Triple Modality Fusion: Aligning Visual, Textual, and Graph Data with Large Language Models for Multi-Behavior Recommendations

Integrating diverse data modalities is crucial for enhancing the performance of personalized recommendation systems. Traditional models, which often rely on singular data sources, lack the depth needed to accurately capture the multifaceted nature of item features and user behaviors. This paper introduces a novel framework for multi-behavior recommendations, leveraging the fusion of triple-modality, which is visual, textual, and graph data through alignment with large language models (LLMs). By incorporating visual information, we capture contextual and aesthetic item characteristics; textual data provides insights into user interests and item features in detail; and graph data elucidates relationships within the item-behavior heterogeneous graphs. Our proposed model called Triple Modality Fusion (TMF) utilizes the power of LLMs to align and integrate these three modalities, achieving a comprehensive representation of user behaviors. The LLM models the user's interactions including behaviors and item features in natural languages. Initially, the LLM is warmed up using only natural language-based prompts. We then devise the modality fusion module based on cross-attention and self-attention mechanisms to integrate different modalities from other models into the same embedding space and incorporate them into an LLM. Extensive experiments demonstrate the effectiveness of our approach in improving recommendation accuracy. Further ablation studies validate the effectiveness of our model design and benefits of the TMF.

Seller-side Outcome Fairness in Online Marketplaces

This paper aims to investigate and achieve seller-side fairness within online marketplaces, where many sellers and their items are not sufficiently exposed to customers in an e-commerce platform. This phenomenon raises concerns regarding the potential loss of revenue associated with less exposed items as well as less marketplace diversity. We introduce the notion of seller-side outcome fairness and build an optimization model to balance collected recommendation rewards and the fairness metric. We then propose a gradient-based data-driven algorithm based on the duality and bandit theory. Our numerical experiments on real e-commerce data sets show that our algorithm can lift seller fairness measures while not hurting metrics like collected Gross Merchandise Value (GMV) and total purchases.

LLM-TAKE: Theme Aware Keyword Extraction Using Large Language Models

Keyword extraction is one of the core tasks in natural language processing. Classic extraction models are notorious for having a short attention span which make it hard for them to conclude relational connections among the words and sentences that are far from each other. This, in turn, makes their usage prohibitive for generating keywords that are inferred from the context of the whole text. In this paper, we explore using Large Language Models (LLMs) in generating keywords for items that are inferred from the items textual metadata. Our modeling framework includes several stages to fine grain the results by avoiding outputting keywords that are non informative or sensitive and reduce hallucinations common in LLM. We call our LLM-based framework Theme-Aware Keyword Extraction (LLM TAKE). We propose two variations of framework for generating extractive and abstractive themes for products in an E commerce setting. We perform an extensive set of experiments on three real data sets and show that our modeling framework can enhance accuracy based and diversity based metrics when compared with benchmark models.

GNN-GMVO: Graph Neural Networks for Optimizing Gross Merchandise Value in Similar Item Recommendation

Similar item recommendation is a critical task in the e-Commerce industry, which helps customers explore similar and relevant alternatives based on their interested products. Despite the traditional machine learning models, Graph Neural Networks (GNNs), by design, can understand complex relations like similarity between products. However, in contrast to their wide usage in retrieval tasks and their focus on optimizing the relevance, the current GNN architectures are not tailored toward maximizing revenue-related objectives such as Gross Merchandise Value (GMV), which is one of the major business metrics for e-Commerce companies. In addition, defining accurate edge relations in GNNs is non-trivial in large-scale e-Commerce systems, due to the heterogeneity nature of the item-item relationships. This work aims to address these issues by designing a new GNN architecture called GNN-GMVO (Graph Neural Network - Gross Merchandise Value Optimizer). This model directly optimizes GMV while considering the complex relations between items. In addition, we propose a customized edge construction method to tailor the model toward similar item recommendation task and alleviate the noisy and complex item-item relations. In our comprehensive experiments on three real-world datasets, we show higher prediction performance and expected GMV for top ranked items recommended by our model when compared with selected state-of-the-art benchmark models.