Dehumanizing Machines: Mitigating Anthropomorphic Behaviors in Text Generation Systems

As text generation systems' outputs are increasingly anthropomorphic -- perceived as human-like -- scholars have also raised increasing concerns about how such outputs can lead to harmful outcomes, such as users over-relying or developing emotional dependence on these systems. How to intervene on such system outputs to mitigate anthropomorphic behaviors and their attendant harmful outcomes, however, remains understudied. With this work, we aim to provide empirical and theoretical grounding for developing such interventions. To do so, we compile an inventory of interventions grounded both in prior literature and a crowdsourced study where participants edited system outputs to make them less human-like. Drawing on this inventory, we also develop a conceptual framework to help characterize the landscape of possible interventions, articulate distinctions between different types of interventions, and provide a theoretical basis for evaluating the effectiveness of different interventions.

HumT DumT: Measuring and controlling human-like language in LLMs

Should LLMs generate language that makes them seem human? Human-like language might improve user experience, but might also lead to overreliance and stereotyping. Assessing these potential impacts requires a systematic way to measure human-like tone in LLM outputs. We introduce HumT and SocioT, metrics for human-like tone and other dimensions of social perceptions in text data based on relative probabilities from an LLM. By measuring HumT across preference and usage datasets, we find that users prefer less human-like outputs from LLMs. HumT also offers insights into the impacts of anthropomorphism: human-like LLM outputs are highly correlated with warmth, social closeness, femininity, and low status, which are closely linked to the aforementioned harms. We introduce DumT, a method using HumT to systematically control and reduce the degree of human-like tone while preserving model performance. DumT offers a practical approach for mitigating risks associated with anthropomorphic language generation.

Thinking beyond the anthropomorphic paradigm benefits LLM research

Anthropomorphism, or the attribution of human traits to technology, is an automatic and unconscious response that occurs even in those with advanced technical expertise. In this position paper, we analyze hundreds of thousands of computer science research articles from the past decade and present empirical evidence of the prevalence and growth of anthropomorphic terminology in research on large language models (LLMs). This terminology reflects deeper anthropomorphic conceptualizations which shape how we think about and conduct LLM research. We argue these conceptualizations may be limiting, and that challenging them opens up new pathways for understanding and improving LLMs beyond human analogies. To illustrate this, we identify and analyze five core anthropomorphic assumptions shaping prominent methodologies across the LLM development lifecycle, from the assumption that models must use natural language for reasoning tasks to the assumption that model capabilities should be evaluated through human-centric benchmarks. For each assumption, we demonstrate how non-anthropomorphic alternatives can open new directions for research and development.

From tools to thieves: Measuring and understanding public perceptions of AI through crowdsourced metaphors

How has the public responded to the increasing prevalence of artificial intelligence (AI)-based technologies? We investigate public perceptions of AI by collecting over 12,000 responses over 12 months from a nationally representative U.S. sample. Participants provided open-ended metaphors reflecting their mental models of AI, a methodology that overcomes the limitations of traditional self-reported measures. Using a mixed-methods approach combining quantitative clustering and qualitative coding, we identify 20 dominant metaphors shaping public understanding of AI. To analyze these metaphors systematically, we present a scalable framework integrating language modeling (LM)-based techniques to measure key dimensions of public perception: anthropomorphism (attribution of human-like qualities), warmth, and competence. We find that Americans generally view AI as warm and competent, and that over the past year, perceptions of AI's human-likeness and warmth have significantly increased ($+34\%, r = 0.80, p < 0.01; +41\%, r = 0.62, p < 0.05$). Furthermore, these implicit perceptions, along with the identified dominant metaphors, strongly predict trust in and willingness to adopt AI ($r^2 = 0.21, 0.18, p < 0.001$). We further explore how differences in metaphors and implicit perceptions--such as the higher propensity of women, older individuals, and people of color to anthropomorphize AI--shed light on demographic disparities in trust and adoption. In addition to our dataset and framework for tracking evolving public attitudes, we provide actionable insights on using metaphors for inclusive and responsible AI development.

"I Am the One and Only, Your Cyber BFF": Understanding the Impact of GenAI Requires Understanding the Impact of Anthropomorphic AI

Many state-of-the-art generative AI (GenAI) systems are increasingly prone to anthropomorphic behaviors, i.e., to generating outputs that are perceived to be human-like. While this has led to scholars increasingly raising concerns about possible negative impacts such anthropomorphic AI systems can give rise to, anthropomorphism in AI development, deployment, and use remains vastly overlooked, understudied, and underspecified. In this perspective, we argue that we cannot thoroughly map the social impacts of generative AI without mapping the social impacts of anthropomorphic AI, and outline a call to action.

