Scaling New Frontiers: Insights into Large Recommendation Models

Recommendation systems are essential for filtering data and retrieving relevant information across various applications. Recent advancements have seen these systems incorporate increasingly large embedding tables, scaling up to tens of terabytes for industrial use. However, the expansion of network parameters in traditional recommendation models has plateaued at tens of millions, limiting further benefits from increased embedding parameters. Inspired by the success of large language models (LLMs), a new approach has emerged that scales network parameters using innovative structures, enabling continued performance improvements. A significant development in this area is Meta's generative recommendation model HSTU, which illustrates the scaling laws of recommendation systems by expanding parameters to thousands of billions. This new paradigm has achieved substantial performance gains in online experiments. In this paper, we aim to enhance the understanding of scaling laws by conducting comprehensive evaluations of large recommendation models. Firstly, we investigate the scaling laws across different backbone architectures of the large recommendation models. Secondly, we conduct comprehensive ablation studies to explore the origins of these scaling laws. We then further assess the performance of HSTU, as the representative of large recommendation models, on complex user behavior modeling tasks to evaluate its applicability. Notably, we also analyze its effectiveness in ranking tasks for the first time. Finally, we offer insights into future directions for large recommendation models. Supplementary materials for our research are available on GitHub at https://github.com/USTC-StarTeam/Large-Recommendation-Models.

Context-Aware Adapter Tuning for Few-Shot Relation Learning in Knowledge Graphs

Knowledge graphs (KGs) are instrumental in various real-world applications, yet they often suffer from incompleteness due to missing relations. To predict instances for novel relations with limited training examples, few-shot relation learning approaches have emerged, utilizing techniques such as meta-learning. However, the assumption is that novel relations in meta-testing and base relations in meta-training are independently and identically distributed, which may not hold in practice. To address the limitation, we propose RelAdapter, a context-aware adapter for few-shot relation learning in KGs designed to enhance the adaptation process in meta-learning. First, RelAdapter is equipped with a lightweight adapter module that facilitates relation-specific, tunable adaptation of meta-knowledge in a parameter-efficient manner. Second, RelAdapter is enriched with contextual information about the target relation, enabling enhanced adaptation to each distinct relation. Extensive experiments on three benchmark KGs validate the superiority of RelAdapter over state-of-the-art methods.

Diversified and Adaptive Negative Sampling on Knowledge Graphs

In knowledge graph embedding, aside from positive triplets (ie: facts in the knowledge graph), the negative triplets used for training also have a direct influence on the model performance. In reality, since knowledge graphs are sparse and incomplete, negative triplets often lack explicit labels, and thus they are often obtained from various sampling strategies (eg: randomly replacing an entity in a positive triplet). An ideal sampled negative triplet should be informative enough to help the model train better. However, existing methods often ignore diversity and adaptiveness in their sampling process, which harms the informativeness of negative triplets. As such, we propose a generative adversarial approach called Diversified and Adaptive Negative Sampling DANS on knowledge graphs. DANS is equipped with a two-way generator that generates more diverse negative triplets through two pathways, and an adaptive mechanism that produces more fine-grained examples by localizing the global generator for different entities and relations. On the one hand, the two-way generator increase the overall informativeness with more diverse negative examples; on the other hand, the adaptive mechanism increases the individual sample-wise informativeness with more fine-grained sampling. Finally, we evaluate the performance of DANS on three benchmark knowledge graphs to demonstrate its effectiveness through quantitative and qualitative experiments.

Collaborative Cross-modal Fusion with Large Language Model for Recommendation

Despite the success of conventional collaborative filtering (CF) approaches for recommendation systems, they exhibit limitations in leveraging semantic knowledge within the textual attributes of users and items. Recent focus on the application of large language models for recommendation (LLM4Rec) has highlighted their capability for effective semantic knowledge capture. However, these methods often overlook the collaborative signals in user behaviors. Some simply instruct-tune a language model, while others directly inject the embeddings of a CF-based model, lacking a synergistic fusion of different modalities. To address these issues, we propose a framework of Collaborative Cross-modal Fusion with Large Language Models, termed CCF-LLM, for recommendation. In this framework, we translate the user-item interactions into a hybrid prompt to encode both semantic knowledge and collaborative signals, and then employ an attentive cross-modal fusion strategy to effectively fuse latent embeddings of both modalities. Extensive experiments demonstrate that CCF-LLM outperforms existing methods by effectively utilizing semantic and collaborative signals in the LLM4Rec context.

Estimating Propensity for Causality-based Recommendation without Exposure Data

Causality-based recommendation systems focus on the causal effects of user-item interactions resulting from item exposure (i.e., which items are recommended or exposed to the user), as opposed to conventional correlation-based recommendation. They are gaining popularity due to their multi-sided benefits to users, sellers and platforms alike. However, existing causality-based recommendation methods require additional input in the form of exposure data and/or propensity scores (i.e., the probability of exposure) for training. Such data, crucial for modeling causality in recommendation, are often not available in real-world situations due to technical or privacy constraints. In this paper, we bridge the gap by proposing a new framework, called Propensity Estimation for Causality-based Recommendation (PropCare). It can estimate the propensity and exposure from a more practical setup, where only interaction data are available without any ground truth on exposure or propensity in training and inference. We demonstrate that, by relating the pairwise characteristics between propensity and item popularity, PropCare enables competitive causality-based recommendation given only the conventional interaction data. We further present a theoretical analysis on the bias of the causal effect under our model estimation. Finally, we empirically evaluate PropCare through both quantitative and qualitative experiments.