A Survey of Calibration Process for Black-Box LLMs

Large Language Models (LLMs) demonstrate remarkable performance in semantic understanding and generation, yet accurately assessing their output reliability remains a significant challenge. While numerous studies have explored calibration techniques, they primarily focus on White-Box LLMs with accessible parameters. Black-Box LLMs, despite their superior performance, pose heightened requirements for calibration techniques due to their API-only interaction constraints. Although recent researches have achieved breakthroughs in black-box LLMs calibration, a systematic survey of these methodologies is still lacking. To bridge this gap, we presents the first comprehensive survey on calibration techniques for black-box LLMs. We first define the Calibration Process of LLMs as comprising two interrelated key steps: Confidence Estimation and Calibration. Second, we conduct a systematic review of applicable methods within black-box settings, and provide insights on the unique challenges and connections in implementing these key steps. Furthermore, we explore typical applications of Calibration Process in black-box LLMs and outline promising future research directions, providing new perspectives for enhancing reliability and human-machine alignment. This is our GitHub link: https://github.com/LiangruXie/Calibration-Process-in-Black-Box-LLMs

Large Language Models for Social Networks: Applications, Challenges, and Solutions

Large Language Models (LLMs) are transforming the way people generate, explore, and engage with content. We study how we can develop LLM applications for online social networks. Despite LLMs' successes in other domains, it is challenging to develop LLM-based products for social networks for numerous reasons, and it has been relatively under-reported in the research community. We categorize LLM applications for social networks into three categories. First is knowledge tasks where users want to find new knowledge and information, such as search and question-answering. Second is entertainment tasks where users want to consume interesting content, such as getting entertaining notification content. Third is foundational tasks that need to be done to moderate and operate the social networks, such as content annotation and LLM monitoring. For each task, we share the challenges we found, solutions we developed, and lessons we learned. To the best of our knowledge, this is the first comprehensive paper about developing LLM applications for social networks.

Let AI Entertain You: Increasing User Engagement with Generative AI and Rejection Sampling

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.