Abstract:Fairness is a widely discussed topic in recommender systems, but its practical implementation faces challenges in defining sensitive features while maintaining recommendation accuracy. We propose feature fairness as the foundation to achieve equitable treatment across diverse groups defined by various feature combinations. This improves overall accuracy through balanced feature generalizability. We introduce unbiased feature learning through adversarial training, using adversarial perturbation to enhance feature representation. The adversaries improve model generalization for under-represented features. We adapt adversaries automatically based on two forms of feature biases: frequency and combination variety of feature values. This allows us to dynamically adjust perturbation strengths and adversarial training weights. Stronger perturbations are applied to feature values with fewer combination varieties to improve generalization, while higher weights for low-frequency features address training imbalances. We leverage the Adaptive Adversarial perturbation based on the widely-applied Factorization Machine (AAFM) as our backbone model. In experiments, AAFM surpasses strong baselines in both fairness and accuracy measures. AAFM excels in providing item- and user-fairness for single- and multi-feature tasks, showcasing their versatility and scalability. To maintain good accuracy, we find that adversarial perturbation must be well-managed: during training, perturbations should not overly persist and their strengths should decay.
Abstract:Delivery Time Estimation (DTE) is a crucial component of the e-commerce supply chain that predicts delivery time based on merchant information, sending address, receiving address, and payment time. Accurate DTE can boost platform revenue and reduce customer complaints and refunds. However, the imbalanced nature of industrial data impedes previous models from reaching satisfactory prediction performance. Although imbalanced regression methods can be applied to the DTE task, we experimentally find that they improve the prediction performance of low-shot data samples at the sacrifice of overall performance. To address the issue, we propose a novel Dual Graph Multitask framework for imbalanced Delivery Time Estimation (DGM-DTE). Our framework first classifies package delivery time as head and tail data. Then, a dual graph-based model is utilized to learn representations of the two categories of data. In particular, DGM-DTE re-weights the embedding of tail data by estimating its kernel density. We fuse two graph-based representations to capture both high- and low-shot data representations. Experiments on real-world Taobao logistics datasets demonstrate the superior performance of DGM-DTE compared to baselines.