NLP Systems That Can't Tell Use from Mention Censor Counterspeech, but Teaching the Distinction Helps

The use of words to convey speaker's intent is traditionally distinguished from the `mention' of words for quoting what someone said, or pointing out properties of a word. Here we show that computationally modeling this use-mention distinction is crucial for dealing with counterspeech online. Counterspeech that refutes problematic content often mentions harmful language but is not harmful itself (e.g., calling a vaccine dangerous is not the same as expressing disapproval of someone for calling vaccines dangerous). We show that even recent language models fail at distinguishing use from mention, and that this failure propagates to two key downstream tasks: misinformation and hate speech detection, resulting in censorship of counterspeech. We introduce prompting mitigations that teach the use-mention distinction, and show they reduce these errors. Our work highlights the importance of the use-mention distinction for NLP and CSS and offers ways to address it.

AnthroScore: A Computational Linguistic Measure of Anthropomorphism

Anthropomorphism, or the attribution of human-like characteristics to non-human entities, has shaped conversations about the impacts and possibilities of technology. We present AnthroScore, an automatic metric of implicit anthropomorphism in language. We use a masked language model to quantify how non-human entities are implicitly framed as human by the surrounding context. We show that AnthroScore corresponds with human judgments of anthropomorphism and dimensions of anthropomorphism described in social science literature. Motivated by concerns of misleading anthropomorphism in computer science discourse, we use AnthroScore to analyze 15 years of research papers and downstream news articles. In research papers, we find that anthropomorphism has steadily increased over time, and that papers related to language models have the most anthropomorphism. Within ACL papers, temporal increases in anthropomorphism are correlated with key neural advancements. Building upon concerns of scientific misinformation in mass media, we identify higher levels of anthropomorphism in news headlines compared to the research papers they cite. Since AnthroScore is lexicon-free, it can be directly applied to a wide range of text sources.

CoMPosT: Characterizing and Evaluating Caricature in LLM Simulations

Recent work has aimed to capture nuances of human behavior by using LLMs to simulate responses from particular demographics in settings like social science experiments and public opinion surveys. However, there are currently no established ways to discuss or evaluate the quality of such LLM simulations. Moreover, there is growing concern that these LLM simulations are flattened caricatures of the personas that they aim to simulate, failing to capture the multidimensionality of people and perpetuating stereotypes. To bridge these gaps, we present CoMPosT, a framework to characterize LLM simulations using four dimensions: Context, Model, Persona, and Topic. We use this framework to measure open-ended LLM simulations' susceptibility to caricature, defined via two criteria: individuation and exaggeration. We evaluate the level of caricature in scenarios from existing work on LLM simulations. We find that for GPT-4, simulations of certain demographics (political and marginalized groups) and topics (general, uncontroversial) are highly susceptible to caricature.

The Surveillance AI Pipeline

A rapidly growing number of voices have argued that AI research, and computer vision in particular, is closely tied to mass surveillance. Yet the direct path from computer vision research to surveillance has remained obscured and difficult to assess. This study reveals the Surveillance AI pipeline. We obtain three decades of computer vision research papers and downstream patents (more than 20,000 documents) and present a rich qualitative and quantitative analysis. This analysis exposes the nature and extent of the Surveillance AI pipeline, its institutional roots and evolution, and ongoing patterns of obfuscation. We first perform an in-depth content analysis of computer vision papers and downstream patents, identifying and quantifying key features and the many, often subtly expressed, forms of surveillance that appear. On the basis of this analysis, we present a topology of Surveillance AI that characterizes the prevalent targeting of human data, practices of data transferal, and institutional data use. We find stark evidence of close ties between computer vision and surveillance. The majority (68%) of annotated computer vision papers and patents self-report their technology enables data extraction about human bodies and body parts and even more (90%) enable data extraction about humans in general.

Marked Personas: Using Natural Language Prompts to Measure Stereotypes in Language Models

To recognize and mitigate harms from large language models (LLMs), we need to understand the prevalence and nuances of stereotypes in LLM outputs. Toward this end, we present Marked Personas, a prompt-based method to measure stereotypes in LLMs for intersectional demographic groups without any lexicon or data labeling. Grounded in the sociolinguistic concept of markedness (which characterizes explicitly linguistically marked categories versus unmarked defaults), our proposed method is twofold: 1) prompting an LLM to generate personas, i.e., natural language descriptions, of the target demographic group alongside personas of unmarked, default groups; 2) identifying the words that significantly distinguish personas of the target group from corresponding unmarked ones. We find that the portrayals generated by GPT-3.5 and GPT-4 contain higher rates of racial stereotypes than human-written portrayals using the same prompts. The words distinguishing personas of marked (non-white, non-male) groups reflect patterns of othering and exoticizing these demographics. An intersectional lens further reveals tropes that dominate portrayals of marginalized groups, such as tropicalism and the hypersexualization of minoritized women. These representational harms have concerning implications for downstream applications like story generation.