark datasets show that our method outperforms the state-of-the-art method by a large margin. Moreover, our method can be combined with the existing state-of-the-art methods to improve the performance in CL-NER